|Bid||40.04 x 500|
|Ask||40.06 x 200|
|Day's Range||39.94 - 40.53|
|52 Week Range||36.96 - 54.99|
|PE Ratio (TTM)||30.32|
|Dividend & Yield||1.36 (3.33%)|
|1y Target Est||N/A|
Global information, data and measurement company Nielsen has added a division to focus on esports, specifically helping brands better determine their return on investments in the space.
New measurements give a more holistic view of who's watching ABC programming.
Nielsen is synonymous with television ratings, but the audience measurement service aims to offer a comprehensive understanding of what consumers watch, and so, along with the rest of the entertainment industry, has expanded online. The company introduced its Digital Content Ratings last fall and today announced that it will begin crediting video content distributed on Facebook, Hulu and YouTube. The move gives Nielsen’s TV and digital publisher clients a fuller view of who is watching their content on these platforms via independent measurements as they monetize TV episodes and clips across a fragmented media landscape.