New EU rules, US listing requirements and internet fragmentation will dent the platforms’ business models
The advertising outlook has become increasingly dim in recent weeks amid signs that rising inflation is beginning to affect consumer spending.
In 2017, both Facebook and Instagram came up with their answer to ByteDance's wildly popular new short-form platform TikTok, which was released the year before. Facebook introduced Stories, while Instagram introduced Reels. Meta isn't the only internet platform to evolve thanks to TikTok.