TSLA Jan 2021 40.000 call

OPR - OPR Delayed Price. Currency in USD
273.74
0.00 (0.00%)
As of 9:46AM EST. Market open.
Stock chart is not supported by your current browser
Previous Close273.74
Open273.76
Bid306.95
Ask312.40
Strike40.00
Expire Date2021-01-15
Day's Range273.74 - 273.76
Contract RangeN/A
Volume4
Open InterestN/A
  • What Tesla taught Ford
    Yahoo Finance

    What Tesla taught Ford

    The new Mustang Mach-E electric performance vehicle owes a debt to Tesla and its iconoclastic CEO, Elon Musk.

  • Tesla ‘Blade Runner’ pickup truck could be so futuristic that it leaves buyers cold
    MarketWatch

    Tesla ‘Blade Runner’ pickup truck could be so futuristic that it leaves buyers cold

    Some on Wall Street are skeptical about the new Tesla Inc. pickup truck — that it could be too futuristic and leave traditional pickup buyers unhappy with its design.

  • TheStreet.com

    Beware the Mustang Mach-E? Why Tesla Has One Critical Advantage Over Ford

    Tesla doesn't need to be too worried about the brand-new, all-electric Mach-E from Ford. Here's why.

  • If Tesla and Ford Motor are about to wage war for the electric-car crown, you wouldn’t know it from this exchange
    MarketWatch

    If Tesla and Ford Motor are about to wage war for the electric-car crown, you wouldn’t know it from this exchange

    Ford finally lifted the curtain on its Mustang Mach-E, with its first all-electric SUV turning heads on Sunday at the Los Angeles Auto Show press days. And Elon Musk seems to be genuinely happy for the company.

  • Barrons.com

    Ford Versus Ferrari Versus Tesla: Ford Launches An All Electric Mustang SUV

    Ford v Ferrari, which dominated the U.S. theatrical box office this week, tells the story of a 1966 competition. Ford, it seems, is now eager to start a new competition with another high-end maker of luxury vehicles: Tesla.

  • Barrons.com

    Tesla’s New Pickup Truck Is a Mystery. ‘Cyberpunk’ Is Our Only Clue.

    Wall Street will weigh in on the Tesla pickup truck launch this week. The reveal will be Thursday and it will be wild.

  • Benzinga

    Nissan's Nightmare Isn't Over Yet

    On Tuesday, Nissan (OTC: NSANY ) posted its earnings on November 12, clearly showing that the nightmare that started with Ghosn's arrest is not nearly over. The Japan's second biggest automaker's shares ...

  • Dow Jones Futures: Stock Market Rally Is At Highs; But This Should Worry You
    Investor's Business Daily

    Dow Jones Futures: Stock Market Rally Is At Highs; But This Should Worry You

    The stock market rally is on a long winning streak, hitting fresh highs. But the CBOE volatility index shows a lack of fear. That raises the risk of at least a short-term pullback.

  • MarketWatch

    Tesla's stock ticks up after Deutsche Bank lifts price target, which implies an 18% decline

    Shares of Tesla Inc. tacked on 0.3% in premarket trading Monday, after Deutsche Bank analyst Emmanuel Rosner raised his price target by 12% ahead of the unveiling of its new electric pickup truck later this week, but the target remained well below current levels. Rosner reiterated his hold rating but lifted the target to $290, which is 17.7% below Friday's closing price of $352.17. Tesla's "Cybertruck" is expected to be unveiled on Nov. 21 in Los Angeles. "[A]ssuming most performance specifications are in line with those teased over time by [Chief Executive] Elon Musk, we expect focus to be on how well the actual design resonates with pickup buyers," Rosner wrote in a note to clients. "Musk has indicated it 'looks like an armored personnel carrier from the future,' from the set of Blade Runner, and is 'unrecognizable from the trucks from the past 20-40 years,' which we think could carry the risk of not attracting traditional pickup buyers, leaving it a lower-volume niche product." The stock has soared 60.1% over the past three months, while the S&P 500 has gained 8.0%.

  • Ford Unveils Electric Mustang SUV to Challenge Tesla Dominance
    Bloomberg

    Ford Unveils Electric Mustang SUV to Challenge Tesla Dominance

    (Bloomberg) -- Ford Motor Co. is reinventing one of its marquee models -- the Mustang muscle car -- as a battery-powered crossover to become a player in the electric-vehicle market that is expected to take off in the coming decade.In a splashy ceremony Sunday ahead of the Los Angeles Auto Show, the carmaker unveiled the Mustang Mach-E, a swoopy hatchback with distinctive pony-car haunches and familiar shark nose that it claims has the power to take on Porsche. When it goes on sale next fall, Ford hopes to convince mainstream buyers its electrified Mustang is an alternative to the Tesla models dominating the EV market.And Ford, which exited the battery-car business last year when it pulled the plug on its slow-selling Focus EV, is betting it’s cracked the code on turning a profit on plug-ins. By building the Mach-E in Mexico, where labor costs are low, and with a price starting at $43,895, the automaker says it will avoid the losses automakers typically suffer selling high-cost EVs.The company is even considering making the car in China, depending on how the trade war plays out, Ford Chief Executive Officer Jim Hackett told Bloomberg News. Read more: Ford May Make New Electric Mustang Mach-E in China (1)The Mach-E will make a profit “on vehicle one,” he said in a Bloomberg TV interview. “That’s surprising a lot of people because electrics have not had a history of making money. This will.”Hackett said it will turn a profit because the vehicle “creates the passion that follows with Mustang” and prices start in the mid-$30,000 when U.S. subsides on electric cars are factored in. “So it’s attractive to customers.”Ford is building it in Mexico because it had an open factory there and it needed to be overhauled to build an electric vehicle, Hackett said. “As we start to adopt more electric vehicles — we had capacity down there, we had no capacity in the United States — we’re going to have electric capacity here in the United States. They’ll be building other electric platforms.”Still, it’s a high-risk gambit. The Mustang is Ford’s signature sports car, having sold more than 10 million units since it debuted in 1964 with simultaneous cover stories in Time and Newsweek. When Ford decided to abandon the traditional passenger-car business last year, it spared only one model: The Mustang.New ConfigurationFor more than half a century, the Mustang has embodied high-octane power and unbridled strength. And Ford will continue to make gasoline-fueled versions of the classic muscle car.The Mach-E is not only the first electric version of the Mustang, it’s also the first time it has been configured into a sport utility vehicle. That will test the elasticity of a brand built on low-slung speedsters.“Calling this a true sports car would be stretching it,” said Jeff Schuster, senior vice president of forecasting for researcher LMC Automotive. “The market obviously has gone in the direction of the SUV body type, that’s what’s selling. But the Mustang is not an SUV. It’s been a sports car.”Ford, having struggled to sell more mundane electric cars, is embarking on a strategy to electrify its icons, starting with the Mustang and following quickly thereafter with a plug-in version of its top-selling F-150 pickup. It is part of $11.5 billion the automaker is investing to roll out 40 electric and hybrid vehicles by 2022. The idea is to show that Ford’s EVs can be fast and tough and are not just “compliance cars” intended to meet more stringent environmental regulations around the world.“We changed our whole strategy two years ago,” Ted Cannis, Ford’s global head of electrification, said at a briefing on the Mach-E at the company’s design studios in Dearborn, Michigan. “We said, ‘Let’s play to our strengths -- performance vehicles, pickups, vans, SUVs, the things Ford knows how to do.’”EV GrowthRegulations to curb emissions will drive demand for electric vehicles over the next decade, especially in China, the world’s largest auto market. In the U.S., where President Donald Trump has eased fuel economy rules, EV growth will be slower, but still strong. Sales of battery-powered vehicles will quadruple by 2025 to 809,537 models, accounting for 4.8% of the U.S. auto market, up from 1.3% now, according to LMC Automotive.New electric offerings will mushroom to 110 choices in the U.S. by the middle of next decade, from just 19 now, LMC predicts. Standing out in such a crowded field will be difficult, especially for Ford, which ranked fifth behind Toyota, Tesla, Honda and Nissan among consumers surveyed recently by CarGurus on which brand of electric vehicle they would consider buying.That’s a key reason Ford decided to affix the Mustang pony to the front of the Mach-E, which originally was conceived in 2017 as merely inspired by the sports car. But as Ford executives were shown design concepts by the small team working on the project, they kept asking for more Mustang influence. By early last year, the decision was made to call it a Mustang.Design Pressures“This had massive implications,” said Jason Castriota, brand director of battery-electric vehicles for Ford. “You can only imagine the amount of tension and strife this brought through the company.”That pressure was most acute on the engineers, who had to come up with a way to translate fossil-fuel fury into clean-running power from lithium-ion batteries.“When we realized we weren’t really doing a Mustang-inspired thing, we were doing a Mustang, the pressure ratcheted up,” said Ron Heiser, the Mach-E’s chief engineer. “We’ve got a lot of people in this company that are staking their engineering reputations that we’re delivering a Mustang.”Electric motors have some inherent advantages, such as immediate thrust. Heiser’s engineers placed them between the wheels fore and aft, which, combined with batteries configured like a skateboard beneath the car, create an even weight distribution. That allows the car to ride low and hug the road like a Mustang.Heiser says the base all-wheel-drive Mach-E can beat a Porsche Macan SUV from zero to 60 miles per hour, and he claims the 450-horsepower GT version comes “very, very close” to a Porsche 911 GTS. For those who miss the roar of a big V8, he says the Mach-E will have tunable technology to create an “authentic” sound.‘Back in the Game’The focus on performance should make the Mach-E “a more compelling alternative” to Tesla’s similarly priced Model 3 sedan, Dan Levy, a Credit Suisse analyst, wrote in a Nov. 14 report. “The ultimate proof point of its success will be if it can truly take battery electric vehicle share from the Model 3 -- far from guaranteed.”Ford won’t say how many Mach-Es it expects to sell annually, but it will be the only model built at the 4.3 million square foot factory in Cuautitlan, Mexico, that most recently was cranking out more than 100,000 Fiesta subcompacts a year.LMC Automotive predicts the Mustang Mach-E will top out around 50,000 sales annually by 2021.“This is the first step in getting back in the game for Ford, after being viewed as behind in this space,” Schuster said. “They need to have a solid launch with no quality issues and, from a driving standpoint, it has to live up to the name.”(Updates with detail on possible China production in third paragraph.)\--With assistance from Ed Ludlow and Will Davies.To contact the reporter on this story: Keith Naughton in Southfield, Michigan at knaughton3@bloomberg.netTo contact the editors responsible for this story: Craig Trudell at ctrudell1@bloomberg.net, Kevin MillerFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • TheStreet.com

    [video]Tesla Shrugs Off Ford's New Mustang Mach-E Utility Vehicle

    The new horse about to enter the stable of electric-vehicle offerings doesn't seem to be fazing Tesla investors, with Tesla shares rising on Monday.

  • FOCUS-Ford bets on an electric Mustang to charge its turnaround
    Reuters

    FOCUS-Ford bets on an electric Mustang to charge its turnaround

    The Mustang Mach E electric sport utility vehicle Ford Motor Co unveiled in Los Angeles on Sunday is more than another car for the storied automaker. The Mach E has become within Ford a high-profile test for a restructuring that has been marred by profit warnings, costly quality problems and the troubled launch this year of another important vehicle, the Ford Explorer sport utility. For Chief Executive Jim Hackett, the Mach E's aggressive design and futuristic interior represent a long-awaited, visible sign of the overhaul of the company's product creation process he has tried to explain to skeptical Wall Street analysts for the past two years.

  • Financial Times

    Ford jolts electric car race with Mustang SUV launch

    In its first serious foray into battery cars, the company released the name of the vehicle last Thursday but held back details on the price, range and when it would go on sale until a launch in Los Angeles on Sunday evening. The Mustang Mach-E, the first non-sports car to use the pony nameplate, will start at a price of $45,000, pitting it potentially against Tesla’s Model Y SUV as well as new lines from competitors such as VW. is later than most manufacturers to release a mainstream electric vehicle, it is banking on the appeal of the Mustang marque as well as the vehicle’s specifications to propel it past rivals that currently lead the sector.

  • Benzinga

    Barron's Picks And Pans: Medtronic, Tesla, Walmart And More

    This weekend's Barron's cover story explains how to generate income in retirement. Other featured articles discuss big tech's take on banking and retailers that have been left behind. Also, the prospects ...

  • Tesla Plans to Invest $4.4 Billion in Berlin Factory, Bild Says
    Bloomberg

    Tesla Plans to Invest $4.4 Billion in Berlin Factory, Bild Says

    (Bloomberg) -- Tesla Inc. plans to invest 4 billion euros ($4.4 billion) in its newly announced factory in Berlin that will produce up to 150,000 cars annually, Bild reported on Sunday, without saying how it obtained the information.The first production line at Tesla’s Berlin factory, unveiled by founder and Chief Executive Officer Elon Musk earlier this week, will manufacture the company’s SUV Model Y, which could be produced as early as 2021, according to the newspaper. The electric car maker could receive about 300 million euros in subsidies subject to approval by the European Union, Bild reported.Musk has until now relied on a single auto-assembly plant in Fremont, California, to build a company that has a market value of more than $63 billion. The Berlin site is to initially employ 3,000 people, a number that could eventually rise to 7,000, according to Bild.Tesla’s spending is dwarfed by a plan announced by German rival Volkswagen AG on Friday. The Wolfsburg-based car maker said it will spend 60 billion euros, compared with 44 billion euros previously announced, on electric vehicles, automated driving and other new technology over a period of five years.To contact the reporter on this story: Eyk Henning in Frankfurt at ehenning1@bloomberg.netTo contact the editors responsible for this story: Kenneth Wong at kwong11@bloomberg.net, James Amott, Todd WhiteFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • Tesla’s best-selling sedans get reliability nod from Consumer Reports
    MarketWatch

    Tesla’s best-selling sedans get reliability nod from Consumer Reports

    Fewer Tesla Model 3 and Model S owners report problems with their all-electric sedans, Consumer Reports says. s

  • Barrons.com

    The Time to Trade Tesla Is Now

    Aggressive investors with an appetite for risk could sell a put and buy a call in anticipation that Tesla shares will make a sharp move after the company unveils its pickup truck offering on Nov. 21.

  • Watch for Sparks as Jet Engines Hit Their Limits
    Bloomberg

    Watch for Sparks as Jet Engines Hit Their Limits

    (Bloomberg Opinion) -- Earlier this week, my Bloomberg Opinion colleague Chris Bryant examined the ongoing troubles for advanced jet engines used on today’s commercial airliners. These engines now seem to be reaching their technical limits, and as Bryant says, we may be asking too much of the technology.That’s not great news for the companies making those turbines, or for those flying the aircraft. It’s also not the best news for the climate, given the trajectory of emissions from air travel and air freight. Carbon dioxide emissions from commercial aviation made up 2.4% of global emissions in 2018 and, according to the International Council on Clean Transportation, have grown 32% in just five years.The geography of those emissions is highly concentrated. Three markets — the U.S., the European Union and China — account for more than half of all emissions; the top 10 emitters contribute more than 70% of the global total.There’s something hopeful, actually, in that geographical distribution. High concentration means that tackling emissions in just three markets can have an outsized impact, and standards set in those large markets are easy for others to follow. There’s another aspect to the distribution of aviation emissions that’s worth examining: emissions by type of aircraft. Bryant writes of problems with engines on both widebody and narrowbody aircraft: the Rolls-Royce Holdings Plc Trent 1000 engines used on the widebody Boeing Co. 787, and United Technologies Corp. subsidiary Pratt & Whitney’s geared turbofan used on the narrowbody Airbus SE A320neo. While widebody aircraft make up one-third of global emissions, narrowbody and regional passenger plans are almost half. If the turbines used to propel the largest and longest-range of aircraft are approaching technical limits but almost half of emissions are from shorter-range and smaller aircraft, then there’s space to innovate, for emissions’ sake, at the short and small end. And that space looks electric and hybrid. Next month, Vancouver-based Harbour Air will fly its first electric seaplane, a De Havilland DHC-2 Beaver prototype retrofitted with a propulsion system from Seattle-based electric aviation company MagniX. It’s a first look at what electric commercial flight could be, and as it draws upon a sophisticated, global and continually improving network of battery makers while the cost of batteries continues to decrease, it has room to grow. “Because of airborne mobility development, this technology is unstoppable, and it’s getting more practical as every day goes by,” says Greg McDougall, Harbour Air’s CEO. “The brainpower and money involved is snowballing, and there’s no doubt we can roll out what we’re doing to other small airlines.” It’s an infectious enthusiasm, but it just might take to the air elsewhere, too. Weekend readingThe Qantas Group plans to reach net zero carbon emissions by 2050. Meanwhile, Formula 1 plans to reach that milestone by 2030. Ferrari says its new Roma coupe is inspired by the postwar Eternal City. It’s a bit of a step up from the Vespas and Topolinos of the film “Roman Holiday.” The European Investment Bank will not consider new financing of unabated fossil fuels, including natural gas, after 2021. Sweden’s Riksbank is selling bonds issued by the Canadian province of Alberta and the Australian states of Queensland and Western Australia due to those areas’ large climate impacts. How Australia’s big businesses saw the climate turning point coming. The world’s biggest gun has helped solve a long-standing space mystery: the risk that orbiting microdebris poses to satellites. Weather-tech startup Understory is selling Hail Safe, an insurance product that protects auto dealers from hailstorm damages. Think tank Macro Polo’s deep dive into the organic light-emitting diode (OLED) supply chain in East Asia. Adidas has abandoned its robot factory experiment. Open-source code will survive the apocalypse in an Arctic cave. Silicon Valley’s Singularity University is cutting staff, and its CEO is stepping down.  Elon Musk’s keep-it-in-the-family deal for SolarCity has become the top threat to Tesla Inc.’s future. The new dot-com bubble is here: It’s called online advertising. Designer Iris van Herpen’s work is inspired by the Large Hadron Collider. A fascinating look at how American brands became indelibly Japanese.  In data journalism, technology still matters less than people. The coming age of generative biology. Get Sparklines delivered to your inbox. Sign up here. And subscribe to Bloomberg All Access and get much, much more. You’ll receive our unmatched global news coverage and two in-depth daily newsletters, the Bloomberg Open and the Bloomberg Close.To contact the author of this story: Nathaniel Bullard at nbullard@bloomberg.netTo contact the editor responsible for this story: Brooke Sample at bsample1@bloomberg.netThis column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.Nathaniel Bullard is a BloombergNEF energy analyst, covering technology and business model innovation and system-wide resource transitions.For more articles like this, please visit us at bloomberg.com/opinion©2019 Bloomberg L.P.

  • Why Artificial Intelligence Is a Secret Weapon for Tesla Stock
    InvestorPlace

    Why Artificial Intelligence Is a Secret Weapon for Tesla Stock

    It's usually a mistake to bet against Elon Musk. The recent performance of Tesla (NASDAQ:TSLA) stock is a good example.Source: Sheila Fitzgerald / Shutterstock.com True, Elon Musk may say some wacky things and make some big mistakes. But in the end, he always seems to find ways to achieve his lofty goals.Earlier in the year, TSLA appeared to be in a bleak situation, and there was many questions about its outlook. How would it become profitable? Was its production system stable? And what about the departure of its high-level executives?InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 7 Silver and Gold Stocks to Buy That Offer Contrarian Upside But Elon Musk relishes challenges. And since Tesla's third-quarter earnings report, TSLA stock has been a rocket, going from $254 to $350, putting its market cap at $63 billion.In Q3, TSLA posted a profit, which was a huge surprise. Musk noted that the company would have more profitable quarters soon.Elon Musk has been focused on bringing down costs and finding ways to increase the company's profitability through growth. In the meantime, demand for the Model 3 has been rising.According to InvestorPlace columnist Luke Lango: "Central to the long-term bull thesis on TSLA stock is that Tesla has been selling, still is selling, and will continue to sell more and more of its signature electric vehicles." The AI AdvantageThe competition is certainly getting more intense, as car makers like GM (NYSE:GM), Ford (NYSE:F), BMW, Volkswagen and Mercedes-Benz ramp up their own electric-car efforts. What's more, Tesla's foray into the Chinese market will meet with lots of resistance as well, since there are over 480 EV companies in the country!Granted, Tesla has some major competitive advantages. TSLA has a premium brand, a deeply loyal customer base, talented engineers and a strong Intellectual Property foundation.But Tesla's expertise in AI could be its biggest advantage. From its early days, the company built its cars with systems that collect enormous amounts of data,using sensors and over-the-air updates. As a result, it's been able to use much more powerful AI systems.A big part of Tesla's AI efforts, of course, occurred in conjunction with the creation of Autopilot. That system enables cars to automatically drive to designated locations. It also enables cars to park themselves. Finally, cars with Autopilots can be summoned with smartphones.To pull this off, Tesla has installed on-board computers with 40 times the power of prior systems and sophisticated AI.It's true that real autonomous driving is still not imminent. But Tesla is definitely aggressively trying to reach that goal. For example, the company recently acquired DeepScale, which is a cutting-edge developer of neural network systems.For the most part, DeepScale's focus is on solving the extremely tough problem of energy consumption with AI chips The Bottom Line on TSLA StockThe irony is that Elon Musk has said that AI is more dangerous than nuclear war! But then again, he has a tendency to exaggerate a great deal.But it's good to see a CEO who is freewheeling and creative. More importantly, AI will likely be a difference maker when it comes to the next-generation cars launched by TSLA. For now, Tesla's competitors are mostly playing catch-up.Tom Taulli is the author of the book, Artificial Intelligence Basics: A Non-Technical Introduction. Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Silver and Gold Stocks to Buy That Offer Contrarian Upside * 7 Earnings Reports to Watch Next Week * 5 Online Retail Stocks to Buy on the Dip The post Why Artificial Intelligence Is a Secret Weapon for Tesla Stock appeared first on InvestorPlace.

  • The Zacks Analyst Blog Highlights: Toyota Motor, Honda Motor, Nissan Motor, Tesla and Advance Auto Parts
    Zacks

    The Zacks Analyst Blog Highlights: Toyota Motor, Honda Motor, Nissan Motor, Tesla and Advance Auto Parts

    The Zacks Analyst Blog Highlights: Toyota Motor, Honda Motor, Nissan Motor, Tesla and Advance Auto Parts

  • 3 Pros, 3 Cons to Buying Plug Power Stock as World Pivots from Fossil Fuels
    InvestorPlace

    3 Pros, 3 Cons to Buying Plug Power Stock as World Pivots from Fossil Fuels

    In recent years, the investment community has focused significant attention on alternative energy companies for obvious reasons. From both a geopolitical standpoint as well as an environmental one, clean energy solutions simply find wide appeal. However, not every player in this sector is equal, as Plug Power (NASDAQ:PLUG) and PLUG stock demonstrates.Source: Shutterstock In many ways, Plug Power stock is an enigma. It has tremendous potential because the world seeks a pivot away from fossil-fuel energy sources. Moreover, the company has inked some impressive deals with big league organizations. Yet PLUG stock is nothing short of speculative. For a brief moment, shares were once trading in four-digit territory.Now, the tables have clearly turned. Plug Power stock barely avoided sinking deeper into ignominy when it produced its third quarter 2019 earnings report. But again, the results were frustratingly mixed, just like the equity: the hydrogen fuel specialist met analysts' for per-share profitability (a loss of 8 cents) but failed to deliver on the top line (revenue of $56.4 million against an expected $59.2 million).InvestorPlace - Stock Market News, Stock Advice & Trading TipsInterestingly, Tesla (NASDAQ:TSLA) CEO Elon Musk has labeled hydrogen fuel cell vehicles - Plug Power's bread and butter - "mind-bogglingly stupid." And from a traditional angle, I can understand why he said that. If you look at the financial picture for PLUG stock, it's not pretty. Plus, the ugliness leaves shares vulnerable to equity dilution if the company meets unforeseen challenges. * 7 Stocks to Sell Before They Roll Over Yet we all know that Plug Power stocks is super risky. The question is, how viable is the longer-term growth picture? Here are three pros and cons for PLUG that should help you decide: Pro 1: Unlimited Fuel for PLUG StockOne of the major headwinds clouding big oil firms like Exxon Mobil (NYSE:XOM) or Chevron (NYSE:CVX) is that they're levered to finite resources. Hence, over the past several years, we've read stories about peak oil. Even if some of the most macabre doom-and-gloom forecasts don't pan out, the fact is, we have limited oil resources.You absolutely cannot say the same thing about hydrogen: it's the most abundant element not just on earth but in the universe. When we start colonizing Mars and other planets, you'd imagine that we'll use hydrogen-based vehicles.Of course, I'm talking about stuff well into the future. For the here and now, because hydrogen is so abundant, we won't have to deal with OPEC or other unfavorable characters. That's a huge plus for PLUG stock. Pro 2: Hydrogen Refueling is Almost Like Pulling up to the PumpWithout question, the underlying technologies behind electric vehicle companies like Tesla or Nio (NYSE:NIO) are remarkably compelling. But a huge drawback of EVs is that they take too damn long to refuel or more accurately, recharge.Right now, the quickest charging station can charge your EV from empty in about 30 minutes. And we're not talking a full recharge either. Rather, this quickest draw of the electric West will get you to approximately 80% capacity. * 7 Large-Cap Stocks to Give a Wide Berth We live in an on-demand economy where virtually everything operates at break-neck speeds. So how, pray tell, are we going to expect Americans to wait half-an-hour to recharge their EVs?On the other hand, hydrogen vehicles will get you in and out at the refueling station in roughly five minutes. That's almost on par with refueling a big, fossil-fueled SUV, thus not requiring a mass-scale societal shift.Of course, this is a huge boost for Plug Power stock. Pro 3: Big SupportersHydrogen has a lot of detractors -- remember the Hindenburg? Despite valid concerns about hydrogen fuel cells, some huge names in the auto industry have backed this element.Specifically, both Toyota (NYSE:TM) and Honda (NYSE:HMC) have pegged hydrogen as the energy source of the future. And they're not paying mere lip service. Toyota is the largest hydrogen fuel cell car producer for the U.S. market, while Honda isn't too far behind.Plus, both companies have teamed up with a Royal Dutch Shell (NYSE:RDS.A, NYSE:RDS.B) subsidiary to develop hydrogen fueling stations in California. Considering that Plug Power has inked deals with major partners, this massive support is a tailwind for PLUG stock. Con 1: Isn't It Ironic?With hydrogen being the most-abundant element ever, you'd expect that hydrogen fuel provides economic relief for converted drivers. After all, Economics 101 dictates that excess supply should lead to lower demand (prices).But that's not what's happening in this market. Instead, hydrogen refueling costs are expensive, even pricier than gasoline prices on an apples-to-apples comparison. According to CNBC contributor Joe D'Allegro:"The average price for hydrogen fuel in California is about $16/kg -- gasoline is sold by the gallon (volume) and hydrogen by the kilogram (weight). To put that in perspective, 1 gal of gasoline has about the same amount of energy as 1 kg of hydrogen. Most fuel cell electric cars carry about 5 kg to 6 kg of hydrogen but go twice the distance of a modern internal combustion engine car with equivalent gas in the tank, which works out to a gasoline-per-gallon equivalent between $5 and $6."This is where EVs clearly win out. And it's also where standard gasoline-powered vehicles emerge victorious, which is negative for PLUG stock. Con 2: Infrastructure Limits Plug Power StockCalifornia, where you'd expect the alternative fuel to be popular, has only 39 hydrogen refueling stations, with another 25 due to soon appear on the map. That's not nearly enough to satisfy driving demand, especially if hydrogen-powered cars proliferate.But thanks to California green initiatives, the state has a plan to develop 200 hydrogen stations by 2025. While that would be a 413% lift from current numbers, it still wouldn't be nearly enough. * 7 Great High-Yield Stocks With Payouts Over 5% There are over 12,000 gasoline stations in California and that number could easily grow considering the state's population growth. Therefore, 200 hydrogen fueling stations would only cover less than 2% of existing gasoline infrastructure.With such limited coverage, it's hard to imagine hydrogen cars being anything more than niche vehicles for the rich. Con 3: Hydrogen-Powered Cars are ExpensiveIt's not just the refueling costs that are expensive; the cars themselves are available only to the rich. As D'Allegro wrote:The biggest problem: The cars remain expensive. Nexo, for instance, is the most expensive Hyundai on sale in the U.S., with a starting price of $59,345 (starting prices for the brand's comparably-sized Santa Fe start at $24,250). The Toyota Mirai and Honda Clarity fuel cell models have a similar MSRP in the $59,000 range. These car purchases are eligible for government rebates -- in California there is a $5,000 tax rebate available.Among other factors, most folks will likely pay for a high-end, gas-powered luxury car than an essentially experimental hydrogen car. Further, cost accessibility is an issue that could impact the vulnerable PLUG stock.As of this writing, Josh Enomoto did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 10 Cheap Stocks to Buy Under $10 * These 10 Stocks to Buy Make the Perfect 'Retirement' Portfolio * 5 Streaming Stocks to Buy for Huge Upside Over the Next Decade The post 3 Pros, 3 Cons to Buying Plug Power Stock as World Pivots from Fossil Fuels appeared first on InvestorPlace.