|Bid||0.00 x 0|
|Ask||0.00 x 0|
|Day's Range||39.45 - 40.02|
|52 Week Range||36.96 - 54.99|
|PE Ratio (TTM)||30.00|
|Dividend & Yield||1.36 (3.40%)|
|1y Target Est||N/A|
Nielsen Holdings PLC said it began measuring the financial value of sponsoring videogame competitions and teams, the latest sign of the rising interest in so-called esports.
Nielsen (NLSN) will be crediting Facebook, YouTube and Hulu distributed video content with its Digital Content Ratings system.
Global information, data and measurement company Nielsen has added a division to focus on esports, specifically helping brands better determine their return on investments in the space.