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Red Lion Hotels Corporation (RLH)

NYSE - NYSE Delayed Price. Currency in USD
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1.7400-0.0600 (-3.33%)
At close: 4:00PM EDT
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Previous Close1.8000
Bid0.0000 x 1000
Ask0.0000 x 1100
Day's Range1.7000 - 1.7700
52 Week Range1.1600 - 6.6200
Avg. Volume65,763
Market Cap44.198M
Beta (5Y Monthly)1.28
PE Ratio (TTM)N/A
EPS (TTM)-0.9490
Earnings DateNov 05, 2020 - Nov 09, 2020
Forward Dividend & YieldN/A (N/A)
Ex-Dividend DateSep 27, 2005
1y Target Est3.50
Fair Value is the appropriate price for the shares of a company, based on its earnings and growth rate also interpreted as when P/E Ratio = Growth Rate. Estimated return represents the projected annual return you might expect after purchasing shares in the company and holding them over the default time horizon of 5 years, based on the EPS growth rate that we have projected.
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  • GlobeNewswire

    RLH Corporation Launches GuestHouse Extended Stay

    The new brand launch in the extended stay segment offers affordable franchise fees and drives new revenue and market share opportunities for hotel owners and the hotel franchising companyDENVER, Oct. 13, 2020 (GLOBE NEWSWIRE) -- RLH Corporation (NYSE:RLH) (“RLHC” or “the Company”) has relaunched GuestHouse International as GuestHouse Extended Stay, targeting its efforts to meet the demand for longer-term stays with an upper-economy offering ideally suited for conversions. The concept will feature streamlined housekeeping services, community-centric guest amenities, and right-sized brand standards designed to maximize owner return on investment. “Despite the extraordinary drop in travel demand our industry is experiencing due to the pandemic, one hotel segment continues to perform significantly better under pressure, and that is extended stay,” said John Russell, CEO of RLH Corporation. Given the statistics, along with the need for extended stay hotels from groups such as construction crews, essential workers, corporate training candidates and families with long-term medical treatments, Russell said, “we had a major opportunity to transform our GuestHouse brand into an upper-economy extended stay model set up for future success due to the resilient nature of the segment.”Featuring low flat fees that let owners keep more of what they earn, GuestHouse Extended Stay incorporates an owner-first mindset with flexible property improvement plans and brand requirements. GuestHouse Extended Stay properties will include a minimum of 10% of rooms with full kitchenettes with the remaining guestrooms having modified mini kitchenettes, making conversions from non-extended stay or suites concepts achievable for nearly all properties. Through modular guestroom upgrade options created by RLHC and attractive vendor pricing, owners will face minimum downtime and conversion costs.The brand’s impactful and cost-effective room packages feature a crisp, contemporary feel suitable for any environment, blackout modern window treatments, refreshed art packages, a dining table that can be used for working and eating, and one soft seating element for extra comfort during long stays. Each GuestHouse Extended Stay will feature an in-lobby marketplace with fresh snacks and beverages and a food delivery partnership through a major meal delivery service. “Comforts of Home” amenities will be available, including optional complimentary bikes, board games, and blenders for guest use. All GuestHouse Extended Stay properties will offer laundry facilities at no charge to guests and will encourage guests to keep their routine with an onsite gym or complimentary passes to a local gym.Not only is the demand for extended stay hotels high with travelers, but demand is also high for hotel owners and developers. With six new build opportunities and 15 conversion prospects in the pipeline in areas such as southeast Texas, Arizona, Florida, and Washington state, the Company is enthusiastic about the numerous opportunities on the horizon. “We want to give hotels owners an opportunity to step out and differentiate themselves within their markets and be successful with an innovative, adaptable, and conversion-friendly extended stay model,” said Harry Sladich, EVP of Lodging Development & Franchise Operations. The Company plans to identify communities where the extended stay product is underrepresented, particularly within major metropolitan areas, and welcomes interest from all owners looking for an alternative to garner not only an increased market share, but higher RevPAR.To learn more about franchising with RLH Corporation, visit franchise.rlhco.com. We don’t wait for the future. We create it. About RLH Corporation  RLH Corporation is an innovative hotel company focused on the franchising of 8 brands – Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Signature Inn, GuestHouse, Americas Best Value Inn, Canadas Best Value Inn and Knights Inn. The Company maximizes return on invested capital for hotel owners across North America through relevant brands, industry-leading technology, and forward-thinking services. For more information, please visit the company’s website at www.rlhco.com.Social Media:  www.Facebook.com/myhellorewards www.Twitter.com/myhellorewards www.Instagram.com/myhellorewards www.Linkedin.com/company/rlhcoMedia Contact: FINN Partners 212-561-6454 rlhcorp@finnpartners.comInvestor Relations Contact:  Evelyn Infurna Investor Relations  203-682-8265  investorrelations@rlhco.com

  • GlobeNewswire

    RLH Corporation Appoints Chris Trick Chief Marketing Officer

    DENVER, Sept. 15, 2020 (GLOBE NEWSWIRE) -- RLH Corporation (NYSE:RLH) announced today the appointment of Christopher (Chris) Trick as its Senior Vice President, Chief Marketing Officer effective September 15, 2020.  Mr. Trick brings to Red Lion more than 20 years of experience building brand value and advancing franchise growth initiatives, much of it in the economy through upper-midscale hotel segments. Mr. Trick will be responsible for leading Red Lion’s marketing and advertising strategy supporting all of its channels from franchise development to direct-to-consumer campaigns. John Russell, Chief Executive Officer of RLH stated, “We are excited to have Chris on board as our Chief Marketing Officer.  Chris has extensive experience revitalizing brands across a number of industries with more than half of his career spent in franchising and hospitality in progressive roles at Marriott, Wyndham, LaQuinta, Intercontinental Hotels Group and Realogy. Chris brings a deep omni-channel skill set that will further enhance our go-to-market efforts across a wide variety of media and a broad spectrum of stakeholders including our franchisees, vendors and our guests.  Chris is a former co-worker of mine and I am thrilled to have him on the Red Lion team. We look forward to his essential contribution as we continue to execute on our strategy.”Chris Trick added, “I am excited to be a part of the Red Lion team. A key priority in this role is to embark on a brand revitalization and reimaging program including raising our brand profiles, enhancing our brand image, and strengthening our messaging to our franchisees and our guests.  I am also focused on driving contribution to our franchisees and licensees, which includes ensuring appropriate brand standards. I believe there is a unique opportunity to elevate RLH’s brand equity and enhance our loyalty program which will help support our franchisees and attract prospective franchisees to Red Lion.”Prior to joining Red Lion, Mr. Trick was the head of marketing for Southern Carlson, a Kyocera Company, where he was responsible for brand marketing leadership, creative services and marketing related technology solutions.  Prior to his experience at Southern Carlson, Mr. Trick spent six years with Realogy Franchise Group where he successfully drove multi-brand marketing solutions, revitalized the ERA brand through a programmatic, multi-faceted strategic plan which helped drive market share. Prior to Realogy, served as VP Marketing for the Marriott ExecuStay Brand at Marriott International, spear-headed long term strategic marketing plans at Wyndham Hotel Group and led brand marketing programs at La Quinta Inns and Intercontinental Hotels Group, where he directly impacted brand differentiation, positioning, and awareness.  Mr. Trick holds Bachelor of Business Administration from Texas A&M University.About RLH CorporationRLH Corporation is an innovative hotel company focused on the franchising of upscale, midscale and economy hotels. The company maximizes return on invested capital for hotel owners across North America through relevant brands, industry-leading technology and forward-thinking services. For more information, please visit the company's website at www.rlhco.com.Social Media www.Facebook.com/myhellorewards  www.Twitter.com/myhellorewards  www.Instagram.com/myhellorewards  www.Linkedin.com/company/rlhco Investor Relations Contact Nikki Sacks Investor Relations 203-682-8263 investorrelations@rlhco.com

  • Red Lion Hotels (NYSE:RLH) Has Debt But No Earnings; Should You Worry?
    Simply Wall St.

    Red Lion Hotels (NYSE:RLH) Has Debt But No Earnings; Should You Worry?

    David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...