Why NFL scandals don't matter much to corporate sponsors

From Yahoo Finance podcast series on the $14B business of football

Weight Watchers International, Inc. (WTW)

NYSE - NYSE Delayed Price. Currency in USD

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41.44-0.29 (-0.69%)

At close: 4:02PM EDT

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Historical Prices

Frequency:

Daily

Currency in USD

Date	Open	High	Low	Close*	Adj Close**	Volume
Sep 18, 2017	41.76	41.80	40.93	41.44	41.44	836,900
Sep 15, 2017	42.50	42.59	41.67	41.73	41.73	912,000
Sep 14, 2017	42.52	42.84	41.60	42.41	42.41	819,800
Sep 13, 2017	42.87	43.56	42.25	42.69	42.69	960,200
Sep 12, 2017	42.73	43.09	42.02	42.88	42.88	566,100
Sep 11, 2017	42.72	43.28	42.50	42.67	42.67	831,700
Sep 08, 2017	42.43	43.15	42.05	42.36	42.36	718,800
Sep 07, 2017	42.92	43.42	42.32	42.43	42.43	1,033,900
Sep 06, 2017	44.48	44.61	42.18	42.95	42.95	1,882,200
Sep 05, 2017	45.44	45.44	44.05	44.37	44.37	1,368,600
Sep 01, 2017	46.95	47.20	45.60	45.65	45.65	1,740,700
Aug 31, 2017	47.50	47.92	46.77	46.81	46.81	855,900
Aug 30, 2017	46.93	47.95	46.93	47.38	47.38	772,800
Aug 29, 2017	46.96	47.44	46.60	47.08	47.08	795,800
Aug 28, 2017	46.60	47.71	46.50	47.39	47.39	1,042,100
Aug 25, 2017	47.66	48.01	46.21	46.54	46.54	1,112,100
Aug 24, 2017	48.50	48.75	47.50	47.66	47.66	765,600
Aug 23, 2017	47.75	48.61	47.43	48.13	48.13	1,100,200
Aug 22, 2017	46.74	48.39	46.60	48.00	48.00	1,192,700
Aug 21, 2017	47.44	48.14	46.47	46.67	46.67	1,226,400
Aug 18, 2017	46.23	47.69	46.01	47.43	47.43	1,376,700
Aug 17, 2017	47.00	48.25	46.20	46.24	46.24	2,070,600
Aug 16, 2017	48.61	48.61	46.36	47.21	47.21	2,565,300
Aug 15, 2017	48.40	49.20	48.22	48.47	48.47	1,775,200
Aug 14, 2017	48.50	49.32	48.00	48.38	48.38	2,107,200
Aug 11, 2017	47.50	48.40	46.04	47.98	47.98	2,681,200
Aug 10, 2017	46.06	47.90	45.85	47.59	47.59	2,605,600
Aug 09, 2017	45.31	46.31	45.13	46.27	46.27	2,289,200
Aug 08, 2017	43.13	46.35	43.13	45.99	45.99	4,507,100
Aug 07, 2017	41.86	43.73	40.75	43.13	43.13	3,893,500
Aug 04, 2017	38.00	42.20	37.65	41.39	41.39	9,974,300
Aug 03, 2017	33.48	33.91	32.55	33.08	33.08	2,717,000
Aug 02, 2017	35.91	35.91	32.88	33.23	33.23	2,101,600
Aug 01, 2017	36.02	36.74	35.44	35.74	35.74	853,100
Jul 31, 2017	37.31	37.64	35.79	35.82	35.82	1,125,000
Jul 28, 2017	36.66	37.71	36.30	37.16	37.16	955,500
Jul 27, 2017	38.60	38.65	36.07	36.67	36.67	1,202,500
Jul 26, 2017	37.42	38.98	37.42	38.13	38.13	1,422,900
Jul 25, 2017	39.38	39.71	36.52	37.47	37.47	2,136,000
Jul 24, 2017	37.93	39.22	37.93	39.12	39.12	1,176,700
Jul 21, 2017	37.76	38.09	37.26	37.68	37.68	695,800
Jul 20, 2017	36.93	37.85	36.89	37.58	37.58	825,800
Jul 19, 2017	37.68	38.02	36.44	36.99	36.99	1,314,700
Jul 18, 2017	36.10	37.85	36.00	37.37	37.37	1,322,100
Jul 17, 2017	35.72	36.51	35.69	36.24	36.24	726,300
Jul 14, 2017	35.34	35.85	35.19	35.77	35.77	630,400
Jul 13, 2017	35.16	35.48	34.70	35.33	35.33	640,200
Jul 12, 2017	34.80	35.40	34.68	35.15	35.15	728,300
Jul 11, 2017	34.43	35.12	34.27	34.59	34.59	764,500
Jul 10, 2017	34.89	34.90	33.90	34.37	34.37	772,100
Jul 07, 2017	33.44	34.98	33.21	34.74	34.74	1,275,700
Jul 06, 2017	32.36	33.50	32.16	33.34	33.34	1,080,700
Jul 05, 2017	32.42	33.27	32.40	32.67	32.67	709,800
Jul 03, 2017	33.68	33.86	32.35	32.36	32.36	507,700
Jun 30, 2017	32.90	33.71	32.06	33.42	33.42	1,180,700
Jun 29, 2017	33.50	33.64	31.66	32.57	32.57	1,370,400
Jun 28, 2017	32.84	34.22	32.71	33.40	33.40	1,220,700
Jun 27, 2017	32.95	33.75	32.31	32.35	32.35	1,240,700
Jun 26, 2017	32.94	33.63	32.80	32.94	32.94	1,315,700
Jun 23, 2017	32.19	33.80	31.82	33.31	33.31	1,795,600
Jun 22, 2017	31.14	32.27	30.97	31.89	31.89	1,091,400
Jun 21, 2017	30.80	31.15	30.21	31.00	31.00	977,800
Jun 20, 2017	30.00	30.88	29.95	30.82	30.82	1,217,100
Jun 19, 2017	28.80	30.17	28.71	30.03	30.03	1,294,900
Jun 16, 2017	28.69	29.18	28.08	28.70	28.70	1,215,800
Jun 15, 2017	26.65	28.95	26.43	28.80	28.80	1,733,800
Jun 14, 2017	27.76	27.76	26.91	27.10	27.10	685,300
Jun 13, 2017	27.33	27.61	26.93	27.33	27.33	681,200
Jun 12, 2017	26.54	27.79	26.51	27.08	27.08	944,200
Jun 09, 2017	28.10	28.24	26.18	26.81	26.81	1,251,200
Jun 08, 2017	27.48	28.07	27.34	28.04	28.04	1,082,600
Jun 07, 2017	27.16	27.69	26.71	27.49	27.49	817,600
Jun 06, 2017	26.66	27.35	26.32	27.11	27.11	778,800
Jun 05, 2017	27.45	27.50	26.61	27.02	27.02	906,600
Jun 02, 2017	27.18	27.51	27.01	27.41	27.41	949,500
Jun 01, 2017	26.45	27.18	26.36	27.18	27.18	898,600
May 31, 2017	26.02	26.64	25.61	26.30	26.30	1,115,500
May 30, 2017	26.46	26.65	25.59	25.95	25.95	1,375,500
May 26, 2017	27.13	27.43	26.58	27.10	27.10	638,100
May 25, 2017	27.05	27.50	26.57	27.17	27.17	1,274,800
May 24, 2017	26.13	27.04	26.11	26.84	26.84	855,100
May 23, 2017	25.85	26.35	25.55	26.05	26.05	772,800
May 22, 2017	26.01	27.48	25.50	25.79	25.79	2,021,100
May 19, 2017	23.75	26.31	23.75	26.01	26.01	2,430,600
May 18, 2017	23.40	23.99	23.22	23.64	23.64	834,500
May 17, 2017	23.64	23.93	23.15	23.51	23.51	1,333,100
May 16, 2017	24.58	24.63	24.05	24.20	24.20	704,500
May 15, 2017	24.48	24.65	24.21	24.58	24.58	813,300
May 12, 2017	24.28	24.49	23.90	24.46	24.46	1,075,200
May 11, 2017	23.54	24.48	23.40	24.33	24.33	1,401,300
May 10, 2017	23.00	23.59	22.67	23.57	23.57	1,036,600
May 09, 2017	23.16	23.30	22.60	23.04	23.04	1,004,700
May 08, 2017	22.00	23.45	21.85	23.06	23.06	2,005,100
May 05, 2017	22.03	22.19	21.57	21.80	21.80	1,464,300
May 04, 2017	23.18	23.20	21.86	21.97	21.97	2,039,800
May 03, 2017	24.40	25.20	22.86	23.16	23.16	7,228,900
May 02, 2017	21.35	21.59	20.70	21.19	21.19	2,869,200
May 01, 2017	20.99	21.59	20.63	21.31	21.31	1,694,800
Apr 28, 2017	20.61	21.27	20.42	20.88	20.88	2,869,100
Apr 27, 2017	21.72	22.04	19.74	20.82	20.82	5,860,200
Close price adjusted for splits.*Adjusted close price adjusted for both dividends and splits.

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S&P Futures2,504.25+1.50 (+0.06%)

Dow Futures22,311.00+12.00 (+0.05%)

Why NFL scandals don't matter much to corporate sponsors

Weight Watchers International, Inc. (WTW)

S&P Futures
2,504.25
+1.50 (+0.06%)

Dow Futures
22,311.00
+12.00 (+0.05%)