Sinclair Broadcast Group (NASDAQ: SBGI) today announced that it has hired J.R. McCabe in the newly-created role of Chief Business Officer of D2C/ Gamification. In this capacity, Mr. McCabe will help oversee and build the company's efforts around gamification, utilizing his extensive experience in creating and launching media assets that unlock new revenue streams and maximize consumer engagement.
Interactive TV Today has presented Sinclair Broadcast Group (Nasdaq: SBGI) with its prestigious Award for Achievement in Local Broadcasting, part of the TV of Tomorrow annual awards for leadership in interactive and multiplatform television. This award distinguishes Sinclair Broadcast Group as the company that has demonstrated the greatest achievement in local broadcasting this past year. Specifically, this honor recognizes the work of Sinclair's wholly-owned subsidiary, ONE Media 3.0, as the broadcast industry's vanguard in advancing NextGen TV on multiple levels from research and development to deployment.
Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) today announced its "Sinclair Cares: Western Wildfires Relief" campaign in partnership with the Salvation Army that aims to raise funds for those affected by the devastating western U.S. wildfires. Kicking off this Friday, September 18, 2020, all Sinclair outlets will engage in on-air, digital and social media efforts to urge support from viewers as communities attempt to recover from the wildfires, with Sinclair matching donations of up to $25,000.