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The Starbucks Unicorn Frappuccino and Krispy Kreme’s eclipse donuts are examples where brands have put effort into limited-edition products and event-driven opportunities to promote them. With Millennials and Gen Z focused on experience over product, expect a lot more like them in the future.
Do you live in the healthy part of America or the unhealthy one? Krispy Kreme is marketing eclipse donuts ahead of next week's event while Chiquita is using a "banana sun" theme. The popularity ...
Carb lovers rejoiced. February 9 is both National Pizza Day and National Bagel Day, and companies like Papa John’s Int’l, Inc. (NASDAQ: PZZA ) and Yum! Brands, Inc. (NYSE: YUM )’s Pizza Hut offered discounts ...
The chain is reportedly dropping ‘donuts’ from its name at a test store in California. Dunkin’ says while they’ll continue to sell donuts, they want to be thought of as a coffee shop. Yahoo Finance’s Alexis Christoforous, Andy Serwer, and Myles Udland discuss whether their new branding could help them appeal to a more health-conscious generation.