Western Capital Resources, Inc., through its subsidiaries, engages in the retail business in the United States. The company operates through Cellular Retail, Direct to Consumer, Manufacturing, and Consumer Finance segments. The Cellular Retail segment operates as an authorized retailer for Cricket Wireless selling cellular phones and accessories, ancillary services, and serving as a payment center for customers. This segment's Cricket retail stores offer various products and services, including cricket wireless service plans; cricket wireless plan upgrades, such Cricket International, individual country add-ons, Cricket Protect, and mobile hotspots; Cricket handsets and accessories; and a range of cellular accessories. The Direct to Consumer Segment is involved in the online and direct marketing distribution retail of live plants, seeds, holiday gifts, and garden accessories under the Park Seed, Jackson & Perkins, and Wayside Gardens brand names, as well as wholesale under the Park Wholesale brand. It also provides home improvement and restoration products under the Van Dyke's Restorers brand through online and mail catalogs. The Manufacturing segment offers mowers, safety shelters, agricultural accessories, timber management equipment, and string trimmers under the Swisher brand name. This segment also provides turn-key manufacturing services, such as powder coating, fabrication, assembly and distribution, welding, engineering and design, and contract manufacturing to third parties. The Consumer Finance segment offers sub-prime short-term uncollateralized non-recourse cash advance and installment loans, check cashing, and other money services; and owns and operates retail pawn stores. The company was incorporated in 2001 and is headquartered in Omaha, Nebraska.