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Playtika Holding Corp. (PLTK)

NasdaqGS - NasdaqGS Real Time Price. Currency in USD
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25.57-0.53 (-2.03%)
As of 2:32PM EDT. Market open.
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Previous Close26.10
Bid25.52 x 800
Ask25.57 x 900
Day's Range24.94 - 25.99
52 Week Range24.41 - 35.09
Avg. Volume1,792,116
Market Cap10.474B
Beta (5Y Monthly)N/A
PE Ratio (TTM)N/A
Earnings DateMay 11, 2021
Forward Dividend & YieldN/A (N/A)
Ex-Dividend DateN/A
1y Target Est37.18
Fair Value is the appropriate price for the shares of a company, based on its earnings and growth rate also interpreted as when P/E Ratio = Growth Rate. Estimated return represents the projected annual return you might expect after purchasing shares in the company and holding them over the default time horizon of 5 years, based on the EPS growth rate that we have projected.
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    • Bloomberg

      Apple’s New Privacy Zeal Is a Threat to Small App Developers

      (Bloomberg) -- Adam Jaffe’s mobile game jostles daily with nearly a million others in Apple Inc.’s App Store to lure users -- and ideally some willing to spend real-world cash to boost their odds of victory.Now the Tenko Games CEO’s ability to entice those lucrative players is about to dwindle.In an iOS update expected this month, Apple will start asking users for permission to track their data across apps. With the majority expected to say no, the tech giant is decimating a system that allowed studios like Tenko to find potential high spenders and sell targeted ads. While behemoths such as Facebook Inc. have slammed Apple over the planned changes, smaller app developers will take the brunt of the hit.Jaffe expects “Underworld Football Manager,” which reaped $3.5 million in revenue last year, to see income from iPhone users drop roughly 20%.“It’s like an atomic bomb,” said the Barcelona-based former professional soccer player who’s also a consultant for other game studios. “People are going to have to reinvent how they do the job of marketing -- well, not reinvent but go back to where it was 10 years ago.”He’s not alone in lamenting a world without IDFA, or Identifier for Advertisers, a unique code assigned to every Apple mobile device.Snap Inc. and Unity Software Inc., which sells tools for building video games, have both warned about a disruption from the change. Facebook, which has empowered game developers to promote their products with little effort, said last year an experiment showed a more than 50% plunge in sales for third-party publishers when they couldn’t personalize ads -- though some experts have cast doubts on the accuracy of the company’s claims regarding IDFA.App Companies to Apple: Thank You, Sir. May I Have Another?It’s a familiar dilemma pitching consumer privacy against the economics of free entertainment -- and also one between the Davids and Goliaths of an industry fresh off a blockbuster year of record valuations and surging profits.“Users should have the choice over the data that is being collected about them and how it’s used,” Apple said in a statement. The company stressed that apps and advertisers can still track users as before -- the iOS update just requires that businesses ask users before sharing their data with other companies.Tracking Big SpendersAkin to cookies on web browsers, the IDFA allows a network of advertising platforms and app developers to share intelligence and essentially compile profiles on every user’s habits.To sell Tenko’s soccer game, for instance, Facebook could identify those with a history of playing sports games and spending money on them -- a far more crucial tidbit of information than any demographic characteristics. Those profiles also make ads in apps more valuable.Ad prices could fall by more than half, said Ken Rumph, a tech analyst at Jefferies. “The fear of the market is that metrics will go haywire for several months until prices or data analytics stabilize.”Apple is holding an event on Tuesday, with the iOS update expected to arrive soon after that.While Jaffe is confident his game’s appeal is broad enough to survive this new era, he plans to boost marketing among Android device users and dissect the early behavior of high spenders so Facebook can use more instantaneous data to perfect its marketing campaign for the game.But even with his best efforts, small developers like Tenko may still be at a disadvantage to bigger players such as Tencent Holdings Ltd., Ubisoft Entertainment SA and Playtika Holding Corp. that can cross-promote their products, amass user data within their own suite of apps and snap up intellectual property like Harry Potter and Kim Kardashian.Zynga Inc., which built an empire of games with a multibillion-dollar buying spree in recent years, has said it will beef up its own advertising network, possibly through acquisitions.‘Territory grab’Apple has made privacy a major part of its pitch to consumers and a bragging right setting it apart from the rest of Big Tech. In IDFA’s place will be a system that reveals less about user identity and the performance of marketing campaigns.“Supporting small businesses has been at the heart of the App Store since it was created to help developers of all sizes develop, test, and distribute apps,” Apple said in its statement. It pointed to a new program that halved the fees it charges most developers.Many in the games industry are skeptical about the iPhone maker’s motivations, though.“It’s a territory grab,” said Eric Seufert, a consumer tech consultant and author of the Mobile Dev Memo blog, who reckons the IDFA opt-in rate will be less than 25% for games. “What Apple wants to do here is wrestle control from Facebook and Google and other ad platforms so that they can use that control to their benefit.”Small developers will be hit hardest because it will hamper their ability to build a user base from scratch, said Seufert. “It is going to destroy many businesses,” he warned.There could be a silver lining, according to Michael Pachter, an analyst at Wedbush Securities. As Facebook and Google become less effective in promoting apps, games companies could draw more ad dollars from their own industry, he said. The studios themselves can also pay lower ad rates.For now, that’s little comfort for small game developers trying to survive a year of rupture. In the real world, as in Jaffe’s mobile soccer game, money matters. Only about 5% of users pay actual cash in the app -- and locating them is about to get a whole lot harder.“You just won’t know who you’re targeting anymore,” Jaffe said.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2021 Bloomberg L.P.

    • Playtika Announces Date of First Quarter 2021 Results Conference Call

      Playtika Announces Date of First Quarter 2021 Results Conference Call

      HERZLIYA, Israel, April 15, 2021 (GLOBE NEWSWIRE) -- Playtika Holding Corp. (NASDAQ:PLTK) announced today it will release financial results for the first quarter 2021 before U.S. markets open on Tuesday, May 11, 2021. On the same day, Playtika management will hold a conference call to discuss the results at 5:30 a.m. Pacific Time, 8:30 a.m. Eastern Time. A live webcast of the conference call and earnings release materials can be found on Playtika’s Investor Relations website at investors.playtika.com. To listen live, participants may register here, or dial into the conference call at (833) 665-0587 or (661) 407-1603 for international callers. Please use conference ID: 1166307. About PlaytikaPlaytika Holding Corp. is a leading mobile gaming company and monetization platform with over 31 million monthly active users across a portfolio of games titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has over 3,800 employees in 19 offices worldwide including Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Las Vegas, Santa Monica, Newport Beach, Sydney, Kiev, Bucharest, Minsk, Dnepr, and Vinnytsia. Contact Investor ContactPlaytikaDavid Niedermandavidni@playtika.com Press ContactThe OutCast AgencyAngela Allisonplaytika@theoutcastagency.com