Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today launched Viewability and Invalid Traffic verification for Netflix's (Nasdaq:NFLX) ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers.
Publica, a leading Connected TV (CTV) ad-server owned by Integral Ad Science, announced that they will be joining the new, global Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV. Publica's upcoming certification will allow publishers to implement a simplified APS header bidding integration, enabling publishers to conduct a unified auction across all advertiser bids. This technology has the power to improve viewer experience by limiting repetitive ads while also i
Key Insights Integral Ad Science Holding's estimated fair value is US$14.62 based on 2 Stage Free Cash Flow to Equity...