|Bid||42.12 x 4100|
|Ask||42.13 x 1200|
|Day's Range||42.06 - 42.23|
|52 Week Range||27.67 - 43.84|
|PE Ratio (TTM)||33.54|
|Earnings Date||Jul 25, 2017 - Jul 31, 2017|
|Dividend & Yield||0.72 (1.69%)|
|1y Target Est||39.05|
Yahoo Finance's Jen Rogers, Andy Serwer and Myles Udland discuss the initial public offering of Blue Apron.
Blue Apron's IPO, the first for a U.S. meal-kit company, was expected to create a buzz around smaller peers, which are either looking to go public or be acquired at rich valuations. Like other meal-kit companies, Blue Apron has spent heavily on marketing to compete for customers who often switch from one service to another, or cancel their subscriptions altogether. Blue Apron was founded in 2012 by Matthew Salzberg, Matt Wadiak and Ilia Papas to deliver ingredients and recipes that would allow customers prepare meals at home.