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Reed's, Inc. (REED)


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2.55+0.10 (+4.08%)
At close: 4:02PM EDT
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  • The S-1 shows an exercise price of $2.22 for the warrants. Therefore if the stock is below $2.35 price (selling expense), they will not exercise and Reed's will be history. They are firing marketing staff which usually comes just before disaster strikes. S-1 lists going concern risks. Whay is the stock at $2.40 instead of $.50?

    Reeds is at Costco now. They are dumping inventory to raise cash. That is why cash flow was positive in Q1--they dumped $1.32MM in inventory. They also held back 656,000 on payables. Suppliers will cut off credit if they do not get paid. Current ratio is $3.5MM negative and without quick cash they are in bankruptcy. The suppliers are no doubt pulling in credit. This Costco dump is very damaging to the brand. They are selling Ginger Beer at $.83/bottle. The market does not want sugar carbonated drinks. The low calorie product is too late. Too bad as we all love that ginger beer. Thye should have brought in new CEO 2 years ago.
  • 2015 revisited?

    Very weird, went to Trader Joes and Stop and Shop on Fathers day. Trader Joes completely out of Reed's Ginger beer, store brand Ginger beer and only 2 4packs of Virgil's Root beer left. At Stop and Shop complete 3 foot shelf of all Virgil's and reed's product completely sold out. It is starting to look as though they are going back to having trouble filling customers orders again.Unless of course it is part of their new money saving shipping policy, not to ship any inventory at all.
  • Another large stock sale with the S-1 filed just now after-hours...expect this in the $1's tomorrow....pennies should be here in a few months. Things are quickly accelerating towards chapter 11 here, very quickly. Cheers!
  • When this seller sells and exercises the warrants, the company gets $5M+. that wipes out the debt, and gives the company some to implement some changes. There will be some dilution.
  • Another +8% drop yesterday. Sell while you can. And if you are thinking of buying right here, please don't get blood onyour hands trying to catch the falling knife. It's going lower, much, much lower. I feel your pain if you are long on this stock / Company.
  • I held shares for years and years, but sold late last year as I finally decided that they would never actually make a profit even though they had great products placed nationally. Truly sad.
  • the savage morons who have grouped around chris the clown have managed to drop the share price back under $3 a share. frankly the stock is probably inherently worth about $1. and i can see the company closing the doors. honestly they dont seem to be able to understand anything about this market regardless of their resumes. they have been at the helm for half a year and they havent been able to fix a thing. with the grand plan being to raise prices. going into season it is ahard to find a beverage company in full collapse like this conglomeration of incompetence. how low does it drop?

    it could easily fall to $2 in the short term. pretty remarkable.
  • Forgive your enemies, but never forget their names. http://dataunion.tistory.com/3062

    Reeds NASDAQ : REED Correlation Histogram
    X axis : Stocks Price Correlation Coefficient Y axis : Quantity of stocks May-2016 1,000 Day Parameter 2,830 NASDAQ Stocks Price Analysis This stock mode of correlation coefficient is -0.1 In other words, the correlation coefficient of the other stoc
    dataunion.tistory.com
  • I'd sell the ginger brand- your not going to make friends raising prices. And plow all of those resources into making a Kombucha company. Maybe- the low-cal soda works- I think you need some exciting flavors vs just low-cal to start a fire- Mr Joel!
  • Some positive developments. From the call we get some confirmation that Chris must truly be sidelined. 1) The new mgt called the quarter disappointing. 2) They confirmed they will fix Kombucha caps, bottle and label. 3) They want to increase distribution, inluding to convenience stores, and are looking at introducing canned product. 4) Lower the number of SKUs

    All of these are easy no-brainers. They are signs of competent management. The job of this mgt is to right the ship, and package this company for sale. Righting the ship comes first, and these are positive steps.

    One thing I personally am not so sure about is the emphasis on is putting much hope or emphasis on the low calorie REED. I'm not sure there is a big market there, although it all depends on the taste of course. I'll withold judgment until tasting it.

    Stock price probably still needs to come down below 1X sales until REED can prove things are stabalizing. But the initial signs are encouraging. I am staying out of the stock at current prices though.
  • Will the stock be a buy again if the stock drops below 3 or has the market actually changed?

    After seeing some fill issues at the end of March that disappeared at the beginning of April I am wondering if the drop in sales of sugar products the company was talking about in the fourth quarter will go away magically in the second quarter now that Chris has been moved or if the zero calorie (with no artificial sweetener) sparkling water growth is eating into the craft soda market share.

    If former is true the stock will bounce back, if the later is true Reed's does not have an immediate answer to the issue (one of the people on the call actually mentioned sucralose, which is the type of low-cal sweetener that has been losing shelf space due to health concerns)
  • someone tell management that whenever sales fall and you lose accounts, just raise the price! basic economics.
  • Is Chris Reed the next Steve Jobs ? Visionary high quality products guys, unable to actually manage a business on a day-to-day basis.
  • i guess the conference in europe didnt go so well. maybe a panelist from a non-insolvent company contradicted chris on how much of a visionary he thinks he is.
  • Already wondering about the new direction of management.

    Twitter account has used likeness of David Hasselhoff with a bottle of Reed's photo shopped in. If it was a photo of him with a bottle it would be one thing, but posting something like that might get a celebrity to ask for some compensation for using their likeness to promote a product without permission.

    In addition the Reed's corporate twitter account has just started following 2 porn star fan feeds.
  • unfortunately these clowns confuse a website and twitter feed with marketing. the savage stupidity of confusing no money internet posts with actual marketing and promotion. so many small brands have blown up through excellent marketing and great products, but not reed. 20 years later and still losing money. do some small thing right please? for the love of --, how is this hard?
  • Finally! Yes -- the stock is dumping based on another disaster of a quarter. Anybody who really follows this company knew nothing was improving. My gut instict is that the new private placement funds were contingent upon a leadership change. Further, I believe that change was supported by the other debt holders. Basically, the chickens finally came home to roost on Chris. Maybe I'm reading too much into it, but sounds sure looks like a positive long term development to me. Yes, he is still a sizable stockholder. Yes, he is still on the scene as "innovation officer"... but with a CEO search that can now commence, REED finally has a chance. Here is my barometer on whether new leadership actually has any power or not... see how long it takes to fix the horrendously stupid kombucha bottle and labels. If that is not fixed right away then it is a signal that nothing has changed or that new leadership is incompetent. I have hope for the first time in a while though.
  • yahoo dropped a ton of posts after the pathetic earnings call. yahoo is the reed of websites.
    i am hoping that the new guys learn some small thing about what they are doing. actually it doesnt appear that management has improved. which is saying something. i guess you buy amazon and let reed wither and die.
  • once again, nailed it. while this calamity was babbling about panera he was in the process of being removed. yes, i am sure that really impressed panera. the near bankrupt, departing ceo, with increasing losses will be trusted as a vendor at panera. chris the clown isnt even on the call. he should not even be in the building. what is his use there? to invent flavors? tell him to go to jones and look for work. watch out for reed selling shares and driving the price down again.

    and please fire dan miles too.
  • Short at will!!!! Headed to $1.50 or so shortly...easy money here on the short side!!