AAPL - Apple Inc.

NasdaqGS - NasdaqGS Real Time Price. Currency in USD
265.76
+3.12 (+1.19%)
At close: 4:00PM EST

266.10 +0.34 (0.13%)
After hours: 7:59PM EST

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Previous Close262.64
Open263.68
Bid266.05 x 900
Ask266.09 x 800
Day's Range263.01 - 265.77
52 Week Range142.00 - 265.77
Volume25,093,666
Avg. Volume26,025,623
Market Cap1.201T
Beta (3Y Monthly)1.25
PE Ratio (TTM)22.35
EPS (TTM)11.89
Earnings DateJan 27, 2020 - Jan 31, 2020
Forward Dividend & Yield3.08 (1.16%)
Ex-Dividend Date2019-11-07
1y Target Est255.51
  • Healthcare stocks rally
    Yahoo Finance Video

    Healthcare stocks rally

    Healthcare stocks rally and helped to lift the Dow. Yahoo Finance’s Scott Gamm, at the NYSE, covers why Healthcare stocks saw these huge gains.

  • 5 Stocks That Boosted Dow Above 28,000
    GuruFocus.com

    5 Stocks That Boosted Dow Above 28,000

    Dow sets new milestone close on the heels of improving US-China trade talks Continue reading...

  • Dow’s surge to 28,000 powered by Apple and Home Depot’s stocks
    MarketWatch

    Dow’s surge to 28,000 powered by Apple and Home Depot’s stocks

    The Dow Jones Industrial Average marks history on Friday by finishing at a round-number milestone at 28,000, but the blue-chip benchmark couldn’t have scaled the thousand-point hill without a rally in Apple and shares of Home Depot.

  • Barrons.com

    Disney+ Signed Up 10 Million Users, but Some Seem to Be Looking for an Exit

    Can Disney+ “hold onto the huge number of early subscribers and continue to add new subscribers?” asks LightShed Partners analyst Rich Greenfield.

  • SoftBank's Second Vision Fund Is Starting Life a Lot Smaller Than the First
    Bloomberg

    SoftBank's Second Vision Fund Is Starting Life a Lot Smaller Than the First

    (Bloomberg) -- SoftBank Group Corp. has quietly completed an initial money-raising push for its second technology fund, at a fraction of its targeted $108 billion.The Japanese company has raised roughly $2 billion for the second Vision Fund so it can start backing startups, according to two people familiar with the matter. This stage of the fund-raising process is known as a first close, and SoftBank will continue gathering commitments. A Vision Fund spokesman declined to comment.SoftBank said in July that its second Vision Fund would be even larger than the first, which broke records in 2017 by raising almost $100 billion. This time around, SoftBank has said it is taking more control, committing $38 billion of its own capital and replacing Saudi Arabia, which was the largest investor in the first fund.So far, it is unclear whether there are any outside investors in the second fund. The original Vision Fund was announced in October 2016, but took another seven months for its first major closing with $93 billion in commitments.Saudi Arabia’s Public Investment Fund and Abu Dhabi’s Mubadala Investment Co., which contributed $45 billion and $15 billion, respectively, to the first fund, are reconsidering how much to put into the new fund, Bloomberg News previously reported.Talks with Saudi Arabia are still ongoing, said the people, who asked not to be identified discussing private matters. Mubadala recently told Bloomberg News it had yet to decide on whether it would invest.SoftBank has said the second fund is also expected to collect money from Apple Inc., Microsoft Corp., Foxconn Technology Group and the sovereign wealth fund of Kazakhstan.SoftBank’s second Vision Fund has made at least one investment already. It recently participated in a financing round for Chinese online property listing service Beike Zhaofang, people with knowledge of the matter said. The company previously raised $800 million from investors in March, Caixin reported at the time. A representative for Beike was not immediately reachable for comment.WeWork and Uber Technologies Inc., two of the largest investments made by SoftBank and the first Vision Fund, have performed poorly this year. A recent summary of the first Vision Fund portfolio showed that the fair value of the fund’s stakes in transportation and logistics companies was $31.1 billion as of Sept. 30, just below the cost of those investments. The fair value of the fund’s real estate investments was $7.5 billion, below the $9 billion cost.That’s prompted some soul-searching at the Japanese company.“There was a problem with my own judgment, that’s something I have to reflect on,” SoftBank founder Masayoshi Son said.(Updates with a recent Vision Fund investment in eighth paragraph.)To contact the reporters on this story: Gillian Tan in New York at gtan129@bloomberg.net;Giles Turner in London at gturner35@bloomberg.netTo contact the editors responsible for this story: Tom Giles at tgiles5@bloomberg.net, Alistair Barr, Andrew PollackFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • MarketWatch

    Before you sign up for Disney+, use this calculator to add up the ‘true’ cost of your streaming services

    Netflix for $12.99, Disney+ for $70 a year, Hulu with no ads for $11.99, and add on HBO for $14.99… wait, how much is this all costing? Welcome to the next phase of the streaming wars.

  • One viral Reddit poster explains how the Apple Card fails compared to other cards
    MarketWatch

    One viral Reddit poster explains how the Apple Card fails compared to other cards

    The poster, who identified himself as David and declined to give his last name, told MarketWatch that he vented his frustrations on Reddit before going to bed on Thursday night because he was tired of seeing rave reviews from tech enthusiasts online that overlooked the fact that the Apple Card was “missing the basic functionality” of many other cards. David’s comments come three months after Apple’s hotly anticipated laser-etched, titanium card back by Goldman Sachs (GS) hit the market.

  • Apple's Next Big Services Business Could Be Advertising
    Investor's Business Daily

    Apple's Next Big Services Business Could Be Advertising

    Investment bank JPMorgan on Friday suggested that advertising could be Apple's next major services business. The speculation comes as Apple stock remains in record high territory.

  • Dow Industrials Climbs Past 28,000 for First Time
    Bloomberg

    Dow Industrials Climbs Past 28,000 for First Time

    (Bloomberg) -- The U.S. stock market just reached another milestone, as the Dow Jones Industrial Average passed the 28,000 threshold for the first time, extending its gain for the year to 20%.Apple Inc. led the rally, surging 68% in 2019 as the best performer in the 30-stock gauge. The iPhone maker has the third-highest weighting in the Dow average.While reaching all-time highs is nothing new for stocks this year, sentiment often gets an extra boost when major gauges take out round numbers, particularly from retail investors. Along with Apple, other household names in the blue-chip index have been surging. Microsoft Corp., Home Depot Inc. and Walt Disney Co. are among the almost one-third of Dow members up at least 30% this year.“When you have a market breaking new highs at the end of the year and breaking psychological barriers, that can create a situation where there’s FOMO, fear of missing out,” said Matt Maley, an equity strategist at Miller Tabak & Co. “For the individual investors, it gives them more confidence.”The index added 0.8% on Friday to close at 28,004.89.Sentiment is improving as the U.S. and China are poised to sign the first phase of a trade deal and after the Federal Reserve lowered interest rates three times this year. Fears the economy is headed toward a recession have receded. In their place are hopes for a pick-up in growth.While some strategists have warned about downside risk, including falling earnings and lingering uncertainty over trade, Willie Delwiche at Baird suggested the typical year-end buoyancy around holidays is likely to sustain market momentum over the short term.“At what point does that optimism become too excessive and lead to or necessitate a bit of a pullback?” Delwiche, an investment strategist at Baird, said by phone. “Optimism usually runs high this time of year, and so maybe the party can last a little longer than people are expecting.”\--With assistance from Vildana Hajric and Claire Ballentine.To contact the reporter on this story: Lu Wang in New York at lwang8@bloomberg.netTo contact the editors responsible for this story: Brad Olesen at bolesen3@bloomberg.net, Jeremy Herron, Brendan WalshFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • Roku Says It Won’t Be Long Before Streaming Revenue Eclipses TV
    Bloomberg

    Roku Says It Won’t Be Long Before Streaming Revenue Eclipses TV

    (Bloomberg) -- Streaming video has been one of the biggest growth stories of the past several years, but even with all the attention that has been paid to the space, the industry is nowhere near full maturity, according to an executive at streaming-platform Roku Inc.“In the long run, the total addressable market for streaming video is all TV money, period,” said Scott Rosenberg, a senior vice president and general manager of Roku’s platform business. Over-the-top (OTT) streaming “lets advertisers do things that they’ve gotten used to in digital but which hasn’t been possible on TV,” such as individually targeting consumers based on user-specific data.Rosenberg compared the industry, specifically streaming-related advertising, to the early days of smartphones, when usage far outpaced how much advertisers focused on them. He cited a study from Magna that suggested 29% of TV viewing was happening outside the traditional model, although only 3% of TV ad budgets were being allocated to streaming services.That imbalance will correct “in a pretty accelerated fashion over the next two or three years,” he said in a phone interview. “Marketers are starting to move their money, and once it begins to happen apace, I think we’ll see a significant outflow.”It will likely take a few years for streaming ad revenue to surpass linear TV, he said, though the trend is accelerating. According to Bloomberg Intelligence, OTT ad revenue is expected to grow to $9 billion by 2023, compared with $4 billion in 2019. The TV advertising market is estimated at around $70 billion.While much of the focus on the sector has been on the fight for audiences between content providers -- both Apple and Walt Disney have recently launched new services, with others on the way, including HBO Max next spring -- Roku has benefited by being a portal to these services, rather than a competitor. Last month, Apple announced that its TV+ app would be available on Roku’s platform, news that was notable as the iPhone maker offers its own streaming hardware.The agreement “validates [Roku’s] dominant role as an aggregator,” and “the content-agnostic nature of its platform will allow more deals with streaming services,” Bloomberg Intelligence wrote.Investors have rewarded Roku’s position within the ecosystem. Shares are up more than 400% thus far this year, making it the biggest gainer in the Russell 1000 index by far. Netflix Inc. is up about 10% thus far in 2019, while Disney has risen 32%.Earlier this month, RBC Capital Markets wrote that Roku was “one of the best plays on ad-supported OTT, with the company being one of the best positioned to take share of the very large, underpenetrated” $70 billion TV advertising spending opportunityRoku posted its sixth straight advance on Friday and has risen more than 30% over that stretch. The gains have coincided with the launch of Disney+, as well as bullish commentary from Bank of America, which on Friday raised its price target and wrote that Roku’s Black Friday discounts are setting it up for “outsized” account growth in the fourth quarter.While the stock struggled in September because of concerns about competition for streaming hardware, Roku’s platform business accounts for a growing percentage of its overall revenue. According to data compiled by Bloomberg, the division comprised nearly 70% of the company’s third-quarter revenue, while the rest came from its players business. Over all of 2018, platforms accounted for just 56.1% of revenue.Roku’s Rosenberg told Bloomberg that the company continued to view linear TV as its biggest competition for near-term growth. “We’re trying to take OTT advertising from a $5 billion market to a market that’s $20, $30, or even $50 billion. However, cord-cutters are leaving paid-TV in droves, and user engagement is on our side. When I started here, there were no networks doing streaming, but now Disney is all-in on a major service. There’s been a series of tipping points for the industry.”He added that he was planning to spend the weekend watching “The Mandalorian,” a new series set in the “Star Wars” universe, now streaming on Disney+.To contact the reporter on this story: Ryan Vlastelica in New York at rvlastelica1@bloomberg.netTo contact the editors responsible for this story: Catherine Larkin at clarkin4@bloomberg.net, Tatiana DarieFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

  • Warren Buffett Sold Apple, Bought These Stocks In Q3; Hedge Funds Add Facebook, Amazon
    Investor's Business Daily

    Warren Buffett Sold Apple, Bought These Stocks In Q3; Hedge Funds Add Facebook, Amazon

    Berkshire Hathaway picked up RH and Occidental Petroleum but trimmed its Apple stake. Meanwhile, top hedge funds bought software stocks.

  • 5 Stocks Warren Buffett Is Selling (And 2 New Stakes)
    Kiplinger

    5 Stocks Warren Buffett Is Selling (And 2 New Stakes)

    Warren Buffett, chairman and CEO of Berkshire Hathaway (BRK.B), oversaw a relatively quiet third quarter of buying and selling stocks. Berkshire made a new investment in the retail sector, pumped up its exposure to the oil patch and pared off a sliver of Apple (AAPL), among other moves. We know what the greatest long-term investor of all time has been doing because the U.S. Securities and Exchange Commission requires all investment managers with more than $100 million in assets to file a Form 13F quarterly to disclose any changes in share ownership. These filings add an important level of transparency to the stock market and give Buffett-ologists a chance to get a bead on what he's thinking.When Buffett starts a new stake in some company, or adds to an existing one, investors take that as a vote of confidence. On the other hand, if he pares his holdings in a stock, it can spark investors to rethink their own investments.Here's the scorecard for what Berkshire Hathaway bought and sold during the three months ended Sept. 30, based on the most recent 13F that the company filed on Nov. 14. (And remember: Not all "Warren Buffett stocks" are actually his picks. Some smaller positions are believed to be handled by lieutenants Ted Weschler and Todd Combs.) SEE ALSO: Every Warren Buffett Stock Ranked: The Berkshire Hathaway Portfolio

  • Every Warren Buffett Stock Ranked: The Berkshire Hathaway Portfolio
    Kiplinger

    Every Warren Buffett Stock Ranked: The Berkshire Hathaway Portfolio

    The Berkshire Hathaway (BRK.B) portfolio, most of which was selected by Chairman and CEO Warren Buffett, brings to mind ubiquitous blue-chip stocks such as American Express (AXP), Coca-Cola (KO) and, more recently, Apple (AAPL).But a deep dive into Berkshire Hathaway's equity holdings reveals a more complicated picture.Berkshire Hathaway held positions in 48 separate stocks as of Sept. 30, according to the most recent regulatory filing (Nov. 14) with the Securities and Exchange Commission - up from 47 during the second quarter of this year. But the portfolio of "Buffett stocks" isn't as diversified as the number might suggest. In some cases, BRK.B holds more than one share class in the same company. Also, some holdings are immaterial leftovers from earlier bets that the Oracle of Omaha has mostly exited, just not completely.In fact, Berkshire Hathaway's equity portfolio is actually pretty concentrated. The top six holdings account for almost 70% of the portfolio's total value. The top 10 positions comprise a little more than 80%. Banks and airlines, to cite a couple of industries, carry quite a load in this portfolio. Then there's the fact that several Buffett stocks were picked by portfolio managers Todd Combs and Ted Weschler.Here, we examine each and every holding to give investors a better understanding of the entire Berkshire Hathaway portfolio. SEE ALSO: 50 Top Stocks That Billionaires Love

  • Trump, Apple CEO Tim Cook set to tour computer plant in Texas Wednesday: sources
    Reuters

    Trump, Apple CEO Tim Cook set to tour computer plant in Texas Wednesday: sources

    U.S. President Donald Trump and Apple CEO Tim Cook are set to visit facilities in Texas on Wednesday where Apple's high-end computers are assembled, sources briefed on the matter confirmed Friday. The White House and Apple declined to comment Friday. The trip will highlight Cook's strong relationship with Trump as he seeks further relief for Apple from U.S. tariffs on imports from China and will be cited by Trump as part of his efforts to convince companies to add more U.S. manufacturing jobs.

  • Warren Buffett increases Apple stake despite selling some stock
    MarketWatch

    Warren Buffett increases Apple stake despite selling some stock

    Warren Buffett’s Berkshire Hathaway Inc. may have sold some Apple Inc. shares during the third quarter, but its ownership stake in the technology giant actually increased, as the value of the investment swelled by more than $6 billion.

  • Apple is Banning All Vape Apps from the App Store
    Zacks

    Apple is Banning All Vape Apps from the App Store

    181 vape apps were taken off Apple???s (AAPL) App Store as the iPhone make takes a stand against vaping.

  • Low-Volatility and Quality ETFs: What Investors Need to Know
    Zacks

    Low-Volatility and Quality ETFs: What Investors Need to Know

    We discuss why investors have been rushing into low-volatility and quality funds this year.

  • The Funded: Former Apple engineers raise $53M to take on Intel and AMD in data centers
    American City Business Journals

    The Funded: Former Apple engineers raise $53M to take on Intel and AMD in data centers

    Santa Clara-based Nuvia says it will make data venter processors that are faster, more power efficient and more secure than what currently exists. here's more on that and other Bay Area venture news from the end of the week.

  • Apple’s stock keeps rising, and Wall Street gets more bullish
    MarketWatch

    Apple’s stock keeps rising, and Wall Street gets more bullish

    Shares of Apple Inc. rallied Friday, as the sharp run-up in prices this year didn’t deter some Wall Street analysts to get even more bullish on the technology giant, citing optimism over the outlook of iPhone sales and the “underappreciated” opportunity in advertising.

  • Barrons.com

    Qualcomm Stock Called a ‘Top Pick’ by J.P. Morgan Analyst for Its 5G Potential

    Samik Chatterjee sees an acceleration in Qualcomm’s 5G-related revenue beginning next year, driven by a wave of 5G smartphone sales.

  • Apple to remove vaping apps from the app store
    Yahoo Finance Video

    Apple to remove vaping apps from the app store

    On Friday, Apple announced the company will remove all 181 vaping-related apps from its mobile app store. Yahoo Finance’s Adam Shapiro, Julie Hyman, Brian Cheung and Scott Gamm break it down on On The Move.

  • Why Wedbush's Ives Sees Apple Shares Hitting $325
    Bloomberg

    Why Wedbush's Ives Sees Apple Shares Hitting $325

    Nov.15 -- Dan Ives, Wedbush Securities managing director, discusses his forecast for Apple Inc. shares with Bloomberg's Taylor Riggs on "Bloomberg Technology."