iRhythm Technologies, Inc. (IRTC)

I am an independent medical device sales rep. I recently added a product in the remote heart monitoring market that competes with the Zio patch. I visit cardiologists every day and ask them what type of heart monitor they use. Their responses generally are that they use the Bardis CAM patch (which beat ZIO in a head to head study recently) , the G-Med patch, the Bio-tel patch or the Cardiac Insight patch. All these patches allow the practice to download the data directly from the patch monitor to their computer and get the results back in 24 hours versus Zio which requires them to physically send it in a package and wait up to 5 days or more for the results. Many of them had used ZIO in the past when they were the first to market, but not now. I wonder where their current revenue is coming from since thy seem to have no competitive advantage. I represent a non public holter monitor that allows recordeing for up to 30 days versus the 14 day maximum of Zio and is non-adhesive so it is easier to put on and take off. I also am acutely aware of the potential reimburse cut when the temporary "T" code is reviewed next year as laid out in the very incisive report by a investment strategist that has shorted the stock. My advice is to just do your own due diligence and ask some cardiologists if they are using Zio and what they think of their competitors.