VIAC - ViacomCBS Inc.

NasdaqGS - NasdaqGS Real Time Price. Currency in USD
-0.28 (-0.72%)
At close: 4:00PM EST

38.36 -0.09 (-0.23%)
After hours: 6:42PM EST

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Previous Close38.73
Bid38.27 x 800
Ask38.46 x 1400
Day's Range38.32 - 39.06
52 Week Range35.02 - 53.71
Avg. Volume6,524,158
Market Cap23.875B
Beta (5Y Monthly)1.23
PE Ratio (TTM)N/A
Earnings DateN/A
Forward Dividend & Yield0.96 (2.48%)
Ex-Dividend DateDec 25, 2019
1y Target EstN/A
  • Hate TV Ads? Peacock May Change Your Mind

    Hate TV Ads? Peacock May Change Your Mind

    (Bloomberg Opinion) -- Comcast Corp.’s soon-to-launch Peacock service shows that advertising is the future of streaming TV. Consumers may be OK with that. On Thursday, the cable giant’s NBCUniversal entertainment division showcased Peacock to investors ahead of the app’s soft launch slated for April 15. Like Netflix, Disney+ and HBO Max (and to some extent, the content-lite Apple TV+), Peacock offers a library of movies; older and current network TV shows, such as “The Office” and “This Is Us”; and original programming made exclusively for its streaming audience. But it differs from the other services in one significant way: Peacock’s primary source of revenue will be ads, not subscriptions, allowing viewers the option of streaming for free. Let’s face it, paying for individual streaming-video apps at $7, $13 and $15 a pop isn’t all that cord-cutting was cracked up to be. The streaming-TV subscription model is brand new and broken. One app isn’t enough, yet having multiple subscriptions can get so expensive customers are left to wonder why they even got rid of cable. The streaming wars haven’t been a delight for the entertainment giants and their shareholders, either: These new apps are extremely costly to build and to stock with content, and they’ll cannibalize the larger revenue streams generated by traditional TV networks. Put it this way: TV just seems to work better for everyone when the consumer is the product, able to be sized up by advertisers desperate for a few moments of our time in hopes of activating a shopping reflex.Anecdotally, it’s said that viewers can’t stand ads. But in fact, research has shown that the No. 1 gripe for video subscribers is how much they’re paying. In a survey of about 6,000 North Americans conducted for TiVo Corp. toward the end of last year, about 70% said their reason for cutting the cord was that pay TV was too expensive. A separate survey by Ampere Analysis Ltd. similarly found price to be by far the biggest motivator for consumers switching to ad-supported apps, and 39% said they don't mind seeing ads while they watch. “We continue to believe consumers do not hate ads,” Rich Greenfield, an analyst for LightShed Partners, wrote in a report this week. “They hate heavy ad loads of un-targeted, repetitive ads in contrast to Instagram where the ads feel more like content.” Peacock is promising just five minutes of ads per hour.Media companies developing streaming services shouldn't underestimate the power of “free,” my colleague Sarah Halzack and I wrote last year in a column highlighting the appeal of ad-supported streaming offerings, such as Tubi, The Roku Channel and Pluto TV, which is now owned by ViacomCBS Inc. But compared to the quality of those apps, Peacock doesn’t feel free — it has plenty of premium content, carefully thought-out navigation and features, and with the option to watch some programming live and other stuff on-demand. A fuller content library can be accessed with Peacock Premium for $5 a month, although Comcast subscribers — even those who only have internet service — can get that version at no extra cost. For $10 a month, Peacock can be ad-free. But Comcast is probably hoping everyone will opt for the ads. About 70% of Hulu’s subscribers are on its ad-supported version, Peter Naylor, who heads up advertising sales for Hulu, said at a conference last year. And according to LightShed’s Greenfield, Hulu makes more money from its ad-supported version than from its ad-free subscriptions.For Comcast, it’s about “light advertising and bundling,” Jeff Shell, the newly installed CEO of the NBCUniversal unit, said during Thursday’s presentation. It’s one of the first signs of ”the great re-bundling” that I wrote about in November, as media giants realize they need to do something about the big consumer pain point of streaming: too many subscriptions.Comcast predicts Peacock will have at least 30 million active accounts and $2.5 billion of revenue by 2024, and that Ebitda will break even by then. Walt Disney Co. estimates Disney+ will turn profitable that same year, but it will take at least twice as many subscribers paying about $7 a month to do so. Similarly, AT&T Inc. is forecasting HBO Max won’t start making money until 2025, even though its fee is $15 a month. Meanwhile, Netflix has insisted it won’t adopt ads, despite the company’s $19 billion of content obligations as it burns through billions of dollars of cash each year.Of course, if ads are the name of the game, the industry has work to do to make them less annoying. Hulu, which is controlled by Disney, has been on the forefront of trying new advertising methods that are less interruptive than traditional commercials. It rolled out “pause ads” last year, which promote a brand’s product on screen while a video is paused.Comcast may be the only media giant to fully embrace ads so far for its streaming debut, but others will probably transition to a model more like Peacock’s over time. After all, birds of a feather flock together.To contact the author of this story: Tara Lachapelle at tlachapelle@bloomberg.netTo contact the editor responsible for this story: Beth Williams at bewilliams@bloomberg.netThis column does not necessarily reflect the opinion of Bloomberg LP and its owners.Tara Lachapelle is a Bloomberg Opinion columnist covering the business of entertainment and telecommunications, as well as broader deals. She previously wrote an M&A column for Bloomberg News.For more articles like this, please visit us at now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P.

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  • Financial Times

    TikTok explores curated content feed to lure advertisers

    Viral video app TikTok is considering the introduction of a curated feed of content that will provide a safe space for brands to advertise, as the Chinese-owned company faces concerns about the volume of disturbing footage on its platform. The app, popular among teenagers, is exploring the launch of a stream that could include carefully selected content from the growing army of so-called TikTok creators or original videos created by professional publishers, according to three people familiar with the matter. The move would allow TikTok to charge higher advertising rates to more premium brands than in its existing feed of short videos, following in the footsteps of rival US social media group Snap.

  • Financial Times

    Pentagon chief ‘didn’t see’ specific evidence of embassy threat

    The US Secretary of Defense said he “didn’t see” specific evidence that Iran was preparing to attack four US embassies in the Middle East before the assassination of Qassem Soleimani, as claimed by President Donald Trump. from Democrats and Republicans in recent days to set out the justification for its decision to kill the Iranian general, which triggered the current crisis between Washington and Tehran. Members of Congress have accused the president of providing inadequate information about the threat that Soleimani posed to the US.

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  • It would be 'super helpful if Netflix was willing to sell itself': analyst
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    It would be 'super helpful if Netflix was willing to sell itself': analyst

    Needham and Co analyst Laura Martin said rising competition from Disney+ and Apple could cause the streaming giant to lose 4 million U.S. subscribers in 2020.

  • Benzinga

    Evercore Bullish On ViacomCBS Thanks To Strong Content Pipeline

    The company may be able to pull off a two-pronged approach to new media — feeding the third party content market, while building toward its own platforms, Jayant said. "We subscribe to the idea that the company will be able to have its cake (continue monetizing a robust content library) and eat it too (invest in new productions while building out direct-to-consumer ... digital platforms)," Jayant wrote in a note.