MKTO - Marketo, Inc.

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  • Adobe to buy marketing software firm Marketo for $4.75 billion
    Reuters9 months ago

    Adobe to buy marketing software firm Marketo for $4.75 billion

    By Vibhuti Sharma and Liana B. Baker (Reuters) - Adobe Systems Inc on Thursday agreed to buy Marketo Inc for $4.75 billion (3.5 billion pounds) from private equity firm Vista Equity Partners Management, ...

  • Exclusive: Adobe in talks to buy marketing software firm Marketo - sources
    Reuters9 months ago

    Exclusive: Adobe in talks to buy marketing software firm Marketo - sources

    The deal would boost Adobe's cloud-based software offerings as it takes on larger peers Microsoft Corp and Oracle Corp. Marketo offers business-to-business marketing applications that would compliment Adobe's marketing business. Private equity firm Vista Equity Partners Management LLC took Marketo private two years ago for $1.8 billion.

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