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Seattle-based online retailer Zulily works fast. Inside the company's five-story headquarters on the Seattle waterfront is an expanding editorial studio space with 23 sets used to build more than 100 different scenes a day to keep content fresh on the website — and to keep the company's 5 million active customers coming back for more. This holiday season, the studio team went into overdrive.
Seattle-based online retailer Zulily currently has about 200 open positions in Seattle, but CEO Darrell Cavens says the company is not the right fit for everybody. "If you are the person who likes to know what the world is going to look like for the next 12 months, you are probably not a great fit at Zulily," Cavens said earlier this month during Business Journal Live. When it first came out last year that Zulily, known for its daily online deals aimed at mothers, was selling to the parent company of QVC, Cavens said it was all about driving growth and opportunity.
Traditional retailers, like Nordstrom, are struggling to figure out a balance between in-store and online sales . At the same time, some online retailers are starting to expand into brick and mortar spaces, including Amazon with its book store and convenience store plans. As businesses try to figure out what e-commerce means to them and how to make it work successfully, Cavens, who spoke Thursday morning at Business Journal Live, said a "massive amount" of innovation is still yet to be found and discovered, so it is hard to know what the next 10 years will look like in the space.