Many investors remember GoPro (NASDAQ: GPRO) as a failed company. It was a popular stock around its initial public offering (IPO) in 2014, reaching close to $100 a share before crashing down to almost $2 over the next five years.
The company needs its software to offer compelling value for consumers if it hopes to retain its new subscriber base in 2021.
Snap plans to launch a new pair of smartglasses and a drone -- but is it simply repeating GoPro's doomed expansion strategy?