|Bid||14.27 x 1100|
|Ask||15.99 x 1100|
|Day's Range||14.56 - 15.12|
|52 Week Range||13.66 - 30.85|
|Beta (5Y Monthly)||0.67|
|PE Ratio (TTM)||11.32|
|Earnings Date||Feb 10, 2020 - Feb 16, 2020|
|Forward Dividend & Yield||N/A (N/A)|
|1y Target Est||21.63|
(Bloomberg) -- Google is upending the advertising world with its decision to “render obsolete” a key tool used by marketers for years to track would-be customers as they move around the web: It’s phasing out the cookie.On Tuesday the Alphabet Inc. unit said it would stop supporting third party cookies over the next two years. Cookies -- the bits of code that lodge in peoples’ browsers and follow them around the web -- allow advertisers to target people with ads for websites they previously visited, and keep track of which ads finally induced a purchase.Cookies have long been a core part of how the massive online ad industry operates. Criteo SA, a French marketing technology company that is particularly tied into the current system, dropped 16% on the news.Google’s decision ushers in a new reality for digital marketing, even though it’s not the only company with a similar stance. Apple Inc.’s Safari and Mozilla Corp.’s Firefox browsers already block third-party cookies, but because Google’s Chrome is used by the majority of internet users, the company’s decision represents a major industry shift.Getting rid of cookies “fundamentally makes everything different,” said Ari Paparo, head of digital ad firm Beeswax and a former Google executive. If the first era of online advertising was direct sales between publishers and advertisers, and the second era was algorithm-driven bidding, a system without cookies will be the third, Paparo said.Despite the magnitude of the change, Paparo said many advertisers have had time to wean themselves off cookies. The tool’s fate had been in limbo for some time, and at least now there is clarity for the industry about what to expect, he said. Further comfort for marketers: The changes only effect desktop advertising, while many ad dollars are now pouring into mobile phones or connected televisions.“Relevant advertising isn’t going anywhere, but cookies are an archaic technology,” said Dave Pickles, chief technology officer and co-founder of advertising tech company The Trade Desk Inc. “The fastest-growing segments of the industry, such as the booming connected TV market, rely on newer identity solutions.”Google has billed the change as a concession to changing sentiments toward online data collection. “Users are demanding greater privacy -- including transparency, choice and control over how their data is used -- and it’s clear the web ecosystem needs to evolve to meet these increasing demands,” Chrome Engineering Director Justin Schuh said in a blog post Tuesday.But even after cookies are gone, targeted advertising won’t go away completely. Google has proposed changes that would allow tracking to continue without passing personal information back to advertisers. That could give Google more power by cutting off marketers’ use of valuable data streams, while at the same time arguably increasing privacy online.In recent years, Google has been navigating a thicket of threats to its business, including the public’s rising demand for privacy and government investigations into whether its business practices in the ad tech world are anti-competitive. If Google shuts advertisers out from its system too much, they could increase their complaints that it’s being unfair. But if it ignores privacy advocates, some Chrome users could decamp for other browsers.The two-year time period for the phase-out of cookies should give marketers some time to adjust, and the search giant has said it’s seeking input from the industry as it works to find ways to help support online advertising going forward.Google has talked about taking a more measured approach to online ads than rival browsers from Apple and Mozilla. While those companies don’t derive much money from advertising, the vast majority of Google’s revenue comes from digital ads. It’s in the company’s interest to keep advertisers spending money on its websites and ad products. Google’s empire was built on its ability to provide targeted advertising.“Smart companies will adapt,” Paparo said. “Advertising is not going away.“To contact the reporters on this story: Gerrit De Vynck in New York at email@example.com;Naomi Nix in Washington at firstname.lastname@example.orgTo contact the editors responsible for this story: Jillian Ward at email@example.com, Molly SchuetzFor more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P.
(Bloomberg Opinion) -- If you lived west of the Mississippi at the dawn of the 20th century, there must have been a moment when it became clear that the Wild West of old was no more. Perhaps it was the arrival of the railroad, or the last stagecoach robbery or the introduction of a federal income tax.For the web, that moment might just be Google’s decision on Tuesday to end third-party tracking of people’s browsing habits. It’s a move that will better protect user data, but it also provides an opportunity for the Alphabet Inc. unit to extend its dominance of online advertising.The advertising technology industry has long been a Wild West of its own, largely thanks to the proliferation of seemingly innocuous little files known as cookies, which nourished hordes of startups feeding on the data they generated. When internet users visit a website, files are deposited on their computers that record the visit. Many sites, if not most of them, include cookies from other firms, which means they can track users’ progress across the web.As that data accumulates, and users peruse new shoes on one website, film reviews on another, train tickets on a third and so on, adtech firms are gradually able to build a profile of their interests, spending power and demographic attributes. The problem is that users often have no idea who exactly is gathering that personal data. In many ways, adtech is the lubricant for the modern internet — its proceeds pay for much of the web’s operating costs.In 2017, Apple Inc. started blocking third-party cookies on its Safari web browser to stymie the practice. Last year, Mozilla Corp.’s Firefox did the same. Google is finally now following suit with Chrome, which has significantly more users than its competitors.The decision is a no-brainer for the search giant, which regularly asserts that search terms are its most useful tool for targeting relevant ads. And ever since the European Union’s General Data Protection Regulation, cookies have been dying. The rules included measures that made it easier for users to opt out of cookie-based ad-tracking. Within three months of the legislation coming into force in 2018, the number of third-party cookies found on news websites in the region fell by 22%, according to the Reuters Institute. Similar digital privacy legislation is being rolled out around the world.But GDPR also made life harder for a cohort of second-tier adtech players trying to compete with the likes of Google and Facebook Inc. The regulation’s provision to prevent data being shared wantonly with third parties seemed to give the tech giants an opportunity to tighten their control over user data. Rivals such as Sizmek Inc. have since gone bankrupt.Putting an end to third-party cookies could have a similar effect — cement Google’s control at the expense of rivals. After Tuesday’s announcement, shares in French adtech firm Criteo SA fell as much as 14%. After all, if you’re using Chrome, Google is still likely to know your browsing habits. Data that advertisers might formerly have obtained from those third parties might become most readily available from Google itself.It’s a move that could appear anticompetitive and might explain why Google isn’t enforcing the change immediately but instead phasing it in gradually over two years — twith feedback from the adtech “ecosystem,” as director of Chrome engineering Justin Schuh wrote in an accompanying blog post. That approach might take the wind out of accusations of brazen anticompetitiveness.For publishers, it will most likely accelerate the shift toward requiring users to register for their websites because that will be the best way to determine who exactly is browsing their content and thus how to serve appropriate ads. That could become a problem for sites that depend on sporadic visits more than they do a loyal audience.There are still other channels where adtech’s worst practices remain rife, through the use of digital fingerprinting, mobile apps and other means. But the industry’s gunslinging days are nearing an end, and Google is the sheriff.To contact the author of this story: Alex Webb at firstname.lastname@example.orgTo contact the editor responsible for this story: Daniel Niemi at email@example.comThis column does not necessarily reflect the opinion of Bloomberg LP and its owners.Alex Webb is a Bloomberg Opinion columnist covering Europe's technology, media and communications industries. He previously covered Apple and other technology companies for Bloomberg News in San Francisco.For more articles like this, please visit us at bloomberg.com/opinionSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P.
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(Bloomberg Opinion) -- The punitive tariffs on French goods proposed by the Office of the U.S. Trade Representative are a disproportionate response to France’s digital services tax. But that’s what French President Emmanuel Macron gets for his impatience to be the first to tax multinational internet platforms without waiting for international organizations to agree on a coordinated solution.The proposed tariffs of up to 100%, which are likely to be imposed sometime next year after a public discussion, cover French cheeses and other dairy products, sparkling wine, cosmetics, handbags and porcelain with a combined trade value of $2.4 billion. Even if imports drop significantly in response to the harsh measure, the U.S. government is likely to collect more from the tariffs than France’s planned revenue from the digital tax of between 400 million euros ($443 million) and 500 million euros this year. The rationale for the U.S. retaliation is that the French tax is aimed disproportionately at U.S. companies. The levy of 3% revenue is imposed on companies with a global revenue of 750 million euros, of which 25 million euros in online sales comes from France, if they provide targeted digital advertising or intermediation services. That’s seemingly geography-agnostic, but French Finance Minister Bruno Le Maire has repeatedly referred to it as a “GAFA tax,” short for Google, Apple Inc., Facebook Inc. and Amazon.com Inc.Compared with a failed European Commission proposal for a European Union-wide digital tax, the French version appears tailor-made to exclude French companies. For example, the EU version set total revenue thresholds, which would have subjected French advertising group Publicis Groupe SA and retailer Carrefour SA to the proposed tax. Under the French arrangement, the thresholds only concern revenue from digital intermediation and targeted ads, exempting these big French players. Besides, digital tax payments can be offset against the French corporate tax, favoring firms domiciled in France.These U.S. arguments make a certain amount of sense. France, however, doesn’t just expect to collect the tax from U.S. firms. China-based Alibaba Group Holding Ltd., Axel Springer SE and Zalando SE from Germany, Rakuten Inc. in Japan and France’s own Criteo SA are all among the 27 companies hit with the tax, according to the USTR. Sure, almost two-thirds of the affected companies are American, but the presence of European and Asian multinationals on the list makes the proposed U.S. response even more disproportionate than it would have been if France had only targeted U.S. internet giants.It’s unfair, but Macron’s France was asking for it.In December 2018, France agreed with more cautious Germany on a plan for the digital tax — to wait for the Organization for Economic Co-operation and Development to work out a multilateral solution to the problem of internet platforms’ failure to pay taxes where they earn revenue. In the meantime, the joint Franco-German declaration urged the EU to agree its own digital tax directive that would go into effect in 2021 failing an OECD-approved solution. But when the EU failed to do that because of objections from Ireland, Denmark, Sweden and Finland, France decided to move unilaterally, promising to change its digital tax law if there’s ever an OECD solution. It was in such a hurry to be first in Europe to impose a digital tax that it made the levy, approved in July, retroactive to January — yet another irritant to the U.S.The rush was unnecessary. The OECD hopes to come up with a final version of its proposal by January 2020. It’s clearly in the final stretch of development; the version published in October is undergoing public consultations. Even if the U.S. rejects it, as Le Maire suspects it might, there is likely to be enough momentum for the EU to agree on a common solution. The main difference of the OECD’s approach from the current French practice is that it would tax profit rather than revenue, creating rules for allocating taxable profit among countries where it’s earned. That’s a far less controversial approach than France has taken.U.S. President Donald Trump says it’s not up to France to tax American companies; but with the OECD solution, the U.S. will get to tax European multinationals like ad-retargeting platform Criteo, too.The USTR has pointed out numerous shortcomings of the French digital tax. Perhaps most bafflingly, services that look identical to the consumer are taxed differently. For example, Amazon has to pay the tax on a sale by a small business using its platform, but not on a sale of its own merchandise. Uber is taxed as a digital intermediary, but a taxi firm with its own app isn’t. When legislation is rushed, it often ends up defying logic. The OECD’s cautious, lengthy process is meant to arrive at a result that won’t be easy for anyone to shoot down.Since the wait for this result is almost over, it makes little sense for individual countries such as Austria, Italy, Spain, Slovakia and a number of nations outside Europe to push out their own solutions. But they’re taking less of a risk than France with the U.S.: Macron just had to be the first to stick his neck out. Le Maire said on Tuesday that the EU would retaliate for any “new U.S. sanctions” — but it’s difficult to expect such a coordinated response when France’s unilateral action is at issue.There’s little doubt that internet giants, U.S.-based and otherwise, eventually will be taxed worldwide, not just where their headquarters are located. Some politicians may feel it’s not happening fast enough, but jumping the gun only creates unnecessary tension and hurts innocent bystanders such as the French makers of fine cheeses and champagne. France will be thankful to the OECD for the opportunity to pull back from its rash action when the organization’s tax proposal is ready next year — hopefully before the U.S. tariffs bite.To contact the author of this story: Leonid Bershidsky at firstname.lastname@example.orgTo contact the editor responsible for this story: Melissa Pozsgay at email@example.comThis column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.Leonid Bershidsky is Bloomberg Opinion's Europe columnist. He was the founding editor of the Russian business daily Vedomosti and founded the opinion website Slon.ru.For more articles like this, please visit us at bloomberg.com/opinion©2019 Bloomberg L.P.
Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced that Benoit Fouilland, CFO, will present at the Raymond James Technology Investors Conference at the Westin Grand Central, in New York, NY, at 11:20 am ET on Tuesday, December 10, 2019.
Investing in stocks inevitably means buying into some companies that perform poorly. But long term Criteo S.A...
NEW YORK , Oct. 31, 2019 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced that JB Rudelle, CEO, will present at the Morgan Stanley European Technology, ...
PARIS , Oct. 30, 2019 /PRNewswire/ -- Criteo, the advertising platform for the open Internet, has just announced its third quarter 2019 results. CFO Benoit Fouilland comments on results and outlook. Watch ...
NEW YORK, Oct. 30, 2019 /PRNewswire/ -- Criteo S.A. (CRTO), the advertising platform for the open Internet, today announced the appointment of Megan Clarken as Chief Executive Officer, based in Paris, effective November 25, 2019. Founding Chairman and CEO JB Rudelle has decided, with the full support of the Board of Directors, to bring in as CEO a new leader with proven experience in company transformation. "I am personally very happy to work with Megan on the next phase of our transformative journey," said JB Rudelle, Criteo's founder.
NEW YORK , Oct. 30, 2019 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, today announced financial results for the third quarter ended September 30, 2019. Revenue ...
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Criteo S.A. (CRTO) has been upgraded to a Zacks Rank 2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.
NEW YORK , Oct. 18, 2019 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, will announce its financial results for the third quarter ended September 30, 2019 on ...
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NEW YORK, Oct. 10, 2019 /PRNewswire/ -- Criteo S.A. (CRTO), the advertising platform for the open Internet, today announced a global partnership with Pixalate, the world's first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this partnership, Pixalate will supplement Criteo's existing IVT detection engine, helping to ensure its advertisers that the media bought on their behalf is viewed by real human users with genuine intent.
This is not the first complaint filed against the social media giant in connection with its online advertising methods. At the time, Facebook said the lawsuit is without merit. Benzinga has contacted Facebook for comment on Criteo’s allegations.
Criteo believes that the gradual exclusion of companies from the Facebook platform has adversely impacted the diversity of the online advertising industry. The objective of the complaint is to recreate conditions of a level playing field for the industry by restoring Criteo and other companies' ability to access the Facebook platform on fair terms, and establishing clear and transparent guidelines to prevent Facebook from unfairly favoring its own services on its platform at the expense of its competitors'.