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Steph Curry is reportedly about to sign a $1 billion lifetime endorsement deal with apparel maker Under Armour, a contract that would vault the Golden State Warriors star into a rarefied class of sports celebrity pitchmen. The impending deal, which would extend a 10-year alliance between Baltimore-based Under Armour (NYSE: UA) and Curry that expires in 2024, was referred to more than once in a lengthy Rolling Stone interview and profile, though not directly attributed to Curry. At $1 billion, Curry’s contract would match a 2015 lifetime deal between Nike and LeBron James.
Wall Street is slashing earnings expectations for Nike (NKE) two weeks ahead of its next quarterly report.