|Bid||31.40 x 1000|
|Ask||31.60 x 1400|
|Day's Range||30.25 - 31.97|
|52 Week Range||20.46 - 37.02|
|Beta (5Y Monthly)||N/A|
|PE Ratio (TTM)||N/A|
|Earnings Date||Nov 5, 2019|
|Forward Dividend & Yield||N/A (N/A)|
|1y Target Est||33.84|
Dec.11 -- Peloton shares declined as much a 7.6% after Citron Research said it sees the stock falling to $5 per share in 2020. Citron Research Founder Andrew Left appears on "Bloomberg Technology."
Shares for Peloton fell as much as 8.3% after Citron Research set a $5 price target on the stock. The firm wrote that growing competition in the arena and the flaws in the business model could result in the stock falling in the next year. Scott Gamm joins The Final Round from the New York Stock Exchange to discuss.
Stocks ended Tuesday’s trading session lower in a chopping day of trading following a report that the U.S. and China are looking to delay tariffs set to go into effect Sunday.
Peloton's stock tumbled after Citron Research issued a 2020 price target of $5. Yahoo Finance’s Zack Guzman and Heidi Chung discuss with Payne Capital Management President Ryan Payne on YFi PM.
Peloton’s controversial actress makes an appearance in Ryan Reynolds new commercial for his distilled spirit line, Aviation Gin.
(Old Peloton ad - "It's a peloton!") The actress who appeared in Peloton's widely criticized Christmas advertisement is back… This time, in a role selling gin for company owner and actor Ryan Reynolds in a tongue-in-cheek advertisement. The video ad for Aviation American Gin was tweeted by Reynolds on Friday and already has more than six million views.. In it, three women are out for a holiday drink… One friend tells the Peloton actress..: (broll -- "You are safe here," one friend tells) The trio toasts… with the Peloton actress quickly finishing her drink… The ad ends with… (broll - "you look great by the way!") Reynolds - the actor known for his roles in Marvel Comic's superhero "Deadpool" movies - tweeted the ad with the comment "Exercise bike not included." Peloton's Christmas advertisement called the "The Gift that Gives Back," shows the same actress receiving a Peloton bike as a gift from her husband… She appears anxious, she then records her workouts... and the two watch her video a year later. Many viewers labelled the ad as 'sexist' and 'dystopian'… and some viewers said the husband was quote 'controlling' and 'manipulative'.. One twitter use wrote: TWEET FROM @hemjhaveri READING (English): 'It's clear this woman doesn't need a Peloton. She needs a good therapist and a divorce lawyer.' Another said: TWEET FROM @gremisch READING (English): 'If you close your eyes you can hear the distant screams of the marketing department realising the huge mistake they made' A company spokesperson this week said Peloton was disappointed in how some people misinterpreted the ad...and said it was meant to celebrate fitness.
(Bloomberg) -- Peloton Interactive Inc. should start getting used to short sellers.Short interest accounts for 70% of the available shares and is expected to remain high until the IPO lockup expiry on March 24, according to financial analytics firm S3 Partners. Bearish positions have been steadily increasing since late November. Almost 29 million shares are held by short sellers, and borrow fees are starting to hit as high as 50% for new supply, according to Matthew Unterman, a director at S3.Higher borrow fees are “indicative of increased demand to short and decreasing availability in lending pools,” he said.Shares of Peloton have fallen 16% from their Dec. 2 high in the wake of backlash from a controversial TV ad. Earlier this week, short-seller Citron Research predicted the stock would fall to $5 per share next year due to increasing competition and stale hardware. On Thursday, Hedgeye warned that the stock could fall by half.Sell-side analysts tracked by Bloomberg are nearly unanimously bullish on the stock, with 20 buy recommendations, 1 hold, and no sells.\--With assistance from Joshua Fineman.To contact the reporter on this story: Janet Freund in New York at firstname.lastname@example.orgTo contact the editor responsible for this story: Catherine Larkin at email@example.comFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.
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Shares of popular home exercise company Peloton are off 7% in regular trading today as the company continues to reel in the wake of an advertisement it released that went viral for the wrong reasons. The ad is to blame for Peloton being in the public eye for the wrong reasons, but can't be framed for causing all the company's recent stock price declines. Having a brand-centric company's name drawn into controversy can have a larger impact on a momentum-focused stock than on, say, an industrials concern whose brand isn't in the consumer eye.
When an advertisement in which a young mother downs a gin cocktail in one long swallow gets a friendlier reception than one in which she exercises on a stationary bicycle at home, something has gone wrong. Peloton, the US fitness equipment company behind the latter, knows this to its cost. Peloton’s effort was quickly satirised by Aviation Gin in its ad featuring the same actor drinking with friends, perhaps having escaped her husband for the night.
Despite making a holiday video ad criticized as sexist and tone deaf, Peloton is likely to maintain its momentum as a popular, high-end fitness brand, two Wall Street analysts said Tuesday.
Peloton has an $8.8 billion enterprise value and just 600,000 subscribers. Left said the stock’s $15,631 in EV per subscriber is astronomically high compared to peers such as Planet Fitness Inc (NYSE: PLNT) ($553) and Fitbit Inc (NYSE: FIT) ($47). Left admitted to owning a Peloton bike and said his bearish take on the stock has nothing to do with the quality of the product or the company and is simply a reflection of his take on the stock’s valuation.
Shares of Peloton Interactive tumbled over 6% on Tuesday after noted short seller Andrew Left valued the seller of stationary exercise bicycles at about one seventh of its recent stock price. Left's Citron Research warned that the Peloton's bikes, priced at over $2,200, and its streaming exercise video service face competition from aggressive, cheaper rivals. It predicted Peloton's stock would fall to $5.
(Bloomberg) -- Peloton shares tumbled on Tuesday, dropping as much as 8.3% after Citron Research wrote that increasing competition and a high valuation could result in a massive sell-off in 2020.The firm sees “clear flaws in the Peloton business model” and wrote that the stock could fall to $5 next year. Based on the Monday close of $34.77, that target represents downside of more than 85%. At current levels, Peloton is up nearly 12% since its September initial public offering.Peloton’s current valuation is “unrealistic” and “disconnected from all reality,” the firm wrote in a report, adding that the fitness company has “all the makings of a compelling short.”In particular, Citron calculated that the company’s enterprise-value-per-subscriber amounted to more than $15,600, significantly above the $655 average of its peers.Citron also cited increasing competition as part of its bear call, noting that the company’s hardware hasn’t meaningfully changed since its exercise bike was introduced in 2014, while newer players have had added unique screen options.“While Peloton has enjoyed a first mover advantage, the lack of differentiation of its bike has finally caught up to it as the competition is not only making virtually identical exercise bikes but ones that are both more affordable and functional,” Citron wrote in the report.While Peloton’s ads have been the subject of some controversy, Wall Street is almost unanimously positive on the stock’s prospects. Currently, 19 firms recommend buying Peloton, according to data compiled by Bloomberg. Only one has a hold rating on the shares and none recommend selling it. (Citron isn’t included among the firms Bloomberg tracks.)Among recent positive commentary, both KeyBanc Capital Markets and Baird have suggested that the company is seeing strong demand for the holiday season. (Adds more detail from Citron report, adds chart and recent analyst commentary)To contact the reporters on this story: Courtney Dentch in New York at firstname.lastname@example.org;Ryan Vlastelica in New York at email@example.comTo contact the editors responsible for this story: Chris Nagi at firstname.lastname@example.org, Will DaleyFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.
Peloton shares are recovering some of the $1.5 billion in market value they lost last week amid the controversy linked to its Christmas ad campaign.
The actress who appeared in a widely criticized Christmas advertisement for exercise bike maker Peloton Interactive Inc has a new role selling gin for actor Ryan Reynolds. The tongue-in-cheek video advertisement for Aviation American Gin, tweeted by Reynolds on Friday, already has more than 5 million views. People Magazine and other media outlets identified the woman in the ads as Monica Ruiz, a California-based actress.
The past decade saw a ton of innovation from incumbent companies — like Amazon, Google, and Facebook. But new companies emerged as well and made their mark.
(Bloomberg) -- Peloton Interactive Inc. has been pilloried online and punished on the stock market following the release of a holiday ad for its stationary exercise bike that was deemed culturally insensitive. But the backlash could be a good thing for the company in the long run.The commercial, which features a woman documenting a year in her life with the Peloton bike her male partner gave her, struck some viewers as out of touch -- suggesting the already thin “Grace from Boston” was undergoing a strenuous workout in order to lose weight for the guy. The video, released about a month ago, went viral on social media, eliciting a scathing parody by comedian Eva Victor and prompting Peloton to close comments on the official YouTube video.As the internet buzz seemed to hit a peak earlier this week, Peloton’s stock fell 9%. But some experts say the increased attention could end up boosting sales. The shares were up 3.7% on Friday in New York.“They might benefit more because people are looking it up and learning more about it,” Laura Ries, president of advertising consultancy firm Ries & Ries, said. It’s still a short-term bump for a company that has historically been largely successful with marketing, with a total member base of 1.6 million people including more than 560,000 who have one of the proprietary bikes or treadmills plus a fitness subscription, according to Peloton’s most recent quarterly report. The official Peloton ad on the company’s YouTube channel has been seen by more than 3.6 million people.The controversy comes at a crucial time for the New York-based company, which is new to market scrutiny after listing shares in September, as it seeks to capitalize on the all-important holiday sales season and expand in new markets like the U.K. and Germany. The shares had gained 27% since its initial public offering before the wave of internet commentary dragged it down on Tuesday. The company is also facing increased competition in the booming at-home fitness market, especially among workout apps. Nike Inc., Aaptiv Inc. and apps like Kayla Itsines’s Sweat with Kayla have all gained followings for exercise programs available on a user’s phone.Peloton has been punished by Wall Street for its focus on growth over profitability. The company sells a stationary bike starting at about $2,000 and a treadmill that costs about $4,000, in addition to a basic “connected fitness” subscription plan at $39 a month for those pieces of hardware, and the separate digital apps that don’t require equipment. Its loss narrowed in the three months ended Sept. 30 to $49.8 million.The stock surged almost 10% last Friday after the company was reportedly seeing strong demand on Black Friday. And earlier this month, Peloton lowered the price of its digital subscription app to $12.99 a month from $19.49 in conjunction with the launch of new apps for Amazon’s Fire TV and the Apple Watch, a move that could entice new users. JMP Securities analysts raised their price target on the stock after the subscription reduction, saying it “broadens Peloton’s reach, improves conversion, and reduces purchase friction.” Ronald Josey, a JMP analyst, said there are “a lot of good things going on” at the company and that people will continue to buy the bike and other products despite the controversy.According to the most recent earnings report, Peloton expects its user base to grow to 680,000 or more by the end of its second quarter thanks to holiday sales and New Year’s resolutions.Scott Galloway, a professor of marketing a the NYU Stern School of Business, said the commercial itself is tone deaf and borderline offensive. But “in this attention-driven economy, anything that gets attention is arguably a positive,” he said in an interview. “It’s bringing Peloton into the social discourse on very regular basis, which is what ads are supposed to do.” If Peloton had to do it again, Galloway said, “I’d argue they probably would.”(Updates shares in third paragraph. A previous version of the story corrected a company error in the subscription price.)To contact the reporter on this story: Julie Verhage in New York at email@example.comTo contact the editors responsible for this story: Mark Milian at firstname.lastname@example.org, Molly Schuetz, Anne VanderMeyFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.
A viral ad that was deemed disturbing and sexist caused US fitness equipment maker Peloton to experience a rough week in the stock market, with its shares shedding as much as 15 per cent before picking up on Friday. Between Tuesday, when online sharing of the ad peaked, and mid-Thursday afternoon in New York, Peloton’s share price slipped from $36.84 to $31.06, wiping more than $1bn from the company’s market value. The shares closed up 4.2 per cent to $32.63 on Friday.
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Peloton Interactive Inc (NASDAQ: PTON) shares are down another 3.3% on Thursday and are now down 13.6% since Monday after a holiday TV commercial went viral on social media. Message volume related to Peloton on the platform has spiked from 167 messages on Nov. 29 to as high as 324 messages on Wednesday. While Peloton stock is taking a beating this week, the stock might have been due for a technical pullback even before the ad controversy.
(Bloomberg) -- Peloton Interactive Inc.’s price target was raised to $38 from $34 at JMP Securities, which reiterated its market outperform rating after the interactive exercise equipment maker cut prices Wednesday for digital-only subscriptions.The cheaper subscription “broadens Peloton’s reach, improves conversion, and reduces purchase friction,” analyst Ronald Josey told clients in a research note. The potential for accelerated adoption, along with the possibility of a lower-priced Tread and Rower, in addition to Peloton’s 30-day free home trial, result in the company’s product offerings being “well positioned to attract a greater customer base into its broader ecosystem.”Josey views the decision to lower the digital subscription monthly fee and offer of a 30-day trial as “highly strategic.” The increased subscriber additions stemming from the initiatives should “more than offset lower monthly prices,” he said. Josey wouldn’t be surprised if this change ultimately leads to increased revenue. The analyst projects digital subscribers will generate revenue of about $25 million for Peloton in fiscal 2020 and $35 million the year after.Through Wednesday, shares of Peloton are up 14% since its initial public offering in late September. The stock rose 1.3% in pre-market trading on Thursday.JMP’s revised target implies upside of about 15% from Peloton’s Wednesday close. The average price target for the stock is $33, according to data compiled by Bloomberg. Currently, the stock has 19 “buy” ratings, one “hold,” and zero “sells.”To contact the reporter on this story: Janet Freund in New York at email@example.comTo contact the editors responsible for this story: Catherine Larkin at firstname.lastname@example.org, Scott SchnipperFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.