|Bid||12.64 x 1400|
|Ask||12.69 x 800|
|Day's Range||11.95 - 13.23|
|52 Week Range||4.23 - 13.67|
|Beta (5Y Monthly)||1.96|
|PE Ratio (TTM)||N/A|
|Earnings Date||Mar 03, 2021 - Mar 08, 2021|
|Forward Dividend & Yield||N/A (N/A)|
|1y Target Est||13.50|
Small cap Immersion Corporation (NASDAQ: IMMR) is rising as its haptic technology could be added to a second major gaming console after its success with another.What Happened: Immersion has a royalty deal with Sony Corporation (NYSE: SNE). The deal allows the company to use Immersion's haptic technology in gaming and VR controllers, including the strong selling PlayStation 5.After the success of the PlayStation 5 and the strong reviews for the controller, Sony's gaming rival Microsoft Corporation (NASDAQ: MSFT) is considering adding haptic technology to controllers.Microsoft sent an Xbox console experience survey to its users that asks questions about the controllers. Questions ask if the Xbox Series X feels next-gen and if users are aware of features on Playstation controllers that they wish were on Xbox controllers, according to TechRadar."I applaud what they did with the controller. I think for all of us in the industry, we should learn from each other and the innovation that we all push on, whether it's distribution of business model like Game Pass, or controller tech," Microsoft Vice President of Gaming Phil Spencer told The Verge.Related Link: Immersion: The Thing Behind The Thing For Playstation 5Why It's Important: Xbox has a history of adding well-received features on other console controllers to its own, IGN points out. The gaming publication has called the PlayStation 5 controller one of the most impressive features of the new console from Sony, scoring it a 9 out of 10."Microsoft's interest in these questions would suggest that they're at least thinking about upgrading the next-gen controllers in the future, to line up with Sony's offering in the current-generation," writes IGN.Haptic technology could be a major theme for video games going forward as it connects users to the games and makes a more interactive experience.Several 2021 games like "Returnal" and "Deathloop" are taking advantage of the haptic technology of the PS5 controller and making the game more interactive for users.Immersion has hinted throughout 2020 that the new controller for the PlayStation 5 could lead to additional demand for its patents and products."We believe Sony's new controller will catalyze increased market demand for advanced interactive haptic experiences and this may lead to additional opportunities for Immersion in the future," the company said.What's Next: Immersion is expected to announce fourth-quarter earnings in March. The earnings should provide a better look into the revenue generated from Sony and could provide more color on how much Immersion gets as a royalty for each PlayStation 5 controller sold.Immersion reported revenue of $7.6 million versus street consensus of $7.45 million for the third quarter. The fourth quarter of the last fiscal year was the largest for the company in terms of revenue.Benzinga's Take: We highlighted Immersion in July and December and mentioned how important the PlayStation 5 inclusion was for the company. The deal with Sony was a major catalyst and adding Microsoft to the fold could be just as valuable.Shares of Immersion closed Thursday up 9.5% to $12.08. Shares were up 46% in the last 52 weeks.See more from Benzinga * Click here for options trades from Benzinga * 6 Video Games Stocks To Watch In 2021(C) 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
The video game industry saw major developments in 2020 with the release of new consoles from Microsoft Corporation (NASDAQ: MSFT) and Sony Corporation (NYSE: SNE).The sector also got attention as a winner due to the number of people who were at home during the pandemic. Here's a look at what could be ahead in 2021 for video game stocks.Sony Corporation: The PlayStation 5 had strong sales in 2020 and was the winner in the console wars battle. The story for 2021 for Sony could be the company's exclusive titles, which could be among the reasons it won in 2020.The company has "Returnal," "Gran Turismo 7" and "Ratchet & Clank: Rift Apart" as console exclusives. Sony is also expected to release "God of War: Ragnarok" in 2021, which has been listed as one of the most anticipated games of 2021.Related Link: GameStop Reports Mixed Q3 Earnings, More Store ClosuresMicrosoft: While Microsoft didn't win the 2020 console war battle, it did make a large gaming-related acquisition with its purchase of ZeniMax Media. The deal gives Microsoft control of hit franchises like "Dishonored," "Fallout," "Doom" and "The Elder Scrolls."The studio will release a new first-person shooter with "Deathloop," which is ironically a Playstation 5 exclusive timed release.Microsoft will also release "Halo Infinite" in fall 2021, a highly anticipated exclusive game that was initially supposed to release with the Xbox Series X. Activision Blizzard: Video game publisher Activision Blizzard (NASDAQ: ATVI) is rumored to release "Overwatch 2," the highly anticipated sequel to the game released five years ago that is now a popular esports league. The sequel could increase interest in the name going forward.The Blizzard unit could also have a huge 2021 with the potential release of "Diablo 4" for PC and "Diablo Immortal" for mobile. Blizzard's latest release in the "World of Warcraft" series posted record-breaking numbers in 2020.Nintendo: Despite the new consoles from Sony and Microsoft, Nintendo Co (Pink: NTDOY) outperformed both stocks with a 60% gain versus 40% gains from the other two.The company topped the leaderboards for years with its Switch console before the PlayStation 5 and Xbox Series X.The Switch could continue to outperform in 2021 with exclusive titles coming like "Monster Hunter Rise," "Pokemon Snap" and the potential sequel to "The Legend of Zelda: Breath of the Wild."Immersion: With the PlayStation 5 selling well, one of the potential winners for 2021 could be Immersion Corporation (NASDAQ: IMMR), the company providing the haptic technology for the DualSense controllers.Several games coming in 2021 like "Returnal" and "Deathloop" are designed to take advantage of the haptic feedback in the controllers. Amazon: A wild card to watch in the gaming sector for 2021 is Amazon.com (NASDAQ: AMZN). The company owns Twitch, a leader in video game streaming in the U.S.The story in 2021 could be the release of "New World" in the spring.The MMORPG from Amazon was one of three games announced back in 2016 and the only one to make it to the release stage. The success and reception of the game could influence how big of a focus Amazon puts on video games in the future.See more from Benzinga * Click here for options trades from Benzinga * FuboTV Shares Surge On Updated Guidance: What Investors Should Know * Cramer Says It's 'Inconceivable' US Won't Have Better Relationship With China(C) 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
The haptics technology specialist is poised to benefit from the PlayStation 5, according to one Wall Street analyst.