WTW - Weight Watchers International, Inc.

NasdaqGS - NasdaqGS Real Time Price. Currency in USD
19.07
-0.47 (-2.41%)
At close: 4:00PM EDT
Stock chart is not supported by your current browser
Previous Close19.54
Open19.60
Bid19.08 x 1400
Ask19.14 x 800
Day's Range18.92 - 20.25
52 Week Range17.55 - 105.73
Volume3,616,659
Avg. Volume4,613,979
Market Cap1.277B
Beta (3Y Monthly)0.90
PE Ratio (TTM)5.98
EPS (TTM)N/A
Earnings DateN/A
Forward Dividend & YieldN/A (N/A)
Ex-Dividend Date2013-09-25
1y Target EstN/A
Trade prices are not sourced from all markets
  • Barrons.com3 days ago

    Weight Watchers Shares Could Double: Fund Manager

    The price fluctuation of the shares of WW International (formerly (WTW)) (WTW) shares over the past few years has been staggering. Figure 1 shows [To view this and other graphics mentioned in this article, please go to SumZero.com] a chart already familiar to RIM’s clients: It is easy to observe that the correlation of short-term EPS expectations and share price is substantial. As EPS expectations have suffered a severe correction recently, so did the share price.

  • The Best Way to Play Diet Stocks for Profits Right Now
    InvestorPlace5 days ago

    The Best Way to Play Diet Stocks for Profits Right Now

    In many respects, Weight Watchers (NYSE:WTW) and Herbalife (NYSE:HLF) could be said to be two peas in a pod. But with one planting the seeds to sprout future share growth on the price chart and the other looking ready for harvest, it's time for a well-timed pairs trade to capture a shrinking spread in WTW stock and shares of HLF.Source: Mike Mozart via FlickrWTW stock and Herbalife have a lot in common. Both are positioned to cash in on the global obsession with slimming down through a combination of products, programs and better food choices aimed at achieving a healthier you. But it can still be a tough sell.While both Weight Watchers and HLF have proven successful ventures over the years, maintaining consistent success at the customer level is more challenging for a myriad of reasons. From retaining the customers they're supposed to liberate, old habits dying hard in today's fast food, on-the-go way of life and relentless competition always hawking the newest genie in the bottle, there's going to be cyclical ups and downs for both names within this secular growth industry.InvestorPlace - Stock Market News, Stock Advice & Trading TipsBearing that in mind, it now appears to be an opportune time to buy into an out-of-favor and slimmed down WTW stock and pair up the entry with a short in shares of Herbalife in order to capture a shrinking price spread. Diet Stock Pairs Trade Long: WTW StockWTW stock may as well have been called 'SlimFast' over the past several months. After enjoying a massive run of nearly 800% from 2017 into 2018's first half, Weight Watchers has quickly shed those gains with shares off more than 80% since last June. * 10 Dividend Growth Stocks You Can't Miss There are a ton of excuses for the dive in share price. Most recently, there was a below-the-market price target reduction from JPMorgan, which ironically enough kept its rating on Weight Watchers stock at underweight.But a larger reason for the massive shred in WTW has been the fact that fewer customers have been staying onboard and signing up for Weight Watchers. Growth has been slipping for three consecutive quarters, while subscribers peaked at 4.6 million in Q1 of 2018. Entering 2019, that number now stands at 3.9 million. Click to EnlargeThe good news is as bad as it sounds and looks today, it's not likely to be permanent.The better news? Who knows? Maybe Monday's relative price relief prompted by Morgan Stanley, which noted it sees subscriber growth making a comeback, is a sign a new and more positive cycle is beginning?With WTW stock having been through an extreme weight loss program in its own right and Wall Street still mostly pooh-poohing shares, it's time to buy Weight Watchers as one-half of a pairs trade when few others are willing to gobble it up. Diet Stock Pairs Trade Short: HLF StockMost investors that follow the market are aware of Bill Ackman's infamous Herbalife capitulation in early 2018. It turns out he saved his investors some money during the interim. But he may soon be kicking himself for the exit -- though maybe not for the same reasons behind the short position.By late February of this year, Herbalife has seemingly put much of its troubles behind it and its earnings confessional supports a company that continues to grow. But Herbalife may have set itself up as a short prone to crumbling under its own weight by merely meeting Street forecasts for its fourth quarter and issuing below-view guidance for 2019. * 7 Stocks to Buy for Spring Season Growth After HLF stock's massive rally, a larger downdraft in HLF stock makes sense, especially in a market known for its ability to wear out and fool the crowd. Click to EnlargeTechnically, my bearish thesis does appear to be in the beginning stages of playing out after shares hit all-time-highs back in early February. Following an uneventful earnings reaction highlighted in the weekly chart, HLF stock has broken below trendline support formed during a sloping triple top pattern.Now shares of Herbalife are signaling a continuation to the downside after a narrow break of a tight consolidation pattern formed the past couple weeks. And as the other half of a pairs trade looking to trim some fat from HLF stock and shrink the spread with WTW stock, Herbalife looks like a great short.Disclosure: Investment accounts under Christopher Tyler's management do not currently own positions in any securities mentioned in this article. The information offered is based upon Christopher Tyler's observations and strictly intended for educational purposes only; the use of which is the responsibility of the individual. For additional options-based strategies, related musings or to ask a question, you can find and follow Chris on Twitter @Options_CAT and StockTwits. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Internet Stocks to Watch * 7 AI Stocks to Watch with Strong Long-Term Narratives * 10 Dow Jones Stocks Holding the Blue Chip Index Back Compare Brokers The post The Best Way to Play Diet Stocks for Profits Right Now appeared first on InvestorPlace.

  • Time to Nibble on Weight Watchers Stock
    InvestorPlace5 days ago

    Time to Nibble on Weight Watchers Stock

    Shares of Weight Watchers (NYSE:WTW) finally look to have found their footing after a nasty drop. Weight Watchers stock had fallen nearly 60% this year before rallying yesterday. Certainly some of the selling was warranted given the slowing subscriber growth and increased competition. Now, that selling has come too far, too fast. Time to play for a pop in Weight Watchers.Source: Shutterstock The impetus for the rally yesterday was an encouraging note out of Morgan Stanley. Analyst Vincent Sinisi looks for Weight Watchers to have roughly 4.5 million subscribers in Q1, which is in line with company guidance. Mr. Sinisi views this as a constructive sign. This is in contrast to an earlier second downgrade out of JP Morgan that had torpedoed WTW stock on April 10. WTW Stock ChartsWTW stock is now sporting a P/E under 6, which is by far the lowest valuation over the past 10 years. Other metrics, such as price/sales and price/cash flow, are also at historically cheap levels. Weight Watchers stock is looking comparatively much more attractive at these multiples.InvestorPlace - Stock Market News, Stock Advice & Trading TipsShares are also looking a lot more compelling from a technical perspective. The 9-day RSI reached oversold levels before strengthening. Bollinger Band Percent B turned negative before heading higher. More importantly, WTW stock finally had a solid up day yesterday after four straight days of lower closes. This often signals that the sellers may have finally become exhausted, especially after such a punishing drop.Implied volatility (IV) is also near the recent highs, trading at the 88th percentile. This usually is a bullish indication that the downside fear has gotten a little overdone. It also means that option prices are comparatively expensive. There has also been a big repeat buyer in the May 20 calls over the past three trading days, with over 20,000 contracts trading versus only 648 open interest before the buying began. * 7 Stocks That Can Outperform for Years Stock traders should look to buy an oversold and underloved WTW stock near current levels. Selling May $20 calls against the position would lower the risk in front of earnings while still leaving upside open.Option traders may want to take advantage of high option prices and sell the May $17.50/$15 put spread for 70 cents credit. Maximum gain is $70 per spread with maximum risk of $180. Return on risk is 38.88%.The short $17.50 strike price provides a 6.2% downside cushion to the $18.66 closing price of WTW stock.Earnings are expected May 2 with consensus of a loss of 27 cents per share.Tim Biggam may hold some of the aforementioned securities in one or more of his newsletters. Anyone interested in finding out more about Tim and his option-based strategies can go to https://marketfy.com/item/options-and-volatility. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Internet Stocks to Watch * 7 AI Stocks to Watch with Strong Long-Term Narratives * 10 Dow Jones Stocks Holding the Blue Chip Index Back Compare Brokers The post Time to Nibble on Weight Watchers Stock appeared first on InvestorPlace.

  • Weight Watchers (WTW) Surges: Stock Moves 5.4% Higher
    Zacks5 days ago

    Weight Watchers (WTW) Surges: Stock Moves 5.4% Higher

    Weight Watchers (WTW) saw a big move last session, as its shares jumped more than 5% on the day, amid huge volumes.

  • Why Weight Watchers, Gogo, and Electronics For Imaging Jumped Today
    Motley Fool6 days ago

    Why Weight Watchers, Gogo, and Electronics For Imaging Jumped Today

    From an analyst note to earnings and acquisition news, these three stocks climbed despite a down day for the broader markets.

  • 3 Surprising Stocks Hitting New Lows Last Week
    Motley Fool6 days ago

    3 Surprising Stocks Hitting New Lows Last Week

    Weight Watchers, Grubhub, and BitAuto fell to fresh 52-week lows last week.

  • TheStreet.com6 days ago

    Weight Watchers Has Weight Lifted by Bullish Morgan Stanley Note

    were rising nearly 9% Monday after analysts at Morgan Stanley published a bullish note on expectations the company's falling subscription growth will stabilize in its fiscal first quarter. "In February, management stated that subscriber growth was sequentially improving from the start of the year, though still trending negative. According to Morgan Stanley's channel checks, Weight Watchers is in line to have 4.5 million subscribers in the first quarter, down 2.5% year over year but in-line with guidance.

  • Why Weight Watchers International Stock Was Gaining Today
    Motley Fool6 days ago

    Why Weight Watchers International Stock Was Gaining Today

    Shares of the weight loss specialist jumped on positive analyst commentary.

  • Do Options Traders Know Something About Weight Watchers (WTW) Stock We Don't?
    Zacks9 days ago

    Do Options Traders Know Something About Weight Watchers (WTW) Stock We Don't?

    Investors need to pay close attention to Weight Watchers (WTW) stock based on the movements in the options market lately.

  • Why Intercept Pharmaceuticals, Weight Watchers International, and Canopy Growth Slumped Today
    Motley Fool10 days ago

    Why Intercept Pharmaceuticals, Weight Watchers International, and Canopy Growth Slumped Today

    Gloomy views of these businesses sent their stocks lower.

  • Can Blue Apron Stock Rally in 2019?
    InvestorPlace10 days ago

    Can Blue Apron Stock Rally in 2019?

    The stock of meal-kit maker Blue Apron (NYSE:APRN) went public in mid-2017 at an IPO price of $10. Right from the onset, investors sniffed out that this company had competition and profitability problems.Source: Shutterstock The stock consequently never traded above its IPO price. Ever since, disappointing quarter after disappointing quarter has confirmed those early fears, and APRN stock now trades hands just above $1, with the threat of bankruptcy lingering around the corner. * 7 AI Stocks to Watch with Strong Long-Term Narratives A number of events in early 2019 gave investors hope that APRN stock was in the beginning stages of a massive turnaround. Specifically, Blue Apron announced a big meal-kit partnership with Weight Watchers (NYSE:WTW), gave a positive update on its fourth-quarter trends, and reaffirmed its guidance for positive EBITDA in fiscal 2019. APRN stock consequently tripled over the course of a month.InvestorPlace - Stock Market News, Stock Advice & Trading TipsThat turnaround rally was ultimately stymied by bigger picture and longer-term concerns related to revenue stability and profitability.The "false turnaround" of APRN stock in early 2019 shows that Blue Apron stock won't meaningfully rebound until APRN's fundamentals start to materially improve. That means investors should not buy APRN stock until they see customer stabilization, alongside revenue stabilization. They will also need to see APRN's gross margins expand to and hold the 40% level, and the company's operating losses must narrow significantly.If all of those conditions are met, APRN stock could rally towards $1.50 or higher in 2019. What Blue Apron Needs for a TurnaroundOver the past several quarters and years, as the meal-kit space has become more crowded than ever before, APRN has lost customers, its revenues have dropped, its margins have been adversely impacted, and its narrow losses have turned into wide losses.There's reason to believe these trends will continue. Its competition is only ramping. Plus, the meal-kit space is turning out to be a lot smaller than most had anticipated, so Blue Apron is presumably losing share in a market that may already be tapped out.APRN can't really afford to cut its operating spending by very much, since doing so in the past has caused its customer base to decline by large amounts. Consequently, the reality is that Blue Apron is stuck between a rock and a hard place, so Blue Apron stock probably won't stage a big turnaround anytime soon.But there's a chance that APRN will pull a rabbit out of its hat.For starters, APRN has a new CEO, Linda Findley Kozlowski, who knows a thing or two about turnarounds. Before coming to APRN, she was the COO of Etsy (NASDAQ:ETSY). When she became COO in May 2016, ETSY stock was in the midst of a downward spiral from $30 to $8. By the time she left in late 2018, ETSY stock had skyrocketed to $50. The combination of Kozlowski's arrival and the big deal with WTW could be exactly what the company needs to stabilize its customer base without increasing its marketing spending.Furthermore, the company has a new fulfillment center that is fully operational and has significantly higher margins than the company's older fulfillment center. Thus,in 2019, its gross margins could rise towards 40% and could potentially exceed 40%. Along with that margin improvement, revenue stabilization, stable marketing spending and lower general and administrative expenses would lead to healthy operating-spending leverage.All in all, there is an opportunity for APRN to stabilize its customer and revenue base in 2019, while concurrently improving its gross margins and driving down its operating-spending rate. If the company does check off all those boxes, APRN stock will rally tremendously. APRN Stock Has Room to RunAPRN stock is so beaten up today that if the company meets the criteria I set above, Blue Apron stock can jump 50% this year.The math is pretty easy to understand. Blue Apron's customer base has been consistently dropping for several quarters. But, given the WTW deal and its new CEO, it's reasonable to assume that its customer base will not drop much below 500,000 Those customers will develop some sense of loyalty to Blue Apron, so it will be able to continue to spend less on marketing. Meanwhile, its gross margins should continue to improve, thanks to its new fulfillment center.If all that happens over the next several years, I think APRN could squeeze out a narrow profit by fiscal 2023, and will generate earnings per share of about 15 cents by fiscal 2025. Based on a forward price-earnings multiple of 16, which is average for the market, that implies a fiscal 2024 price target for APRN stock of $2.40. Discounted back by 10% per year, that equates to a fiscal 2019 price target of $1.50 for Blue Apron stock.Thus, in the event that Blue Apron does turn itself around, APRN stock can jump 50% in 2019. The Bottom Line on APRN StockThe chances of Blue Apron carrying out a big turnaround in 2019 are low. But APRN could rise tremendously if APRN does turn itself around.So the only way to look at APRN today is as a high-risk, high-reward trade. Only investors with a big appetite for risk should be dabbling in those waters.As of this writing, Luke Lango did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * FAANNG Stocks, Ranked From Cheapest to Most Expensive * 7 Stocks With a Lot on the Line This Earnings Season * 7 Marijuana Companies: Which Pot Stocks Should You Buy? Compare Brokers The post Can Blue Apron Stock Rally in 2019? appeared first on InvestorPlace.

  • Why Weight Watchers Stock Was Slipping Today
    Motley Fool10 days ago

    Why Weight Watchers Stock Was Slipping Today

    Shares of the wellness specialist fell on a negative analyst note.

  • Call Options Hot as WW Stock Falls Even Further
    Schaeffer's Investment Research10 days ago

    Call Options Hot as WW Stock Falls Even Further

    The shares hit a two-year low earlier

  • Weight Watchers News: WTW Stock Takes a Dive on Price Target Drop
    InvestorPlace10 days ago

    Weight Watchers News: WTW Stock Takes a Dive on Price Target Drop

    Weight Watchers news about a new price target has WTW stock down on Thursday.Source: Shutterstock The change in price target for Weight Watchers (NASDAQ:WTW) comes from JPMorgan analyst Christina Brathwaite. This has Brathwaite changing her price target for the stock to $12. The previous price target for WTW stock from this analyst was $14.A price target drop is obviously bad Weight Watchers news. However, it's also important to note that the price target of $12 is also below the stock's current price. WTW stock was sitting at $20.54 when markets closed on Wednesday. This has the new price target sitting at roughly 42% below that price.InvestorPlace - Stock Market News, Stock Advice & Trading TipsThe Weight Watchers news also has the JPMorgan analyst holding to their current rating for the stock. This has Brathwaite leaving WTW with an "Underweight" rating. Brathwaite is incredibly bearish when it comes to WTW and her target price is the lowest among analysts, reports MarketWatch.Brathwaite recent altering of her price target for WTW stock has to do with recent Weight Watchers news. This includes that the company may see a 40% drop in daily average subscribers for the first quarter of 2019 when compared to the same time last year. * 7 AI Stocks to Watch with Strong Long-Term Narratives Another reason for the lower price target is the possibility that the company will have to make a prepayment on a loan. The loan is $1.50 billion and WTW may have to make the payment due to it surpassing the convent leverage target for it, TheStreet.com notes.WTW stock was down 11% as of noon Thursday and is down 48% since the start of the year. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * FAANNG Stocks, Ranked From Cheapest to Most Expensive * 7 Stocks With a Lot on the Line This Earnings Season * 7 Marijuana Companies: Which Pot Stocks Should You Buy? As of this writing, William White did not hold a position in any of the aforementioned securities.Compare Brokers The post Weight Watchers News: WTW Stock Takes a Dive on Price Target Drop appeared first on InvestorPlace.

  • Weight Watchers Stock Breaks Down on Price Target Cut
    Investopedia10 days ago

    Weight Watchers Stock Breaks Down on Price Target Cut

    Weight Watchers shares broke down from trendline support after JPMorgan cut its price target, citing a contraction in daily active users.

  • TheStreet.com10 days ago

    Weight Watchers Stock Sheds on Analyst Downgrade

    shed additional weight on Thursday after an analyst at JPMorgan cut her target price on the company's stock to $12 a share. Weight Watchers stock fell close to 10% at the opening of trading on Thursday after JPMorgan analyst Christina Brathwaite lowered her estimates on the company in the wake of recent data showing a 40% first-quarter year-over-year drop in daily average subscribers. In a note to clients, Brathwaite pointed to not only the large drop in subscribers but also the possibility of the company being forced to make a prepayment on a portion of its $1.5 billion term loan due to it exceeding its convent leverage target.

  • Such Is Life: How Weight Watchers International (NASDAQ:WTW) Shareholders Saw Their Shares Drop 68%
    Simply Wall St.10 days ago

    Such Is Life: How Weight Watchers International (NASDAQ:WTW) Shareholders Saw Their Shares Drop 68%

    Taking the occasional loss comes part and parcel with investing on the stock market. And there's no doubt that Weight Watchers International, Inc. (NASDAQ:WTW) stock has had a really bad year. The share price has slid 68% in...

  • MarketWatch10 days ago

    Weight Watchers' stock drops after most bearish analyst gets more bearish

    Shares of Weight Watchers International Inc. , now known as WW, dropped 4.2% in premarket trade Thursday, after the most bearish analyst got even more bearish, citing data suggesting first-quarter daily active users (DAUs) have tracked even worse than expected. Analyst Christina Brathwaite at J.P. Morgan cut her stock price target to $12, which is 42% below Wednesday's closing price, from an already-Street-low of $14, while reiterating her underweight rating. Brathwaite said data from SimilarWeb suggests fiscal first-quarter DAUs contracted 40% from a year ago, which she said would put "significant pressure" on revenue for the year. And while WW's new "It Works" marketing campaign should help improve recruitment trends, "it is still too early to tell of the marketing push is working and DAU for the first week of April are still down 40% YOY in the U.S.," Brathwaite wrote in a note to clients. The stock has plunged 47% year to date through Wednesday, while the S&P 500 has climbed 15%.

  • Blue Apron Stock Leaves a Bitter Taste for Many Investors
    InvestorPlace11 days ago

    Blue Apron Stock Leaves a Bitter Taste for Many Investors

    Blue Apron (NASDAQ:APRN) has a new CEO, but it's unlikely that personnel changes will make too much difference for Blue Apron stock.Source: Shutterstock In a press release announcing her hiring newly appointed Chief Executive Linda Kozlowski is quoted as saying that it was an "exciting time" to join the meal kit seller. For the company's long-suffering shareholders, things are a little too "exciting."Shares of the New York-based company are in a free-fall, falling 90 percent since debuting at $10 during its much-hyped 2017 IPO, even with its recent jump in the wake of Kozlowski coming on board. She is the company's third CEO since going public, and she faces a daunting challenge in turning the company around.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 7 High-Risk Stocks With Big Potential Rewards Bad Breaks and Blue Apron StockAbout everything that could go wrong has gone wrong for Blue Apron. The company's IPO was a flop, pricing at the lower end of its expected range. Half of APRN's customer base has dropped the service as competition intensifies as the novelty has worn off. APRN's efforts to grow its business through partnerships with WW (NYSE:WTW), formerly known as Weight Watchers, haven't amounted to much as of now.The bitter taste investors experienced with Blue Apron stock isn't going away anytime soon. I don't see any logical buyer in the already-crowded market with 150 providers. The company's flawed business model makes gaining traction difficult.First, there is a low barrier to enter the market for meal kits, which are pre-measured ingredients with recipe cards. The only thing that separates one company from the other is the creativity of the chefs they employ. Grocery chains such as Walmart (NYSE:WMT), Kroger (NYSE:KR), which acquired APRN rival Home Chef last year, and Giant and Stop & Shop parent Ahold Delhaize NV offer meal kits. Amazon.com also offers meal kits through its Whole Foods grocery chain and on its main website. Flawed Business ModelThen there are the practical considerations.According to Grocery Dive, consumers can buy meal kits at grocery stores only hours before dinner time while subscription services like Blue Apron lock a customer into a meal plan for a week in advance. As a result, many consumers cancel their Blue Apron subscriptions after their free trials expire.Blue Apron is aware of this trend and last year announced a partnership with Costco (NASDAQ:COST) that was subsequently put on hold ahead of the December holidays. Though APRN plans to return to COST, it isn't clear when that will happen.Meal kits also are expensive. Blue Apron's plans run from $59.94 to $71.92 per week. I would expect my food to arrive at my house already cooked for that kind of money delivered by servers with white gloves. No wonder Ladd expects more than half of all meal kit companies to be out of business by 2025. Companies are marketing themselves on the tastiness of their meals, a strategy which has its limits.Forbes contributor Brittain Ladd put it this way:"…Telling me repeatedly that `No one has a better tasting meal kit than we do does not erase an inefficient supply chain, high unit costs, high customer acquisition costs, and low customer retention…According to Nielsen, only 9% of consumers have purchased a meal kit. That's an incredibly low number in an industry with sales in excess of $641 billion in 2017."Jonathan Berr doesn't own shares of any stocks mentioned in this post. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 5 Data Center Buys That Deliver Sizable Income * 7 High-Risk Stocks With Big Potential Rewards * 3 Marijuana Stocks to Watch as New York, New Jersey Delay Legalization Compare Brokers The post Blue Apron Stock Leaves a Bitter Taste for Many Investors appeared first on InvestorPlace.

  • Reuters12 days ago

    Special Report: As Baby Powder concerns mounted, J&J focused marketing on minority, overweight women

    Pressure was mounting on Johnson & Johnson and its signature Baby Powder. In 2006, an arm of the World Health Organization began classifying cosmetic talc such as Baby Powder as “possibly carcinogenic” when women used it as a genital antiperspirant and deodorant, as many had been doing for years. Talc supplier Luzenac America Inc started including that information on its shipments to J&J and other customers.

  • History Says WW Shares Could Fall More
    Schaeffer's Investment Research16 days ago

    History Says WW Shares Could Fall More

    The $20 mark has been a placeholder for WW shares since February

  • InvestorPlace17 days ago

    Doubling Down on Misguided Marketing Isn’t Helping Weight Watchers Stock

    Weight Watchers International (NASDAQ:WTW) is leveraging the power of celebrity again, desperately trying to light a much-needed new fire under investors. But, it's not the messaging -- or the people delivering it -- that's keeping WTW stock in check.On Friday, 'wellness' company WW unveiled its new "It Works" marketing campaign featuring media mogul Oprah Winfrey. The updated promotional plan aims to highlight some of the success stories members have experienced using the Weight Watchers program. Winfrey -- who owns more than 10% of outstanding WTW stock -- is even making video calls to some members to celebrate their weight loss. ("You get a call and you get a call!")The new campaign, however, still misses the mark the company can't afford to continue missing.InvestorPlace - Stock Market News, Stock Advice & Trading TipsCase(s) in point? WW posted disappointing fiscal third- and fourth-quarter reports. Last quarter, revenue of $330 million missed estimates of $347 million, and in the quarter before that, the company's subscriber base fell sequentially to 3.9 million from 4.2 million. * 8 Best Stocks to Buy for an April Rally The results are a reflection of multiple headwinds, though each of those headwinds is ultimately rooted in the same challenge… consumers are increasingly empowered by self-service choices, and decreasingly swayed by celebrity endorsements. Losing RelevancyThose self-service choices in question are deep and wide, ranging from fitness trackers like Fitbit (NYSE:FIT) to dieting apps (many of which are free) to a wealth of information on the web that's led consumers to smarter food choices. Organized 'programs' have become so yesteryear.So has Oprah.As a reminder, this isn't the first go-around WW has had with Oprah Winfrey. Her involvement first took shape with great fanfare back in 2015, when she became a major shareholder. By December of that year, Winfrey starred in her first Weight Watchers commercial.Investors loved it, and consumers noticed it. But, surprising as it may be, her celebrity hasn't had much in the way of staying power. Revenue is up measurably from 2015 levels, but still short of 2012's peak of $1.84 billion.Last year's top line was only $1.5 billion.The stock has reflected those busted expectations. Shares soared from 2017's low near $12 to a mid-2018 peak near $102, only to slide back to the current price near $20.Better competition isn't helping WTW stock any either. Nutrisystem (NASDAQ:NTRI), employing a stunningly unsophisticated "you eat the food, you lose the weight" marketing slogan, appeals to a crowd that just wants a solution.In short, the world has changed. Perceptions have changed as consumers are empowered by limitless information, and near limitless choice. What consumers respond to has changed, with a myriad of alternatives to Weight Watchers, or WW, on the table. * The Elite 8 Stocks to Buy for Massive Outperformance That's largely why the transformation into a wellness company late last year hasn't gained much traction. It looks and feels like a new slogan that was invented just for the sake of creating a new slogan. What the new-and-improved WW should have been doing is rethinking everything that it is, from the ground up. Bottom Line for WTW StockNone of this is to suggest the Weight Watchers brand is doomed. The absolute worst case scenario is a savvy private equity firm acquires the struggling company left with few choices mostly to use the recognizable name. WTW stock investors are still miles away from that sort of possibility, however.In the meantime though, messages like "It Works" aren't going to cut it. It's supposed to 'work.' That's why people pay for it.What a viable future might look like for WW, or Weight Watchers, isn't clear. Making an app the centerpiece of a diet won't work, simply because there are so many of them already. Its pre-packaged foods are giving consumers second thoughts, as people become more leery of any processed foods and gravitate toward fresh, organic options… in many cases delivered as a kit to dieters' doorsteps. Membership in a group of like-minded dieters? People are losing interest in that idea too, unless it can be done online.Simply put, the Weight Watchers of the 1990's can't be salvaged as-is with some fresh marketing tweaks. It needs to be stripped down to the core and rebuilt from the ground up. That's something the company hasn't been willing to make happen and Weight Watchers stock investors have paid the price.Until it does, WTW stock is a tough name to justify owning.As of this writing, James Brumley did not hold a position in any of the aforementioned securities. You can learn more about James at his site, jamesbrumley.com, or follow him on Twitter, at @jbrumley. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 10 Best ETFs for 2019: A Close Race at the Front * 15 Stocks to Buy Leading the Financial Charge * 7 Stocks From Around the World That Beat U.S. Stocks Compare Brokers The post Doubling Down on Misguided Marketing Isn't Helping Weight Watchers Stock appeared first on InvestorPlace.

  • Can Shaq Turn Papa John's Around?
    Motley Fool22 days ago

    Can Shaq Turn Papa John's Around?

    The pizza chain is under fire, and the former NBA star comes to the rescue!

  • MarketWatch23 days ago

    Weight Watchers' stock surges after Oprah helps with new 'It Works' marketing campaign

    Shares of WW, formerly known as Weight Watchers International Inc. , rallied 4.3% in morning trade Friday, after the wellness and weight management company launched a new "It Works" marketing campaign. The campaign features Oprah Winfrey, a board member and the company's 2nd-largest shareholder, who surprises WW members with a video call to celebrate weight loss. The new campaign follows disappointing new subscriber results, which followed missteps in its messaging of its name change to WW and to a wellness and health company from a weight loss company. The stock has tumbled 47% year to date, closing at a near 2-year low in February. In comparison, the S&P 500 has gained 13%.

  • Christopher Kiper’s Legion Partners Asset Management’s Return, AUM, and Holdings
    Insider Monkey24 days ago

    Christopher Kiper’s Legion Partners Asset Management’s Return, AUM, and Holdings

    Back in April 2012, Ted White and Christopher Kiper decided it was time to launch their own activist hedge fund, and they called it Legion Partners Asset Management. The Beverly Hills-based fund got the seed money from California State Teachers' Retirement System, which has invested in the fund more than $250 million since its inception. […]