FIT - Fitbit, Inc.

NYSE - NYSE Delayed Price. Currency in USD
4.9000
+0.1100 (+2.30%)
At close: 4:02PM EST
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Previous Close4.7900
Open4.7800
Bid0.00 x 42300
Ask0.00 x 39400
Day's Range4.7001 - 4.9800
52 Week Range4.2300 - 7.7900
Volume4,818,547
Avg. Volume6,539,123
Market Cap1.218B
Beta (3Y Monthly)1.50
PE Ratio (TTM)N/A
EPS (TTM)N/A
Earnings DateN/A
Forward Dividend & YieldN/A (N/A)
Ex-Dividend DateN/A
1y Target EstN/A
Trade prices are not sourced from all markets
  • Fitbit Is Trading at a 32% Discount to Analyst Average Target
    Market Realist2 days ago

    Fitbit Is Trading at a 32% Discount to Analyst Average Target

    Fitbit Has Continued to Struggle in 2018: What's Next? Of the 15 analysts covering Fitbit (FIT), three recommend a “buy,” ten recommend a “hold,” and only two recommend a “sell.” Their average target price is $6.63, and their median price is $6.6. Fitbit was trading at $5.00 on December 12, a 32% discount to analysts’ median target.

  • Market Realist2 days ago

    What’s Driving Fitbit’s Bottom Line?

    Fitbit (FIT) posted non-GAAP (generally accepted accounting principles) EPS of $0.04 in the third quarter of 2018. This was Fitbit’s first profitable quarter in over two years. Though Fitbit’s gross margin declined 510 basis points to 40.1% in the third quarter, this was offset by a 17% decline in operating expenses.

  • How Fitbit’s Revenue Growth Is Trending
    Market Realist2 days ago

    How Fitbit’s Revenue Growth Is Trending

    Fitbit Has Continued to Struggle in 2018: What's Next? Fitbit (FIT) seems to be focusing more on the smartwatch segment with the launch of the Versa and Fitbit Ace for kids. According to market research firm Gartner, the wearable device is set to grow by 26% this year driven by smartwatch sales.

  • Market Realist2 days ago

    Fitbit Continues to Lose Ground in the Global Wearable Market

    According to market research firm IDC, Fitbit (FIT) occupied the third position in the global wearable market. Fitbit reportedly shipped 3.5 million units in the third quarter, a fall of 3.1% compared to shipments of 3.6 million units in the same period last year. Fitbit’s shipments fell YoY in a market that is experiencing robust growth. The global wearable market rose 21.7% YoY to 32 million units in the third quarter of 2018.

  • How Has Fitbit Stock Performed since Q3 Results?
    Market Realist3 days ago

    How Has Fitbit Stock Performed since Q3 Results?

    Fitbit Has Continued to Struggle in 2018: What's Next? Fitbit stock (FIT) gained 26% on November 1 to close at $5.95. While this rally began before Fitbit announced its third-quarter results, it gained momentum once the company surpassed earnings estimates.

  • What Has Impacted Fitbit Stock This Year?
    Market Realist3 days ago

    What Has Impacted Fitbit Stock This Year?

    Fitbit stock (FIT) has had a rough 2018. In fact, the stock has generated negative returns ever since it was listed in June 2015. The stock declined from $36.46 on June 22, 2015, to $29.61 by the end of 2015, a fall of 19%. The stock fell 73% in 2016 to $7.96 and slumped 24.5% in 2017 to $6.01.

  • OtterBox wants to protect your Apple Watch, patent reveals
    American City Business Journals4 days ago

    OtterBox wants to protect your Apple Watch, patent reveals

    The Fort Collins company, best known for its tough smartphone cases, wants to make that wearable on your wrist indestructible.

  • InvestorPlace5 days ago

    Fitbit Stock Is Still Not Healthy

    When Fitbit (NYSE:FIT) reported its third-quarter earnings in late October, the shares got a nice boost, jumping by close to 26% to $6.10. The company reported adjusted earnings per share of 4 cents, while the Street was looking for a loss of 1 cent a share. Unfortunately, the FIT stock price gains proved fleeting.

  • Motley Fool5 days ago

    Here's What's Going On in the Wearables Market

    The wearables market continues to grow as consumers adopt the devices.

  • Market Realist5 days ago

    Fitbit Feels the Heat from Competitors and Shareholders

    According to a letter published by shareholders rights law firm Robbins Arroyo LLP, a complaint has been filed against Fitbit (FIT) for misleading investors. Fitbit claimed that it had the best-selling fitness tracker on Amazon (AMZN). The letter said, “Fitbit was struggling to differentiate itself from Apple Inc., leading to slowing demand for Fitbit’s products.

  • Why the Wearables Sector Is Seeing Recovery
    Market Realist5 days ago

    Why the Wearables Sector Is Seeing Recovery

    The wearables sector (WEAR) is seeing a resurgence. After growing over 5% YoY (year-over-year) in the second quarter of 2018, it saw robust growth in the third quarter.

  • Motley Fool5 days ago

    Lyft Races Ahead With Its IPO

    Lyft will probably beat Uber to the public markets, but Alphabet beat them both in the semi-autonomous race.

  • A Foolish Take: Apple Loses the Wearables Crown to a Chinese Challenger
    Motley Fool5 days ago

    A Foolish Take: Apple Loses the Wearables Crown to a Chinese Challenger

    Xiaomi floods the market with cheap fitness trackers.

  • Xiaomi Crushes Fitbit and Apple in Wearable Shipments
    Motley Fool9 days ago

    Xiaomi Crushes Fitbit and Apple in Wearable Shipments

    The Chinese tech giant is now the world’s top wearables maker.

  • Fitbit Stock Is Worth a Look
    InvestorPlace10 days ago

    Fitbit Stock Is Worth a Look

    Year-over-year revenue growth stalled for Fitbit, Inc. (NYSE: FIT) in the third quarter, which is not a bad thing for Fitbit stock or the company. Fitbit has a number of important comparative advantages that could help boost FIT stock going forward.

  • Where Does Apple Rank in the Wearables Market?
    Market Realist9 days ago

    Where Does Apple Rank in the Wearables Market?

    Apple (AAPL) ventured into selling wearable devices such as smartwatches to diversify its hardware business beyond the mature markets for smartphones and personal computers. Xiaomi shipped 6.9 million wearables, representing a 21.5% share of the global market. Some 32 million wearable devices were shipped globally in the third quarter, showing that the wearables market had expanded 21.7% YoY in the period.

  • MSFT, GOOGL, FIT a Threat to Amazon's Healthcare Juggernaut?
    Zacks11 days ago

    MSFT, GOOGL, FIT a Threat to Amazon's Healthcare Juggernaut?

    Strong healthcare initiatives of Microsoft, Google, Apple and Fitbit are big threat to Amazon's aggressive healthcare push.

  • 8 Companies That Could Disappear in 2019
    InvestorPlace11 days ago

    8 Companies That Could Disappear in 2019

    With that as the backdrop, here are the eight major companies most likely to pull a vanishing act in 2019. Between cheaper options online and the move from venues like Bed Bath & Beyond Inc. (NASDAQ:BBBY) and home improvement retailers like Home Depot Inc (NYSE:HD) to get deeper into the organizational market, The Container Stores simply became less of a draw.

  • IDC: Apple Watch Series 3 Represented "Majority" of Apple's Wearables Q3 Shipments
    Motley Fool11 days ago

    IDC: Apple Watch Series 3 Represented "Majority" of Apple's Wearables Q3 Shipments

    Basic trackers are making a comeback, but it might not last.

  • Apple Overtakes Fitbit in the Global Wearable Market
    Market Realist12 days ago

    Apple Overtakes Fitbit in the Global Wearable Market

    According to the IDC, global shipments of wearable devices in the third quarter rose 21.7% year-over-year to 32 million units. The wearable market growth was driven by the launch of new products from Garmin (GRMN), Fitbit (FIT), and China’s (FXI) Huawei. The demand from emerging markets in the Asia-Pacific region rose over 21%.

  • MarketWatch13 days ago

    Xiaomi tops Apple, Fitbit to lead wearables shipments for Q3: IDC

    Xiaomi Corp. took the top position in research firm IDC's report on market share in the wearables industry for the third quarter, beating out Apple Inc. and Fitbit Inc. . Xiaomi benefited from the Mi Band 3's popularity as well as success outside of China. The company shipped 6.9 million devices in the quarter, according to IDC's research. IDC estimates that Apple shipped 4.2 million devices and Fitbit shipped 3.5 million. Apple's Series 4 Watch launched at the very end of the third quarter, so most of its shipments during the period were of older models. Fitbit slowed its decline, according to IDC, thanks to the Versa smartwatch, Charge 3 tracker, and Ace kids' wristband. "In particular, the success of the Versa has allowed the company to once again become the second largest smartwatch vendor and IDC expects this to continue in the near term," the firm wrote.

  • Holiday Gift Guide 2018: The Best Smartwatches and Fitness Trackers
    InvestorPlace15 days ago

    Holiday Gift Guide 2018: The Best Smartwatches and Fitness Trackers

    One of the hottest high-tech gift categories this year is smartwatches, while fitness trackers remain popular for those who want to keep track of their activity — but not necessarily wear a mini computer on their wrist. Apple (NASDAQ:AAPL) continues to dominate the smartwatch category, while Fitbit (NYSE:FIT) remains king of the hill for fitness trackers (at least in North America). What is the best smartwatch you can buy today.

  • Why Is Fitbit (FIT) Down 9.6% Since Last Earnings Report?
    Zacks16 days ago

    Why Is Fitbit (FIT) Down 9.6% Since Last Earnings Report?

    Fitbit (FIT) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

  • Can AAPL’s Services Business Make Up for Falling iPhone Sales?
    Market Realist16 days ago

    Can AAPL’s Services Business Make Up for Falling iPhone Sales?

    Apple’s (AAPL) Services segment is its second-largest business after its iPhone business. The Services segment accounted for ~16% of the company’s total sales in the fourth quarter of fiscal 2018, which ended in September.