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Harley-Davidson, Inc. (HOG)

NYSE - NYSE Delayed Price. Currency in USD
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49.29+1.40 (+2.92%)
At close: 4:00PM EDT

49.50 +0.21 (0.43%)
Pre-Market: 7:00AM EDT

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  • R
    Robert
  • D
    DaveC
    Ok, I’m befuddled. Polaris reported numbers much better than HD, has a much larger moat of products, and they’re price is down 3-5%. That’s not surprising in todays market, but HD’s increasing price is puzzling.
    Maybe one of you HOG proponents can explain why this discrepancy?
  • P
    Pityfuk
    Shorted today at $49.88
    No reason for this to be moving up.
  • m
    mike1
    Game over for this overvalued HOG .
    I will cover around 39-40 or lower.
  • W
    White Walker
    Most of those who comment here seem to be bearish on Harley Davidson. And based on the historic evolution of sales and demographic of current Harley owners, I would be too. But I think most of you dismiss to easily the impact of the value of the brand. It's still top of mind when you talk about a motorcycles. On top of that, Harley is ready for the future challenges (Electrification, cleaner watercooled engines etc.) Also the new Pan America model is very well received by the motorcycle press. Even in comparison with the top seller, the BMW GS 1250, it holds it's own. And at a reasonable price for that market. The livewire was great but overpriced for most clients. But the Pan America is priced for success. The new engine is also very well received and opens new possibility for more modern bikes. If you only focus on historic analyses, you are missing the drivers of a turnaround.
  • S
    SkunkDaddy
    Been holding this stock for a long time nothing like a Harley I love hearing the roar of a fresh Harley pulling off the lot I remember when I got my first bike i pinned it out of the lot with the tires smoking one of the best moments in my life this is why I’m loyal to this brand because the feeling I get from pinning it on my hog is a feeling that not many will know about unless they buy a Harley
  • G
    George
    This company would not able to survive newly imposed by EU 56% tariff.
    Combined with the demographic changes HD will go bankrupt eventually.
  • R
    Remember Montana Skeptic
    Harley-Davidson annual/quarterly revenue history and growth rate from 2006 to 2021. Revenue can be defined as the amount of money a company receives from its customers in exchange for the sales of goods or services. Revenue is the top line item on an income statement from which all costs and expenses are subtracted to arrive at net income.

    Harley-Davidson revenue for the quarter ending March 31, 2021 was $1.423B, a 9.57% increase year-over-year.
    Harley-Davidson revenue for the twelve months ending March 31, 2021 was $4.179B, a 20.79% decline year-over-year.
    Harley-Davidson annual revenue for 2020 was $4.054B, a 24.38% decline from 2019.
    Harley-Davidson annual revenue for 2019 was $5.362B, a 6.21% decline from 2018.
    Harley-Davidson annual revenue for 2018 was $5.717B, a 1.23% increase from 2017.

    https://www.macrotrends.net/stocks/charts/HOG/harley-davidson/revenue
  • D
    Droidboy
    Morgan Stanley drops Harley-Davidson (NYSE:HOG) to an Underweight rating from Neutral on its view that shares are overvalued and it is too early to extrapolate ten years of results out of one quarter.

    "The market has turned bullish on the potential turnaround of Harley Davidson. While Q1 earnings were strong and management's strategy for 'profitable growth' appears to have resonated with investors, we believe the market is under-appreciating the secular challenges ahead," warns analyst Billy Kovanis.

    https://seekingalpha.com/news/3685009-harley-davidson-falls-after-morgan-stanley-warns-on-secular-challenges-in-downgrade
  • m
    mike1
    Lock and reload my short position at 49.6 and will cover under 48 by Friday or Monday
  • B
    Bobo
    Summary

    The stellar performance of Harley-Davidson in Q1-21 has helped the stock rally 15% and settle at 10% higher than pre-earnings.

    The market seems willing to push the stock up even further based on guidance provided for FY-21.

    However, there's a long way to go before the company can start posting $5+ billion in annual revenues again, which makes the stock expensive at the current price.

    That being said, if you take the long-term view, which I usually do, the company is still a long way from achieving the kind of annual revenues it was posting before the declines began to show. Even a stellar FY-21 will only be on a YoY comparative basis rather than a turnaround to historical highs. Sadly, for now, a HOLD is the only recommendation that makes sense to me

    Beulah Meriam K
  • R
    Remember Montana Skeptic
    Thoughts on the Pan America?

    Harley killed a lot of designs but went forward with this one.
    Perhaps because it was nearly ready for production.

    Pan America faces a tough market, with BMW and KLM being very well established,
    but it does sound like Harley did a decent job with this one.

    Not sure how I feel about liquid cooled though?
  • F
    F
    1y Target Est 48.00
  • G
    George
    With this stock price don't miss your lifetime opportunity to sell it, three years high today.
  • f
    ferd
    Covering on a few shares premarket.
    ... just a few because it's going lower.

    Great bikes, but Harleys heyday is
    not returning.
    Bearish
  • r
    rich
    Ok. It hit $50 and is do for a correction. I could see this heading back to $40 soon.
    Bearish
  • f
    ferd
    Hit fifty today. Anyone think it stays in the fifties?
  • P
    Pityfuk
    Nothing has changed. Harley will continue the downward slide.
    Check stats and charts back to 2016
  • B
    Bobo
    What is debt now?

    Yahoo info may be out of date?
    Total Debt (mrq) 7.87B
  • R
    Richard