SNAP - Snap Inc.

NYSE - Nasdaq Real Time Price. Currency in USD
14.10
-0.45 (-3.06%)
As of 2:39PM EDT. Market open.
Stock chart is not supported by your current browser
Previous Close14.55
Open14.62
Bid14.17 x 800
Ask14.18 x 3200
Day's Range13.98 - 14.65
52 Week Range4.82 - 16.24
Volume22,135,894
Avg. Volume26,212,993
Market Cap19.102B
Beta (3Y Monthly)1.07
PE Ratio (TTM)N/A
EPS (TTM)-0.90
Earnings DateJul 23, 2019
Forward Dividend & YieldN/A (N/A)
Ex-Dividend DateN/A
1y Target Est12.92
Trade prices are not sourced from all markets
  • Top Trending: SNAP for ads, Prime Day error, and 'Cats' trailer
    Yahoo Finance Video1 hour ago

    Top Trending: SNAP for ads, Prime Day error, and 'Cats' trailer

    Yahoo Finance's Julie Hyman fills you in on today's top trending stories.

  • Denzel Dion Shows His Influence on New Snapchat Show (Exclusive)
    Entertainment Tonight Videos3 days ago

    Denzel Dion Shows His Influence on New Snapchat Show (Exclusive)

    Denzel Dion sits down with ET at VidCon to talk about his new Snapchat show.

  • Facebook is 'gushing cash,' remains good investment
    Yahoo Finance Video4 days ago

    Facebook is 'gushing cash,' remains good investment

    Yahoo Finance's Brian Sozzi and Alexis Christoforous sit down with Stephen Guilfoyle, president of Sarge986, and Josh Jalinski, president of Jalinski Advisory Group, around Monday's opening bell. The panel discusses yield curve expectations, earnings, investing in tech, and more.

  • Sen. Blackburn Sees Snap as a Threat to Child Safety
    Bloomberg5 days ago

    Sen. Blackburn Sees Snap as a Threat to Child Safety

    Jul.13 -- Sen. Marsha Blackburn, a Tennessee Republican, discusses her concerns about Snap Inc., the privacy issues surrounding social media and the antitrust debate over big tech. She speaks with Bloomberg's Emily Chang on "Bloomberg Technology."

  • Goldman Sachs turns bullish on millennials
    Yahoo Finance Video7 days ago

    Goldman Sachs turns bullish on millennials

    Goldman Sachs making a bet on the millennial generation. The investment bank upgraded Snap in its most recent analyst note to Buy from Neutral citing positive user trends. Jen Rogers, Myles Udland and Brian Sozzi discuss on Yahoo Finance's The Final Round.

  • India’s Unicorns Are More Like Workhorses
    Bloomberg16 hours ago

    India’s Unicorns Are More Like Workhorses

    (Bloomberg Opinion) -- China has birthed some pretty impressive billion-dollar startups. Bytedance Inc.’s TikTok is so hip it makes Snap Inc. look like it’s for your parents. Sensetime Group Ltd. and Beijing Megvii Co. are masters of creepily powerful AI used in facial recognition and surveillance. Even in boring old hardware, Bitmain Technologies Ltd. has a niche in bitcoin; SZ DJI Technology Co. dominates the market for drones; and UBTech Robotics Ltd. makes an IronMan robot. Bitcoin, drones and robots – that’s cool.India’s four largest unicorns, by contrast, are in online payments, e-commerce, ride-hailing and education. No shame in meeting the simplest of human needs. In fact, Indian startups can do well just by focusing on “meat and potatoes” consumer requirements, Sarbvir Singh, managing partner at Waterbridge Ventures, told me recently. As he sees it, the country’s future unicorns will remove friction in areas where people are already spending.Chalo, one of Waterbridge’s recent investments, offers commuters real-time bus timetables and locations. You can’t get much more mundane than public transportation – yet hundreds of millions of users take buses round the clock, and consumers are likely to open that app multiples a day.It’s not surprising, then, that nine of India’s top 10 unicorns by value are in the online-consumer space, according to data compiled by CB Insights. The outlier is ReNew Power, an independent wind and solar-energyproducer. In China, three of the top 10 are online consumer companies, two are bricks-and-mortar businesses, and the rest are a mix of hardware and B2B.The latest Indian unicorn, however, could hint that a new sector is developing. Icertis Inc., which makes cloud-based contract-management software, just raised $115 million, propelling it into the unicorn league, Bloomberg News’s Saritha Rai reported this week. While it’s dual-headquartered in Bellevue, Washington and Pune, India, the company has more than two-thirds of its staff in India where the product is developed. Based on its current trajectory, Icertis has every chance of breaking out of the outsourcing model that made India’s IT sector famous over the past two decades. That’s because it’s making real software for enterprises to use, rather than employing thousands of people to run software on behalf of Western clients at a fraction of the cost.India is going to need more such companies, as big names in IT outsourcing, including Infosys Ltd. and Tata Consultancy Services Ltd., face pressure from cloud services, stricter U.S. visa rules, and a call to bring back Western jobs. If they weaken, then so too may India’s supply of foreign income. Of 30 soonicorns identified by Indian media outlet Inc42 as having the potential to fetch a $1-billion-plus valuation by 2020, five are in enterprise tech. One of them, Druva Software Pvt., is a cloud data-protection provider with a suite of global clients. A $130 million round of funding last month subsequently raised the company’s valuation above $1 billion, a spokesperson told Bloomberg Opinion. Another is Atlan, which makes data-management software.India’s startup scene is relatively new compared with China’s, and its economy is much smaller despite their populations being of similar size. That helps explain why there are 94 unicorns in China and 19 in India.Still, I have no doubt that India’s tally will rise rapidly, hitting 50 by 2025, with a mix of companies that meet local consumer needs and businesses making crucial enterprise software for global clients. Contract management and food delivery may not be as chic as electric cars or artificial intelligence, but India is about to prove that you don’t need to be hip to be hot.(Updates ninth paragraph to reflect Druva’s latest valuation. )To contact the author of this story: Tim Culpan at tculpan1@bloomberg.netTo contact the editor responsible for this story: Rachel Rosenthal at rrosenthal21@bloomberg.netThis column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.Tim Culpan is a Bloomberg Opinion columnist covering technology. He previously covered technology for Bloomberg News.For more articles like this, please visit us at bloomberg.com/opinion©2019 Bloomberg L.P.

  • Barrons.comyesterday

    Snap, Chipotle, and 11 More Stocks That Look Ready to Rally in the Second Half

    Snap, Planet Fitness, RH, Twitter, and a number of other stocks should surge over the next several months, according to Sentieo, which uses a unique set of data to form its predictions.

  • Snap (SNAP) to Report Q2 Earnings: What's in the Cards?
    Zacksyesterday

    Snap (SNAP) to Report Q2 Earnings: What's in the Cards?

    Snap's (SNAP) Q2 results are expected to benefit from the company's innovation strategies, which are driving growth in DAU and user engagement.

  • Snap earnings: With stock up more than 170%, investors looking for turnaround
    MarketWatchyesterday

    Snap earnings: With stock up more than 170%, investors looking for turnaround

    Snap shares have soared this year on expectations that the company is finally turning its business around, and the Snapchat maker will be looking to prove that narrative with its next earnings report.

  • Microsoft & Other Tech Bigwigs to Buy Ahead of Earnings
    Zacksyesterday

    Microsoft & Other Tech Bigwigs to Buy Ahead of Earnings

    We highlight tech stocks that might come up with promising earnings results despite inventory glut, trade war and regulatory scrutiny.

  • Snap Renews Its Oft-Overlooked Ad Partnership With Baidu
    Motley Fool2 days ago

    Snap Renews Its Oft-Overlooked Ad Partnership With Baidu

    China’s top search engine is selling Snapchat’s ads to Chinese advertisers.

  • Will Snap (SNAP) Report Negative Earnings Next Week? What You Should Know
    Zacks3 days ago

    Will Snap (SNAP) Report Negative Earnings Next Week? What You Should Know

    Snap (SNAP) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

  • Analysts Are Turning Bullish on Snap Stock at Its Top
    InvestorPlace3 days ago

    Analysts Are Turning Bullish on Snap Stock at Its Top

    Snap Inc. (NYSE:SNAP) stock has done very well in 2019. SNAP stock price has rallied 178%. Among stocks with a market capitalization over $10 billion, Snap Inc stock has been the fourth-best performer in 2019. Only Array BioPharma (NASDAQ:ARRY), Sea Limited (NYSE:SE), and Roku (NASDAQ:ROKU) have been better.Source: Shutterstock To be honest, I've misread SNAP stock. I thought in April that the gains had gone too far, and doubled down on that theory last month. That said, I've understood why optimism toward SNAP has risen. Its user growth is starting to show signs of life after flat-lining in 2018. Its disastrous Android app redesign has been fixed. And Snap, as I've argued for some time, has a path to significantly improve the monetization of its users, particularly overseas. * 9 Retail Stocks Goldman Sachs Says Are Ready to Rip Of late, Wall Street analysts have picked up on that bull case. At least four firms have upgraded SNAP stock , and one of those upgrades sparked a big jump in SNAP stock price. But it's hard not to wonder if the Street is late to the party and if its sudden interest in Snapchat stock might signal a top. If long-bearish analysts have turned bullish, too, who can still turn bullish on Snap stock?InvestorPlace - Stock Market News, Stock Advice & Trading Tips Snap Gets UpgradedAt least three analysts have changed their tune on SNAP stock in just the last month. In mid-June, Aegis Capital raised its target price on SNAP stock to $17 and upgraded SNAP to a "buy." The firm increased its revenue estimates, citing higher ad sales and increased use of the Android app. The firm had argued only a few months earlier that CEO Evan Spiegel should sell the company, but said in its recent note that it had decided to "walk back" that argument.The same day, well-respected tech analyst Rich Greenfield of BTIG Research upgraded SNAP stock as well, setting a price target of $20. That target became the highest among analysts covering the stock, though it's "only" about 39% above the current levels of SNAP stock. Greenfield, like Aegis, increased his top-line outlook for the company, also citing the improved monetization of its users and the growth of the Android app, in an interview with Yahoo! Finance.The two upgrades sparked a nearly 10% jump in SNAP stock price, propelling it to a 14-month high. Two weeks later, a third firm, MoffettNathanson, highlighted what it called the potential "Cinderella story" of Snap Inc, and projected a blowout Q2 earnings report in early August, driven by faster-than-expected user growth.Moffett analyst Michael Nathanson didn't upgrade SNAP stock, citing valuation. But as recently as October, the same firm had a $6.50 price target on Snapchat stock and was questioning if it would need to raise capital. The firm's change in sentiment is significant, even if kept a 'neutral' rating on the shares.Finally, Goldman Sachs jumped on the bandwagon last week, moving SNAP stock to a 'buy' with a price target of $18. That firm cited the same improving user numbers as many of its peers. Has SNAP Stock Price Reached a Top?MoffettNathanson's reversal highlights the risk to SNAP stock now. Analysts turned bearish on SNAP near its bottom: indeed, the stock hit an all-time low less than three months after MoffettNathanson's October note.Are the same analysts turning bullish at the top of SNAP stock price? It wouldn't be surprising, and there's evidence that it might be the case. SNAP stock actually has weakened modestly since Aegis and BTIG upgraded it in mid-June.The story analysts are telling isn't really surprising the bull case for SNAP even at the time of its IPO was based on user growth combined with gains in its revenue per user. The fact that Snap Inc is making progress isn't a secret, either: the company posted strong Q1 earnings.Meanwhile, Snap's better outlook is priced into Snapchat stock, at least to some extent. Again, the SNAP stock price has risen 180%+ in about six months. It's added over $13 billion in market value over that period. Snapchat's performance may have improved, but its valuation now is a question mark.Indeed, that's the case I made at $10 and then at $12. With SNAP stock above $15, the reasons for concern seem stronger. SNAP trades at more than eight times analysts' average 2020 revenue estimate, and it's not expected to report profits for at least another two years. Competition for advertising will remain fierce: Facebook (NASDAQ:FB), Twitter (NYSE:TWTR), and Alphabet (NASDAQ:GOOG,NASDAQ:GOOGL) aren't going anywhere.The story analysts are telling may be right, as Snap Inc is improving. But SNAP stock price has tripled from its December lows, so a lot of improvement already is priced into Snapchat stock.As of this writing, Vince Martin has no positions in any securities mentioned. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 9 Retail Stocks Goldman Sachs Says Are Ready to Rip * 7 Services Stocks to Buy for the Rest of 2019 * 6 Stocks to Buy and 1 to Sell Based on Insider Trading The post Analysts Are Turning Bullish on Snap Stock at Its Top appeared first on InvestorPlace.

  • Snap turns to search giant Baidu to court Chinese advertisers
    TechCrunch3 days ago

    Snap turns to search giant Baidu to court Chinese advertisers

    This week, the pair announced they have renewed the sales partnership withoutrevealing how revenues are divided between the two and when the extendedagreement expires

  • Benzinga4 days ago

    Baidu, Snap Renew Asia Sales Partnership

    Baidu, Inc. (NASDAQ: BIDU ) and Snap Inc. (NYSE: SNAP ) have renewed their Asia sales partnership , which first began in May of 2017. The agreement authorizes Baidu to act as Snap’s representative to advertisers ...

  • Business Wire4 days ago

    Baidu and Snap Inc. Renew Sales Partnership to Reach Outbound Chinese Advertisers

    Baidu, Inc. and Snap Inc. announced today the renewal of their sales partnership, which first began in May 2017. The agreement authorizes Baidu to act as Snap’s representative to advertisers in Greater China, Japan and South Korea.

  • Snap Stock: The Youth Market is Back
    InvestorPlace4 days ago

    Snap Stock: The Youth Market is Back

    Generation Z, born after the year 2000, has grown up in a world dominated by the cloud czars, where cynicism about technology motives and actions is pervasive, and where protecting your identity rather than publicizing it is the norm.Source: Shutterstock It's a vast new market that Snap (NASDAQ:SNAP) thinks it can win with new features and augmented reality.Wall Street has been buying this argument, and loving the growth, in 2019. Shares that traded at under $6 in January are now trading at over $15. The market cap is up to $21.1 billion and CEO Evan Spiegel, once considered Facebook (NASDAQ:FB) road kill, now has a net worth of $3.5 billion.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 7 Dependable Dividend Stocks to Buy But the shares are still below their post-IPO high, below their February 2018 peak. Snap is still a minnow next to Facebook, let alone Chinese giants like Tencent Holdings (OTCMKTS:TCEHY). Does this move have legs? The Bull Case for SNAP StockSnap's growth is once again in overdrive. After bringing in $1.18 billion of 2018 revenue, the company brought in $320 million in the first quarter and is expected to report over $350 million for the June quarter on July 23, albeit with an 8 cent per share loss. If it can keep that up for the rest of the year, Snap could bring in $1.52 billion for all of 2019, a growth rate of nearly 29%.Snap is getting new respect from developers for Scan, an augmented reality platform that can be used to create .gifs on the fly, solve math problems from pictures, and become the heart of a new gaming system.Previous AR platforms lacked the community and daily use to interest Wall Street. Snap is also rolling out a new ad platform to monetize Scan. It says it is now used by 90% of 13-24 year-olds, which is more than Facebook reaches with either its main platform or Instagram.Snap's earlier features, like self-erasing messages, were quickly copied by Facebook. The hope is it can innovate its way away from the larger company. Goldman Sachs (NYSE:GS) recently put Snap back on its buy list. Analysts are also enjoying a new gender swap filter that can let users disguise themselves to friends. The Bear Case for SNAP StockThere can be a downside to anything.Stalkers could use the gender swap filter to cozy up to victims. The AR platform could also be misused. Snap is still focused on making money from advertising built on personal information, which is why many turned away from Facebook and even Alphabet's (NASDAQ:GOOGL, NASDAQ:GOOG) Google.Snap has gone from being cheap to being overvalued, cynics say, arguing bulls are getting ahead of themselves. They note that Twitter (NASDAQ:TWTR) generates three times Snap's revenue from a smaller user base. They say paying more than 10 times expected 2019 revenue for a money-losing company near the end of a recovery is, at best, speculative. Even some who are bullish on Snap are now suggesting option strategies to limit risk. The Bottom LineSnap is more than fully valued.If you're going to put money into it, you are going to have to watch that money closely. A negative earnings report, or a single bad headline, can still send Snap crashing to Earth.If you got into Snap at its lows, a hard fall still leaves you with an attractive acquisition target, at a price higher than what you paid. But even in that case, the take-out would not be at a premium to the current price.What you're left with is a trade, a speculation for young investors who might lose their stake but will at least learn a lesson from it. If you make this old man look foolish with your fat profits, you can buy me dinner.Dana Blankenhorn is a financial and technology journalist. He is the author of the mystery thriller, The Reluctant Detective Finds Her Family, available at the Amazon Kindle store. Write him at danablankenhorn@gmail.com or follow him on Twitter at @danablankenhorn. As of this writing he owned no shares in companies mentioned in this article. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Dependable Dividend Stocks to Buy * 10 Stocks Driving the Market to All-Time Highs (And Why) * 7 Short Squeeze Stocks With Big Upside Potential The post Snap Stock: The Youth Market is Back appeared first on InvestorPlace.

  • Is Twitter Stock A Buy Right Now? Here's What Earnings, Charts Show
    Investor's Business Daily4 days ago

    Is Twitter Stock A Buy Right Now? Here's What Earnings, Charts Show

    Is Twitter stock a buy now? Check out the stock's fundamental and technical metrics to figure out if the stock should be on your watchlist.

  • Snap Bear Dismisses 180% Rebound Following Kylie Jenner Blowup
    Bloomberg4 days ago

    Snap Bear Dismisses 180% Rebound Following Kylie Jenner Blowup

    (Bloomberg) -- Snap Inc.’s more than 180% climb this year is evidence of the social platform’s "impressive turnaround" but a recovery from when Kylie Jenner swayed teens to exit the app over a year ago may have run its course, according to Morgan Stanley.The company’s "current fundamental improvements are more than fully priced into the share price," analyst Brian Nowak told clients in a morning research note. Shares fell as much as 2.1% in early trading Monday as Nowak reiterated his bearish thesis with an underweight rating, citing potential compression of the company’s valuation multiple.Recent checks within the industry suggest new product launches and better execution from Snap’s management has likely sparked user growth and improved metrics for active users, prompting Nowak to boost his price target by $4 to $13 per share. But the stock’s incremental rally this year heightens the risk of relative under-performance going forward.Read more: Snap’s Gender-Swap Filter Went Viral -- and So Did the StockMorgan Stanley is one of six U.S. equity firms with a sell-equivalent rating, according to the 39 analysts tracked by Bloomberg. Snap reports financial results for the second quarter on July 23 after markets close.To contact the reporter on this story: Kamaron Leach in New York at kleach6@bloomberg.netTo contact the editors responsible for this story: Catherine Larkin at clarkin4@bloomberg.net, Jennifer Bissell-Linsk, Jeran WittensteinFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • Pinterest Stock Very Well May Be the Best Alternative to Facebook
    InvestorPlace4 days ago

    Pinterest Stock Very Well May Be the Best Alternative to Facebook

    Twitter (NYSE: TWTR) and Snap (NYSE: SNAP) have struggled for years competing with Facebook (NASDAQ: FB) in the social media game. However, investors may now finally have a viable Facebook alternative in Pinterest (NYSE: PINS). Even after a bumpy IPO, Pinterest stock still has added more than 8% since April.Source: Shutterstock Like Facebook, Pinterest is primarily an advertising company. Like Facebook, Pinterest has plenty of exciting long-term growth opportunities.But unlike Facebook, PINS stock doesn't come attached to antitrust risk. Pinterest also doesn't have significant regulatory concerns and negative press about the harmful effects of its service.InvestorPlace - Stock Market News, Stock Advice & Trading Tips The Pinterest Stock Growth StoryPinterest has plenty of growth opportunities starting with simply expanding its user base. The company reported 291 million monthly active users in its first quarterly earnings report in May. * 10 Best Dividend Stocks to Buy for the Rest of 2019 and Beyond That number represented 21.7% growth from a year ago. The good news for investors is that Pinterest's user base doesn't seem to be plateauing just yet. That phenomenon has plagued both Twitter and Snap in recent years.Pinterest also seems to have plenty of room to improve its average revenue per user. Pinterest reported ARPU of 73 cents last quarter, an annual run rate of about $3. There seems to be plenty of opportunities for Pinterest to better monetize its user base given Facebook, Twitter and Snap have annual ARPU's of around $25, $9 and $6, respectively.Finally, Pinterest is investing heavily in expanding its Partners program to integrate third-party technology into its platform. According to Nomura Instinet analyst Mark Kelley, the latest group of Pinterest partners have dramatically improved ecommerce functionality on the platform. Users now have the ability to set up stores on Pinterest. Pins for certain products can also connect users directly to retailers for purchases.More than half of Pinterest users already use the app while they are shopping in brick-and-mortar stores, according to market researcher GfK."As the company's e-commerce efforts scale (Catalogs and Shopping Ads were outlined on the 1Q19 call), we think transactional capabilities could be a notable source of upside for the company's financials," Kelley says. Pinterest Stock Doesn't Have BaggageIn addition to the growth opportunities, PINS stock may have a key advantage over FB stock when it comes to investor sentiment and risk. There's no question Facebook's advertising business has been firing on all cylinders for years. However, there has been increasing uncertainty among investors about what the company's long-term future holds.First, Facebook, Amazon (NASDAQ: AMZN), Apple (NASDAQ: AAPL) and Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) recently has been the subject of a wave of antitrust rhetoric. For example, Democratic presidential candidate Elizabeth Warren has called for these tech companies to be broken up due to their size. Alternatively, regulators may force Facebook to change its business at some point to promote competition.At the same time, Facebook is facing scrutiny because of its size, it's also facing scrutiny because of its business. The Cambridge Analytica scandal and the abuse of social media platforms by foreign powers have investors worried about costly new regulations restricting data usage, content and access on Facebook's platform.Finally, another recent study has linked use of Facebook to depression. This study is simply adding fuel to the fire of groups calling for users to delete Facebook, Instagram, Snapchat and other popular social media accounts for their own good.Regardless of whether or not users leave the platforms, advertisers are well aware of the negative perceptions. The negative impact of Twitter and Facebook use have particularly captured the media's attention. Pinterest has a much better reputation as a positive platform. Advertisers certainly want their products associated with this type of positivity rather than a platform that has been linked to depression, suicide and ethnic cleansing. Pinterest Stock Has Its Own RisksPinterest stock may look like a much safer investment than FB stock when it comes to headline risk. Unfortunately, when it comes to financials, Pinterest is not a safe bet.PINS stock currently trades at a staggeringly high 17.5 price-to-sales ratio. Like other high-profile 2019 IPOs such as Uber (NYSE: UBER) and Lyft (NASDAQ: LYFT), Pinterest is not yet profitable. In addition, these tech IPOs have a horrendous track record in their first year of trading, suggesting upside for PINS stock may be limited in the near-term.As of this writing, Wayne Duggan did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 10 Stocks to Buy for Less Than Book * 7 Marijuana Stocks With Critical Levels to Watch * The 10 Best Dividend Stocks to Buy for the Rest of 2019 and Beyond The post Pinterest Stock Very Well May Be the Best Alternative to Facebook appeared first on InvestorPlace.

  • Oh Snap! Goldman Sachs turns bullish on millennials
    Yahoo Finance4 days ago

    Oh Snap! Goldman Sachs turns bullish on millennials

    Goldman Sachs is making a bullish bet on Snapchat, a popular app loved by many millennial social media devotees.

  • What would a healthy social network look like? Maybe like Strava.
    Yahoo Finance6 days ago

    What would a healthy social network look like? Maybe like Strava.

    Social network Strava takes a different — potentially healthier — approach than others. It has a freemium model, and it's trying to get you to use it more but also less.

  • Financial Times6 days ago

    Tech teardown: How Bose Frames work

    You probably do not think of Bose, the 55-year-old headphone and speaker manufacturer. Much like Snapchat’s Spectacles added a camera and a Bluetooth connection to a pair of regular sunglasses in 2016, Bose Frames add a wireless audio system. “About two years ago, a team of us at Bose saw a demonstration of the open ear acoustic technology and were blown away,” says Mehul Trivedi, director of Bose Frames.