|Bid||52.60 x 1800|
|Ask||52.70 x 900|
|Day's Range||53.40 - 54.16|
|52 Week Range||49.01 - 60.53|
|PE Ratio (TTM)||21.31|
|Dividend & Yield||0.72 (1.34%)|
|1y Target Est||N/A|
The high-brow answer is: Under Armour never lived up to its implied potential and as such never justified the habitually frothy valuation of UAA shares. The brutally honest and plain-English explanation is that Under Armour was ultimately built on a flawed premise, and the company could never break out of the trap it set for itself. The brand is best known for signing high-profile endorsers like Tom Brady, Jordan Spieth and Stephen Curry, just to name a few.
Industry analyst Matt Powell, of NPD group, tweeted Monday that Adidas has overtaken Jordan as the No. 2 top-selling brand in U.S. footwear, though he says Kanye's shoes have little, if anything, to do with it. "This is an achievement I never thought I would see in my lifetime," Powell said on Twitter. Powell reports that Adidas' footwear sales grew by more than half in August.
One, wholesale athletic retail is in disarray because brands are really pushing forward with direct selling channels. As soon as Adidas started gaining search interest share on Nike, NKE stock plateaued.