HOG - Harley-Davidson, Inc.

NYSE - Nasdaq Real Time Price. Currency in USD
37.13
+0.22 (+0.60%)
As of 10:36AM EST. Market open.
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Previous Close36.91
Open36.99
Bid37.15 x 800
Ask37.17 x 800
Day's Range36.79 - 37.17
52 Week Range30.17 - 41.40
Volume192,226
Avg. Volume1,872,742
Market Cap5.729B
Beta (3Y Monthly)1.17
PE Ratio (TTM)14.50
EPS (TTM)2.56
Earnings DateJan 27, 2020 - Jan 31, 2020
Forward Dividend & Yield1.50 (4.18%)
Ex-Dividend Date2019-12-13
1y Target Est38.50
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    Have you ever wondered why Southwest Airlines has the ticker LUV? Harley-Davidson motorcycles have been referred to as “hogs” for years. A member of the Wrecking Crew, Ray Weishaar, got a pet piglet that was adopted as the team mascot.

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    Shares of Harley-Davidson Inc. fell 0.7% in morning trading Monday, after KeyBanc Capital analyst Brett Andress turned bearish on the motorcycle maker, citing concerns over competition from Polaris Inc.'s Indian brand of bikes. Andress cut his rating on Harley's stock to underweight, after being at sector weight since August 2017, and set his price target at $33, which is 15.5% below current levels. "Indian's new Challenger bike is aimed squarely at [Harley's] dominant Road Glide ([about] 80% share of 32K-unit market)," Andress wrote in a note to clients. "Indian introduced the Challenger bike on Oct. 29 to immediate fanfare and, on paper, the bike surpasses its competition in almost every important metric (primarily a new liquid-cooled engine), a setup we view as likely to disrupt a rather complacent status quo." Polaris's stock rose 0.9% in morning trading. Andress estimates the new competition could drive an earnings-per-share headwind of about 25 cents. Harley's stock has rallied 14.5% year to date, while Polaris shares have surged 30.4% and the S&P 500 has gained 23.0%.

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