|Bid||2.3800 x 800|
|Ask||2.4300 x 1400|
|Day's Range||2.3300 - 2.4500|
|52 Week Range||1.6500 - 3.5300|
|Beta (5Y Monthly)||0.43|
|PE Ratio (TTM)||N/A|
|Forward Dividend & Yield||N/A (N/A)|
|Ex-Dividend Date||Aug 07, 2016|
|1y Target Est||N/A|
(Bloomberg) -- Google is limiting access to key tools that track ad spending, disrupting hundreds of marketers and underscoring the powerful role the search giant plays in the digital advertising industry.One recent change affects ad-measurement companies -- independent firms that monitor the performance of ads across Google, Facebook, Twitter and elsewhere. Last month, Google cut off those companies from analyzing a popular type of Google ad shown on iPhones and iPads. Instead, the company told advertisers to use its own measurement tools, something marketers have complained about in the past because they would rather trust neutral third parties.The move focuses on ads that try to persuade people to install apps, a corner of the industry that generates billions of dollars a year in revenue for Google and other tech giants. One industry executive said the step was anticompetitive because Google is favoring its own services and unfairly elbowing out rivals. The person plans to complain to state attorneys general, who are investigating Google for potential antitrust violations. The person asked not to be identified discussing sensitive issues.How Tech’s New Monopolies Test Old Antitrust Thinking: QuickTakeGoogle dominates search ads and, with Facebook Inc., controls more than 60% of the broader digital ad market, according to one estimate. With data on billions of users, Google helps marketers target online messages and measure how many people clicked on ads and took other valuable actions, such as making purchases. The power of these offerings will be on show Monday when parent Alphabet Inc. reports results.The internet giant has been pressured for years to share more of this data with outside firms, so marketers can trust the metrics and easily compare how Google ads perform versus other providers. Access to this information is an emerging antitrust issue, especially in Europe, and Google has slowly opened up over the years.But new privacy rules in California and Europe have raised the bar on what data companies are allowed to share. Google and other tech companies have responded by limiting the information that leaves their platforms. Apple Inc. has also cracked down on what can be shared for advertising.Privacy laws have given Google “cover” to increasingly force advertisers to play by its rules, said Dina Srinivasan, a former ad-technology executive. “What we need in the U.S. is a privacy approach that solves competition problems and consumer privacy problems at the same time.”On First Day of GDPR, Ad Industry’s Fears About Google Come TrueGoogle executives have privately complained about being stuck in a “damned if you do, damned if you don’t” situation. If the company shares less data, advertising rivals and partners shout antitrust. If it opens up, privacy advocates cry foul.A spokesman said Google changed the approach to app-install ads because it’s hard to accurately measure the performance of these ads when iPhone users are logged out of their Google accounts. Letting external firms track ads in these cases would rely on techniques that “don’t provide users with appropriate choice, transparency and control,” the spokesman added. AdWeek reported the iPhone and iPad ad changes earlier.Google told partners that the restrictions affect ads representing at least 40% of the money spent with Google to promote apps on iPhones and iPads, according to a person familiar with the situation. The Google spokesman said the “vast majority” of app ads on iPhones will not be affected, but declined to site specific numbers.A similar dynamic is playing out in other parts of Google’s vast business. By the third quarter of 2020, the company plans to stop advertisers from pulling data about who clicks on their web banner and video ads out of Google’s system. Marketers have used this information for years to fine-tune their messages. Google already made this change in Europe and has said it would be applied globally. But complaints from some partners prompted Google to delay the change until later this year.“Customers pushed back pretty hard,” said Ari Paparo, head of digital ad firm Beeswax and a former Google executive. “With the increasing emphasis on privacy, it seems inevitable that they will make this change despite the negative impact.”Earlier this month, the Alphabet unit also said it would phase out cookies -- bits of software code that let advertisers track users around the web and send them targeted ads. This approach has sustained a major part of the online marketing industry, and advertisers are scrambling to prepare.This “will force ad-tech companies to re-imagine their businesses and advertisers to fundamentally shift the digital buying strategies they have been honing for 20 years,“ said Brad Nunn, an executive at Media Assembly, part of ad agency MDC Partners Inc.The Association of National Advertisers and the American Association of Advertising Agencies both decried the move, saying it could “choke off the economic oxygen from advertising that startups and emerging companies need to survive.”(Updates with new data point and company comment in 10th paragraph.)To contact the reporters on this story: Gerrit De Vynck in New York at email@example.com;Mark Bergen in San Francisco at firstname.lastname@example.orgTo contact the editors responsible for this story: Jillian Ward at email@example.com, Alistair Barr, Gerrit De VynckFor more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P.
Most investors tend to think that hedge funds and other asset managers are worthless, as they cannot beat even simple index fund portfolios. In fact, most people expect hedge funds to compete with and outperform the bull market that we have witnessed in recent years. However, hedge funds are generally partially hedged and aim at […]
Announcement of Periodic Review: Moody's announces completion of a periodic review of ratings of MDC Partners Inc. New York, November 13, 2019 -- Moody's Investors Service ("Moody's") has completed a periodic review of the ratings of MDC Partners Inc. and other ratings that are associated with the same analytical unit. The review was conducted through a portfolio review in which Moody's reassessed the appropriateness of the ratings in the context of the relevant principal methodology(ies), recent developments, and a comparison of the financial and operating profile to similarly rated peers.
We're definitely into long term investing, but some companies are simply bad investments over any time frame. It hits...
Insider Monkey finished processing more than 738 13F filings submitted by hedge funds and prominent investors. These filings show these funds' portfolio positions as of March 31st, 2019. What do these smart investors think about MDC Partners Inc. (NASDAQ:MDCA)? MDC Partners Inc. (NASDAQ:MDCA) investors should pay attention to an increase in support from the world's […]
We often see insiders buying up shares in companies that perform well over the long term. The flip side of that is...
The New York-based company said it had a loss of 4 cents per share. The marketing communications company posted revenue of $328.8 million in the period. The company's shares closed at $2.19. A year ago, ...
Moody's Investors Service (Moody's) downgraded MDC Partners Inc.'s (MDC) corporate family rating (CFR) to B3 from B2 and the $900 million senior unsecured note was affirmed at B3. MDC also amended its revolving credit facility and increased the total leverage ratio to 6.25x from 5.5x until it reverts back to 5.5x in Q1 2021 and reduced the size of the revolver to $250 million from $325 million.
The New York-based company said it had a loss of $1.46 per share. Losses, adjusted for non-recurring gains, were $1.48 per share. The marketing communications company posted revenue of $393.7 million in ...