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Revlon Inc. is hoping to launch a marketing campaign as part of an effort to attract eCommerce shoppers. The cosmetics and beauty company is tapping Amazon, the most notable purveyor of online retail. The plan comes on the heels of a major Revlon revamp, which includes plans to expand beyond makeup and beauty products to include skin care, fragrance, beauty tools, antiperspirant deodorants and men’s grooming products.
Revlon Inc., making its first major marketing push since it bought Elizabeth Arden Inc. last year, is tapping Amazon.com Inc. and Lady Gaga to reinvigorate sales and better reach millennials.
The cosmetics giant surged to start the year thanks to a new restructuring plan.