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Rocket Fuel Inc. (FUEL)

NASDAQ Global Select - NASDAQ Global Select Real Time Price. Currency in USD
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2.59-0.01 (-0.38%)
As of 3:08PM EDT. Market open.
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Rocket Fuel Inc.

1900 Seaport Boulevard
Pacific Shores Center
Redwood City, CA 94063
United States

IndustryAdvertising Agencies
Full Time Employees726

Key Executives

Mr. Monte ZwebenExec. ChairmanN/AN/A53
Mr. Emmett Randolph Wootton IIICEO & Director537.5kN/A49
Mr. Richard A. FrankelCo-Founder, Advisor & Director278.95kN/A53
Mr. Richard SongChief Revenue Officer333.33kN/A48
Mr. Abhinav GuptaCo-Founder and Strategic AdvisorN/AN/A42
Amounts are as of December 31, 2016 and compensation values are for the last fiscal year ending on that date. Pay is salary, bonuses, etc. Exercised is the value of options exercised during the fiscal year. Currency in USD.


Rocket Fuel Inc., a technology company, provides digital advertising solutions in the United States, Canada, the United Kingdom, Australia, France, Germany, Italy, Spain, and Sweden. Its artificial intelligence-driven demand side platform (DSP) is built on real-time optimization engine, which leverages big data and vast computational infrastructure to purchase and deliver highly-automated digital advertising campaigns that are measurable against direct response and brand objectives. The company also provides data management platform that allows marketers to ingest, analyze, segment, and export their own and third-party audience data for advertising, customer relationship management, email marketing, call-center routing, or other opportunities to touch consumers with a message or call-to-action; and multi-modal advertising optimization platform that enables marketers to execute programmatic advertising campaigns. Rocket Fuel Inc. markets and sells its solutions through direct sales teams, which focus on advertising agencies and advertisers, as well as on other third parties; and through resellers and channel partners. The company was founded in 2008 and is headquartered in Redwood City, California.

Corporate Governance

Rocket Fuel Inc.’s ISS Governance QualityScore as of August 1, 2017 is 10. The pillar scores are Audit: 2; Board: 3; Shareholder Rights: 8; Compensation: 10.

Corporate governance scores courtesy of Institutional Shareholder Services (ISS). Scores indicate decile rank relative to index or region. A decile score of 1 indicates lower governance risk, while a 10 indicates higher governance risk.