FIT - Fitbit, Inc.

NYSE - NYSE Delayed Price. Currency in USD
+0.01 (+0.15%)
At close: 4:04PM EST
Stock chart is not supported by your current browser
Previous Close6.68
Bid6.61 x 3200
Ask6.65 x 21500
Day's Range6.66 - 6.72
52 Week Range2.81 - 7.26
Avg. Volume15,162,498
Market Cap1.773B
Beta (5Y Monthly)N/A
PE Ratio (TTM)N/A
Earnings DateFeb 24, 2020 - Mar 01, 2020
Forward Dividend & YieldN/A (N/A)
Ex-Dividend DateN/A
1y Target Est7.35
  • Buy Apple Stock Before Q1 Earnings on Services, AirPods & iPhone Growth?

    Buy Apple Stock Before Q1 Earnings on Services, AirPods & iPhone Growth?

    Apple stock has skyrocketed nearly 110% in the last year. Now the question is should investors think about buying the iPhone giant's stock before Apple reports its Q1 2020 earnings results on Tuesday, January 28?

  • Garmin to Gain Traction Among Golfers With Approach S62 Watch

    Garmin to Gain Traction Among Golfers With Approach S62 Watch

    Garmin (GRMN) unveils a GPS smartwatch, Approach S62, to expand its share in the wearables market.

  • Garmin (GRMN) Expands in Outdoor Segment With tactix Delta

    Garmin (GRMN) Expands in Outdoor Segment With tactix Delta

    Garmin (GRMN) has been making significant investments in the outdoor segment, which in turn helps it to develop a solid product line.

  • Financial Times

    Can we ever trust Google with our health data?

    Google hopes that one day it might be able to save your life. Google’s broader health mission was outlined at a conference in San Francisco earlier this month, where its top doctor set out to show why the company may be the most ambitious of the many trying to use technology to transform healthcare. “We have 10 companies with 1bn users and five with 5bn or some insane numbers,” said David Feinberg.

  • Why I Like the Alphabet, Fitbit Deal

    Why I Like the Alphabet, Fitbit Deal

    A review of the proposed acquisition Continue reading...

  • David Rolfe Makes Interesting Case for Alphabet

    David Rolfe Makes Interesting Case for Alphabet

    A review of the guru's original take on Google's parent company Continue reading...


    What If Fitbit's Deal With Alphabet Doesn't Happen?

    It's likely the deal goes through, but I don't believe that attempting to take advantage of FIT's current 11% discount is worth the risk.

  • U.S. to probe Fitbit, Garmin, other wearable devices after Philips complains

    U.S. to probe Fitbit, Garmin, other wearable devices after Philips complains

    U.S. trade regulators said on Friday they will investigate wearable monitoring devices, including those made by Fitbit Inc and Garmin Ltd , following allegations of patent violations by rival Koninklijke Philips and its North America unit. The U.S. International Trade Commission, in a statement, said the probe would also look at devices by made by California-based Ingram Micro Inc as well as China-based Maintek Computer Co Ltd and Inventec Appliances.

  • Apple Faces Lawsuit for Alleged Violation of Masimo Patents

    Apple Faces Lawsuit for Alleged Violation of Masimo Patents

    Apple (AAPL) faces lawsuit for health monitoring features of Apple Watch. Increasing legal woes could hurt its competition in the long run.

  • Fitness Device Upstart Takes On Apple, Peloton, Fitbit At CES 2020
    Investor's Business Daily

    Fitness Device Upstart Takes On Apple, Peloton, Fitbit At CES 2020

    China-based Huami made a splash at CES 2020 by introducing a flurry of wearable fitness devices, including ones that compete with Apple, Fitbit, Garmin and Peloton Interactive.

  • Why Garmin (GRMN) is a Strong Tech Stock to Buy

    Why Garmin (GRMN) is a Strong Tech Stock to Buy

    Here's why Garmin (GRMN) is a strong tech stock to buy...

  • 7 Buyout Targets to Watch For 2020

    7 Buyout Targets to Watch For 2020

    Amid escalating U.S.-China trade tensions and slowing global economic growth, corporate mergers & acquisitions (M&A) activity took a backseat in 2019. That is, because corporate leaders across the globe have been unsure as to where the economy is going next, they have not aggressively looked to acquire other companies over the past twelve months.That could change in a big way in 2020. U.S.-China trade tensions are easing and geopolitical uncertainty is fading from the economic landscape. Global economic activity is rebounding. Corporate leaders are getting more confident. When you put all those ingredients together, and throw in the fact that 2019 was a weak year for M&A, then 2020 could be a really big year.Fortunately for investors, a buyout is one of the quickest ways to make money in the stock market. That is, if you own the stock of company X, and company X gets bought out by company Y at a 25% premium, then company X stock usually jumps 25% in a single day. For recent examples, see Fitbit (NYSE:FIT) or (NYSE:CRCM).InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 10 2019 Winners That Will Be 2020 Losers With that in mind, I've put together a list of seven stocks which look like strong buyout targets in a rebounding 2020 M&A market. Will all these stocks be taken out at big premiums? No, but a handful of them could, and that alone makes these stocks worth looking at this year. Shopify (SHOP)Source: Jirapong Manustrong / Potential Suitors: Amazon, Walmart, eBayE-commerce solutions provider Shopify (NYSE:SHOP) has leveraged direct and decentralized retail tailwinds to go from nascent player in the global retail market a few years back, to the backbone of many company's e-retail operations today. In so doing, the company has started to rub elbows with big retail giants like Amazon (NASDAQ:AMZN), Walmart (NYSE:WMT), and eBay (NASDAQ:EBAY), all of whom operate marketplace-style e-commerce sites that are losing share to Shopify's merchant site-centric model.These online retail players can either choose to compete with Shopify, or acquire Shopify. I have a feeling that "acquire" may be what these big retailers choose, seeing as Shopify still isn't that big (sub-$50 billion market cap) and has a ton of momentum (50%-plus sales and volume growth rates).If so, then you could see the likes of Amazon, Walmart, eBay, and others engage in a bidding war over Shopify in 2020. Domino's Pizza (DPZ)Source: Ken Wolter / Potential Suitors: Restaurant Brands InternationalOne of the most rapidly consolidating sectors in the world is the fast casual pizza category. Four of the top 10 pizza chains in America have been acquired over the past eight years, including Papa Murphy's, California Pizza Kitchen, Round Table Pizza, and Cici's. Next up, America's largest pizza chain -- Domino's Pizza (NYSE:DPZ) -- could become number five in 2020.There have been murmurs that Restaurant Brands International (NASDAQ:QSR), the parent company of Burger King and Popeye's, wants to add another top brand to its restaurant portfolio soon. One brand that Restaurant Brands doesn't have in its portfolio is a pizza brand. The top pizza brand in America in terms of sales and momentum is Domino's. Seems like a perfect marriage, no? * 7 Stocks to Buy for January and Beyond As such, I wouldn't be surprised to see Restaurant Brands make a play for Domino's in 2020. Target (TGT)Source: Robert Gregory Griffeth / Potential Suitors: Amazon, WalmartCalendar 2019 was the year that Walmart and Target caught up to Amazon in the e-commerce game by building out equally large digital businesses with sprawling omni-channel capabilities. In response, Amazon tried to break into the physical retail world. But such attempts have fallen short, and Amazon's presence in the physical retail world remains minimal.That leaves Amazon at a relative disadvantage to Walmart and Target, both of whom have big online and offline presences. As time goes on, Amazon increasingly needs to establish an offline presence. What better way to do that than by simply acquiring an offline retail giant? And what better offline retail giant to acquire than Target? Target is the hottest name in retail right now, with an underlying demographic that largely matches the Amazon Prime demographic. Amarin (AMRN)Source: Pavel Kapysh / Potential Suitors: Pfizer, Amgen, NovartisIn late 2018, bio-pharmaceutical company Amarin (NASDAQ:AMRN) cracked the fish oil code, and created a fish oil pill (called Vascepa) which actually reduces the risk of a cardiovascular event (other fish oil pills have tried very hard to do this; none have actually done it).Over the past twelve months, sales of Vascepa have skyrocketed -- and that's before FDA approval, which was just granted in late 2019. Now, in 2020, Vascepa will be the first and only FDA-approved therapy for treating persistent CV risk beyond statin therapy.That's a big deal. Other big drug companies are taking notice. They've tried very hard to do what Amarin has accomplished but with little success. As such, given how far ahead Amarin is in the fish oil market and the huge blockbuster hit that its core therapy Vascepa seems positioned to be, it is likely that a big biotech firm makes a play for Amarin in 2020 to get in early on what will be huge sales and profit growth over the next three to five years. * 7 Strong Retail Stocks Still Worth a Look The potential suitors? Maybe Pfizer (NYSE:PFE), Amgen (NASDAQ:AMGN), or Novartis (NYSE:NVS). In other words, there is no shortage of potential suitors here, and that could ultimately result in Amarin being taken out at a huge premium. Under Armour (UAA)Source: 2p2play / Potential Suitors: Amazon, Nike, AdidasAthletic apparel maker Under Armour (NYSE:UAA) has been the eyesore of an otherwise red-hot athletic apparel market for the past several years. Despite the company's struggles, Under Armour is still one of the top five preferred and most known brands in this market alongside Nike (NYSE:NKE), Adidas (OTCMKTS:ADDYY), Skechers (NYSE:SKX), and Lululemon (NASDAQ:LULU). Also, because of its struggles, UAA stock is the cheapest in the group by a mile. Naturally, that makes Under Armour an attractive acquisition target for a larger retailer trying to jump into the athletic apparel game.Who fits that bill? Amazon. They have been trying to create their own athletic apparel brand for several years now, with very little success. Nike also just pulled out of its deal with Amazon, so the company has a big hole in its retail empire when it comes to athletic apparel. One way to fill that hole would be to acquire Under Armour, and turn UAA into the Amazon athletic apparel brand that the company has tried to establish for so long.Nike could also make a play for Under Armour. As could Adidas. That's simply a result of consolidation in the athletic apparel market, as the two giants of the industry look for every angle to out-compete one another. iRobot (IRBT)Source: Grzegorz Czapski / Potential Suitors: Amazon, Facebook, Apple, AlphabetAlphabet's (NASDAQ:GOOG) big acquisition of Fitbit earlier this year -- along with reports that Facebook (NASDAQ:FB) held similar Fitbit takeover talks -- speaks to one of the more important recent trends in big tech: big tech companies are aggressively and rapidly looking to build out their smart product ecosystems, so as to increase the volume of data they have on consumers, which they can turn around and monetize via multiple channels.Because of this trend, consumer robotics leader iRobot (NASDAQ:IRBT) could fetch a bid from a big tech giant in 2020. iRobot makes unique smart home products, like robotic vacuum cleaners, pool cleaners, and lawnmowers. Each of those products gathers tremendous data with respect to the layout of a consumer's home. No big tech company has any exposure into this consumer robotics market, nor do they have insight into the data which iRobot collects. * 7 'A'-Rated Stocks to Buy Under $10 Consequently, big tech will inevitably want a piece of the consumer robotics pie. iRobot is the best game in town in that space. Putting two and two together, then, iRobot could fetch a sizable bid from a big tech suitor in 2020 like Apple (NASDAQ:AAPL), much like Fitbit did in 2019 from Google. Rite Aid (RAD)Source: Jonathan Weiss / Potential Suitors: Amazon, Walgreens, CVSIn an interesting twist in the Rite Aid (NYSE:RAD) narrative, the very companies which drove this specialty retailer to the brink of extinction in the 2010s could save the company in the 2020s. That is, while the likes of Amazon, Walgreens (NASDAQ:WBA), and CVS (NYSE:CVS) created tremendous competitive pressures that made Rite Aid largely irrelevant last decade, those same companies may actually try to acquire Rite Aid as the specialty retail world consolidates in 2020.The writing appears to be on the wall here. Amazon wants a physical retail presence. They also want to get into the pharmacy business. Buying Rite Aid allows them to do both of those things at a very cheap price. Sure, they'd have to remodel and re-organize some stores, but that's a very doable task for a $900 billion company.As such, it seems like Amazon is positioned to make a bid for Rite Aid soon. They won't be the only suitor. Both Walgreens and CVS are in direct competition with Amazon, and would do anything to keep Amazon out of the physical pharmacy game. That includes out-bidding Amazon for Rite Aid.The result? You could get a big bidding war for Rite Aid in 2020.As of this writing, Luke Lango was long WMT, SHOP, NKE, UAA, SKC, LULU, FB, AAPL, and CVS. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 10 2019 Winners That Will Be 2020 Losers * 5-Year Returns for 5 Dow Jones Stocks Entering 2020 * 5 Semiconductor Stocks to Buy for Big Gains In 2020 The post 7 Buyout Targets to Watch For 2020 appeared first on InvestorPlace.

  • Apple Faces Lawsuit for Heartbeat Monitoring Patent Violation

    Apple Faces Lawsuit for Heartbeat Monitoring Patent Violation

    Apple (AAPL) facing lawsuit that could dampen sales and hurt its competitive position in the long run.

  • American City Business Journals

    Bay Area tech companies rolled the dice on these 17 $1B-plus deals this year

    There were 17 $1 billion-plus tech acquisitions announced this year that involved Bay Area tech companies. They are detailed in the accompanying photo gallery.

  • PR Newswire

    Faruqi & Faruqi, LLP Announces Filing of a Class Action Lawsuit Against Fitbit, Inc. (FIT)

    Notice is hereby given that Faruqi & Faruqi, LLP has filed a class action lawsuit in the United States District Court for the Northern District of California, Case No. 4:19-cv-08046-HSG, on behalf of shareholders of Fitbit, Inc. ("Fitbit" or the "Company") (NYSE:FIT) who have been harmed by Fitbit's and its board of directors' (the "Board") alleged violations of Sections 14(a) and 20(a) of the Securities Exchange Act of 1934 (the "Exchange Act") in connection with the proposed merger of the Company with Alphabet Inc. (the "Proposed Transaction").

  • Tech giants still need to convince wary Americans to share health data
    Yahoo Finance

    Tech giants still need to convince wary Americans to share health data

    Big Tech in health comes with growing hurdles amid public wariness.

  • Did Hedge Funds Drop The Ball On Fitbit Inc (FIT) ?
    Insider Monkey

    Did Hedge Funds Drop The Ball On Fitbit Inc (FIT) ?

    "The global economic environment is very favorable for investors. Economies are generally strong, but not too strong. Employment levels are among the strongest for many decades. Interest rates are paused at very low levels, and the risk of significant increases in the medium term seems low. Financing for transactions is freely available to good borrowers, […]

  • Investors With a Long-Term Horizon Should Consider Buying Alphabet Stock in 2020

    Investors With a Long-Term Horizon Should Consider Buying Alphabet Stock in 2020

    Alphabet (NASDAQ:GOOG, NASDAQ:GOOGL) owns Google, the global leader in online advertising and one of the most valuable brands in the world. So far in 2019, Alphabet stock is up 30%, slightly exceeding the returns of the S&P 500.Source: rvlsoft / I think Alphabet has a strong business model and solid competitive strengths. Thus, I expect Alphabet and GOOGL stock to perform well in 2020. But there may be some gray clouds on the horizon for Alphabet stock. Google's Advertising Revenue Will Likely Propel Alphabet Stock HigherGoogle controls almost 90% of global internet search. And about 80% of Alphabet's revenue comes from advertising.InvestorPlace - Stock Market News, Stock Advice & Trading TipsOver the next five years, analysts, on average, expect Google's annual mean earnings growth to be almost 18%. That's impressive.Google and Facebook's (NASDAQ:FB) combined share of the U.S. digital ad market is well over 50%.It's also important to remember that there will be a U.S. Presidential election in November 2020.And in this election cycle, digital campaign expenditures by candidates of both parties will likely result in additional gains by Alphabet stock and FB. * 7 Top-Tier Dividend Stocks for 2020 Pichaya Winichakul of New York University School of Law concluded that "platforms, like Facebook, Twitter, and Google, have become more prominent players in politics because technological advancements have changed the way people receive information. It is unsurprising that more groups with more money to spend … are spending more on digital media. For reference, digital ads accounted for 1.7% of all political advertisements in 2012. In 2016, digital ads made up 14.4% of all political advertisements."Also noteworthy is that Alphabet has a great deal of cash. As of the end of the first half of 2019, it had $121 billion of cash and cash equivalents. Companies that have ample cash on hand are able, in general, to better weather the ebbs and flows of their industries. New Leadership May Boost Alphabet StockIn early December, Alphabet announced that Google co-founders Larry Page and Sergey Brin would be stepping down as CEO and president, respectively. Both men will remain on the board of directors.Sundar Pichai, who was the CEO of Google, has become the head of Alphabet. Over the past few weeks, the Street has been discussing the potential effect of this leadership change on GOOGL stock. J.P. Morgan analyst Doug Anmuth believes that under the new CEO, Alphabet might be "more amenable to larger share buybacks." Share buybacks are likely to support Alphabet stock price.Wall Street is also discussing whether the company may start to work more closely with regulators. as it copes with multiple regulatory challenges. It's important for the owners of Alphabet stock to stay aware of the company's regulatory issues. Alphabet's Regulatory ChallengesIn June, the U.S. Department of Justice indicated that it would investigate several big tech names, including Alphabet, for antitrust violations.James Alleman of University of Colorado, Boulder stated that, "Facebook, and Google have control over what information and news we receive through "black-box" algorithms; they select what we need. In addition, these platforms have not taken significant measures to address "fake-news", bots, trolls, or other malicious software on the internet."In November, Alphabet announced that it would acquire Fitbit (NASDAQ:FIT), the smartwatch maker. The takeover came around the time when the Department of Health and Human Services also announced that it would investigate Alphabet's collection of healthcare data from millions of Americans. And now the company faces a new antitrust probe of the Fitbit deal by all 50 state attorneys general.Google isn't being targeted by various regulatory bodies only in the U.S. The European Union (EU) has also been looking at its bundling of apps with Android, as well as its advertising strategies and tax payments. As a result of the EU's General Data Protection Regulation (GDPR) which was introduced in 2018, the EU has far stronger data protections for consumers than most other countries.So in 2020, Alphabet's new CEO is likely to oversee the company's efforts to cope with regulatory probes on both side of the Atlantic.In the long-run, Google may well be able to defend itself successfully against regulators. But for the owners of Alphabet stock, headlines about these probes will create uncertainty in the short-term. So Should Investors Buy GOOGL Stock Now?It would not be an exaggeration to say that Alphabet has mastered the science of collecting and employing data to connect advertisers and consumers.In 2019, Alphabet impressed investors as its core advertising business continued generating double-digit-percentage revenue growth.I expect Alphabet stock to be one of the most widely followed companies in the market, and I predict that GOOGL stock price will reach new highs in 2020, too.However, Google stock may encounter some volatility and profit-taking in the coming weeks, especially prior to the release of its Q4 earnings report in late January.When Alphabet unveiled its Q3 earnings in October, the results failed to impress analysts. Therefore, many owners of Alphabet stock may become cautious prior to the Q4 results and take some money off the table.Furthermore, given the recent impressive gains by GOOGL stock, especially in the past few months, its short-term technical indicators have become somewhat overextended. Investors who pay attention to short-term technical charts and oscillators should note that Alphabet stock looks overbought.Stocks can be viewed as pendulums or rubber bands. They can rise for awhile, but eventually they will return to a more balanced state. Thus, the recent rally of Google stock may pause soon.I would not advocate buying Alphabet stock on near-term weakness. But I think Alphabet stock would look compelling for long-term investors if its price drops toward $1,300 and $1,250.As of this writing, Tezcan Gecgil did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 10 2019 Losers That Will Be 2020 Winners * 7 Safe Dividend Stocks for Investors to Buy Right Now * 5 Artificial Intelligence Stocks to Consider The post Investors With a Long-Term Horizon Should Consider Buying Alphabet Stock in 2020 appeared first on InvestorPlace.

  • WellCare Health, Fitbit Collaborate to Aid Diabetes Patients

    WellCare Health, Fitbit Collaborate to Aid Diabetes Patients

    WellCare Health (WCG) and Fitbit team up to encourage Georgia-based WellCare Medicaid members to manage their diabetic condition.

  • Fitbit (FIT) Partners WellCare to Reduce Type 2 Diabetes

    Fitbit (FIT) Partners WellCare to Reduce Type 2 Diabetes

    Fitbit (FIT) partners with WellCare in a bid to expand its share in the healthcare market.

  • PR Newswire

    WellCare Joins Forces with Fitbit to Help Manage Diabetes in Georgia

    WellCare of Georgia, a WellCare Health Plans, Inc. company (NYSE: WCG), is partnering with Fitbit (NYSE: FIT) to deliver Fitbit devices to WellCare Medicaid members in Georgia who take positive steps to manage their diabetes by completing their annual diabetic eye exams.

  • How your Fitbit can tell if you're getting sick
    Reuters Videos

    How your Fitbit can tell if you're getting sick

    The Fitbit on your wrist can not only track your exercise habits, but it can also help tell if you're coming down with the flu - and warn health authorities to get ready to help you recover. A study in the U.S. found that heart rate and sleep data from the wearable fitness trackers, can predict and alert public health officials to real-time outbreaks of the flu more accurately than current surveillance methods. Data from more than 47,000 Fitbit users in five American states revealed that predictions of flu outbreaks in those areas were better - and faster. Traditional surveillance reports can take up to three weeks, meaning response measures, such as deploying vaccines or anti-virals, and advising patients on when to stay home, can take longer. Previous studies using crowd-sourced data, such as Google Flu Trends and Twitter have experienced variable levels of success. Experts say that's because it's impossible to separate people with flu from people who search online about it - due to the media and public attention present during outbreaks. The World Health Organization estimates that as many as 650,000 people die worldwide of respiratory conditions linked to seasonal flu every year.

  • Senators tackle antitrust concerns
    Yahoo Finance Video

    Senators tackle antitrust concerns

    Yahoo Finance's Dan Roberts, Myles Udland, Melody Hahm, and Jessica Smith discuss Senator Mark Warner and Senator Josh Hawley's take on big tech.