APRN - Blue Apron Holdings, Inc.
| Previous Close | 0.9917 |
| Open | 1.0000 |
| Bid | 0.9755 x 1400 |
| Ask | 0.9780 x 1200 |
| Day's Range | 0.9722 - 1.0000 |
| 52 Week Range | 0.6500 - 4.1500 |
| Volume | 728,406 |
| Avg. Volume | 3,563,012 |
| Market Cap | 190.537M |
| Beta (3Y Monthly) | N/A |
| PE Ratio (TTM) | N/A |
| EPS (TTM) | -0.6340 |
| Earnings Date | Apr 30, 2019 |
| Forward Dividend & Yield | N/A (N/A) |
| Ex-Dividend Date | N/A |
| 1y Target Est | 1.54 |
CNBC Videos•8 days agoWatch CNBC's full interview with gold medalist Michael Phelps
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- Yahoo Finance Video•22 days ago
Blue Apron CEO out as company's valuation continues to erode
Blue Apron is making changes to its upper management. Yahoo Finance's Julie Hyman, Adam Shapiro, Heidi Chung, Dan Roberts and Pras Subramanian discuss.
- Motley Fool•2 hours ago
Blue Apron Q1 Earnings Have Low Expectations
The meal-kit maker still has a problem showing how it intends to grow the business.
- InvestorPlace•yesterday
Don’t Let These Lawsuits Skew Your View of Lyft Stock
Thirteen days. That's how long Lyft (NASDAQ:LYFT) was able to stave off its first lawsuit as a publicly-traded entity. The 20% tumble LYFT stock has taken since its IPO, of course, arguably accelerated the advent of the litigation.Source: Shutterstock On Wednesday, two separate class-action lawsuits were filed against ride-hailing company Lyft, on behalf of investors who claim the company's pre-IPO disclosures exaggerated its market share. Both suits were filed in San Francisco, claiming the company exaggerated its market share within the nascent industry.Each complaint also suggested the company willfully didn't warn would-be investors that the electric bikes utilized as part of its bike-sharing service were on the verge of being recalled.InvestorPlace - Stock Market News, Stock Advice & Trading TipsIt's not an auspicious start. It's also anything but surprising. * 10 High-Yielding Dividend Stocks That Won't Wilt Flimsy ArgumentThe 39% market share Lyft said it had earned since starting operations in 2012 may or may not be an entirely accurate figure.Number-crunching outfit Second Measure pegged the figure at 28.4% of the domestic ride-hailing market as of October of last year, when preparations for the public offering began in earnest. The company calculated rival Uber's U.S. market share at 69.2%. The numbers were 30.3% and 67.3% as of February.The overarching flaw in the legal argument: Second Measure's figures may be tough to validate or verify. The company's M.O. is to "ingest and analyze purchases from millions of anonymized U.S. shoppers to provide a clear and accurate view into any consumer company."In other words, Second Measure didn't actually count each and every one of Lyft's and Uber's rides. The figures are estimates based on sampling of what's still a very fuzzy arena.The plaintiff's attorneys may also face a tough time explaining why they ignored Second Measure's comparable data through February, but chose to believe it rather than Lyft's prospectus after the Lyft IPO was completed. In that vein, Lyft's claim "Our U.S. ridesharing market share was 39% in December 2018, up from 22% in December 2016" is based on data from equally-credible data-analysis outfit Rakuten Intelligence.As for the firm's electric bicycles, as of the March 1st filing date for the disclosure document or even the March 28th launch of LYFT stock, the company may not have known. The bikes' braking problems weren't well known until April 14.To that end, litigant investors may also face a challenge in convincing a judge or jury they were legitimately injured, given Lyft's notice in its prospectus: "Revenue from our network of shared bikes and scooters was not material for the year ended December 31, 2018." Lyft Stock and an Investor Reality CheckThe lawsuit isn't really about market share or electric bicycles, of course. It's about investors searching for a way to offset losses on a gamble that didn't go as hoped.It's not the first time we've seen it. Roughly 12% of newly-IPO'd companies face a securities lawsuit within a year of going public, while almost one-fourth of new companies are sued within six years of their public offering.Some familiar names have faced such legal hurdles too. Facebook (NASDAQ:FB), Blue Apron Holdings (NYSE:APRN) and Snap (NYSE:SNAP) are a small sampling of then-fresh IPOs that prompted shareholder lawsuits, spanning the entire spectrum of merit.Facebook has gone on to become an incredibly rewarding investment, while Blue Apron remains a disaster. Snap is somewhere in between, offering some hope for a bright future, but not on solid footing just yet.The disparate mix of outcomes just within that trio of companies verifies not all class action suits levied against new companies are merited.They still materialize in a big way, however, because the world has become wildly litigious, and investors have allowed themselves to be lured into the hype created by the media, and created by the financial industry in general. Young companies actually have little to do with the hype effect. Bottom Line for LYFT StockWhile the legal argument against Lyft is relatively poor and statistically likely to wind up as a settlement that costs the company less than it would to fight the matter in a courtroom.That doesn't inherently mean Lyft will eventually become profitable though, nor does it mean the bad publicity associated with the suit won't weigh on an already struggling LYFT stock. It simply means that a group of investors, organized by some attorneys, are taking a no-cost shot at putting some money back in their accounts after suffering sizable early losses on a soured trade.Whatever the case, no investor can afford forget that at the end of the day, everyone in the capital markets business is selling something.As of this writing, James Brumley did not hold a position in any of the aforementioned securities. You can learn more about James at his site, jamesbrumley.com, or follow him on Twitter, at @jbrumley. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 10 High-Yielding Dividend Stocks That Won't Wilt * 4 Energy Stocks Soaring as Trump Tightens on Iran * 7 Tech Stocks With Too Much Risk, Not Enough Upside Compare Brokers The post Don't Let These Lawsuits Skew Your View of Lyft Stock appeared first on InvestorPlace.
- Zacks•2 days ago
Blue Apron (APRN) May Report Negative Earnings: Know the Trend Ahead of Next Week's Release
Blue Apron (APRN) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
- Motley Fool•3 days ago
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- Motley Fool•14 days ago
Blue Apron's Murky Future After CEO Resigns
Yet another new CEO isn't going to help the meal-kit delivery specialist.
- InvestorPlace•14 days ago
Can Blue Apron Stock Rally in 2019?
The stock of meal-kit maker Blue Apron (NYSE:APRN) went public in mid-2017 at an IPO price of $10. Right from the onset, investors sniffed out that this company had competition and profitability problems.Source: Shutterstock The stock consequently never traded above its IPO price. Ever since, disappointing quarter after disappointing quarter has confirmed those early fears, and APRN stock now trades hands just above $1, with the threat of bankruptcy lingering around the corner. * 7 AI Stocks to Watch with Strong Long-Term Narratives A number of events in early 2019 gave investors hope that APRN stock was in the beginning stages of a massive turnaround. Specifically, Blue Apron announced a big meal-kit partnership with Weight Watchers (NYSE:WTW), gave a positive update on its fourth-quarter trends, and reaffirmed its guidance for positive EBITDA in fiscal 2019. APRN stock consequently tripled over the course of a month.InvestorPlace - Stock Market News, Stock Advice & Trading TipsThat turnaround rally was ultimately stymied by bigger picture and longer-term concerns related to revenue stability and profitability.The "false turnaround" of APRN stock in early 2019 shows that Blue Apron stock won't meaningfully rebound until APRN's fundamentals start to materially improve. That means investors should not buy APRN stock until they see customer stabilization, alongside revenue stabilization. They will also need to see APRN's gross margins expand to and hold the 40% level, and the company's operating losses must narrow significantly.If all of those conditions are met, APRN stock could rally towards $1.50 or higher in 2019. What Blue Apron Needs for a TurnaroundOver the past several quarters and years, as the meal-kit space has become more crowded than ever before, APRN has lost customers, its revenues have dropped, its margins have been adversely impacted, and its narrow losses have turned into wide losses.There's reason to believe these trends will continue. Its competition is only ramping. Plus, the meal-kit space is turning out to be a lot smaller than most had anticipated, so Blue Apron is presumably losing share in a market that may already be tapped out.APRN can't really afford to cut its operating spending by very much, since doing so in the past has caused its customer base to decline by large amounts. Consequently, the reality is that Blue Apron is stuck between a rock and a hard place, so Blue Apron stock probably won't stage a big turnaround anytime soon.But there's a chance that APRN will pull a rabbit out of its hat.For starters, APRN has a new CEO, Linda Findley Kozlowski, who knows a thing or two about turnarounds. Before coming to APRN, she was the COO of Etsy (NASDAQ:ETSY). When she became COO in May 2016, ETSY stock was in the midst of a downward spiral from $30 to $8. By the time she left in late 2018, ETSY stock had skyrocketed to $50. The combination of Kozlowski's arrival and the big deal with WTW could be exactly what the company needs to stabilize its customer base without increasing its marketing spending.Furthermore, the company has a new fulfillment center that is fully operational and has significantly higher margins than the company's older fulfillment center. Thus,in 2019, its gross margins could rise towards 40% and could potentially exceed 40%. Along with that margin improvement, revenue stabilization, stable marketing spending and lower general and administrative expenses would lead to healthy operating-spending leverage.All in all, there is an opportunity for APRN to stabilize its customer and revenue base in 2019, while concurrently improving its gross margins and driving down its operating-spending rate. If the company does check off all those boxes, APRN stock will rally tremendously. APRN Stock Has Room to RunAPRN stock is so beaten up today that if the company meets the criteria I set above, Blue Apron stock can jump 50% this year.The math is pretty easy to understand. Blue Apron's customer base has been consistently dropping for several quarters. But, given the WTW deal and its new CEO, it's reasonable to assume that its customer base will not drop much below 500,000 Those customers will develop some sense of loyalty to Blue Apron, so it will be able to continue to spend less on marketing. Meanwhile, its gross margins should continue to improve, thanks to its new fulfillment center.If all that happens over the next several years, I think APRN could squeeze out a narrow profit by fiscal 2023, and will generate earnings per share of about 15 cents by fiscal 2025. Based on a forward price-earnings multiple of 16, which is average for the market, that implies a fiscal 2024 price target for APRN stock of $2.40. Discounted back by 10% per year, that equates to a fiscal 2019 price target of $1.50 for Blue Apron stock.Thus, in the event that Blue Apron does turn itself around, APRN stock can jump 50% in 2019. The Bottom Line on APRN StockThe chances of Blue Apron carrying out a big turnaround in 2019 are low. But APRN could rise tremendously if APRN does turn itself around.So the only way to look at APRN today is as a high-risk, high-reward trade. Only investors with a big appetite for risk should be dabbling in those waters.As of this writing, Luke Lango did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * FAANNG Stocks, Ranked From Cheapest to Most Expensive * 7 Stocks With a Lot on the Line This Earnings Season * 7 Marijuana Companies: Which Pot Stocks Should You Buy? Compare Brokers The post Can Blue Apron Stock Rally in 2019? appeared first on InvestorPlace.
- American City Business Journals•15 days ago
Blue Apron co-founder is trying to build a poultry powerhouse with latest startup
As co-founder of Blue Apron Holdings Inc., Matthew Wadiak helped launch one of the most well-known, do-it-yourself meal-kit companies. "And I don’t want to involve investors who could eventually liquidate the company." Wadiak left his previous gig, Blue Apron (NYSE: APRN), at an awkward time. Just as the New York-based company proved to be a sweet exit for its venture capital investors, Blue Apron's shares would languish in the public market.
- ACCESSWIRE•15 days ago
Three Small and Mid-Cap Stocks Leading Today's Bull Charge
Based on positive news flow, investors should be informed on the following companies: New Age Beverages Corporation (NBEV), Conversion Labs, Inc. (CVLB), and Blue Apron Holdings, Inc. (APRN). 2019 has been a rewarding year for many investors. With capital continuing to enter equities, companies with positive news flow and rosy earnings reports have typically been blessed with breakout volume and stock price appreciation.
- InvestorPlace•15 days ago
Blue Apron Stock Leaves a Bitter Taste for Many Investors
Blue Apron (NASDAQ:APRN) has a new CEO, but it's unlikely that personnel changes will make too much difference for Blue Apron stock.Source: Shutterstock In a press release announcing her hiring newly appointed Chief Executive Linda Kozlowski is quoted as saying that it was an "exciting time" to join the meal kit seller. For the company's long-suffering shareholders, things are a little too "exciting."Shares of the New York-based company are in a free-fall, falling 90 percent since debuting at $10 during its much-hyped 2017 IPO, even with its recent jump in the wake of Kozlowski coming on board. She is the company's third CEO since going public, and she faces a daunting challenge in turning the company around.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 7 High-Risk Stocks With Big Potential Rewards Bad Breaks and Blue Apron StockAbout everything that could go wrong has gone wrong for Blue Apron. The company's IPO was a flop, pricing at the lower end of its expected range. Half of APRN's customer base has dropped the service as competition intensifies as the novelty has worn off. APRN's efforts to grow its business through partnerships with WW (NYSE:WTW), formerly known as Weight Watchers, haven't amounted to much as of now.The bitter taste investors experienced with Blue Apron stock isn't going away anytime soon. I don't see any logical buyer in the already-crowded market with 150 providers. The company's flawed business model makes gaining traction difficult.First, there is a low barrier to enter the market for meal kits, which are pre-measured ingredients with recipe cards. The only thing that separates one company from the other is the creativity of the chefs they employ. Grocery chains such as Walmart (NYSE:WMT), Kroger (NYSE:KR), which acquired APRN rival Home Chef last year, and Giant and Stop & Shop parent Ahold Delhaize NV offer meal kits. Amazon.com also offers meal kits through its Whole Foods grocery chain and on its main website. Flawed Business ModelThen there are the practical considerations.According to Grocery Dive, consumers can buy meal kits at grocery stores only hours before dinner time while subscription services like Blue Apron lock a customer into a meal plan for a week in advance. As a result, many consumers cancel their Blue Apron subscriptions after their free trials expire.Blue Apron is aware of this trend and last year announced a partnership with Costco (NASDAQ:COST) that was subsequently put on hold ahead of the December holidays. Though APRN plans to return to COST, it isn't clear when that will happen.Meal kits also are expensive. Blue Apron's plans run from $59.94 to $71.92 per week. I would expect my food to arrive at my house already cooked for that kind of money delivered by servers with white gloves. No wonder Ladd expects more than half of all meal kit companies to be out of business by 2025. Companies are marketing themselves on the tastiness of their meals, a strategy which has its limits.Forbes contributor Brittain Ladd put it this way:"…Telling me repeatedly that `No one has a better tasting meal kit than we do does not erase an inefficient supply chain, high unit costs, high customer acquisition costs, and low customer retention…According to Nielsen, only 9% of consumers have purchased a meal kit. That's an incredibly low number in an industry with sales in excess of $641 billion in 2017."Jonathan Berr doesn't own shares of any stocks mentioned in this post. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 5 Data Center Buys That Deliver Sizable Income * 7 High-Risk Stocks With Big Potential Rewards * 3 Marijuana Stocks to Watch as New York, New Jersey Delay Legalization Compare Brokers The post Blue Apron Stock Leaves a Bitter Taste for Many Investors appeared first on InvestorPlace.
- Motley Fool•17 days ago
Why Blue Apron Stock Jumped Today
Shares of the meal-kit service were moving higher today as new CEO Linda Kozlowski began her tenure.
- InvestorPlace•20 days ago
7 High-Risk Stocks With Big Potential Rewards
In the stock market, as in many other arenas of life, risk and reward usually go together. The riskier an investment, the bigger the potential payoff. Likewise, the less risky an investment, the smaller the payoff.Consequently, if you're looking for big potential returns in the stock market, you have to be "OK" with absorbing big potential risk. To be sure, the best investments in the stock market are ones that mitigate risk and maximize return, and have a positive risk/reward profile. But mitigating risk often comes with diluting potential return. Thus, the biggest winners are often stocks that, at one point in time, were considered very risky.Case in point: Advanced Micro Devices (NASDAQ:AMD). In early 2018, AMD stock was considered very risky. It was a barely profitable semiconductor company with a long history of operational turbulence, and the stock was trading at nosebleed multiples relative to peers. Yet, the company continued to fire on all cylinders, and AMD stock turned into the best-performing S&P 500 stock in 2018.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 10 Medical Marijuana Stocks to Cure Your Portfolio Consequently, for investors looking for big potential returns in Q2, I've put together a list of seven high risk, high rewards trades for the next three months. To be sure, these trades aren't for the faint of heart. They have big risks. But, they also have big return potential, and that's why they could be of interest to risk-on traders. High-Risk Stocks to Trade: Go Long NIO (NIO)Source: Shutterstock The Rewards: Shares of China luxury electric vehicle maker NIO (NYSE:NIO) have been ice cold ever since the company announced disappointing fourth-quarter numbers, which included signs of a demand slowdown in January and February 2019. NIO stock has lost about half of its value in a month. This sell-off seems overdone. Delivery volume picked back up in March, implying that weak January/February numbers were an anomaly. If so, and if the numbers remain good throughout the year, NIO stock could rally in a big way over the next several months as optimism returns to the stock.The Risks: China's economy is slowing, electric vehicle competition in China is increasing, and NIO doesn't have a long track record to prove resilience to macro risk factors (the company started delivering vehicles mid-way through 2018). As such, there are many reasons to believe that the numbers will continue to slow throughout 2019. If so, NIO stock won't go higher. Instead, given its still-premium valuation, the stock will only go lower if the delivery numbers don't turn around. Short Snap (SNAP)Source: Shutterstock Rewards: If you're shorting shares of social media company Snap (NYSE:SNAP), you should know they have been on fire ever since the company's fourth-quarter earnings report, which put an end to user base erosion and paved a path for healthy growth over the next several years. Over the past three-plus months, the stock has more than doubled. That means big expectations are priced in ahead of the company's next earnings report, due at the end of April. Specifically, investors expect continued user base growth, and if they don't get that (they might not, given adverse search trends which imply Instagram is still eating Snap's lunch), the stock could collapse in a big way. * 7 Biometric Stocks to Watch as AI Rises Risks: SNAP stock has a lot upward momentum, and stepping in the way of momentum is always a risky and tough thing to do. As of last quarter, all the important trends were moving in Snap's direction, including user growth, unit revenue growth, gross margins and overall profitability. If those positive trends show up again in the April earnings report, then SNAP stock will not just hold onto its big gains, but also add to them as investors hop on the momentum train. Go Long Blue Apron (APRN)Source: Shutterstock Rewards: Many investors have put meal kit maker Blue Apron (NYSE:APRN) in the "dead and gone" category, and the stock price appropriately reflects this (right around $1 per share). But, the meal kit space isn't a bad one, and secular trends in the on-demand and at-home economies imply that the space has healthy growth potential over the next several years. It's a highly competitive space. Blue Apron won't be the king. But, under the right management, Blue Apron could be a relevant player in the space. Importantly, the company just switched out its CEO, and tapped the former COO of Etsy (NASDAQ:ETSY) to run the company. That's a good hire (Etsy knows a thing or two about turnarounds), and makes an APRN stock turnaround from here seem more likely than ever before.Risks: The bull thesis in APRN stock hinges entirely on new management figuring out how to stabilize sales erosion while concurrently cutting costs and improving profitability. That's a tall order. As of last quarter, revenues were dropping by over 20% and the company was still running wide losses. Thus, new management needs to do a lot to turn this ship around. It's not impossible, but it will be tough. Go Long Lyft (LYFT)Source: Shutterstock Rewards: Ride-sharing giant Lyft (NASDAQ:LYFT) has had a tough start on Wall Street. But, this is a very big company, growing very quickly, with shared dominance in a North American ride-sharing market that is only scratching the surface of its at-scale potential. Long term, Lyft has clarity to one day morph into an $80 billion ride-sharing giant. The company has a valuation of just $20 billion today. Consequently, long term upside looks compelling, and investors should start to see that long-term upside once this near term panic fades. * The Elite 8 Stocks to Buy for Massive Outperformance Risks: At the risk of sounding like a broken record, stepping in the way of momentum is a risky and tough thing to do. Right now, LYFT stock has a lot of downward momentum, as everyone has bought into this thesis that the IPO valuation was unsustainable. So long as this thesis remains front-and-center, LYFT stock will likely remain weak. No one really knows when this thesis will fade from the spotlight. As such, downside risk in the near term remains very real. Go Long Advanced Micro Devices (AMD)Source: Shutterstock Rewards: In the intro, I mentioned that AMD stock was the S&P 500's top stock in 2018. Interestingly enough, it's also one of the S&P 500's top-five stocks thus far in 2019. It has become increasingly clear that AMD is successfully expanding its relatively small CPU and GPU market share, so the "David turning into Goliath" thesis here is gaining traction. Because AMD is a $30 billion company, and its peers are $100 billion-plus companies, so long as that thesis remains alive and well, AMD stock will have plenty of room to run higher.Risks: At current levels, the biggest risk with AMD stock is valuation. The stock trades at a nosebleed valuation, and even under aggressive long-term growth assumptions, the most aggressive price target I can get to for fiscal 2019 is around $27. Thus, this big 2018/19 rally does appear to be living on borrowed time. The stock is due to drop in a big way on any bad news. Will that bad news come within the next few months? No one knows, but the big valuation does imply big risk. Short Cronos (CRON)Source: Shutterstock Rewards: All pot stocks have been in rally mode in 2019, but none quite as much as Cronos (NASDAQ:CRON), which could make for an interesting short. At one point in time, the smallest of the Big 4 Canadian cannabis stocks was up 120% year-to-date. That rally has since been faded following disappointing fourth-quarter numbers. CRON stock now trades more than 20% off its 2019 highs. This drop should continue over the next several months. On almost every metric, CRON stock is about as expensive as it gets in the cannabis space, and the recent quarterly numbers underscore that this premium valuation isn't warranted. Thus, until the next earnings report rolls around, the recent downtrend in CRON stock should persist. * The 10 Best ETFs to Buy in the Second Quarter Risks: The risks associated with shorting CRON stock are essentially the same risks that arise when you short any cannabis stock. This is a highly volatile industry that is subject to both big drops on bad news and big rallies on good news. Right now, the news flow in the cannabis space is largely positive, mostly thanks to a robust legal Canadian market growth, a healthy U.S. legalization progress and a ton of investment and M&A activity. If this positive news flow persists, then CRON stock may be able to buck its recent downtrend, and catch a ride higher with the rest of the pot sector. Go Long Micron (MU)Source: Shutterstock Rewards: Memory chip maker Micron (NASDAQ:MU) has been hammered over the past several months amid deteriorating supply/demand fundamentals in its core memory markets. Specifically, a slowdown in global economic expansion and a rise in trade and FX headwinds has diluted memory market demand, while supply has been building for a long time and inventories now sit at 25-year highs. This has created downward pressure on revenues and margins. But, MU stock now trades at just 9 times forward earnings, and there's reason to believe that -- given global economic stabilization, aggressive first quarter semiconductor market inventory clearing, and global trade and FX improvements -- the worst is in the rear-view mirror. If so, MU stock could explode higher from here.Risks: There's nothing in the numbers which supports this bull thesis. Specifically, gross margins are still in free fall, so this turnaround is all speculative based on the idea that semiconductor market fundamentals are getting better globally. Until these improvements show up in the numbers, MU stock will likely remain weaker for longer.As of this writing, Luke Lango was long NIO and LYFT. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 9 Stocks That Would Be Hurt By a Mexico/U.S. Border Closure * 7 A-Rated Healthcare Stocks for Industry Expansion * 10 Stocks That Every 30-Year-Old Should Buy and Hold Forever Compare Brokers The post 7 High-Risk Stocks With Big Potential Rewards appeared first on InvestorPlace.
- Motley Fool•21 days ago
3 Stocks to Avoid Like the Plague
It’s hard to find a good reason to buy any of these stocks.
- InvestorPlace•21 days ago
A New CEO Is the First Step Toward a Blue Apron Stock Turnaround
The last time I wrote about embattled meal-kit service Blue Apron (NYSE:APRN), I took a surprisingly optimistic view. Despite the ugliness in Blue Apron stock -- it's one of the most disappointing initial public offerings ever -- I felt that the underlying company had some catalysts to advantage.But from a practicality standpoint, the issue has always been market volatility.Source: Shutterstock Within a span of just over a month, I was both right and wrong on APRN stock. Immediately after my contrarian take, shares tumbled badly, making me want to hide underneath my desk in shame. However, weeks later, APRN shot to the moon.InvestorPlace - Stock Market News, Stock Advice & Trading TipsWhere do we stand now? Unfortunately, we're pretty much back to square one. That said, the meal service generated headlines that had a massive impact on Blue Apron stock.In an abrupt but not entirely unexpected announcement, management disclosed that CEO Brad Dickerson left their ranks. Coming into replace Dickerson is Linda Findley Kozlowski, who previously served as COO of Etsy (NASDAQ:ETSY). While APRN stock dropped during regular hours, shares gained nearly 16% in extended trading. Leadership Change Provides Credibility for Blue Apron stockThe announcement comes at a particularly important time for the organization, and for stakeholders of APRN stock. Using January's dramatic surge in valuation as evidence, Blue Apron has potential for a meaningful recovery. More importantly, Wall Street believes it too, so long as the driving narrative is credible. * 7 Reasons Americans Should Embrace Socialism And that's exactly what Kozlowski brings to the table. A veteran executive, she specializes in e-commerce and consumer-focused businesses. Such expertise is vital given that Blue Apron stock has colossal competition. One of the company's rivals is Amazon (NASDAQ:AMZN), an organization that thrives on disrupting other industries.Additionally, Kozlowski can point to Etsy's market success as a lesson in contrast. Since its IPO, Etsy shares have more than quadrupled in value. On the flipside, Blue Apron stock lost 90%.Moreover, Etsy doesn't immediately strike you as a compelling opportunity. The company specializes in handmade or vintage items, hardly emblematic of today's highly-digitalized world. Yet ETSY has smoked most of its publicly-traded competition. Therefore, it's not out of the question that Kozlowski could redirect APRN stock to profitability.While I wouldn't necessarily chase shares based on this executive-level announcement, the meal service has a chance for a rebound. APRN Must Pull the Demographic LeversCuriously, one of the biggest mistakes that now former CEO Dickerson made was focusing on the older, affluent crowd. At first glance, this doesn't sound like a mistake. In almost every other industry, old money wins out.But when it comes to food, zeroing in on retirees is actually short-sighted. Baby boomers are on their way out. Millennials are on their way in. Age isn't the only factor that separates them. Culturally, these two demographics have different expectations and desires.For example, an American rite of passage traditionally involved attaining a vehicle. But with millennials, they're just not as interested in cars as prior generations, resulting in fewer auto sales. The rise of ride-booking apps like Uber has only exacerbated this trend.So what are millennials interested in spending on? Wining and dining. Food-delivery statistics confirm this dynamic. Although many millennials are laden with student loans and a tough job market, they place a premium on culinary experiences -- likely because treating yourself to a nice meal occasionally is far cheaper than a house or a car.That's where Kozlowski can make a notable difference for Blue Apron stock. Instead of focusing just on raw numbers, she can tap into what the emergent generations want. It's clear that millennials are interested in culinary experiences, and while meal services' high prices may be prohibitive for some younger adults, those who can afford to pay for them are willing to. Thus, a few critical tweaks could make Blue Apron great again. APRN Stock a Risky But Rational PlayConservative investors shouldn't get too excited about APRN stock. It is still a risky trade, and the underlying company has much to prove. * 7 Biometric Stocks to Watch as AI Rises But if you have tolerance to high-risk opportunities, you might want to consider Blue Apron stock. The organization requires a fresh strategy and execution. It's not an easy road ahead, but at least one leg of the recovery narrative has been checked off.As of this writing, Josh Enomoto did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 5 Low-Priced Tech Stocks With Great Potential * 9 Stocks That Would Be Hurt By a Mexico/U.S. Border Closure * The Era of Car Ownership Is Over. And These 4 Charts Prove It Compare Brokers The post A New CEO Is the First Step Toward a Blue Apron Stock Turnaround appeared first on InvestorPlace.
Market Realist•21 days agoWill Blue Apron’s New CEO Revive Its Top Line?
Blue Apron Stock Rose after New CEO Announcement(Continued from Prior Part)Tough road aheadOn April 3, Blue Apron (APRN) announced the appointment of Linda Findley Kozlowski as its new president and CEO. She will succeed Bradley Dickerson effective
- Market Realist•21 days ago
Blue Apron Stock Rose after New CEO Announcement
Blue Apron Stock Rose after New CEO AnnouncementBlue Apron’s new CEOBlue Apron (APRN) stock rose 7.3% on April 3. Investors reacted positively when the company announced its new CEO. After the markets closed on April 2, Blue Apron announced that
- Motley Fool•21 days ago
Can Blue Apron's New CEO Execute a Hail Mary Play?
Etsy’s former COO tries to turn around the struggling meal kit maker.
Motley Fool•22 days agoCan Blue Apron's New CEO Turn Things Around?
Blue Apron hires Linda Kozlowski to take over the struggling meal-kit company, effective April 8.
- Associated Press•22 days ago
GameStop falls while Dave & Buster's and Blue Apron rise
Stocks that moved substantially or traded heavily on Wednesday: GameStop Corp., down 47 cents to $9.63 The video game retailer's first-quarter profit and revenue fell short of analysts' expectations and ...
- TheStreet.com•22 days ago
Stocks End Up on Reports U.S.-China Trade Deal Close to Being Done
The Dow Jones Industrial Average closed up, boosted by a report that U.S. and China have resolved most of their trade agreement issues. soared after the meal-kit company announced that CEO Bradley Dickerson resigned. Stocks ended up Wednesday on reports the U.S. and China have resolved most of their trade agreement issues.
- Benzinga•22 days ago
Blue Apron Announces CEO Dickerson's Resignation, Replacement With Etsy COO
The announcement follows the resignation of outgoing president and CEO Brad Dickerson, who Blue Apron said decided to pursue other opportunities. Kozlowski brings a record of success at e-commerce and consumer-focused companies, Blue Apron said. Blue Apron shares were up 8.39 percent at $1.05 at the time of publication Wednesday.
- Market Realist•22 days ago
Where Does Square Rank in the Food Ordering Market?
How Square Is Working to Create New Revenue Sources(Continued from Prior Part)Caviar is among America’s top five food ordering services Square (SQ) runs an online food ordering and delivery business called Caviar. Through the Caviar app, people can
- TheStreet.com•22 days ago
Blue Apron Soars After CEO Dickerson Resigns
soared Wednesday after the meal-kit company announced that CEO Bradley Dickerson has resigned. Blue Apron said Dickerson will be replaced by Linda Kozlowski, who served as chief operating officer of Etsy from May 2016 to December 2018. Kozlowski will begin at Blue Apron on April 8.
