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Much ado was made of Nike's "Consumer Direct Offense" plan, announced in June , at its annual shareholders meeting on Thursday morning. Reviewing the company's performance over the past year, CEO Mark Parker said that Nike's direct-to-consumer efforts made up just a third of its business but contributed to 70 percent of its growth. The company recorded 6 percent revenue growth, to $34.4 billion.
Thursday's Nike shareholder meeting found CEO Mark Parker in show-and-tell mode. The meeting drew the usual array of praise and concerns, especially considering a recent lag in sales and shareholder value for the company. A shareholder proposal to increase transparency about Nike's political contributions was voted down.