34.90 +0.13 (0.37%)
Pre-Market: 9:13AM EST
|Bid||0.00 x 1100|
|Ask||35.20 x 1100|
|Day's Range||33.05 - 35.35|
|52 Week Range||20.46 - 37.02|
|Beta (3Y Monthly)||N/A|
|PE Ratio (TTM)||N/A|
|Earnings Date||Nov 5, 2019|
|Forward Dividend & Yield||N/A (N/A)|
|1y Target Est||32.84|
Peloton shares are recovering some of the $1.5 billion in market value they lost last week amid the controversy linked to its Christmas ad campaign.
The actress who appeared in a widely criticized Christmas advertisement for exercise bike maker Peloton Interactive Inc has a new role selling gin for actor Ryan Reynolds. The tongue-in-cheek video advertisement for Aviation American Gin, tweeted by Reynolds on Friday, already has more than 5 million views. People Magazine and other media outlets identified the woman in the ads as Monica Ruiz, a California-based actress.
The past decade saw a ton of innovation from incumbent companies — like Amazon, Google, and Facebook. But new companies emerged as well and made their mark.
(Bloomberg) -- Peloton Interactive Inc. has been pilloried online and punished on the stock market following the release of a holiday ad for its stationary exercise bike that was deemed culturally insensitive. But the backlash could be a good thing for the company in the long run.The commercial, which features a woman documenting a year in her life with the Peloton bike her male partner gave her, struck some viewers as out of touch -- suggesting the already thin “Grace from Boston” was undergoing a strenuous workout in order to lose weight for the guy. The video, released about a month ago, went viral on social media, eliciting a scathing parody by comedian Eva Victor and prompting Peloton to close comments on the official YouTube video.As the internet buzz seemed to hit a peak earlier this week, Peloton’s stock fell 9%. But some experts say the increased attention could end up boosting sales. The shares were up 3.7% on Friday in New York.“They might benefit more because people are looking it up and learning more about it,” Laura Ries, president of advertising consultancy firm Ries & Ries, said. It’s still a short-term bump for a company that has historically been largely successful with marketing, with a total member base of 1.6 million people including more than 560,000 who have one of the proprietary bikes or treadmills plus a fitness subscription, according to Peloton’s most recent quarterly report. The official Peloton ad on the company’s YouTube channel has been seen by more than 3.6 million people.The controversy comes at a crucial time for the New York-based company, which is new to market scrutiny after listing shares in September, as it seeks to capitalize on the all-important holiday sales season and expand in new markets like the U.K. and Germany. The shares had gained 27% since its initial public offering before the wave of internet commentary dragged it down on Tuesday. The company is also facing increased competition in the booming at-home fitness market, especially among workout apps. Nike Inc., Aaptiv Inc. and apps like Kayla Itsines’s Sweat with Kayla have all gained followings for exercise programs available on a user’s phone.Peloton has been punished by Wall Street for its focus on growth over profitability. The company sells a stationary bike starting at about $2,000 and a treadmill that costs about $4,000, in addition to a basic “connected fitness” subscription plan at $39 a month for those pieces of hardware, and the separate digital apps that don’t require equipment. Its loss narrowed in the three months ended Sept. 30 to $49.8 million.The stock surged almost 10% last Friday after the company was reportedly seeing strong demand on Black Friday. And earlier this month, Peloton lowered the price of its digital subscription app to $12.99 a month from $19.49 in conjunction with the launch of new apps for Amazon’s Fire TV and the Apple Watch, a move that could entice new users. JMP Securities analysts raised their price target on the stock after the subscription reduction, saying it “broadens Peloton’s reach, improves conversion, and reduces purchase friction.” Ronald Josey, a JMP analyst, said there are “a lot of good things going on” at the company and that people will continue to buy the bike and other products despite the controversy.According to the most recent earnings report, Peloton expects its user base to grow to 680,000 or more by the end of its second quarter thanks to holiday sales and New Year’s resolutions.Scott Galloway, a professor of marketing a the NYU Stern School of Business, said the commercial itself is tone deaf and borderline offensive. But “in this attention-driven economy, anything that gets attention is arguably a positive,” he said in an interview. “It’s bringing Peloton into the social discourse on very regular basis, which is what ads are supposed to do.” If Peloton had to do it again, Galloway said, “I’d argue they probably would.”(Updates shares in third paragraph. A previous version of the story corrected a company error in the subscription price.)To contact the reporter on this story: Julie Verhage in New York at firstname.lastname@example.orgTo contact the editors responsible for this story: Mark Milian at email@example.com, Molly Schuetz, Anne VanderMeyFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.
A viral ad that was deemed disturbing and sexist caused US fitness equipment maker Peloton to experience a rough week in the stock market, with its shares shedding as much as 15 per cent before picking up on Friday. Between Tuesday, when online sharing of the ad peaked, and mid-Thursday afternoon in New York, Peloton’s share price slipped from $36.84 to $31.06, wiping more than $1bn from the company’s market value. The shares closed up 4.2 per cent to $32.63 on Friday.
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Peloton Interactive Inc (NASDAQ: PTON) shares are down another 3.3% on Thursday and are now down 13.6% since Monday after a holiday TV commercial went viral on social media. Message volume related to Peloton on the platform has spiked from 167 messages on Nov. 29 to as high as 324 messages on Wednesday. While Peloton stock is taking a beating this week, the stock might have been due for a technical pullback even before the ad controversy.
(Bloomberg) -- Peloton Interactive Inc.’s price target was raised to $38 from $34 at JMP Securities, which reiterated its market outperform rating after the interactive exercise equipment maker cut prices Wednesday for digital-only subscriptions.The cheaper subscription “broadens Peloton’s reach, improves conversion, and reduces purchase friction,” analyst Ronald Josey told clients in a research note. The potential for accelerated adoption, along with the possibility of a lower-priced Tread and Rower, in addition to Peloton’s 30-day free home trial, result in the company’s product offerings being “well positioned to attract a greater customer base into its broader ecosystem.”Josey views the decision to lower the digital subscription monthly fee and offer of a 30-day trial as “highly strategic.” The increased subscriber additions stemming from the initiatives should “more than offset lower monthly prices,” he said. Josey wouldn’t be surprised if this change ultimately leads to increased revenue. The analyst projects digital subscribers will generate revenue of about $25 million for Peloton in fiscal 2020 and $35 million the year after.Through Wednesday, shares of Peloton are up 14% since its initial public offering in late September. The stock rose 1.3% in pre-market trading on Thursday.JMP’s revised target implies upside of about 15% from Peloton’s Wednesday close. The average price target for the stock is $33, according to data compiled by Bloomberg. Currently, the stock has 19 “buy” ratings, one “hold,” and zero “sells.”To contact the reporter on this story: Janet Freund in New York at firstname.lastname@example.orgTo contact the editors responsible for this story: Catherine Larkin at email@example.com, Scott SchnipperFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.
Peloton also dropped subscription prices for its fitness video streaming app to $12.99 from $19.49 and extended a free trial period by two weeks. "While we're disappointed in how some have misinterpreted this commercial, we are encouraged by - and grateful for - the outpouring of support we've received from those who understand what we were trying to communicate," a company spokeswoman told Reuters. The advertisement, called "The Gift That Gives Back", shows a woman receiving a Peloton bike as a gift from her husband following which she records her workouts over a year and shares them with him through a video blog.
Peloton Interactive Inc (NASDAQ: PTON ) shares traded lower by another 5% on Wednesday after the company responded to a holiday ad that began airing last month that recently went viral on Twitter for what ...
Exercise bike and treadmill maker Peloton Interactive Inc's latest Christmas advertisement was widely criticized on social media as being "sexist" and "dystopian". The advertisement, called "The Gift That Gives Back" shows a woman receiving a Peloton bike as a gift from her husband following which she records her workouts over a year and shares them with him. Peloton was not immediately available for a Reuters request for comment.
Peloton Interactive, Inc. (Nasdaq: PTON) today announced that the Company will be participating in the Barclays Global TMT Conference, held at the Palace Hotel in San Francisco, on Wednesday, December 11, 2019, at 1:30 PM PT. Attending for Peloton will be John Foley, Co-Founder & Chief Executive Officer, and Jill Woodworth, Chief Financial Officer. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere.
Peloton Interactive, Inc. (Nasdaq: PTON) today announced that the Company will be participating in the UBS Global TMT Conference, held at the New York Hilton Midtown Hotel in New York City, on Monday, December 9, 2019, at 8:30 AM ET. Attending for Peloton will be John Foley, Co-Founder & Chief Executive Officer, and Jill Woodworth, Chief Financial Officer. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere.
(Bloomberg) -- Online outrage over a Peloton Interactive Inc. holiday ad drove down shares and prompted calls for the stationary-bike maker to pull the commercial.The TV spot, which depicts a woman showing a video diary to her male partner of a year spent on the Peloton he gave her, struck some viewers as sexist. Critics on social media said the ad made it seem like the woman was being pressured to keep her weight in check.Peloton dropped as much as 10%, the most intraday in about two months.The backlash to the ad, called “The Gift that Gives Back,” is “worth monitoring,” as is Peloton’s response, said Justin Patterson, an analyst at Raymond James. He said he expects the ad will be pulled, and the controversy will eventually die down once the late-night shows do their “inevitable” parodies.A spokeswoman for Peloton did not immediately respond to a request for comment.To contact the reporter on this story: Joshua Fineman in New York at firstname.lastname@example.orgTo contact the editors responsible for this story: Jillian Ward at email@example.com, Molly Schuetz, Crayton HarrisonFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.
Peloton Interactive Inc (NASDAQ: PTON) has overcome public derision of its latest ad strategy to trade up 14.6% since the start of the Thanksgiving holiday. Ahead of the long weekend, the exercise bike maker launched a new commercial in pursuit of Christmas sales, spreading the discomfort of stationary biking beyond the home gym to Americans everywhere. In the video, a husband gifts his fit influencer wife a Peloton, and she obsessively documents a year of dreaded workouts.
Peloton’s controversial actress makes an appearance in Ryan Reynolds new commercial for his distilled spirit line, Aviation Gin.
(Old Peloton ad - "It's a peloton!") The actress who appeared in Peloton's widely criticized Christmas advertisement is back… This time, in a role selling gin for company owner and actor Ryan Reynolds in a tongue-in-cheek advertisement. The video ad for Aviation American Gin was tweeted by Reynolds on Friday and already has more than six million views.. In it, three women are out for a holiday drink… One friend tells the Peloton actress..: (broll -- "You are safe here," one friend tells) The trio toasts… with the Peloton actress quickly finishing her drink… The ad ends with… (broll - "you look great by the way!") Reynolds - the actor known for his roles in Marvel Comic's superhero "Deadpool" movies - tweeted the ad with the comment "Exercise bike not included." Peloton's Christmas advertisement called the "The Gift that Gives Back," shows the same actress receiving a Peloton bike as a gift from her husband… She appears anxious, she then records her workouts... and the two watch her video a year later. Many viewers labelled the ad as 'sexist' and 'dystopian'… and some viewers said the husband was quote 'controlling' and 'manipulative'.. One twitter use wrote: TWEET FROM @hemjhaveri READING (English): 'It's clear this woman doesn't need a Peloton. She needs a good therapist and a divorce lawyer.' Another said: TWEET FROM @gremisch READING (English): 'If you close your eyes you can hear the distant screams of the marketing department realising the huge mistake they made' A company spokesperson this week said Peloton was disappointed in how some people misinterpreted the ad...and said it was meant to celebrate fitness.
Peleton has finally responded to the criticism it's received for its television commercial that hit the airwaves over the holiday weekend. In other Peloton news, the fitness company lowering the prices to its digital membership subscription. Yahoo Finance's Dan Howley breaks it all down on "The Final Round."
Peloton started an internet frenzy after the exercise company released its newest advertisement. Yahoo Finance’s Myles Udland, Jen Rogers, and Heidi Chung discuss on The Final Round.
Peloton faces backlash on social media this week after the exercise equipment company aired its newest ad for Black Friday. Yahoo Finance’s Dan Roberts, Anjalee Khemlani and Scott Gamm discuss on YFi AM.