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Ruixing Coffee's boutique strategy has been upgraded again, completing the purchase of 1,000 tons of Yunnan boutique coffee beans

Technology IT View
04-19 12:50
Luckin Coffee and its partners have completed the purchase of 1,000 tons of Yunnan specialty coffee beans for the 2020/2021 new production season. The premium coffee beans purchased by Luckin this time are mainly from the two major producing areas of Baoshan and Pu'er in Yunnan. In order to ensure the quality and flavor, Luckin selected green coffee beans with an SCA score of 80 points or more in the planting area at an altitude of more than 1,300 meters. This is another important move for Luckin's specialty coffee strategy to advance after Luckin Coffee launched its high-end product line "Little Black Cup·SOE Yejiashefei" in 2020.

"The completion of the Yunnan Fine Coffee Beans Procurement Plan will not only continue to enrich the taste of Luckin's SOE limited series, but also promote the further implementation of Luckin's specialty coffee strategy, and provide Chinese consumers with a cup of high quality, high convenience , and high price. Coffee, to create a world-class coffee brand from China. At the same time, we also hope to drive the local coffee farmers in Yunnan to increase their income and promote the industrialization, quality and internationalization of Yunnan coffee. "Dr. Guo Jinyi, Chairman and CEO of Luckin Coffee Said.