|Bid||0.00 x 800|
|Ask||0.00 x 800|
|Day's Range||39.68 - 41.07|
|52 Week Range||17.34 - 43.47|
|Beta (5Y Monthly)||1.50|
|PE Ratio (TTM)||5,055.00|
|Earnings Date||Apr 20, 2021|
|Forward Dividend & Yield||0.60 (1.47%)|
|Ex-Dividend Date||Mar 01, 2021|
|1y Target Est||41.10|
Shares of Harley-Davidson Inc. rallied 1.0% in midday trading Wednesday, but pared earlier gains of as much as 5.3%, after BofA Securities analyst Robert Ohmes took a bullish stance on the motorcycle maker, citing signs of accelerating brand momentum after a year of aggressively managing supply. Ohmes initiated coverage of HOG with a buy rating and stock price target of $55, which implies a 33% gain from current levels. He sees a "significant market share opportunity in Europe" following the company's launch of its Pan America 1250 model, and believes the launch of electric motorcycles will help HOG target younger customers in the U.S. and drive growth in China and Europe. Ohmes also noted that pricing for used motorcycles has improved as supply was worked down, and with the implementation of a "Certified Pre-owned" program that brought customers into "a cleaner new and used market that should support pricing," sales of motorcycle parts and better margins for dealers. The stock has rallied 12.8% year to date and more than doubled (up 114%) over the past 12 months, while the S&P 500 has advanced 10.4% this year and 45.7% the past year.
Harley-Davidson (HOG) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
(Bloomberg) -- Harley-Davidson Inc. nominated Ford Motor Co. Chief Executive Officer Jim Farley to join its board, the latest move by CEO Jochen Zeitz as he seeks to revive the struggling motorcycle maker and prepare it for an electric future.Farley’s nomination was disclosed in an April 9 letter to shareholders from Zeitz and included in a filing ahead of a May 20 annual shareholders meeting. Farley, who took the helm at Ford in October and is known for his love of car racing, owns multiple classic Harley-Davidsons. He is the only new board nominee.Both Farley and Zeitz are seeking to transform their century-old companies by embracing electrification. Zeitz hired Milwaukee-based Harley’s first “chief electric vehicle officer” last month and was a champion of the brand’s first electric motorcycle, the LiveWire, when he served as a Harley board member. Under Farley, Ford has nearly doubled its spending to $22 billion to electrify its lineup.Zeitz plans to invest more in Harley’s core heavyweight-bike segment -- a category that has been shrinking across the industry -- and set up a standalone electric-motorcycle division. The company sold 103,650 bikes in its home market last year, a 22% drop and the lowest level in at least a decade.Harley-Davidson said last year it would add an independent director to its board as part of an agreement with activist investor Impala Asset Management LLC.Ford and Harley-Davidson are two of America’s most iconic manufacturers — companies associated not just with manufacturing prowess but the American identity itself. For more than 10 years, Ford offered a Harley edition of its biggest money maker, the F-150 pickup, the best-selling vehicle of any kind in America for four decades.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2021 Bloomberg L.P.