FIT - Fitbit, Inc.

NYSE - NYSE Delayed Price. Currency in USD
5.69
+0.03 (+0.53%)
At close: 4:02PM EDT

5.69 0.00 (0.00%)
After hours: 7:05PM EDT

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Previous Close5.66
Open5.66
Bid5.65 x 1300
Ask5.69 x 900
Day's Range5.61 - 5.78
52 Week Range4.51 - 7.79
Volume4,133,349
Avg. Volume5,195,603
Market Cap1.396B
Beta1.37
PE Ratio (TTM)N/A
EPS (TTM)-1.50
Earnings DateOct 30, 2018 - Nov 5, 2018
Forward Dividend & YieldN/A (N/A)
Ex-Dividend DateN/A
1y Target Est6.39
Trade prices are not sourced from all markets
  • Netflix price target raised; E-Trade upgrade; AutoNation CEO steps down; Fitbit adds coaching service
    Yahoo Finance Video6 days ago

    Netflix price target raised; E-Trade upgrade; AutoNation CEO steps down; Fitbit adds coaching service

    Yahoo Finance’s Seana Smith on the stocks making headlines in midday trading Wednesday.

  • CNBC goes hands-on with Apple's new Watches
    CNBC Videos6 days ago

    CNBC goes hands-on with Apple's new Watches

    CNBC's Technology Product Review Editor Todd Haselton reviews the new Apple Watch Series 4.

  • Is Fitbit Inc’s (NYSE:FIT) Balance Sheet Strong Enough To Weather A Storm?
    Simply Wall St.12 hours ago

    Is Fitbit Inc’s (NYSE:FIT) Balance Sheet Strong Enough To Weather A Storm?

    Zero-debt allows substantial financial flexibility, especially for small-cap companies like Fitbit Inc (NYSE:FIT), as the company does not have to adhere to strict debt covenants. However, it also faces higherRead More...

  • GoPro Stock Shows a Short-Term Glimmer of Hope With New Camera Intros
    InvestorPlace14 hours ago

    GoPro Stock Shows a Short-Term Glimmer of Hope With New Camera Intros

    GoPro stock rallied a bit because, well, at least a small faction of investors rev up their bullishness whenever the company makes any sort of move. GPRO stock was back in the red again on Friday when those same investors remembered previous product updates just didn’t help reinvigorate sales growth… or even sales stagnation. In one camp is the crowd that’s sure the sheer quality and cleverness of GoPro’s action cameras will eventually let the company turn a consistent profit.

  • Being No. 1 Doesn't Have to Be Fitbit's Goal
    Motley Foolyesterday

    Being No. 1 Doesn't Have to Be Fitbit's Goal

    There's room in this growing market for Fitbit's lower-cost devices.

  • InvestorPlaceyesterday

    The Smartest Move Is to Sell Roku Stock Before the Correction Comes

    Roku (NASDAQ:ROKU) has been on a winning streak this summer. In just a few months, ROKU stock is up more than 50%. Previously, Roku had seen more sideways trading as investors and analysts considered various pros and cons affecting the company.

  • Fitbit Counters the Apple Watch 4 With New Software Services
    Motley Fool3 days ago

    Fitbit Counters the Apple Watch 4 With New Software Services

    An expanded relationship with health insurer Humana added an extra punch.

  • The Wall Street Journal4 days ago

    [$$] These Are the Most Comfortable Work Heels

    The Holy Grail shoe-wise would be a chic heel that I could put on in the morning, commute in, work in, go out to dinner in and stroll merrily home in. “I opt for a small heel when I want to up the ante with my look a bit,” said Caroline Huang Maguire, fashion director at e-tailer Shopbop. Enter the day heel: a burgeoning category of low-heeled shoes that aim to deliver good-looking comfort.

  • Reuters4 days ago

    Factbox - U.S. companies react on impact of Trump trade tariffs

    The U.S. administration will begin to levy new tariffs of 10 percent on about $200 billion of Chinese products on Sept. 24, with the tariffs to go up to 25 percent by the end of 2018. The following are comments made by U.S. companies after the Trump administration said on July 10 https://reut.rs/2m6Yu0r that it would slap tariffs on $200 billion of Chinese imports. ** Walmart Inc (WMT.N) warned that it may raise prices of products if the Trump administration imposes a tariff on Chinese imports.

  • Here’s Fitbit’s Latest Attempt to Differentiate
    Market Realist4 days ago

    Here’s Fitbit’s Latest Attempt to Differentiate

    Fitbit (FIT) has been shifting its focus to making smartwatches in light of the competition with the market leader, Apple (AAPL). The company just launched Fitbit Care, its new health coaching platform. At the foundation of this service is Twine, a health platform that Fitbit recently acquired.

  • Fitbit Partners With Humana, Unviels Fitbit Care Platform
    Zacks5 days ago

    Fitbit Partners With Humana, Unviels Fitbit Care Platform

    Fitbit (FIT) unveils a new enterprise health care platform and also expands its partnership with Humana in a bid to expand its share in the healthcare market.

  • How the Apple Watch 4 Launch Could Affect Fitbit
    Market Realist5 days ago

    How the Apple Watch 4 Launch Could Affect Fitbit

    Fitbit (FIT) stock tumbled shortly after Apple (AAPL) unveiled its latest smartwatch model, the Apple Watch Series 4. The new Apple smartwatch is packed with more fitness and health tracking features than its predecessors. As a result, the Apple Watch Series 4 appears to venture further into Fitbit’s fitness and wellness territory.

  • Humana (HUM) Expands Pact With Fitbit to Rein in Claim Cost
    Zacks5 days ago

    Humana (HUM) Expands Pact With Fitbit to Rein in Claim Cost

    Humana (HUM) expands its wellness program to manage claim cost and members' health.

  • Fitbit Falls Further Behind Apple in Wearables
    Motley Fool5 days ago

    Fitbit Falls Further Behind Apple in Wearables

    And things are only going to get more difficult.

  • Fitbit (FIT) in Focus: Stock Moves 5.3% Higher
    Zacks5 days ago

    Fitbit (FIT) in Focus: Stock Moves 5.3% Higher

    Fitbit (FIT) saw a big move last session, as its shares jumped more than 5% on the day, amid huge volumes.

  • See what the IHS Markit Score report has to say about Fitbit Inc.
    Markit5 days ago

    See what the IHS Markit Score report has to say about Fitbit Inc.

    The last change in the short interest score occurred more than 1 month ago and implies that there has been little change in sentiment among investors who seek to profit from falling equity prices. Index (PMI) data, output in the Consumer Goods sector is rising.

  • Fitbit announces new Care platform for health plans, expands Humana partnership
    MarketWatch5 days ago

    Fitbit announces new Care platform for health plans, expands Humana partnership

    Fitbit Inc. on Wednesday announced its new Fitbit Care platform, part of the company’s broader efforts to entice more healthcare players and generate recurring revenue, boosting its stock in early trade.

  • Associated Press6 days ago

    AutoNation, Fitbit rise; Copart, Microsoft fall

    Stocks that moved substantially or traded heavily on Wednesday: AutoNation Inc., up 82 cents to $43.91 CEO Mike Jackson is departing after almost two decades leading the nation's largest auto dealership ...

  • Fitbit targets employers and health plans with Care
    TechCrunch6 days ago

    Fitbit targets employers and health plans with Care

    When it launched the Versa back in March, Fitbit also announced plans to pivot. While the company will continue to operate in consumer hardware, it's also shifting much of its focus toward healthcare. A month earlier, the company had acquired Twine, a platform that serves as part of the foundation of its new health coaching service, Care.

  • 3 Companies Left Out of the Latest Trump Tariffs
    Zacks6 days ago

    3 Companies Left Out of the Latest Trump Tariffs

    The trade war between the U.S. and China continues to escalate, with Beijing set to impose tariffs on $60 billion in U.S. imports in response to the Trump administrations' new set of tariffs on $200 billion in Chinese imports. Despite the mounting pressure on companies in the world's two largest economies, some firms and their products appear to be safe.

  • Reuters6 days ago

    Strap on the Fitbit: John Hancock to sell only interactive life insurance

    The move by the 156-year-old insurer, owned by Canada's Manulife Financial Corp (MFC.TO), marks a major shift for the company, which unveiled its first interactive life insurance policy in 2015. Interactive life insurance, pioneered by John Hancock's partner the Vitality Group, is already well-established in South Africa and Britain and is becoming more widespread in the United States. Policyholders score premium discounts for hitting exercise targets tracked on wearable devices such as a Fitbit or Apple Watch and get gift cards for retail stores and other perks by logging their workouts and healthy food purchases in an app.

  • Reuters6 days ago

    Strap on the Fitbit: John Hancock to sell only interactive life insurance

    John Hancock, one of the oldest and largest North American life insurers, will stop underwriting traditional life insurance and instead sell only interactive policies that track fitness and health data through wearable devices and smartphones, the company said on Wednesday. The move by the 156-year-old insurer, owned by Canada's Manulife Financial Corp, marks a major shift for the company, which unveiled its first interactive life insurance policy in 2015. Interactive life insurance, pioneered by John Hancock's partner the Vitality Group, is already well-established in South Africa and Britain and is becoming more widespread in the United States.

  • Why Fitbit Shares Gained 6.5% Yesterday
    Market Realist6 days ago

    Why Fitbit Shares Gained 6.5% Yesterday

    Shares of wearables company Fitbit (FIT) rose 6.5% on September 18. The stock is currently trading at $5.80, 29% above its 52-week low of $4.51 and 25% below its 52-week high of $7.79. The stock rose after a Bloomberg report stated that smartwatches would not be part of the $200 billion worth of Chinese imports affected by the latest round of US tariffs.

  • Business Wire6 days ago

    Fitbit and Humana Expand Strategic Partnership to Drive Healthy Habits and Prevent and Manage Chronic Disease

    Fitbit (FIT), the leading global wearables brand, and Humana Inc. (HUM), a leading health and well-being company, are expanding their partnership to help members adopt and implement healthy behaviors to help prevent and manage chronic conditions. Humana has selected Fitbit Care™ as a preferred health coaching solution for Humana’s employer group segment. Through this partnership, more than 5 million Humana members will have the potential to access Fitbit wellness solutions or health coaching.

  • Business Wire6 days ago

    Fitbit Launches Fitbit Care, A Powerful New Enterprise Health Platform for Wellness and Prevention and Disease Management

    Fitbit (FIT), the leading global wearables brand, today announced Fitbit Care™, a connected health platform for health plans, employers, and health systems that combines health coaching and virtual care through the new Fitbit Plus™ app, Fitbit’s innovative wearable devices and self-tracking and personalized digital interventions to help improve wellness, disease management and prevention. Fitbit Care leverages the company’s decade-plus of experience inspiring people to get healthy, combined with the clinically-proven behavior change principles of Twine Health—which Fitbit acquired earlier this year—to improve care team collaboration and health outcomes across the spectrum of care.