KO - The Coca-Cola Company

NYSE - NYSE Delayed Price. Currency in USD
47.40
-0.08 (-0.17%)
At close: 4:00PM EDT
Stock chart is not supported by your current browser
Previous Close47.48
Open47.40
Bid0.00 x 4000
Ask0.00 x 4000
Day's Range47.01 - 47.61
52 Week Range41.45 - 50.84
Volume8,762,675
Avg. Volume16,181,245
Market Cap202.643B
Beta (3Y Monthly)0.27
PE Ratio (TTM)31.60
EPS (TTM)1.50
Earnings DateApr 23, 2019
Forward Dividend & Yield1.60 (3.41%)
Ex-Dividend Date2019-03-14
1y Target Est50.33
Trade prices are not sourced from all markets
  • Earnings season charges ahead – What to know in markets Tuesday
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    Buffett on Financial Statements: When to Buy and When to Sell

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    Buffett on Financial Statements: Valuations in 5 Steps

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  • Coca-Cola Reports Climbing Its 200-Day Moving Average
    Investopedia10 hours ago

    Coca-Cola Reports Climbing Its 200-Day Moving Average

    The soft drink giant is diversifying away from sugary sodas, but it ended a six-quarter streak of earnings beats in its previous report.

  • Miguel Patricio: 10 Things to Know About the New Kraft Heinz CEO
    InvestorPlace12 hours ago

    Miguel Patricio: 10 Things to Know About the New Kraft Heinz CEO

    There's a new Kraft Heinz CEO that will be leading the company in the near future.Here's what we know about the new CEO for Kraft Heinz (NASDAQ:KHC). * The new Kraft Heinz CEO is Miguel Patricio. * He will be taking over as the CEO of the company starting on July 1, 2019. * This will have him taking over the position from Bernardo Hees, who will remain with the company as its CEO until June, 30, 2019. * Patricio is joining the company as the new Kraft Heinz CEO after spending two decades with Anheuser-Busch InBev (NYSE:BUD). * During his time with Anheuser-Busch InBev, Patricio served in various roles as part of its Executive Leadership team. * These roles include him serving as the company's Global Chief Marketing Officer from 2012 to 2018. * Prior to his, he was serving as the President of Asia Pacific from 2008 to 2012 for Anheuser-Busch InBev. * Before serving in that role, he was the President of North America for Anheuser-Busch InBev from 2006 to 2008. * Before starting his career at Anheuser-Busch InBev, Patricio worked at several other consumer companies. * Among these companies are Philip Morris (NYSE:PM), Coca-Cola (NYSE:KO) and Johnson & Johnson (NYSE:JNJ). * 7 Tech Stocks With Too Much Risk, Not Enough Upside You can follow this link to learn more about new Kraft Heinz CEO Miguel Patricio and the experience he is bringing to the company.InvestorPlace - Stock Market News, Stock Advice & Trading TipsKHC stock started the day off up 1% on Monday morning, but is now largely unmoved as of the afternoon. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Tech Stocks With Too Much Risk, Not Enough Upside * 7 Companies That Are Closing the CEO-Worker Wage Gap * 7 Video Game ETFs That Will Make You a Winner As of this writing, William White did not hold a position in any of the aforementioned securities.Compare Brokers The post Miguel Patricio: 10 Things to Know About the New Kraft Heinz CEO appeared first on InvestorPlace.

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  • 10 High-Yielding Dividend Stocks That Won’t Wilt
    InvestorPlace13 hours ago

    10 High-Yielding Dividend Stocks That Won’t Wilt

    Within economics and the financial markets, you must deal with the trade-off concept. For instance, if you want to strike it rich quickly, you're likely looking at upstart organizations with strong potential. However, you have to give up the proven stability of a blue-chip name. This dynamic also applies to high-yielding dividend stocks to buy.Almost everyone loves the idea of passive income. You take a great company with a generous yield and sit back and collect the dividend. However, the most generous dividend stocks are usually the riskiest. Sure, you can find several companies that pay out double-digit yields. The question is, are these investments sustainable? Usually, the answer is no.Fortunately, the markets aren't always the most efficient platform for assessing value. While I don't want to debate various economic theories, it's fair to say not all high-yielding dividend stocks are speculative. In fact, many of the names you'll see below are worldwide recognizable brands.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 5 Dividend Stocks Perfect for Retirees For this list, I've picked out 10 publicly traded companies that have a dividend yield of at least 3%. In fact, they average well over 5%. However, these are organizations that, while risky, offer viable products and services.In other words, these are not fly-by-night operations. So without further ado, here are 10 high-yielding dividend stocks to buy that won't wilt! High-Yielding Dividend Stocks to Buy: Coca-Cola (KO)Source: Leo Hidalgo via Flickr (Modified)Dividend Yield: 3.4%Over the past few years, several investors -- even those who seek high-yielding dividend stocks -- have avoided Coca-Cola (NYSE:KO). At first, such evasion seems strange. After all, an investment in KO is levered toward a global powerhouse brand. Additionally, Coca-Cola has consistently grown its payout across several decades.However, its current 3.4% yield isn't enough for many to overlook the soda industry's declining relevance. Research reports indicate that millennials eschew sugary, carbonated drinks for healthier beverages. As such, sector players have had to adjust to this changing landscape, offering more choices that cater to health-conscious buyers.Here's the thing about KO stock. Despite its volatility, the underlying company has made those changes. Its rebranding efforts, particularly with Diet Coke, resulted in notable successes. Furthermore, I demonstrated that millennials aren't necessarily healthier. Instead, they want to think that they're making healthier choices.My argument is that Coca-Cola has a chance, as long as they keep their marketing on point. Olin Corporation (OLN)Dividend Yield: 3.3%We're seeing tremendous changes in our economy, and they may be just the beginning. It's no longer a matter of science fiction to assume a world of robots and automation. So if you're looking for dividend stocks to buy that can survive this coming age, you should check out Olin Corporation (NYSE:OLN).OLN specializes in industrial chemicals, which doesn't sound like a next-generation sector because it isn't. However, to actualize the benefits of technology, you still require a physical infrastructure. For example, Olin's expertise in developing epoxy products is critical for the energy, transportation and civil engineering industries. * 7 Tech Stocks With Too Much Risk, Not Enough Upside Another driving force that supports Olin's 3.3% dividend yield is its Winchester ammunition brand. As you know, Americans love their guns. In fact, we have more guns in this country than we have people. That equates to a lot of shooting, which equates to OLN being one of the safest high-yielding dividend stocks you can get. Archer Daniels Midland (ADM)Source: GothamNurse Via FlickrDividend Yield: 3.3%Invariably, most of the exciting stocks to buy focus on the industries of tomorrow, such as automation and artificial intelligence. But no matter how much we progress as a society, we've got to eat. That simple, unavoidable fact helps drive agricultural company Archer Daniels Midland (NYSE:ADM).Of course, the icy U.S.-China relationship has disproportionately impacted domestic agriculture. Therefore, ADM stock slid sharply during the second half of last year. However, the Archer Daniels brand is a powerful one, featuring a strong international presence with the capacity to boot.Currently, ADM pays out a 3.3% dividend yield, and I don't see that being in any trouble. Primarily, the company has a strong history of consistent payouts that extend back for decades. Second, the importance of its core industry suggests that ADM will remain one of the most relevant dividend stocks. Exxon Mobil (XOM)Source: Shutterstock Dividend Yield: 4%Among high-yielding dividend stocks to buy, Exxon Mobil (NYSE:XOM) has one of the most balanced cases. I said as much when I covered XOM stock around mid-April. The company generates immediate interest for its history of strong payouts and its dominant position in the energy industry. With a 4% yield, this is a tough investment to ignore.At the same time, XOM stock has suffered significant setbacks. Although we're years removed from the energy crisis of 2014 and 2015, the sector is still recovering from it. Big oil firms like Exxon Mobil are no exception. Plus, we're seeing a decided push toward green-energy solutions, which hurts the case for XOM. * 10 S&P 500 Stocks to Weather the Earnings Storm So how should investors approach the oil giant? If you're seeking a nearer-term profit, I don't like some of the immediate headwinds affecting shares, though oil prices are surging on news that the U.S. might be lifting waivers on Iran sanctions. But for the longer run, I believe XOM has critical infrastructures and assets that still represent viable energy sources. Duke Energy (DUK)Source: Shutterstock Dividend Yield: 4.2%During a particularly brutal heatwave in the southwestern region of California and Arizona in September 2011, a botched maintenance procedure knocked out critical power channels. San Diego went dark, as did parts of Tijuana, Mexico and western Arizona. I went through the experience and I immediately recognized the fragility of our digitalized economy.Sure, we may be the most advanced nation in the world, but all it takes is one silly mistake to undo everything. In that sense, I think every portfolio should include dividend stocks that have some exposure to the utilities sector. Among them, Duke Energy (NYSE:DUK) has provided its shareholders with a mix of capital gains and strong passive income.While utility firms aren't the sexiest names in the investing world, they are incredibly vital. As we dive further into an automated industry, the one thing we cannot live without is power. For that reason, the 4.2% yield that underlines DUK stock is well justified. International Business Machines (IBM)Source: Shutterstock Dividend Yield: 4.5%Admittedly, International Business Machines (NYSE:IBM) isn't the most exciting name among dividend stocks to buy. For most of this decade, IBM shares have gone sideways, ultimately impressing neither the bulls nor the bears. However, a strong performance this year suggests that calls for its death were premature.After all, IBM has a long history of innovation and forwarding pioneering technologies. Although they don't get as much coverage as they used to, "Big Blue" has made exciting progress with AI. Recently, the company revealed that they use AI to accurately forecast which workers will quit their jobs. IBM claims that they saved nearly $300 million in retention costs with their digital program. * 7 Stocks to Buy for Spring Season Growth Of course, AI has its ups and downs. For instance, IBM had to shut down a segment of its Watson Health division because it didn't generate enough profit. Still, it has demonstrated significant potential. Plus, that 4.5% yield looks awfully attractive right now. AMC Entertainment (AMC)Dividend Yield: 5.1%Back when consumers had fewer options, cineplex operate AMC Entertainment (NYSE:AMC) made plenty of sense. But in the streaming era, AMC simply appears outdated and irrelevant. In this day and age, who would want to go somewhere to watch something? Moreover, when the box office bombed in 2017, AMC shares cratered.Still, I look at this company as one of the more intriguing dividend stocks to buy. Yes, I own some shares, but it's more important to focus on why I do, as opposed to merely the fact that I do. It comes down to this: AMC provides a social experience that you'll never get from streaming services or other "isolated" platforms.Moreover, the movie industry has shifted its priorities to accommodate the new entertainment landscape. Production studios now dedicate most of their resources to proven winners, such as comic-book based movies or established franchises. I'm hardly surprised that Captain Marvel is the biggest movie so far this year. Nerds eat this stuff up.Better yet, box office receipts prove that nerds have taken over Hollywood. That alone provides justification for AMC's 5%-plus dividend yield. AbbVie (ABBV)Source: Shutterstock Dividend Yield: 5.2%Ordinarily, AbbVie (NYSE:ABBV) has been one of the most consistent performers among dividend stocks to buy. Taking away the events from last year, ABBV stock provided generally steady returns, making its payout worthwhile. Obviously, its exposure to the pivotal healthcare sector makes AbbVie a perpetually relevant name.That said, 2018 was a rough year for the pharmaceutical giant. Moreover, shifting political dynamics bring many questions to the industry. For instance, several prominent Democrats support the "Medicare for All Act." Such a comprehensive plan will shine a glaring spotlight on pharmaceutical pricing, potentially hurting profitability. * 7 Stocks That Can Outperform for Years Naturally, if Democrats take over the White House, that's a political headwind for ABBV stock. However, there's also the likelihood that Medicare for All will drive revenues back home. For instance, many Americans go to Mexico to buy prescription drugs. If we can establish fair, sensible pricing, pharmaceutical firms may benefit from an untapped revenue source. AT&T (T)Dividend Yield: 6.4%When telecommunications giant AT&T (NYSE:T) first proposed buying out Time Warner, I'm sure more than a few eyes rolled. Before the deal, T stock suffered from a massive debt load. With the deal, that situation obviously did not improve. Therefore, I understand why many folks have run for the hills.Also, the company's tremendously high 6.4% yield appears a little too generous. Yes, AT&T historically has been one of the top names among blue-chip dividend stocks. But with such a huge liability clouding everything, that yield seems like a trap.Unfortunately, in high-barrier industries, you've got to pay to play. While the Time Warner deal hurts the balance sheet, it gives T stock exposure to the lucrative content-streaming market. Plus, they're one of the few alpha dogs that can implement the 5G rollout.Lastly, let's just acknowledge that AT&T is too big to fail. Like it or not, their success is vital to progressing the American economic machinery. That's a very comfortable explanation why T stands out among other dividend stocks. GameStop (GME)Source: Shutterstock Dividend Yield: 17.3%GameStop (NYSE:GME) recently proved that the adage that struggling companies have had their bad news priced in is just that: an adage. After failing to find a buyer earlier this year, GME shares tumbled badly. However, a very poor showing in the fourth quarter added even more pain to an already ugly show.Ironically, one of GameStop's most attractive elements -- the crazy-high yield -- is too awe-striking for its own good. After all, how many dividend stocks with a yield of over 17% ended up surviving? When a company is paying you more than twice the average return of the S&P 500, there's a reason for that. Typically, it's not a good one.Although this is an incredibly risky idea, it's worth noting that digital video game downloads may eventually hit a wall. I say this because many popular games have sizes exceeding 100 gigabytes. After downloading a couple titles, gamers will have to buy an external hard drive, which can easily run around $50. * 5 Dividend Stocks Perfect for Retirees Or, they can just go to GameStop and pick up used games on the cheap.As of this writing, Josh Enomoto is long AMC and AT&T. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 5 Dividend Stocks Perfect for Retirees * 7 Reasons the Stock Market Rally Isn't Over Yet * 10 S&P 500 Stocks to Weather the Earnings Storm Compare Brokers The post 10 High-Yielding Dividend Stocks That Wona€™t Wilt appeared first on InvestorPlace.

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    Investopedia16 hours ago

    Coke and Pepsi Offer Sweet Dividends

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  • Goldman Sachs Upgrades PepsiCo Stock after Strong Q1 Results
    Market Realist18 hours ago

    Goldman Sachs Upgrades PepsiCo Stock after Strong Q1 Results

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  • Great Q1 Earnings Aren’t Even the Best Reason to Buy Pepsi Stock
    InvestorPlace18 hours ago

    Great Q1 Earnings Aren’t Even the Best Reason to Buy Pepsi Stock

    Every year, the market produces a few head-scratchers. So far in 2019, one of those candidates is beverage-maker Pepsico (NASDAQ:PEP). Since the beginning of January, Pepsi stock has taken a commanding lead, gaining over 17%. But is such a move sustainable given its key industry?Source: Shutterstock Known throughout the world as a fierce rival to Coca-Cola (NYSE:KO), both companies specialize in sugary, carbonated beverages. Here's the problem: sugary, carbonated beverages don't resonate with millennials. Moreover, Pepsi attracts the plus-65 crowd, which doesn't provide much confidence for future growth prospects of Pepsi stock.At the same time, results speak louder than forecasts or perceptions. In this case, PEP answered critics with a strong beat for the first quarter of 2019.InvestorPlace - Stock Market News, Stock Advice & Trading TipsAgainst a consensus earnings-per-share target of 92 cents, PEP delivered an EPS of 97 cents. This also beat out the year-ago level earnings by one penny. On the revenue front, the beverage-maker rang up $12.88 billion, beating the $12.7 billion consensus estimate. As a result, Pepsi jumped nearly 4%. * 5 Dividend Stocks Perfect for Retirees No doubt, this was a great showing, especially for a company whose industry has a credibility problem. But is this bullishness in Pepsi stock justified? Although the sector appears ugly, the finer details tell a different tale. Pepsi Enjoys a Viable MarketplaceOne of the most commonly-cited criticisms against a rising Pepsi stock price is the consumption behaviors of millennials. According to multiple sources, young Americans are making better dietary and health choices and avoiding harmful ones.And that's true to an extent. For instance, smoking trends in the U.S. have fallen off a cliff. Plus, we're seeing beverage-makers adjust to current trends, shifting toward healthier alternatives and shelving the sugary stuff.However, outward appearances are not what they seem. After all, if young Americans were truly making substantively healthy decisions, our armed forces wouldn't have problems recruiting them. Unfortunately, the Defense Department has been forced to lower their standards in part because millennials are out of shape.Dig a little deeper, and you'll realize that no, Americans really aren't making better choices; instead, they think they are. For instance, smoking is on the decline, but vaping is on the uptick. And while vaping is a genuinely cleaner alternative to smoking, it's not inherently a healthy practice.As it relates to Pepsi, a Rasmussen poll from earlier this decade indicated that slightly more than half of Americans admit to having a sweet tooth. More recent polls suggest that our national obsession with sweet or sugary concoctions haven't changed. Despite consumer trends toward healthy food products, candy sales continue to increase. We're still consuming chocolate at a pronounced rate relative to other nations.In other words, the current and emergent generations are health-conscious; however, they are not healthier. Marketing Opportunities and Pepsi stockWhat the earnings report for PEP demonstrated quite clearly is that it does not have a product problem. Look at what drove overall revenues for the company: Pepsi sodas. This is the very product category that retail reports suggested would sink Pepsi stock because no one drinks soda anymore.Really? Tell that to the folks who drove PEP stock convincingly higher.But it's not just that consumers are drinking more soda, or that the doom-and-gloom forecasts for this industry were premature. People consumed a substantial amount of Diet Pepsi and Pepsi Zero Sugar. What incentivized them to make that choice? Marketing.In all seriousness, Diet Pepsi and these zero-sugar beverages are probably the most damaging beverages you can legally obtain. I mean, what's making these drinks so sweet if there's no sugar? Most likely, it's some weird laboratory concoction with a name you can't pronounce.But from the perspective of Pepsico, do the health implications matter? Not at all. Again, we're not a healthy generation: we have the same dietary vices as those preceding us. We just like to be told we're healthy, even if the source has as much credibility as a used-car salesman.Therefore, PEP has a viable channel for continued growth, largely because they have an effective marketing team. Look, the company isn't just selling soda in a soda-unfriendly environment; it's also selling junk food like Lay's potato chips.Essentially, PEP is exporting ice to Eskimos, and the Eskimos can't get enough of it. The bull case for Pepsi stock is alive and well.As of this writing, Josh Enomoto did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Stocks to Buy for Spring Season Growth * This Is How You Beat Back a Bear Market * 7 Dental Stocks to Buy That Will Make You Smile Compare Brokers The post Great Q1 Earnings Aren't Even the Best Reason to Buy Pepsi Stock appeared first on InvestorPlace.

  • New Pressure on China Might Just Boost Applied Materials Stock
    InvestorPlace19 hours ago

    New Pressure on China Might Just Boost Applied Materials Stock

    Earlier this month, 37 already-strained Chinese organizations became even more difficult for U.S. companies to do business with. U.S. tech company Applied Materials (NASDAQ:AMAT), in fact, has suspended trade with these organizations until further notice. While Applied Materials stock hasn't been hurt yet, the fallout from the decision may not yet be fully appreciated.Source: Shutterstock On April 10, the U.S. Commerce Department updated its so-called 'red flag' list of organizations that are "unverified" entities. Although unverified entities aren't forbidden trade partners, they require additional licensing. They also require caution before buying from, or selling to, to avoid running afoul of strict trade rules."Even though it's not an embargo, because of the hassle sometimes suppliers will treat it as an embargo," said Kevin Wolf, former assistant secretary of commerce for export administration. "It has a practical effect that's greater than the legal effect."InvestorPlace - Stock Market News, Stock Advice & Trading TipsTo that end, it remains to be seen if the maneuver is part of a bigger tactic to bring China to the trade negotiation table, or a security concern that was going to take shape anyway. While the list includes organizations based in United Arab Emirates, Malaysia and Indonesia, China's 37 additions were far more than any other nation. * 5 Dividend Stocks Perfect for Retirees Regardless of the intent, the updated list puts more pressure on China's struggling economy, as well as U.S. suppliers and customers. Fallout and Applied Materials StockWhile the fallout from the additions to the Commerce Department's red flag list is still being weighed, whatever the broader implications it still is significant for Applied Materials. More than one-fourth of last quarter's revenue came from China alone. While not all of its Chinese partners have been affected, its remaining partners may also rely on trade with names that now require new permissions from U.S. regulators.San'an Optoelectronics, China's biggest supplier of LED chips, was one of the noteworthy names currently off-limits to Applied Materials. Other customers include Xian Jiaotong University and the Chinese Academy of Sciences.Applied Materials' response appears decisive too. According to reports from Nikkei Asian Review, the company instructed its employees to "immediately stop all pending and future equipment delivery. It also asked its employees to withdraw from sites where red-flagged entities operate. Trade War Faints and Applied Materials StockChina's regulatory governors responded to the additional names of unverified entities, with trade ministry spokesman Gao Feng calling the behavior "wrong," and calling for the U.S. to undo its action.The rhetoric between the two countries is nothing new, however.As promised during his campaign, President Donald Trump has been tough on China's trade policies with the United States. In June of last year, steep tariffs were placed on roughly $50 billion worth of goods imported from China into the United States, sparking a war of new tit-for-tat tariffs.Though they were intended to bolster demand for U.S. goods corporations ranging from carmaker Ford Motor (NYSE:F) to food giant Tyson Foods (NYSE:TSN) to Coca-Cola (NYSE:KO) have all claimed to be victims of the political standoff.By its specificity, the updated list of unverified companies is a step in a new direction though. It could be interpreted as an effort to quell unauthorized use of American-developed and U.S.-patented technologies.Applied Materials, along with Micron Technology (NASDAQ:MU) and Taiwan's Nanya jointly filed official complaints in late 2017, alleging China was the ultimate buyer of illegally-acquired semiconductor technologies. The Bottom Line on Applied Materials StockThe news thus far may only have boosted Applied Materials stock. AMAT shares are up 4%, swept higher with the broad market tide Other factors perhaps include the impression that its intellectual property is being better protected, or that it will remain highly competitive going forward even if it struggles with its new restrictions.By and large though, the impact of the Department of Commerce's new red flag list remains unclear. Applied Materials has not indicated to what extent, if any, it is seeking licenses to deal with the entities newly placed in the red-flag list.If China acquiesces rather than doubles down on the trade front, Applied Materials should wind up more competitively positioned even if it has to find new suppliers and customers.As of this writing, James Brumley did not hold a position in any of the aforementioned securities. You can learn more about James at his site, jamesbrumley.com, or follow him on Twitter, at @jbrumley. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 5 Dividend Stocks Perfect for Retirees * 7 Reasons the Stock Market Rally Isn't Over Yet * 10 S&P 500 Stocks to Weather the Earnings Storm Compare Brokers The post New Pressure on China Might Just Boost Applied Materials Stock appeared first on InvestorPlace.

  • Financial Times4 days ago

    Silk Roads author Peter Frankopan: ‘We’re in trouble in the long term’

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    American City Business Journals4 days ago

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  • Will Coca-Cola’s Earnings Surpass Wall Street’s Expectations?
    Market Realist5 days ago

    Will Coca-Cola’s Earnings Surpass Wall Street’s Expectations?

    Will Coca-Cola’s First-Quarter Results Boost Its Stock?(Continued from Prior Part)Earnings trendCoca-Cola (KO) exceeded analysts’ earnings expectations in the first three quarters of 2018 and was in line with analysts’ estimate in the fourth

  • 3 Tailwinds to Consider for KO Stock Before Calling It Quits
    InvestorPlace5 days ago

    3 Tailwinds to Consider for KO Stock Before Calling It Quits

    For most people today, Coca-Cola (NYSE:KO) is a brand and a significant piece of Americana. Many even consider it their prime choice among beverage-makers. However, what it isn't -- unfortunately -- is a viable investment. I'm sad to say this, but KO stock is incredibly frustrating.Source: Coca-Cola * 5 Dividend Stocks Perfect for Retirees Historically, Coca-Cola stock just exists to pay out its fairly generous 3.4% dividend yield. Certainly, though, this is not the platform to get rich on. Over the past five years, KO shares have gained less than 15%. With a performance like that, this legacy firm isn't going to endear itself to the younger crowd.Even more maddening, KO stock performed admirably late last year. This was in the face of a broader market meltdown that gutted several relevant names. Finally, it appeared that management was making substantive progress toward its re-branding efforts.InvestorPlace - Stock Market News, Stock Advice & Trading TipsHowever, the numbers told a different tale. Revenues for the fourth quarter of 2018 slumped badly against the year-ago level. KO stock is currently on the recovery path after Q4's devastating numbers. The question, of course, is whether you should trust this rally?If any investment suffers from this-time-it's-different syndrome, it's KO stock. However, risk-tolerant buyers may want to check out these three underappreciated tailwinds: KO Stock Can Rule a Still-Popular Soda MarketYou've heard it a million times: soda is a dying beverage category. Moreover, as younger people eschew sugary drinks for healthier alternatives, that leaves little room for KO stock and rivals like PepsiCo (NASDAQ:PEP). Seemingly, the Q4 figures add weight to this bearish argument.If that wasn't bad enough, both Coca-Cola and Pepsi cater to an older demographic. According to a 2016 Adweek report, Coke was the favored beverage among those aged 35 to 44 years. And for Pepsi? Try the retirement community -- those aged 65 years and up.But on the flipside, several soda brands are making a comeback, including Slice soda and Jolt Cola. As I mentioned earlier this year, this product revival is too young to make an accurate assessment of its success. However, if demand didn't exist, investors wouldn't risk their money on such a speculative venture.Moreover, more recent data indicates that American consumers still love carbonated drinks. KO's management team is looking to advantage this trend with their premium Smartwater brand. This might turn out to be a great move for Coca-Cola stock. With Smartwater, the company can apply the desired carbonation with the equally-desired "healthy" tag. Millennials Are the Healthy Generation? Think Again!As we just discussed, a major impediment to Coca-Cola stock is the millennial generation. Several sources refer to this demographic as the healthier generation: they smoke less, they exercise more and they make better nutritional choices.But what if I told you that this was all BS? Well, it is. And don't take my word for it; instead, listen to the Pentagon.According to the Department of Defense, more than 70% of Americans aged 17 to 24 are ineligible for military service. Why? The two most-cited reasons are health and inadequate physical fitness. As a result of this dearth of qualified recruits, some military branches are lowering standards for enlistment!So what's causing this disconnect between perception and reality? I genuinely believe that millennials think they're making healthier choices; hence, their flawed answers to survey questions. But expanding waist sizes and pools of unqualified military recruits tell the real tale: millennials are actually the least healthy generation.That's a big plus for Coca-Cola stock because it's not the product that's the impediment, but the marketing. Change the marketing -- which the company is already doing -- and KO will eventually score the coveted millennial demo. Coca-Cola Isn't Just About SodaWhile KO stock has frustrated investors to no end, I hope that my contrarian arguments provide some food for thought. The soda market, as ugly as it might look now, isn't quite so terrible when you drill into the details.But despite the brand name, Coca-Cola stock isn't just about soda. The company offers the full spectrum of beverages, ranging from premium water to natural juices to the sugary concoctions.I've mentioned this before, but one segment to watch closely is Coca-Cola's acquisition of Costa Coffee. While analysts have criticized KO for paying a hefty premium for Costa, the buyout provides a viable channel into China. Taking a chunk of Chinese market share will do wonders for overall growth.On the surface, that's not easy considering giant rivals like Starbucks (NASDAQ:SBUX) are already operating in the region. However, don't dismiss Coca-Cola so easily. Through its Japan-based Georgia Coffee brand, KO has substantial experience delivering successful results in the Asian market. * 10 Best Stocks to Buy and Hold Forever Let me emphasize that KO stock will likely require patience. However, the fundamental tools are in place for a surprising -- and sustainable -- recovery.As of this writing, Josh Enomoto did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Internet Stocks to Watch * 7 AI Stocks to Watch with Strong Long-Term Narratives * 10 Dow Jones Stocks Holding the Blue Chip Index Back Compare Brokers The post 3 Tailwinds to Consider for KO Stock Before Calling It Quits appeared first on InvestorPlace.

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