More than 44 million WeChat users tuned in for an online concert by the Backstreet Boys, a US pop band hugely popular in China in the 1990s and 2000s, as Chinese tech giant Tencent Holdings ramps up efforts to promote the app's video function. The concert, lasting around two hours, was live-streamed on Friday evening on WeChat Channels, the super-app's video function. Irish boy band Westlife also made an appearance and collaborated with the US group on two songs, taking Chinese social media by s
TikTok parent ByteDance Ltd's gaming foray exudes promise as spending across its mobile titles grew over the past year, according to Sensor Tower. The report highlighted TikTok owner generated $1 billion of player spending across its mobile games as of the year ended June 20, 2022, up 16% year-on-year. ByteDance had set up a dedicated gaming business unit internally, CNBC reports. ByteDance also acquired major gaming studios Moonton and C4 to boost overseas growth. Bang Bang from Moonton contrib
Companies in the world’s second-largest economy are cutting back on digital-ad spending as the economy slows and recurring Covid-19 outbreaks weigh on consumption.