|Bid||36.10 x 100|
|Ask||38.56 x 200|
|Day's Range||37.45 - 37.60|
|52 Week Range||27.72 - 41.65|
|PE Ratio (TTM)||39.68|
|Dividend & Yield||0.18 (0.48%)|
|1y Target Est||N/A|
Sony Corp's gaming chief on Friday said the virtual reality gaming market needs more competition to drive adoption of the technology and spur software development, adding the sheer size of Sony's lead over rivals is cause for discomfort. Sony's VR headset has built a dominant position in the nascent market since going on sale last year, undercutting competitors on price and drawing on its sales of 60 million PlayStation 4 consoles, to which the headset is tethered. "I'm not entirely comfortable being the market leader in VR by such a margin that seems to be happening right now," Andrew House, chief executive of Sony Interactive Entertainment Inc, said in an interview.
'It' will likely set a milestone for overall domestic grosses in September, becoming the third month this year to set a new record.
The company's latest console caters squarely to gaming enthusiasts, and is priced accordingly.