GOOG Mar 2020 1280.000 call

OPR - OPR Delayed Price. Currency in USD
36.80
0.00 (0.00%)
As of 1:54PM EDT. Market open.
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Previous Close36.80
Open36.80
Bid37.90
Ask41.30
Strike1,280.00
Expire Date2020-03-20
Day's Range36.80 - 36.80
Contract RangeN/A
Volume4
Open InterestN/A
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Who Buys Roku?These questions are largely moot if Roku gets acquired. Rumors have swirled since even before the company's IPO. At this point, Roku clearly has out-competed Alphabet and Amazon (NASDAQ:AMZN) in terms of streaming devices. As such, it would make sense that some company might want to acquire it as an entry into the streaming ecosystem -- or a way to profit from it.The problem at this point is: who? If anyone involved in streaming acquires Roku, it then owns a gateway for cord-cutters. But so many other companies are involved in streaming, that the new Roku owner instantly would own the distribution mechanism for its competitors.That's a sticky situation. It makes streaming providers more hesitant to deal with Roku; they might instead turn to Amazon, who is having some success licensing its Fire technology to television manufacturers. It puts Roku, at this point a subsidiary of a larger player, in an awkward position.Meanwhile, Alphabet, Amazon, and Apple (NASDAQ:AAPL) all have their own hardware (Apple's platform is on the way). Disney and NBCUniversal won't be looking to provide streaming services for their competitors. Smaller media companies, at this point, might be too small given Roku's about $12 billion enterprise value.It's easy to assume that Roku will be bought out. But the same assumptions were made about TiVo (NASDAQ:TIVO). These aren't the same situations, of course, but the names of potential Roku buyers being floated around don't make all that much sense -- at least not yet. Be Careful Ahead of EarningsParticularly with Netflix's post-earnings flameout, ROKU stock simply looks dangerous here. Valuation is a question mark. Competition remains intense. An acquisition is far from guaranteed.And, as we've seen with Netflix, streaming growth isn't quite as linear as some would like to believe. 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