|Bid||0.00 x 0|
|Ask||0.00 x 0|
|Day's Range||42.02 - 43.49|
|52 Week Range||26.93 - 48.40|
|PE Ratio (TTM)||196.38|
|Forward Dividend & Yield||N/A (N/A)|
|1y Target Est||N/A|
Twitter (TWTR) has a business that doesn’t get much attention, and that is the data licensing business. Interestingly, the data licensing business is Twitter’s fastest-growing and highest-margin operation. In 3Q17, Twitter’s data licensing business grew 22% YoY (year-over-year) to generate $87 million in revenue.
As SMEs (small- and medium-sized enterprises) go online to bolster their customer exposure, the local advertising market is heating up with competition, and Twitter (TWTR) is one of the providers stoking the fire. Twitter’s chief financial officer, Ned Segal, spoke at the recent UBS technology conference and shed some light on the company’s local advertising strategy. First, Segal showed that the local advertising market presents an exciting revenue opportunity for Twitter.
As Twitter (TWTR) works to attract both big brands and small businesses to advertise on its platform, one of the things the company has had to do is balance the interests of these groups of marketers so that they can all derive value from its platform. Since the interests of large and small advertisers do not exactly align, creating value for them has meant trying to understand what each group of advertisers wants. Twitter has figured out how to balance the interests of large and small advertisers on its platform, the company’s chief financial officer, Ned Segal, said when he spoke at a recent UBS technology conference.
In about six months, Facebook’s photo-sharing app, Instagram, doubled its active advertiser base to 2.0 million. Facebook’s chief marketing officer, Gary Briggs, spoke at a recent technology (QQQ) summit hosted by Wells Fargo. According to Briggs, the number of business pages on Facebook is more than ten times the number of advertisers on the platform today.
Facebook’s (FB) marketing expenses have increased steadily over the last five quarters. In 3Q17, its marketing expenses rose 26.3% YoY (year-over-year) to $1.2 billion. This trend helped drive up Facebook’s overall cost and expenses by 34% YoY in the quarter.
The December 29 short interest data have been compared with the previous report. Short interest in these selected social media stocks was mixed for this settlement date.
In 3Q17, Facebook (FB) spent roughly $2.1 billion on product development, compared with a little over $1.9 billion in 2Q17 and ~$1.5 billion in 3Q16. The company’s innovation budget has been swelling steadily in recent years, with product development spending rising from $1.4 billion in 2013 to $5.9 billion in 2016. What are the results of Facebook’s active focus on innovation?
Facebook (FB) has recently updated its policies on video sharing, including those for video distribution on the platform, ad breaks, and pre-roll ad format testing. Facebook has updated its News Feed setting to show the videos people want to watch. This update will show more videos from the same advertiser, bringing friends and communities with mutual interests together.
Yelp shows improving price performance, earning an upgrade to its IBD Relative Strength Rating
Alphabet Inc. is considering selling the Zagat restaurant-reviews property six years after acquiring it. Google, which reportedly paid more than $100 million for the property, has talked with multiple ...
Short interest is low for YELP with fewer than 5% of shares on loan. The last change in the short interest score occurred more than 1 month ago and implies that there has been little change in sentiment among investors who seek to profit from falling equity prices.
The December 15 short interest data have been compared with the previous report. Short interest in most of these selected social media stocks increased for this settlement date.
Categories: ETFs Yahoo FinanceClick here to see latest analysis ETFs with exposure to Yelp, Inc. Here are 5 ETFs with the largest exposure to YELP-US. Comparing the performance and risk of Yelp, Inc. with the ETFs that have exposure to it gives us some ETF choices that could give us similar returns with lower volatility. Ticker Fund Name ... Read more (Read more...)