UA - Under Armour, Inc.

NYSE - NYSE Delayed Price. Currency in USD
19.73
-0.12 (-0.60%)
At close: 4:03PM EDT
Stock chart is not supported by your current browser
Previous Close19.85
Open19.84
Bid16.11 x 1100
Ask0.00 x 4000
Day's Range19.67 - 20.03
52 Week Range13.62 - 23.28
Volume1,835,439
Avg. Volume2,552,668
Market Cap9.305B
Beta (3Y Monthly)0.94
PE Ratio (TTM)N/A
EPS (TTM)-0.10
Earnings DateApr 25, 2018 - Apr 30, 2018
Forward Dividend & YieldN/A (N/A)
Ex-Dividend DateN/A
1y Target Est15.00
Trade prices are not sourced from all markets
  • Benzinga14 hours ago

    Canaccord: Igniting Under Armour's Product Portfolio Will Take 'Herculean Effort'

    Under Armour Inc (NYSE: UAA) announced Monday that it hired Kasey Jarvis as its new chief design officer, replacing longtime designer Dave Dombrow, who focused on mainly footwear development. The change in design leadership is a clear acknowledgement that UAA’s creative output was sorely lacking and needed repositioning, Lyon said in a Monday note, reiterating that this has been  Canaccord's contention all along and the main reason for its Sell rating.

  • What’s Likely to Drive Nike’s Q3 2019 Revenue?
    Market Realist17 hours ago

    What’s Likely to Drive Nike’s Q3 2019 Revenue?

    Nike Gears Up to Deliver Its Q3 2019 Results(Continued from Prior Part)Revenue expectations Nike (NKE) has exceeded analysts’ revenue expectations for the last five consecutive quarters. The company’s revenues rose 9.7% and 9.6%, respectively, in

  • Nike Gears Up to Deliver Its Q3 2019 Results
    Market Realist19 hours ago

    Nike Gears Up to Deliver Its Q3 2019 Results

    Nike Gears Up to Deliver Its Q3 2019 ResultsYTD movementFootwear and apparel maker Nike (NKE) is scheduled to report its earnings results for the third quarter of fiscal 2019 (which ended on February 28) after the market closes on March 21. Nike

  • Adidas Stock Is Going Sideways or Lower for the Foreseeable Future
    InvestorPlace22 hours ago

    Adidas Stock Is Going Sideways or Lower for the Foreseeable Future

    To the company's credit, Adidas (OTCMKTS:ADDYY) managed to convince investors that its disappointing 2019 outlook wasn't quite as bad as it initially seemed, unwinding the stumble Adidas stock took in the middle of last week.Source: Shutterstock Still, the athletic apparel and footwear maker is fighting an uphill battle, including against rivals like Nike (NYSE:NKE) and Under Armour (NYSE:UAA, NYSE:UA), that investors may want to sidestep until there's more certainty in its story. Its plans may or may not pan out as well as hoped, or take shape as soon as hoped.Never even mind that ADDYY stock is still dancing with a turn out of 2018's uptrend into a downtrend.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 7 Small-Cap Stocks That Make the Grade Looking AheadOn Wednesday, Germany-based outfit Adidas reported its fourth quarter and full year results. Currency-neutral revenue grew 8% in 2018, boosting margins higher to the tune of 110 basis points, to 10.8%. Operating income was up 20%.Investors, however, were less than thrilled with what the company said lies ahead.For 2019, Adidas anticipated revenue growth of between 5% and 8%, held back by (among other things) supply chain woes.The first half of the year now underway will see even slower growth before accelerating, as the company reconfigures capacity to accommodate solid demand in North America, where Adidas has doubled the size of its business in just three years.Adidas CEO Kasper Rorsted put it like this:"Right now there is no way of mitigating it [the impact of supply chain problems], but if you look at the overall outlook we're still looking at a 10 to 14 percent net earnings growth which is very strong, (and) taking the margin to 11.5 (percent) in 2019, which was the original target for 2020… so we're pretty much one-year ahead of our plan and our targets for 2020." Doubts Remain over Adidas StockNot all analysts are convinced the company will be able to snap out of its slowing growth trend, however.Wedbush analyst Christopher Svezia noted following the posting of the Adidas' 2019 outlook:"Adidas is facing aggressive competition from brands small and large, including Nike, which is expanding the market [and] gaining share in the company's home turf. Furthermore, positive reception of new merchandise is also not a given, particularly in the face of intense competition from the likes of Nike, Puma, Champion and more."Adidas CEO Kasper Rorsted even conceded, "There's no doubt that the bigger competitor [Nike] has come back," during the conference call, acknowledging that Nike's 8.5% improvement in North American sales last quarter was a clue that the iconic Nike had reclaimed some of its past mojo.Perhaps worse, European sales were off by 6% last quarter, while Nike mustered 8% growth in Europe, the Middle East and Africa. Adidas gets roughly one-third of its business from Europe.Whatever Adidas is going to do, it must do more of it, and do it faster. Adidas Stock to Drive RhetoricThe data and outlooks paint a mixed picture for current and prospective owners of Adidas stock. This is a scenario, however, where the headlines may be guided more by the stock's action than the stock is guided by headlines.And, ADDYY stock has quietly been transitioning out of an uptrend and toying with the prospect of a sizable pullback.For the past twelve months, Adidas shares have made no net progress. During that period though, the stock has logged its first lower low and lower high since 2014, officially ending a rally that's coincided with the company's North American rival. The stock's slowdown preempts the headwind rooted in nearing its maximum potential in North America and its declining sales in Europe. Click to EnlargeThe waning pace of progress may also reflect the market's perception that Adidas is losing an edge against Nike.Cowen managing director John Kernan suggested that innovation could restore a more Nike-like valuation premium for Adidas stock. Kernan even thinks that could happen."We think (Adidas head of global brands) Eric Liedtke and team are ready to step up innovation, as Prophere, Deerupt, Solar Boost, POD and Pure Boost look promotional and less competitive to us," he said.If ADDYY shares end up making a lower low, however, it will be the market's way of saying it believes Adidas continues to lose ground to its rivals. A breakdown could make the narrative turn decidedly bearish.In other words, pay as much attention to the chart as the headlines themselves. The company raises more questions than it answers, and its revival efforts may or may not get the full traction they need.As of this writing, James Brumley did not hold a position in any of the aforementioned securities. You can learn more about James at his site, jamesbrumley.com, or follow him on Twitter, at @jbrumley. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 5 of the Best Stocks to Buy Under $10 * 7 Single-Digit P/E Stocks With Massive Upside * 7 Best Quantum Computing Stocks Trading Today Compare Brokers The post Adidas Stock Is Going Sideways or Lower for the Foreseeable Future appeared first on InvestorPlace.

  • American City Business Journals2 days ago

    Under Armour schools make up 25 percent of NCAA bracket

    Under Armour has more schools in the NCAA men's basketball tournament than rival Adidas for the second consecutive year but still trails Nike.

  • Under Armour bringing new chief designer onboard
    American City Business Journals2 days ago

    Under Armour bringing new chief designer onboard

    Kasey Jarvis will start at Under Armour in early April, succeeding Dave Dombrow who recently departed the company.

  • Under Armour Names Chief Design Officer
    PR Newswire2 days ago

    Under Armour Names Chief Design Officer

    BALTIMORE, March 18, 2019 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA) today announced the appointment of Kasey Jarvis as its new Chief Design Officer. With nearly 20 years of experience in apparel, footwear, equipment, industrial and automotive design, Jarvis brings proven talent and expertise to the company. "We are thrilled to welcome Kasey to Under Armour.

  • Dick’s Sporting Goods results hurt by Under Armour and the hunting category
    MarketWatch3 days ago

    Dick’s Sporting Goods results hurt by Under Armour and the hunting category

    Dick’s Sporting Goods shares fell after the company announced earnings that were hurt by the Under Armour brand and the hunting category.

  • Under Armour's Social Compliance Program Accredited by the Fair Labor Association
    PR Newswire6 days ago

    Under Armour's Social Compliance Program Accredited by the Fair Labor Association

    WASHINGTON, March 14, 2019 /PRNewswire/ -- The Fair Labor Association (FLA) today announced that its board of directors has accredited the social compliance program of Under Armour, Inc. (NYSE: UA,UAA). The accreditation confirms the company has strong policies and practices in place to set goals, monitor, and remediate problems to improve conditions for the workers within its global supply chain. "I applaud Under Armour's commitment to embedding international labor standards and best practices into its global sourcing operations. The people who make the products that bear Under Armour's name deserve to be treated with dignity, respect, and fairness," said Sharon Waxman, FLA President and Chief Executive Officer.

  • Under Armour won't be getting more floor space back, Dick's CEO says
    American City Business Journals8 days ago

    Under Armour won't be getting more floor space back, Dick's CEO says

    "We’re enthusiastic about our Under Armour business going forward but it will remain in the floor space that it has today," CEO Edward Stack told analysts during a conference call.

  • Dick’s will remove hunting rifles from 125 stores
    Yahoo Finance8 days ago

    Dick’s will remove hunting rifles from 125 stores

    After Dick's Sporting Goods saw prior success with removing hunting gear from 10 stores, it plans to remove hunting gear from 125 additional stores.

  • Markit8 days ago

    See what the IHS Markit Score report has to say about Under Armour Inc.

    Under Armour Inc NYSE:UAView full report here! Summary * Bearish sentiment is moderate and declining * Economic output in this company's sector is expanding Bearish sentimentShort interest | PositiveShort interest is moderate for UA with between 5 and 10% of shares outstanding currently on loan. However, this was an improvement in sentiment as investors who seek to profit from falling equity prices reduced their short positions on February 20. Money flowETF/Index ownership | NeutralETF activity is neutral. ETFs that hold UA had net inflows of $778 million over the last one-month. While these are not among the highest inflows of the last year, the rate of inflow is increasing. Economic sentimentPMI by IHS Markit | PositiveAccording to the latest IHS Markit Purchasing Managers' Index (PMI) data, output in the Consumer Goods sector is rising. The rate of growth is strong relative to the trend shown over the past year. Credit worthinessCredit default swapCDS data is not available for this security.Please send all inquiries related to the report to score@ihsmarkit.com.Charts and report PDFs will only be available for 30 days after publishing.This document has been produced for information purposes only and is not to be relied upon or as construed as investment advice. To the fullest extent permitted by law, IHS Markit disclaims any responsibility or liability, whether in contract, tort (including, without limitation, negligence), equity or otherwise, for any loss or damage arising from any reliance on or the use of this material in any way. Please view the full legal disclaimer and methodology information on pages 2-3 of the full report.

  • 3 Top Stocks Under $20
    Motley Fool12 days ago

    3 Top Stocks Under $20

    The low-priced shares could be bargain-bin buys.

  • Under Armour's second-biggest institutional shareholder sells stake
    American City Business Journals13 days ago

    Under Armour's second-biggest institutional shareholder sells stake

    Scotland-based Baillie Gifford had been Under Armour's biggest institutional investor from December 2016 to December 2018.

  • 9 Consumer Stocks Seen Rising As Retail Spending Stays Strong
    Investopedia13 days ago

    9 Consumer Stocks Seen Rising As Retail Spending Stays Strong

    A short list of consumer stocks is uniquely positioned to outperform the market as consumer spending, which accounts for two-thirds of economic activity, remains strong. Even as the economy slows, sales in 2019 should grow of 4%, excluding gasoline and autos, while e-commerce sales could rise 15% for the 10th straight year, according to Kiplinger.

  • Why Nike Stock Is for Investors and Under Armour Stock Is for Gamblers
    InvestorPlace13 days ago

    Why Nike Stock Is for Investors and Under Armour Stock Is for Gamblers

    Under Armour (NYSE:UA) likes to compare itself with Nike (NYSE:NKE). Under Armour makes athletic gear. Nike makes athletic gear. Under Armour has big-name endorsers. Nike has big-name endorsers. Under Armour supports the University of Maryland. Nike supports the University of Oregon. But Under Armour stock isn't in the same class as Nike stock.Source: rodrigofranca via FlickrPut it this way. Walmart (NYSE:WMT) and Big Lots (NYSE:BIG) are both retailers but they don't compare, either.Am I being unfair? Maybe a little. But only a little. Put it this way. Nike has a market cap on March 6 of $134.4 billion. Under Armour's market cap is $9.3 billion.InvestorPlace - Stock Market News, Stock Advice & Trading TipsOne is an investment. The other is a speculation. Nike Stock Is SuperiorNike earned $1.93 billion last year on revenues of $36.4 billion. That wasn't even a great year. It paid out 88 cents in dividends last year to 1.24 billion shares and covered that dividend with earnings twice over.The price to earnings ratio is about 64, because it's expected to do better this year. It brought in nearly $5 billion in operating cash flow during its last fiscal year and at the end of November had about $4 billion in the bank, including short-term investments.Nike put the era of founder Phil Knight in the history books long ago. While CEO Mark Parker is approaching retirement, the company has a deep bench behind him, led by CFO and executive vice president Andrew Campion, who is not yet 50.Yes, one of its shoes exploded with Zion Williamson's foot in it. Paul George, who likely will be the NBA's most valuable player this year, has the endorsement deal for the infamous shoe.Nike has literally hundreds of big-name athletes and athletic teams under endorsement contracts in any sport you care to name. Cricket, anyone? They've got India. Rugby? They have the Argentina national team. Australia rules football? The Carlton Blues.Over the last five years the value of your Nike shares has doubled, and 21 of 33 analysts following the stock say you should buy it. That's up from 17 three months ago. Under Armour Stock Doesn't CompareUnder Armour lost $46 million last year on sales of almost $5.2 billion. Let's not even talk about a dividend. This stock doesn't even have a price to earnings ratio. The company had a little over $550 million in the bank in December and had operating cash flow of $628 million. This was considered a pretty good year.Under Armour is under the absolute control of founder Kevin Plank. I say absolute because in 2016 he "split" the stock, taking the shares with voting control and leaving his shareholders to the rest. If a bus ran over him in Baltimore tomorrow (god forbid) his wife or kids would be in charge. His relationships and corporate culture draw negative attention from the press.Under Armour is a speculation. Since 2019 started its stock has done better than that of Nike. It's up 22%. But you're starting from a much lower base. Over one year, or two years, or five years, Nike has been a much better performer. The Bottom Line on Nike StockSpeculators might like Under Armour. The shares are volatile, meaning you can make money on trades and options. Last year saw a one-month spike from $14 to $22 per share in May, and another spike in November from $16 to $20. There was also a December fall from $22 per share to $15.Nike shares, by contrast, move with the market. You buy it, you put it away, you ignore it. It's the kind of stock you can give your kids. Under Armour is the kind of stock you give your bookie.Dana Blankenhorn is a financial and technology journalist. He is the author of a new mystery thriller, The Reluctant Detective Finds Her Family, available now at the Amazon Kindle store. Write him at danablankenhorn@gmail.com or follow him on Twitter at @danablankenhorn. As of this writing he owned no shares in companies mentioned in this article. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Stocks That Should Be Worried About a Data Dividend * 5 Cheap ETFs Worth Considering * 7 Cheap Stocks Under $5 That Could Soar Compare Brokers The post Why Nike Stock Is for Investors and Under Armour Stock Is for Gamblers appeared first on InvestorPlace.

  • Future Gains Might Be off the Table for Under Armour Stock
    InvestorPlace14 days ago

    Future Gains Might Be off the Table for Under Armour Stock

    Just when it looked like the executive suite at Under Armour (NYSE:UAA, NYSE:UA) was getting to the point of being drama-free we get a new story that isn't great for Under Armour stock.Source: SandyDover via Flickr (Modified)According to the Wall Street Journal, CEO Kevin Plank had perhaps a "problematic" relationship with MSNBC anchor, Stephanie Ruhle. It looks like she gave business and political advice and also took rides on his personal jet. The board learned about this through a discovery of email communications. * 9 Trade War Stocks to Sell on U.S.-China Deal News Yet the good news is that not much has come out of this story. And hopefully for the sake of Under Armour stock, there are no more unexpected surprises.InvestorPlace - Stock Market News, Stock Advice & Trading Tips A Look at Under Armour StockKeep in mind that the company's turnaround has been a success. Since UAA stock dropped below $13 in October, there has been a powerful bull run, with return at 92%. Granted, the stock price is far from the all-time high of $50 in 2015. But hey, not long ago Wall Street had little hope for Under Armour stock.However, the turnaround process has certainly taken time - it began in 2016 - and has been choppy. A big reason is that UAA has had to transition from being a startup operation to a more mature company. This can be challenging, especially for a CEO who does not have a background in running a large organization.But Plank has proven that he can adapt. For example, he has been willing to make tough cost cutting decisions that have involved layoffs and has been effective in bringing down the long-term debt load, lowering the interest costs.In the meantime, Plank has still been focused on finding opportunities for growth. This has mostly been the result of investments in international markets, which have paid off.So in the latest quarter, sales rose by 3% (when factoring out currency movements). UAA also showed progress with margins, about 1.5% during the past year.All this is great, right? Definitely. But investors should still consider that there remain some tough challenges, which could weigh on UAA stock. Let's face it, the competitive environment continues to be intense. The company must fight against mega companies like Nike (NYSE:NKE) and Adidas (OTCMKTS:ADDYY). For a company like UAA, it is tough to rise above the noise.Next, the turnaround will likely get tougher as there is not much low-hanging fruit left. For the most part, UAA has cleaned up its inventory and streamlined its cost structure.And finally, the North America market remains in a funk, with sales off a horrible 6% in the latest quarter. It does highlight that its pricing approach at retailers like Dick's Sporting Goods (NYSE:DKS) and at a discount at Kohl's (NYSE:KSS) has been off-the-mark, as Vince Martin said in a recent post. Bottom Line Under Armour StockNow Plank's turnaround has been impressive. Yet it does appear that much of this is already baked into UAA stock. Keep in mind that the forward price-to-earnings multiple is about 46X.This is fairly steep given that the company is in the low-growth phase (the estimate is that the top-line will increase at about 3.5% for the year). What's more, Wall Street's consensus price target is at $21, which is at a 9% discount to the current valuation.But I think the real issue is that the company has yet to find ways to improve its product line. Some of its long-time advantages, like its expertise with performance ware for example, has faded. As InvestorPlace.com's Luke Lango has noted, Under Armour is losing relevance and popularity within its industry.All in all, this will probably not involve a quick fix - and could mean that the stock price will have a tough time finding upside.Tom Taulli is the author of High-Profit IPO Strategies, All About Commodities and All About Short Selling. Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 9 Blue-Chip Stocks That Will Lose You Money * 7 Cheap Stocks Under $5 That Could Soar * 7 Stocks Under $10 You Shouldn't Buy Compare Brokers The post Future Gains Might Be off the Table for Under Armour Stock appeared first on InvestorPlace.

  • American City Business Journals15 days ago

    8 Marylanders make Forbes billionaires list

    The highest-ranking Marylander was Ted Lerner, the real estate developer who owns the Washington Nationals.

  • Under Armour Inc (UA) Q4 2018 Earnings Conference Call Transcript
    Motley Fool15 days ago

    Under Armour Inc (UA) Q4 2018 Earnings Conference Call Transcript

    UA earnings call for the period ending December 31, 2018.

  • Dwayne "The Rock" Johnson Welcomes Lindsey Vonn To Project Rock
    PR Newswire15 days ago

    Dwayne "The Rock" Johnson Welcomes Lindsey Vonn To Project Rock

    BALTIMORE, March 5, 2019 /PRNewswire/ -- After a long and impressive professional skiing career, Lindsey Vonn may be retiring from competitive racing, but her career as an athlete lives on. As a longtime Under Armour sponsored athlete, Lindsey Vonn plans to continue her partnership with the brand to expand it beyond the ski slopes and into the gym. "I am so excited to be on team Project Rock," said Vonn.

  • Stay on the Market’s Good Side with Lululemon Stock
    InvestorPlace16 days ago

    Stay on the Market’s Good Side with Lululemon Stock

    Lululemon Athletica (NASDAQ:LULU) has been on a tear in the past 12 months, and it looks like it's in great shape to continue this pace for at least the next year or two.Source: Shutterstock LULU makes what is considered to be the sine qua non of "athleisure" apparel -- basically workout clothes that extend beyond the gym or yoga mat. While the brand solely targeted women in the beginning, it has now branched out to men and children as well.While Nike (NYSE:NKE) is a brand associated with baby boomers in particular, LULU is the next generation's brand. Gen Xers and millennials are the core demographic and their lifestyles have been built around this athleisure concept by all athletic retailers, including NKE.InvestorPlace - Stock Market News, Stock Advice & Trading TipsIt's just that Lululemon has built a loyal following because it is focused on quality clothing with unique styles. The bigger athletic wear companies find it hard to pivot as quickly and are more broadly diversified.For example, while LULU stock trades at a market cap around $20 billion, Nike's market cap is around $135 billion, nearly 7x the size. Yet in the past 12 months, NKE is up over 30% and trading at a trailing price-to-earnings ratio of 66, while LULU is up 84% over the same time and it's trading at a trailing P/E of 53. * 7 Top-Rated Stocks to Buy for March And all this growth comes at the expense of the most recent up-and-comer in the sector, Under Armour (NYSE:UA, NYSE:UAA). It was touted as the brand that was going to bring down NKE, the giant killer in the sector. LULU Stock vs. UA StockUA also started from simple beginnings, selling performance compression gear to athletes. But then its growth was constrained by its focus, and as a publicly traded company, it was encouraged to keep growth alive and expand.But the thing is, UA's growth was so big and fast that it was spread too thin. Since its IPO highs in 2016, its stock has only floated lower. Granted, it's up nearly 40% in the past 12 months, but that's off lows.It's a cautionary tale of niche players' "Icarus syndrome" when successful focused players go big but lose their brand and uniqueness through it all. Then they're stuck with massive amounts of inventory they don't know what to do with and scrap it or sell it at discounts. Either way, margins, revenue and earnings suffer.This, however, isn't the case with LULU stock. It has stuck to its knitting, even if it has slightly expanded the space to athleisure from a fundamentally yoga-focused brand.But it focuses on its brand and its strengths, and that is what is selling it to old and new customers alike. Because it is the only retail option for its clothing, it controls pricing and availability, which is key to strengthening margins.It is becoming a core lifestyle brand that is also getting passed on to parents' children as well. That means Gen Zers will keep this growth path in motion.Louis Navellier is a renowned growth investor. He is the editor of four investing newsletters: Growth Investor, Breakthrough Stocks, Accelerated Profits and Platinum Growth. His most popular service, Growth Investor, has a track record of beating the market 3:1 over the last 14 years. He uses a combination of quantitative and fundamental analysis to identify market-beating stocks. Mr. Navellier has made his proven formula accessible to investors via his free, online stock rating tool, PortfolioGrader.com. Louis Navellier may hold some of the aforementioned securities in one or more of his newsletters. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Reasons Kraft Heinz Stock Is a Contrarian Buy * 5 Housing Stocks to Buy for Renewed Homebuilder Confidence * 7 of the Best ETFs to Buy for a Rock-Solid Portfolio Compare Brokers The post Stay on the Marketa€™s Good Side with Lululemon Stock appeared first on InvestorPlace.

  • Better Buy: Disney vs. Nike
    Motley Fool17 days ago

    Better Buy: Disney vs. Nike

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  • Analysts May Be Underestimating Under Armour Stock
    InvestorPlace22 days ago

    Analysts May Be Underestimating Under Armour Stock

    Admittedly, the turnaround story Under Armour (NYSE:UAA, NYSE:UA) is piecing together hasn't always been pretty; at times it's been difficult to comprehend. You're not crazy, however, if you find yourself increasingly interested in owning Under Armour stock.Source: Shutterstock But that's not the consensus opinion on Wall Street. Indeed, analysts' consensus target price of $20.96 is actually below the current value of UAA stock. Meanwhile, analysts' average rating on Under Armour stock is a "Hold," but that's likely due more to courtesy than anything else. The pros generally don't give any stocks "Sell" ratings, and they've certainly shown no interest in upping their targets on UAA stock as the shares have risen meaningfully above their December lows. That's a bit unusual, since analysts usually raise their price targets on stocks that are rallying. * 10 Blue-Chip Stocks to Lead the Market This may be one of those relatively rare cases, however, in which individual investors are going to have to make their turnaround bets without the support of analysts.InvestorPlace - Stock Market News, Stock Advice & Trading Tips Slowly But SurelyUnder Armour's turnaround began in 2016, though it didn't fully gel until a year later. The turnaround is still fluid, with UAA recently cutting 400 jobs and implementing other cost-cutting measures. Under Armour has also created different strategies for different geographical markets.The reasons why the turnaround is necessary have never really changed, though. Those reasons are competition from the likes of Nike (NYSE:NKE) and Adidas (OTCMKTS:ADDYY) in an environment in which consumers' preferences are shifting.Under Armour CEO Kevin Plank's work on the turnaround has borne occasional, but uneven, fruit. Some analysts still doubt that the turnaround is working at all.Canaccord Genuity analyst Camilo Lyon is one of those doubters. In December, he wrote: "Investor expectations already appear elevated, suggesting the company will rapidly return to high-single-digit earnings before interest and taxes margins on high single to low double-digit revenue growth over the outlook period (most likely three years)," but added he has "serious doubts about…how Under Armour will get there."The company's fourth-quarter report, however, once again indicates that UAA is lurching forward. Its sales increased 3%, excluding currency fluctuations, and its gross profits improved from 43.4% of its revenue to 45.0% of its revenue after UAA cut down on the discounts it offers.Also noteworthy was the reduction of its long-term debt, which totaled $703.8 million last quarter versus $765.0 million as of the end of 2017. Consequently, its interest expenses fell from $9.3 million in Q4 of 2017 to only $7.3 million last quarter.Perhaps most encouraging of all is how much Under Armour was able to grow its overseas business, offsetting the 2% decline in its revenue from North America, whose athletic-apparel market is becoming saturated.UAA is rethinking everything from the top down, including its marketing and product-development efforts in North America.UAA's turnaround is not perfect. But it was never going to be. As Oppenheimer Funds analyst Brian Nagel commented after the company's fourth-quarter results were released, "… here's Under Armour turning its business around and getting back on its footing, it's not doing that in a vacuum. It's doing that against the likes of some very strong companies that are innovating in their own right."Still, the pros seem oddly insistent that the turnaround just isn't working, and that the few flashes of brilliance seen in recent quarters won't last. Pessimism AboundsHere are a couple of examples: Bloomberg Intelligence's analysts wrote "The first phase of Under Armour's turnaround -- inventory reduction and margin expansion -- is near completion, and focus shifts to reigniting the brand, which in our view could prove more challenging." B.Riley's Susan Anderson pointed out "Today's report showed a worsening top line both from DTC (direct-to-consumer) and international, which are UAA's two top growth drivers, and deteriorating international profit, which is expected to be a margin driver longer term."Both concerns, and other, similar warnings, are valid. But UAA's turnaround was never going to be quick or easy.Meanwhile, there's friction between analysts and investors when it comes to analyzing Under Armour stock. It's possible that analysts have so much time and energy invested in viewing Under Armour stock through a lens of doubt that the pros are struggling to see, or believe in, the turnaround effort's traction.Institutional and even individual investors, conversely, sometimes have better vision than the professional stock pickers, who, by the way, despite their reservations, are still calling for respectable (even if not riveting) revenue and earnings growth this year and next. The latter situation is unusual, though not unheard of. What's Ahead for Under Armour StockThere could soon come a time when many analysts have to upgrade Under Armour stock or face the risk of missing out on an opportunity.When and if that happens, however, will largely depend on how UAA stock performs in the foreseeable future.Though Under Armour stock is up since late 2017, the shares' rally has been thwarted a couple of different times. The bears have drawn a clear line in the sand, though. A technical ceiling has taken shape around $24.60. If Under Armour stock can get past that hurdle, a breakout thrust could ensue and spark some upgrades, which often fan the bullish flames. Psychology remains a key factor in the performance of UAA stock. Kevin Plank and the rest of the company, in the meantime, have already been doing what they're supposed to be doing to support such a rally. The Bottom Line on Under Armour StockInvestors arguably should not sweat analysts' lackluster outlook on Under Armour stock. The analysts may have a jaded view of UAA based on the company's past, and they may not have their fingers on the pulse of the company's consumer-facing changes.As of this writing, James Brumley did not hold a position in any of the aforementioned securities. You can learn more about James at his site, jamesbrumley.com, or follow him on Twitter, at @jbrumley. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Strong Buy Stocks Top Investors Are Buying Now * 7 Cheap Stocks That Make the Grade * 5 Clinical-Stage Biotech Stocks to Buy Compare Brokers The post Analysts May Be Underestimating Under Armour Stock appeared first on InvestorPlace.

  • The Wall Street Journal25 days ago

    [$$] Meet Under Armour CEO’s Unusual Adviser: An MSNBC Anchor

    Kevin Plank has cultivated a wide circle of celebrities since founding Under Armour Inc. more than two decades ago. As the company has grown from a small startup to a global force in athletic apparel, some have even accompanied the chief executive on the private jet he leases to Under Armour. Often in recent years, said a number of current and former executives, he has turned to one in particular for business advice: MSNBC anchor Stephanie Ruhle.

  • 9-year-old helps Stephen Curry design UA sneaker
    Yahoo Finance Video12 days ago

    9-year-old helps Stephen Curry design UA sneaker

    Back in November, 9-year-old Riley Morrison wrote a letter to Steph Curry, saying that she couldn't find Under Armour Curry sneakers online in her size, and Curry responded and ultimately presented her yesterday with a brand new pair. Under Armour's VP of Global Brand, Attica Jaques, skypes in with the details.