|Bid||0.00 x 0|
|Ask||0.00 x 0|
|Day's Range||20.98 - 21.01|
|52 Week Range||20.98 - 21.01|
|PE Ratio (TTM)||N/A|
|Forward Dividend & Yield||N/A (N/A)|
|1y Target Est||N/A|
The chain is reportedly dropping ‘donuts’ from its name at a test store in California. Dunkin’ says while they’ll continue to sell donuts, they want to be thought of as a coffee shop. Yahoo Finance’s Alexis Christoforous, Andy Serwer, and Myles Udland discuss whether their new branding could help them appeal to a more health-conscious generation.
The Starbucks Unicorn Frappuccino and Krispy Kreme’s eclipse donuts are examples where brands have put effort into limited-edition products and event-driven opportunities to promote them. With Millennials and Gen Z focused on experience over product, expect a lot more like them in the future.