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Under Armour, Inc. (UAA)

NYSE - NYSE Delayed Price. Currency in USD
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9.67-0.85 (-8.08%)
At close: 4:04PM EDT
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Chart Events
Neutralpattern detected
Previous Close10.52
Open10.62
Bid0.00 x 3200
Ask0.00 x 1200
Day's Range9.66 - 10.62
52 Week Range7.15 - 21.96
Volume13,846,941
Avg. Volume9,544,593
Market Cap4.172B
Beta (5Y Monthly)N/A
PE Ratio (TTM)N/A
EPS (TTM)-1.51
Earnings DateNov 02, 2020 - Nov 06, 2020
Forward Dividend & YieldN/A (N/A)
Ex-Dividend DateN/A
1y Target Est10.25
  • MarketWatch

    Under Armour upgraded at Susquehanna, but analysts question just how 'premium' the brand really is

    Under Armour Inc. was upgraded to neutral from negative at Susquehanna Financial Group with analysts more than doubling the athletic company's price target to $9 from $4. Still, analysts led by Sam Poser question whether the brand is really a "premium" label. On the Friday earnings call, Under Armour Chief Executive Patrik Frisk talked up the premium nature of the brand calling out its continued innovation and its efforts, pre-COVID, to rebuild its reputation. "Premium has been and will continue to be core to Under Armour's brand positioning," he said, according to a FactSet transcript. "In this respect, we are working both to strengthen and, in some cases, earn back that consumer promise, one innovative product and premium experience at a time." But Susquehanna calls out the retailers where Under Armour is sold, throwing the "premium" description into question. "Under Armour must, in our opinion, pull back on its presence in the moderate channel at retailers such as Kohl's, Famous Footwear, DSW, Shoe Carnival, TJX, Ross Stores, and Burlington Stores in order to become the premium brand it once was and to which it aspires to be," analysts say. Instead, the company's business at Foot Locker Inc. , Dick's Sporting Goods Inc. and Hibbett Sports Inc. is "floundering," analysts said. "In order to repair the Under Armour brand and protect their house (to recoin a phrase), Under Armour must, in our opinion, cut the cord with the moderate channel until the brand is repaired and product differentiation by channel is as clear as day," Susquehanna said. Under Armour shares have tumbled 7.1% in Monday trading, and are down 54.8% for the year to date. The S&P 500 index is up 2.1% for 2020 so far.

  • Barrons.com

    Under Armour Stock Has ‘Less Potential for Extreme Downside.’ It Still Isn’t a Buy.

    A better-than-expected earnings report and an improving digital-sales platform could allow for a “potential reset in 2021,” analyst says. But he is still concerned about the company’s strategy.