YELP - Yelp Inc.

NYSE - NYSE Delayed Price. Currency in USD
36.93
-0.05 (-0.14%)
At close: 4:01PM EDT
Stock chart is not supported by your current browser
Previous Close36.98
Open37.03
Bid35.18 x 900
Ask0.00 x 800
Day's Range36.45 - 37.14
52 Week Range29.33 - 52.50
Volume984,534
Avg. Volume1,397,220
Market Cap2.769B
Beta (3Y Monthly)1.09
PE Ratio (TTM)51.58
EPS (TTM)N/A
Earnings DateN/A
Forward Dividend & YieldN/A (N/A)
Ex-Dividend DateN/A
1y Target EstN/A
Trade prices are not sourced from all markets
  • Should Investors Buy into Groupon's Potential Yelp Acquisition?
    Zacks

    Should Investors Buy into Groupon's Potential Yelp Acquisition?

    Wall Street does not seem to be buying into Groupon's (GRPN) plan to acquire Yelp (YELP).

  • Yelp Inc. (NYSE:YELP): Will The Growth Last?
    Simply Wall St.

    Yelp Inc. (NYSE:YELP): Will The Growth Last?

    Since Yelp Inc. (NYSE:YELP) released its earnings in June 2019, analysts seem cautiously bearish, with earnings...

  • Yelp (YELP) Adds Features to Improve Customer Experience
    Zacks

    Yelp (YELP) Adds Features to Improve Customer Experience

    Yelp (YELP) unveils a set of tech tools to cater to the needs of both diners and restaurants.

  • Yelp (YELP) Catches Eye: Stock Jumps 5.6%
    Zacks

    Yelp (YELP) Catches Eye: Stock Jumps 5.6%

    Yelp (YELP) saw a big move last session, as its shares jumped nearly 6% on the day, amid huge volumes.

  • M&A News: YELP Stock Jumps on Groupon Deal Talk
    InvestorPlace

    M&A News: YELP Stock Jumps on Groupon Deal Talk

    YELP stock was up on Thursday following talk about a possible merger with Groupon (NASDAQ:GRPN).Source: BigTunaOnline / Shutterstock.com According to these recent reports, Groupon is considering merging with Yelp (NYSE:YELP) to unlock more value. The combination makes sense as Groupon offers daily deals to customers and Yelp hosts reviews for businesses.It's still unknown exactly what, if any, plans the two companies have for a merger. This includes no leaked details about possible offer prices or how the deal would go down. Groupon and Yelp are also both refusing to comment on the matter.InvestorPlace - Stock Market News, Stock Advice & Trading TipsWhat we do know is that there is mixed support for such a merger from Groupon investors. Robert Chapman, founder of Chapman Capital, sold part of his stake in the company earlier this week. He believes that such a large deal isn't right for Groupon right now. However, reports claim that there are other investors in favor of such a deal.While the current rumors moving YELP stock and GRPN stock have to do with a deal between the two, that may not be all there is going on. Some analysts believe that GRPN itself may become the target of an acquisition or merger, reports The Wall Street Journal. * 10 Battered Tech Stocks to Buy Now Groupon may not be the only company eyeing Yelp. There were rumors going around last week that Facebook (NASDAQ:FB) was interested in picking up the company. These reports were claiming that FB was willing to pay as much as $5.8 billion for YELP.YELP stock was up 4% and GRPN stock was down 4% as of Thursday afternoon. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 10 Battered Tech Stocks to Buy Now * 7 Strong-Buy Stocks Hedge Funds Are Buying Now * The 7 Best Penny Stocks to Buy As of this writing, William White did not hold a position in any of the aforementioned securities.The post M&A News: YELP Stock Jumps on Groupon Deal Talk appeared first on InvestorPlace.

  • Barrons.com

    Yelp Stock Is Up Because Groupon Might Want to Buy the Company

    The Wall Street Journal reported that Groupon might be looking to purchase the online review site operator Yelp.

  • Why Is Yelp Stock Trading Higher Today?
    Market Realist

    Why Is Yelp Stock Trading Higher Today?

    According to a Wall Street Journal report, online deals company Groupon is looking to acquire Yelp, as shareholders are growing restless.

  • Investing.com

    StockBeat - Yelp Climbs as Groupon Reportedly Eyes Deal

    Investing.com – Yelp climbed on Thursday on a report that the online review site may be an acquisition target for daily deals company Groupon, according to The Wall Street Journal.

  • Benzinga

    WSJ: Groupon Eyeing M&A, Yelp Could Be The Target

    With its shareholders uneasy about its financials and valuation,  Groupon Inc. (NASDAQ: GRPN ) is pursuing an acquisition,  The Wall Street Journal reported Wednesday.  What Happened Groupon could be interested ...

  • MarketWatch

    Yelp stock gains after report of Groupon acquisition interest

    Shares in Yelp Inc. gained in after-hours trading Wednesday following a report that Groupon Inc. could attempt to acquire the company. The Wall Street Journal reported Wednesday afternoon that Groupon is seeking a large acquisition amid unrest from some prominent investors. Two anonymous sources told the Journal that Yelp could be the target, even though Yelp is worth substantially more than Groupon. At Wednesday's close, Yelp had a market capitalization of $2.46 billion, while Groupon was worth $1.71 billion, according to FactSet. One investor, Robert Chapman of Chapman Capital LLC, told the Journal that he sold his 1.5% stake in Groupon on Tuesday because he considered the path of a large acquisition too risky, and had been trying to convince management to instead buy back more stock or sell itself. Yelp shares gained about 3.5% after the report hit Wednesday afternoon, while Groupon shares were not immediately affected.

  • Google’s Ad Practices Draw Nationwide Probe by States
    Bloomberg

    Google’s Ad Practices Draw Nationwide Probe by States

    (Bloomberg) -- A nationwide group of states opened an investigation into whether Google’s advertising practices violate antitrust laws, targeting the heart of the search giant’s business.Attorneys general from 48 states, led by Ken Paxton of Texas, and from the District of Columbia and Puerto Rico announced the probe Monday on the steps of the Supreme Court in Washington, citing concerns that the company is raising costs for advertisers and questioning whether consumers are getting the best information from search results.“This is a company that dominates all aspects of advertising on the internet and searching on the internet,” Paxton said.The investigation is the latest sign of the rapidly expanding antitrust investigations confronting Google along with other giant U.S. technology companies. Government officials have grown increasingly skeptical of the dominance of the industry’s biggest players and are taking preliminary steps to rein them in after a mostly hands-off approach.The sheer size of the investigating group, which includes every state except California and Alabama, poses a threat to Google. The states have a track record of taking on major companies such as cigarette makers and banks over harms to consumers and wresting fines that can amount to billions of dollars.“It’s amazing that they have 50 AGs that are part of the multi-state investigation,” said Charlotte Slaiman, a senior policy counsel for consumer advocacy group Public Knowledge. “That indicates a greater number of staff resources that can be brought to bear. Any investigation into the advertising practices of Google is going to take a lot of time.”Shares of Google parent Alphabet, fell as much as 1% following the announcement and closed down less than 1% at $1,205.27 in New York. The stock is trading about 7% below a record reached in late April. Google is based in Mountain View, California.“We are acting as one today in regards to launching what I know will be a fair and full investigation,” said District of Columbia Attorney General Karl Racine.California Attorney General Xavier Becerra’s office declined to comment on why it didn’t join the coalition of states. A spokeswoman for Alabama didn’t respond to a request for comment.The announcement by the states comes days after New York State Attorney General Letitia James announced she is leading a separate coalition of states in a wide-ranging investigation of Facebook Inc., which is based in Menlo Park, California. The other states probing Facebook are Colorado, Florida, Iowa, Nebraska, North Carolina, Ohio and Tennessee, plus the District of Columbia, according to James’s statement.The Google investigation focuses on digital advertising, the main way the search giant and parent Alphabet Inc. make money. The company reported $116.3 billion in ad revenue last year, which represented 85% of overall sales. Paxton said the group has issued a civil investigative demand to Google to gather information about the company’s advertising practices.Google critics cheered news of the investigation. Yelp Inc., which has long complained about the search company’s practices, said biased search results that steer users to Google’s own products harm consumers.“The time has come for the tech giants to be held accountable for violating our antitrust laws,” Public Citizen, a government-transparency group, said in a statement. “Google’s anticompetitive behavior is a serious problem for our economy and our democracy, and the state attorneys general clearly get that.”Attorneys general Monday said Google search results are skewed toward its own products and those of advertisers rather than the best information.“When my daughter is sick and I search online for advice or doctors, I want the best advice from the best doctors not the ones -- not the doctor and not the clinic -- who can spend the most on advertising,“ Arkansas Attorney General Leslie Rutledge said.Google declined to comment beyond a Friday blog post by Google’s chief lawyer, Kent Walker, who said the company planned to work constructively with regulators.The Justice Department is also probing Google’s role in the online advertising market and its search operations, Bloomberg has reported, although it’s inquiry is separate from the state efforts. Google disclosed on Friday that the department had issued civil investigative demands, which are akin to subpoenas, for all documents in prior antitrust probes.Racine, the lone Democrat at the press conference, said the probe was off to a good start, though it’s too soon to say how long it might last. He noted the earliest inquiries go back to 2016 when he and Utah’s Sean Reyes called for the Federal Trade Commission to consider reopening its investigation into Google’s search practices.(Updates with California attorney general’s office declining to comment in ninth paragraph.)\--With assistance from Gerrit De Vynck, Andrew Harris, Naomi Nix and Kartikay Mehrotra.To contact the reporters on this story: Ben Brody in Washington at btenerellabr@bloomberg.net;David McLaughlin in Washington at dmclaughlin9@bloomberg.netTo contact the editors responsible for this story: Sara Forden at sforden@bloomberg.net, Jillian Ward, Molly SchuetzFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • Yelp (YELP) Down 6.4% Since Last Earnings Report: Can It Rebound?
    Zacks

    Yelp (YELP) Down 6.4% Since Last Earnings Report: Can It Rebound?

    Yelp (YELP) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

  • Mark Zuckerberg Sells Facebook Stock, But Don’t Panic Yet
    InvestorPlace

    Mark Zuckerberg Sells Facebook Stock, But Don’t Panic Yet

    At present, social media giant Facebook (NASDAQ:FB) has two faces. On one side, the longer-term narrative for FB stock remains well intact -- in my view. I'll touch on a few key points below. However, the other side is that in the nearer term, the momentum in FB stock isn't quite impressive.Source: Ink Drop / Shutterstock.com On the Thursday session, the benchmark investment indices received a much-needed lift. Most notably, the S&P 500 index rallied over 3% from this week's lows. Additionally, several shares of companies in industries ranging from technology to energy saw significant gains. Within this positive environment, Facebook stock gained 2%. Further, against the closing low of August, FB shares are up currently up over 7%.But that's where the good news ends, at least in the immediate time frame.InvestorPlace - Stock Market News, Stock Advice & Trading TipsCuriously, although FB stock has enjoyed strong sessions recently, its last swing up placed it underneath its 200-day moving average. Moreover, if you pull up a six-month chart, you can see that the $200 price level has imposed resistance. * 7 Stocks to Buy In a Flat Market Adding to the worries is that Facebook CEO Mark Zuckerberg sold off nearly $22 million of Facebook stock in the latter half of August. Now, people shouldn't read too much into the mere fact that an executive leaned out their company holdings. Perhaps Zuckerberg wanted to add a helipad for his estate.But in the present context, the sale is certainly a distraction. We already have an escalating U.S.-China trade war that doesn't seem likely to find a resolution soon. Plus, the conflict is hurting our economic stability. As such, Zuckerberg seems to be making a shrewd decision here. FB Stock Is Worth Its Coming DiscountOf course, I don't have a crystal ball. Zuckerberg may be overly cautious on his own equity holdings. And the technical resistance I referenced above may not follow its implications. Logically, a significant improvement in the trade war situation would help reassert the longer-term bullish case for Facebook stock.That said, I think a market correction is inevitable. We've been on a record run. Sometimes, we just need to empty out the extreme speculation to enjoy the next leg higher.Should FB stock drop lower -- and I'm eyeballing the $160 level, which has held as support this year -- I don't believe investors should panic. Instead, such a discount is worth jumping on from a strategic perspective.First, I don't believe that recent financial concerns, such as decreasing margins, are necessarily a bad thing. When FB stock was a young, scrappy growth play, this condition may have been a bigger issue. However, Facebook has already utterly dominated social media. Even with its 2.4 billion monthly active users, it continues to add users. Of course, this growth rate has declined because the company is running out of people to convert.Therefore, management needs to find new avenues to make the organization consistently relevant. For example, its research into machine innovation is full of potential. Also, its unprecedented human data base represents an indelible asset.If you're paying attention to developing technology trends, you know that deep learning is a massive market. But to compete there isn't cheap. Thus, research and development costs have skyrocketed over the past few years.Some analysts have taken that as a reason to dump Facebook stock because the company is disappointing on current metrics. But with some patience, I believe management's efforts into tomorrow's tech will pay off handsomely. Demographics for Facebook Stock Is a "Can't Miss" OpportunityAnother reason why investors should strongly consider buying robust dips in FB stock is demographics. One of my biggest criticisms about rival Snap (NYSE:SNAP) is that it caters too deeply toward young users. Certainly, I understand the appeal from an advertiser's point-of-view. But what happens when those users grow up and need utility from their social media platforms?That's where Facebook, and by logical deduction, Facebook stock comes in. With this platform, you have access to a wide range of uses, ranging from personal pursuits to professional endeavors. It's a great way to evangelize a meaningful social event, or to promote your small business. And if you wish to delve into the frivolities of social media, Facebook's Instagram acquisition facilitates that desire.Thus, I'm not particularly surprised that the idea of Facebook buying out Yelp (NASDAQ:YELP) has reemerged. Yelp is in many ways like Facebook. Specifically, it's a peer-reviewed verification platform: its power comes from the collective social network organically cooperating toward a shared end goal. * 7 Triple Threat Growth Stocks to Buy for the Long Term Should Facebook buy out Yelp, I think it would be a positive for FB stock, even though it would temporarily crimp the financials. As a dominant player, all I can ask is that they maintain the hunger to improve. Facebook is doing that, and so much more.As of this writing, Josh Enomoto did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Deeply Discounted Energy Stocks to Buy * 7 Stocks to Buy In a Flat Market * 10 Stocks to Buy to Ride China's Emerging Wealth The post Mark Zuckerberg Sells Facebook Stock, But Dona€™t Panic Yet appeared first on InvestorPlace.

  • Paypal Co-Founder Max Levchin is ‘always very bullish’ on financial services startups
    Yahoo Finance

    Paypal Co-Founder Max Levchin is ‘always very bullish’ on financial services startups

    "That little thing is broken, and it could really use some fixing, it is inevitably measured in hundreds of millions of dollars.”

  • Max Levchin on AOC's 'tax the wealthy' plan: 'Redistribution does not work'
    Yahoo Finance

    Max Levchin on AOC's 'tax the wealthy' plan: 'Redistribution does not work'

    PayPal co-founder Max Levchin has said he tries stay away from politics, but the Ukranian-born serial entrepreneur does make at least one exception. He's not a fan of socialism.

  • Bloomberg

    Google to Pay $170 Million for YouTube Child Privacy Breaches

    (Bloomberg) -- Google’s YouTube agreed on Wednesday to pay a $170 million fine and limit ads on kids’ videos to settle claims that the company violated children’s privacy laws.The world’s largest video-sharing site agreed to pay the fine, which is a record for a children’s privacy case, of $136 million to the U.S. Federal Trade Commission and $34 million New York State for failing to obtain parental consent in collecting data on kids under the age of 13, the FTC said.Starting in four months, Google also will limit data collection and turn off commenting on videos aimed at kids, YouTube announced at the same time, moves that will hamstring its ability to sell advertisements against a massive portion of its media library.The settlement under the 1998 Children’s Online Privacy Protection Act, or COPPA, represents the most significant U.S. enforcement action against a big technology company in at least five years over its practices involving minors. Washington is stepping up privacy and antitrust scrutiny of the big internet platforms that have largely operated with few regulatory constraints.“The $170 million total monetary judgment is almost 30 times higher than the largest civil penalty previously imposed under COPPA,” FTC Chairman Joe Simons said in a joint statement with fellow Republican Commissioner Christine Wilson. “This significant judgment will get the attention of platforms, content providers, and the public.”The commission’s two Democrats broke from its three Republicans, however, saying the settlement did not go far enough to fix the problems. Consumer groups and lawmakers from both sides of the aisle on Wednesday slammed the fine as an insufficient deterrent, given the size of the company.“It’s extremely disappointing that the FTC isn’t requiring more substantive changes or doing more to hold Google accountable for harming children through years of illegal data collection,” said Josh Golin, executive director of Campaign for a Commercial-Free Childhood, which helped lead the complaints that led to the settlement. In a statement, Golin did praise a likely decrease in targeted ads aimed at kids.Google’s shares rose 1.1% in New York.YouTube said it will rely on both machine learning and video creators themselves to identify what content is aimed at children. The algorithms will look at cues such as kids’ characters and toys, although the identification of youth content can be tricky. Content creators are being given four months to adjust before changes take effect, the company said.The company will also spend more to promote its kids app and establish a $100 million fund, disbursed over three years, “dedicated to the creation of thoughtful, original children’s content,” Chief Executive Officer Susan Wojcicki wrote in a blog posting.“Today’s changes will allow us to better protect kids and families on YouTube,” Wojcicki wrote in the blog, which acknowledged the rising chances that children are watching the site alone. “In the coming months, we’ll share details on how we’re rethinking our overall approach to kids and families, including a dedicated kids experience on YouTube,” she said.YouTube has already begun plans to strip videos aimed at kids of “targeted” ads, which rely on information such as web-browsing cookies, Bloomberg has reported. The company violated COPPA with data collection to serve these ads, the FTC alleged. Some consumer advocates including Golin and the Center for Digital Democracy say the move away from targeted ads would do little to stop tracking of kids when they watch content aimed at general audiences, and that relying on video creators to make the changes could hurt compliance.Cracking Down“Google made billions off the backs of children, developing a host of intrusive and manipulative marketing practices that take advantage of their developmental vulnerabilities,” said Jeff Chester, executive director of the Washington-based non-profit Center for Digital Democracy. He added that the deal announced Wednesday “sends a signal that if you are a politically powerful corporation, you do not have to fear any serious financial consequences when you break the law.”The FTC has been cracking down on firms that violate COPPA. It fined the popular teen app now known as TikTok $5.7 million in February to resolve claims the video service failed to obtain parental consent before collecting names, email addresses and other information from children under 13. The agency is also planning to revamp its rules around children’s online privacy.Alphabet Inc.’s Google doesn’t break out sales for the video site, but the company has reported that YouTube is its second-largest source of revenue behind search advertising. Research firm Loup Ventures estimates that 5% of YouTube’s annual revenue, or roughly $750 million a year, comes from content aimed at children.YouTube had long maintained that children under 13 don’t use its site without parental supervision, as its terms of service stipulate, but according to the FTC, it touted young users in advertising materials. There’s ample evidence these young viewers flock to the site, and the consumer groups complained.‘Sends a Signal’The site has already made tweaks as it tries to create a safer destination for children. In recent months, it changed its algorithm to promote what it called “quality” kids’ videos, a shift that alarmed many of its video creators. Wojcicki said the newest transitions “won’t be easy for some creators” and the company would work with them and provide resources to navigate the changes.“This decree will slash the advertising revenue that supports video creators producing high-quality child-friendly content,” said Steve DelBianco, president and chief executive officer of NetChoice, a tech lobbying group that counts Google as a member. “This means far fewer ad dollars to support videos that my teenager watches to learn about nutrition, sports instruction, and science projects.”The company also introduced more parental controls for YouTube Kids, the app it launched in 2015 to offer a smaller selection of YouTube’s massive library, and created a web version of the app. The service is far smaller than YouTube’s primary audience of more than two billion monthly visitors, and data show the main site is used by more children than the kids app.Read more: YouTube Is Considering Changes to Kids Content After CriticismDemocratic Senator Ed Markey of Massachusetts, who was a key force behind the passage of COPPA, said in a statement that the settlement “let Google off the hook with a drop-in-the-bucket fine and a set of new requirements that fall well short of what is needed to turn YouTube into a safe and healthy place for kids.”Markey said the deal should have required that Google delete all kids’ data and prohibited the company from launching new kids’ services without the approval of independent experts. Republican Senator Josh Hawley of Missouri, who has proposed a COPPA update with Markey, tweeted that the fine is “paltry.” Democratic Representative David Cicilline of Rhode Island, who is leading a House committee antitrust probe of the technology industry, called it the “friends and family treatment” and said “the seriousness of this misconduct cries out for a serious penalty” such as punishment aimed at specific executives.The Justice Department, which typically reviews cases involving civil penalties, didn’t act on it and returned it to the FTC to file, according to Andrew Smith, head of the commission’s consumer protection bureau, who declined to say why. A Justice Department official who requested anonymity to discuss internal matters confirmed that the agency declined to pursue it without elaborating. The Justice Department is scrutinizing Google’s digital advertising and search operations, Bloomberg has reported.Google isn’t the only big internet platform facing pressure for its practices with minors. Children’s advocacy organizations have filed complaints with the FTC accusing Facebook Inc. of tricking children into making purchases while playing games on the social network. The company recently disclosed it has discussed its children’s chat app with the FTC, although it’s not clear whether there was a formal probe. Kids advocates have also alleged that Amazon.com Inc.’s Echo kids smart speaker violates privacy law.Other tech giants and Google have faced fines over their practices involving children before. In 2014, Google agreed to refund at least $19 million to settle with the FTC for failing to get parental consent for charges racked up by children playing games on mobile devices. Apple Inc. also agreed in 2014 to refund at least $32.5 million and change its billing practices after similar complaints. Yelp Inc. previously said it paid $450,000 for allegations it failed to test the age-registration feature on its applications and collecting names and email addresses from children as young as 9 years old without the consent of their parents.Google could also still face additional legal exposure from other states, Rebecca Kelly Slaughter, one of the Democratic FTC commissioners, suggested in her dissent to Wednesday’s settlement.“More action is needed, and I hope that our partners in state attorneys’ general offices can finish the job,” she wrote.(Updates with reaction from sixth paragraph.)\--With assistance from Chris Strohm, David McLaughlin and Gerrit De Vynck.To contact the reporters on this story: Ben Brody in Washington, D.C. at btenerellabr@bloomberg.net;Mark Bergen in San Francisco at mbergen10@bloomberg.netTo contact the editors responsible for this story: Sara Forden at sforden@bloomberg.net, ;Jillian Ward at jward56@bloomberg.net, Mark NiquetteFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • Thomson Reuters StreetEvents

    Edited Transcript of YELP earnings conference call or presentation 8-Aug-19 9:00pm GMT

    Q2 2019 Yelp Inc Earnings Call

  • Yelp will let users personalize their homepage and search results
    TechCrunch

    Yelp will let users personalize their homepage and search results

    Yelp announced this morning that it will start allowing users to tailor theirsearch results and homepage based on their personal preferences

  • Yelp will now let you customize your app, whether you’re vegan, keto, or have a dog
    Quartz

    Yelp will now let you customize your app, whether you’re vegan, keto, or have a dog

    The review website will surface recommendations tailored to the individual user.

  • Yelp Inc. (NYSE:YELP) Might Not Be A Great Investment
    Simply Wall St.

    Yelp Inc. (NYSE:YELP) Might Not Be A Great Investment

    Today we'll evaluate Yelp Inc. (NYSE:YELP) to determine whether it could have potential as an investment idea...

  • DL vs. YELP: Which Stock Is the Better Value Option?
    Zacks

    DL vs. YELP: Which Stock Is the Better Value Option?

    DL vs. YELP: Which Stock Is the Better Value Option?

  • An Update on Yelp
    GuruFocus.com

    An Update on Yelp

    Some thoughts on the business in the midst of evolution Continue reading...

  • Yelp (YELP) Looks Good: Stock Adds 5.2% in Session
    Zacks

    Yelp (YELP) Looks Good: Stock Adds 5.2% in Session

    Yelp (YELP) saw a big move last session, as its shares jumped more than 5% on the day, amid huge volumes.

  • 5 Top Stock Trades for Monday: JCP, DBX, TTD, YELP
    InvestorPlace

    5 Top Stock Trades for Monday: JCP, DBX, TTD, YELP

    Conflicting trade reports made for a back-and-forth session in the stock market. Ultimately, equities were slightly lower heading into the weekend, but given where we came from on Monday, it wasn't a bad showing from the bulls this week. Here are some top stock trades to consider for next week. Top Stock Trades for Tomorrow No. 1: J.C. PenneyWith shares of J.C. Penney (NYSE:JCP) trading under $1, it's now on notice from the NYSE. Will shares be delisted? It's a lengthy process, but it could happen now that the stock is deep in the doldrums.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 8 Dividend Aristocrat Stocks to Buy Now No Matter What Shares are now resting on the lows near 60 cents. While the downside is obviously limited -- to $0 -- there are many far-less-speculative names for investors to trade. A rebound to 80 cents is possible, but so is a decline to new lows.My plan with JCP stock? Don't gamble on it. Top Stock Trades for Tomorrow No. 2: The Trade Desk (TTD)Shares of The Trade Desk (NASDAQ:TTD) were up several percent at one point on Friday, but are now just above flat for the session. I was lucky enough to snag some at $250 in after-hours trading, even though technically speaking, it was breaking key support at that point.But after-hours trading can be extra volatile, throwing technicals to the sidelines amid the chaos. I happen to really like the TTD story, so it was less about the technicals and more about the fundamentals.Amid regular trading hours, though, TTD remains above the $255 breakout and continues its trend higher. Shares bounced right off of uptrend resistance on Friday, as it hit new highs. For TTD to remain healthy, it needs to hold uptrend support and its 50-day moving average.$300 isn't out of the question if bulls grab control over the overall market. Top Stock Trades for Tomorrow No. 3: Dropbox (DBX)Dropbox (NASDAQ:DBX) stock is plunging 14% on the day to new lows after reporting earnings. The setup is not pretty.Aggressive bulls can try a long position against the $18.50 low and look for a possible rebound up to $21. I would be surprised if bears didn't sell into that area should it rebound that far. Below $18.50 and more lows are possible.I don't like to trade the first day of a big plunge. Instead, I'd rather see it hold as support before getting long. Breaking the $18.50 low and reclaiming it in the same session would be encouraging. Top Stock Trades for Tomorrow No. 4: Yelp (Yelp)Yelp (NASDAQ:YELP) is jumping on better-than-expected earnings on Friday, climbing more than 8%. Shares initially climbed above the 61.8% retracement at $38.18, but failed to hold that mark throughout the session.Over $36.22 is good though, as it keeps Yelp over short-term resistance and its major moving averages. On a pullback, investors can buy Yelp should support hold strong.On a move over the 61.8%, look for a push over Friday's highs. If Yelp can get above it, $41 is the next upside target. Top Stock Trades for Tomorrow No. 5: PVH Corp (PVH)PVH Corp (NYSE:PVH) is hitting new 52-week lows as well, down more than 4% Friday.Now below $85, the $65 to $70 zone is certainly possible. See if this area holds up as support should PVH stock fall that far. On a rebound, see if $85 acts as resistance or if PVH can reclaim it.Bret Kenwell is the manager and author of Future Blue Chips and is on Twitter @BretKenwell. As of this writing, Bret Kenwell is long TTD. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 8 Dividend Aristocrat Stocks to Buy Now No Matter What * 7 Stocks to Buy to Ride the Vegan Wave * 4 Safe Stocks to Buy Amid Trade War Turbulence The post 5 Top Stock Trades for Monday: JCP, DBX, TTD, YELP appeared first on InvestorPlace.