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Inuvo, Inc. (INUV)

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  • National Luxury Home Retailer Realizes 88:1 Return on Ad Spend with Inuvo’s IntentKey
    GlobeNewswire

    National Luxury Home Retailer Realizes 88:1 Return on Ad Spend with Inuvo’s IntentKey

    LITTLE ROCK, Ark., April 05, 2021 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey AI technology was used by a national luxury home retailer to generate an 88:1 return on its ad spend (ROAS). Reports this week from the Conference Board revealed that consumer confidence is at the highest it has been since the pandemic began last March. While consumers are feeling positive about the vaccination rollout and the government stimulus programs, marketers are learning that consumers have yet to return, from a spending perspective, to their pre-pandemic shopping habits. Consequently, forward thinking marketers have used this pandemic environment to reconsider the limited insights and prescriptive nature of the information offered by conventional audience providers. These marketers have realized that it isn’t the demographic characteristics of individuals that predict their purchase likelihood; it is the ever-changing intent behind their reasoning for the purchase. The IntentKey has enabled a national luxury home retailer to find new audiences based on such intent signals, because it is one of the only technologies capable of adapting its audience selections based on the changing intents of consumers. This resulted in a return on investment well in excess of these other technology and information providers. The typical luxury shoppers and spring DIYers were not the source of this year’s explosive campaign growth for this client. The IntentKey’s adaptive artificial intelligence allowed the client to capitalize on current trends, which included intentions related to wedding registries and gifts associated with delayed celebrations of marriages, baby furniture and nursery accessories, and home office furniture as many positions permanently went remote making it worth the investment in quality office furniture. Further, by working with the IntentKey, the client was able to learn that their audience was very interested in making their homes more livable through functional furniture, patios sets, and other indoor and outdoor accessories. Of particular interest was the volume of comparative shopping being undertaken by consumers prior to making a purchase decision. This analysis by consumers included looking at big box discount retailers all the way through luxury brands, which was far broader than expected. It also revealed that their new luxury customers were taking into consideration sales discounts and coupons, which was not traditional pre-pandemic. This provided additional insight into tactics that could be used to incentivize repeat orders through loyalty programs and exclusive coupons. “By utilizing the IntentKey’s real-time audience modeling, our client was able to target the right consumers as they were showing signs of intent in their product offerings,” said Tristan Cameron, Vice President of Sales & Account Management. “While the interests that drove their intent were unexpected, being able to capitalize in real-time on these interests allowed Inuvo to outperform all other competing vendors on the plan.” Adapting to consumer trends is imperative in the wake of the great reset. Americans were used to a face-paced, consumerism life and were forced to slow down and take stock of what really matters. They are now more critical and protective of where they now invest their time and resources. Marketers who are able to adapt to these changes will drive winning strategies. About InuvoInuvo®, Inc. (NYSE American: INUV) is a market leader in artificial intelligence, aligning and delivering consumer-oriented product & brand messaging strategies online based on powerful, anonymous and proprietary consumer intent data for agencies, advertisers and partners. To learn more, visit www.inuvo.com. Safe Harbor / Forward-Looking StatementsThis press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Inuvo, Inc.’s Annual Report on Form 10-K for the fiscal year ended December 31, 2020 and our other filings with the SEC. Additionally, forward-looking statements are subject to certain risks, trends, and uncertainties, including the continued impact of COVID-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events, or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third party regarding the subject matter of this press release. Inuvo Company Contact: Wally Ruiz Chief Financial Officer Tel (501) 205-8397 wallace.ruiz@inuvo.com Investor Relations: KCSA Strategic CommunicationsValter Pinto, Managing DirectorTel (212) 896-1254Valter@KCSA.com

  • Estimating The Intrinsic Value Of Inuvo, Inc. (NYSEMKT:INUV)
    Simply Wall St.

    Estimating The Intrinsic Value Of Inuvo, Inc. (NYSEMKT:INUV)

    In this article we are going to estimate the intrinsic value of Inuvo, Inc. ( NYSEMKT:INUV ) by taking the expected...

  • Inuvo’s IntentKey Artificial Intelligence Technology Solution Beats Client KPI by 200% in State Sponsored Marketing Campaign
    GlobeNewswire

    Inuvo’s IntentKey Artificial Intelligence Technology Solution Beats Client KPI by 200% in State Sponsored Marketing Campaign

    Campaign data also suggested that certain demographics were more engaging than others, which allowed the refinement of the campaign over timeLITTLE ROCK, Ark., March 29, 2021 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey, the company’s artificial intelligence (‘AI’) technology solution, was able to beat the client’s KPI goals by 200%, reaching more minority pregnant and new mothers in a state sponsored marketing campaign designed to raise the awareness of the benefits of breastfeeding. States across the country provide social assistance and awareness services that cover a wide range of social programs like immunization, rental assistance, and tobacco use prevention. These states typically struggle to adequately reach, with information about their programs, enough of the people who are most able to benefit from the programs and services offered. One innovative state decided to proactively remedy this challenge by partnering with Inuvo in an effort to increase awareness of the benefits associated with breastfeeding and support services, particularly within minority groups where such information was not widely understood. The IntentKey successfully took a highly focused state budget and more effectively delivered messages to the audiences most in need. It has an uncanny ability to understand the characteristics of audiences that have previously expressed a need and then use that knowledge to identify those who have yet to do the same. In this instance, the AI was able to reach expectant, low-income moms by identifying and messaging audiences that exhibited an interest in baby names and baby registries, newborn developmental milestones, and breastfeeding research and tips. As a result of the breadth of the IntentKey’s understanding of the English lexicon, Inuvo was able to offer the state a managed service that included running campaigns whose purpose was to message to only those individuals most in need of the State’s program. The campaign strategy included video as a method to create initial awareness, followed by display advertising in a one-two program designed to educate. This approach generated a click through rate (CTR) that beat the client’s goal by 200% on both display and video, while also increasing the amount of time and the number of page views audience members were engaged with. In an interesting finding, the campaign suggested that Hispanics were more likely to engage with video ads, while African Americans were more likely to engage with display ads. This information allowed for the refinement of the campaign over time. “Inuvo supports a number of public service campaigns across the country and these learnings enable those governments to reach the intended audiences so as to better serve their communities,” said Tristan Cameron, VP of Sales & Account Management. “This has been particularly relevant these past twelve months as public assistance and social awareness campaigns related to COVID-19 were attempting to reach the right audiences with potentially lifesaving messages. We are able to take the learnings from a multitude of campaigns to make strategic recommendations that enhanced the reach and delivery of our clients messaging.” The IntentKey is as much a strategy platform as it is an execution platform. The insights produced by the artificial intelligence not only can help government more effectively rollout their public service programs, but it can also help define the approach for so doing. About InuvoInuvo®, Inc. (NYSE American: INUV) is a market leader in artificial intelligence, aligning and delivering consumer-oriented product & brand messaging strategies online based on powerful, anonymous and proprietary consumer intent data for agencies, advertisers and partners. To learn more, visit www.inuvo.com. Safe Harbor / Forward-Looking StatementsThis press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading "Risk Factors" in Inuvo, Inc.'s Annual Report on Form 10-K for the fiscal year ended December 31, 2020 and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third party regarding the subject matter of this press release. Inuvo Company Contact: Wally Ruiz Chief Financial Officer Tel (501) 205-8397 wallace.ruiz@inuvo.com Investor Relations: KCSA Strategic CommunicationsValter Pinto, Managing DirectorTel (212) 896-1254Valter@KCSA.com