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PeerLogix, Inc. (LOGX)

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Previous Close0.0126
Open0.0126
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Day's Range0.0126 - 0.0126
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Volume21,000
Avg. Volume13,577
Market Cap853,585
Beta (5Y Monthly)1.32
PE Ratio (TTM)N/A
EPS (TTM)-0.1500
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  • PeerLogix 'OTT Moneyball' Approach to Streaming Content Acquisition Featured in Industry Report
    GlobeNewswire

    PeerLogix 'OTT Moneyball' Approach to Streaming Content Acquisition Featured in Industry Report

    NEW YORK, NY, Feb. 16, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire – PeerLogix, Inc. (OTCQB: LOGX) the recognized leader in the global OTT data-as-a-service space, is proud to announce that its unique approach to streaming content acquisition, has been featured in a deep-dive industry report by TV[R]EV entitled Playing OTT Moneyball: A Data-Driven Content Acquisition Strategy for Streaming Platforms. The TV[R]EV report compares PeerLogix’s process of defining unique correlative streaming viewership metrics to identify ‘hidden gem’ movie and TV titles that will cost efficiently drive platform subscriptions and retention, to the approach engaged by Oakland A’s manager, Billy Bean, in identifying ‘under the radar’ baseball players that would efficiently contribute to team wins for the team in the early 2000s. Bean’s development of brand-new metrics by which players should be judged, that focused on value to the team rather than individual performance, came to be known as ‘Moneyball’ and inspired both the book and movie of that name. The report quotes PeerLogix Founder and CEO, William Gorfein, explaining the realization that pushed the company to add helping streaming platforms improve their content acquisition strategies to its previous productizations of digital advertising audience building and offering hedge funds insights into the streaming space, is quoted as saying, “Too often, platforms were looking at TV shows, for example, based solely on how high their ratings had been when they first aired on TV or how they performed in syndication. That led to everyone bidding for the same shows since everyone was looking at the same metrics. Our hunch was that there were many movies and series out there that could do a better job of creating the results the platforms wanted—obtaining and retaining subscribers—for a lot less money.” While Gorfein explains that there are no limitations on how the company can construct correlations and define new metrics by which movies and shows can be analyzed in the content acquisition process, here are a few examples of ‘the new metrics’ they can help platforms study, as mentioned in the TV[R]EV report: Niche Attractors are titles that outperform within a specific genre’s audience when compared to their performance across the general population of titles. Churn Reducers are titles (usually series) with the highest ratios of “rewatches” from the same household over time, indicating frequent consumption of episodes. International Out-performers titles that perform better in overseas markets than they do in the US. Binge Factor is the quotient by which the viewing of one episode of a show leads directly to a second, third and so forth. Ratchets are shows that can be counted on to drive viewers up the monetization funnel, grabbing a subscriber’s attention when offered as a teaser in a free model, with additional episodes available only in a paid model. High Correlation Hidden Gems are lower profile, and therefore more cost effectively acquired, titles that have the highest co-viewed correlations with higher profile ‘subscription driver’ titles. Summing up the value of this data-driven take on content analysis and acquisition, the report explains, “Peerlogix’s ‘Moneyball’ approach to content acquisition uses data to identify valuable yet undervalued properties that can help programmers achieve their goals and grow their business. It’s a unique approach that makes as much sense in the streaming universe as it did in the data-heavy baseball universe and can be adjusted to meet each programmer’s unique needs.” The free OTT industry report can be downloaded HERE. ABOUT PEERLOGIX PeerLogix (OTCQB: LOGX) is the recognized leader in the global OTT data-as-a-service space. The company tracks viewership data of more than 50,000 premium TV shows and movies across more than 180 million households as streamed from virtually every open-source OTT network, globally. This data can be leveraged to create actionable insights for advertisers, content creators, OTT platforms and strategic investors. Forward-Looking Statement Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements. David ShayChief Marketing Officer646-770-3746dshay@peerlogix.com

  • GlobeNewswire

    Peerlogix Expands its OTT Data-As-A-Service Offerings

    Streaming Data Leader Pivots to Help OTT Platforms with Their Content Licensing StrategiesNEW YORK, NY, Aug. 27, 2020 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Peerlogix, Inc. (OTCQB: LOGX), the recognized leader in the global OTT data-as-a-service space, today announced its plans for a go-to-market strategy designed to promote a new Data Driven Content Acquisition offering. This newly productized use of the company’s unparalleled library of historic and real-time streaming viewership data – culled from more than 180 million households and tracking more than 50,000 premium TV shows and movies – will allow OTT platforms to add new levels of insight to their content licensing strategies. In today’s increasingly competitive OTT platform space, the biggest challenge may well be the ability to cost effectively identify and license content that will drive both subscriber acquisition and retention. Peerlogix’s comprehensive viewership data library can be leveraged in many targeted ways to meet platform-specific goals, but three key examples are the abilities to:1) Identify titles with strong momentum that have not yet bubbled up on the mainstream radar. These ‘Niche Attractors’ make strong investments as they can be acquired at reasonable rates even though the underlying data illustrates their ability to bring in a dedicated fan base. After a low cost of acquisition, these smaller, momentum-based titles may well move from ‘unknown’ to ‘streaming hit’ during the course of the negotiated license.2) Identify titles whose core audiences are significant, reliable and committed — even if not growing at a particularly fast rate. These ‘Churn Reducers’ can also often be acquired at a more reasonable cost than those that might be considered ‘hot’ or ‘trending,’ but can still satisfy a wide subscription audience - giving them little reason to ‘leave’ a network that offers their favorite show(s).3) Identify lower profile titles that demonstrate strong statistical correlative appeal to the audiences of higher profile targeted titles. This ‘Audience Targeting’ strategy can help platforms satisfy desired viewers by offering new options designed to create a sense of content discovery while assuring that targeted subscribers will find content they like.Peerlogix’s primary product focus has historically been on delivering its unique data sets to Data Management Platforms (DMPs) in the digital advertising space, so that advertisers can leverage the data to target audiences across the programmatic landscape by specific viewing behaviors. A second successful product offering has been to convert the raw OTT data into predictive viewership trends analysis delivered to investors in the streaming services or entertainment verticals. The new focus on strategic content acquisition will not replace these two offerings but will round out the company’s product set. “Budget-minded OTT networks can leverage our vast library of viewership-generated data to help them make the decisions that will drive the highest number of subscribers with the least amount of churn, while keeping the cost of content acquisition as low as possible,” explains Peerlogix Founder and CEO, William Gorfein. “Our ability to look at specific historic and real-time viewership data – and to customize how we correlate that data - for virtually any piece of streamed content, means that we can help network clients build a smart and efficient content acquisition strategy.”ABOUT PEERLOGIXPeerLogix (OTCQB: LOGX) is the recognized leader in the global OTT data-as-a-service space. The company tracks viewership data of more than 50,000 premium TV shows and movies across more than 180 million households as streamed from virtually every open-source OTT network, globally. This data can be leveraged to create actionable insights for advertisers, content creators, OTT platforms and strategic investors.Forward Looking StatementCertain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.David Shay - Chief Marketing Officer 646-770-3746 dshay@peerlogix.com

  • Newsfile

    Here's How Micro-Cap Peerlogix Inc. Can Challenge Industry Ratings Giant Nielson Holdings

    New York, New York--(Newsfile Corp. - July 23, 2020) -  The digital revolution is changing the way people live. And for the cable TV industry, it's been a nightmare unfolding. In fact, consumers and providers each need to trace back only a few years to recall when cable programming was the first, and sometimes only, option for quality broadcast viewing. That's no longer the case, as a new player has emerged to challenge the ...