|Bid||59.00 x 100|
|Ask||59.10 x 500|
|Day's Range||58.80 - 59.59|
|52 Week Range||49.01 - 60.33|
|PE Ratio (TTM)||23.55|
|Dividend & Yield||0.72 (1.25%)|
|1y Target Est||N/A|
After a bumpy year, Nike’s stock price has been on a roll in recent weeks as Wall Street gains confidence that the athletic apparel maker still has game. Morgan Stanley’s Jay Sole became the latest to turn positive. Late Wednesday, he upgraded Nike (NKE) from Equal Weight to Overweight, predicting that waning North American sales may finally have bottomed.
It's been an up-and-down year for the Swoosh, but for now it's ahead of the pace.
All the pieces are in place for a big Nike comeback, argues Morgan Stanley analyst Jay Sole. Under Armour is fading away, sneaker buyers are tired of the retro fad, and Nike’s back to designing innovative products. Under Armour stole Nike’s thunder after signing Stephen Curry in 2013, quickly growing its previously nonexistent sneaker market share to 10%.