Supply-chain issues could make this Christmas season more challenging than normal for toymakers, a media report says.
With demand for toys at an all-time high, U.S. suppliers and retailers are racing to outrun severe air, sea and land shipping snarls so Santa has a mountain of dolls, scooters and video game consoles to deliver at Christmas. The holidays account for a major chunk of the toy industry's nearly $33 billion annual sales, and LEGO blocks, MGA Entertainment's L.O.L. Surprise dolls, Mattel's Barbies and Sony's PlayStation game consoles were among top sellers last year. Hitches in logistics could result in empty-handed consumers and lost sales for retailers like Walmart and Target - where Reuters and analysts this year have seen some gaps in shelves among seasonal items, from school supplies and backpacks to Halloween decor and costumes.
Illusion Projects, and Mattel, Inc. (NASDAQ: MAT), announced today Barbie®: A Cultural Icon, the first Barbie doll exhibition to tour in the United States, will launch on the world-famous Las Vegas Strip inside The Shops at Crystals.