FIZZ - National Beverage Corp.

NasdaqGS - NasdaqGS Real Time Price. Currency in USD
+0.64 (+1.46%)
As of 9:57AM EDT. Market open.
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Previous Close43.91
Bid43.96 x 900
Ask44.06 x 800
Day's Range43.76 - 44.64
52 Week Range41.85 - 127.32
Avg. Volume392,134
Market Cap2.078B
Beta (3Y Monthly)1.80
PE Ratio (TTM)13.88
EPS (TTM)3.21
Earnings DateSep 4, 2019 - Sep 9, 2019
Forward Dividend & YieldN/A (N/A)
Ex-Dividend Date2018-11-29
1y Target Est69.75
Trade prices are not sourced from all markets
  • Why LaCroix's parent company won't have 'sharp turnaround' on Wall Street
    Yahoo Finance Video14 days ago

    Why LaCroix's parent company won't have 'sharp turnaround' on Wall Street

    LaCroix's parent company National Beverage is getting a boost from UBS, despite plummeting sales of the sparkling beverage. UBS analyst Sean King joins Yahoo Finance's Zack Guzman and Brian Cheung, along with Chris Guillebeau, “100 Side Hustles” author, to discuss.

  • Is National Beverage Corp.'s (NASDAQ:FIZZ) ROE Of 49% Impressive?
    Simply Wall St.37 minutes ago

    Is National Beverage Corp.'s (NASDAQ:FIZZ) ROE Of 49% Impressive?

    Many investors are still learning about the various metrics that can be useful when analysing a stock. This article is...

  • A Closer Look At National Beverage Corp.'s (NASDAQ:FIZZ) Impressive ROE
    Simply Wall St.41 minutes ago

    A Closer Look At National Beverage Corp.'s (NASDAQ:FIZZ) Impressive ROE

    Many investors are still learning about the various metrics that can be useful when analysing a stock. This article is...

  • What Should You Know About National Beverage Corp.'s (NASDAQ:FIZZ) Future?
    Simply Wall St.43 minutes ago

    What Should You Know About National Beverage Corp.'s (NASDAQ:FIZZ) Future?

    Since National Beverage Corp. (NASDAQ:FIZZ) released its earnings in January 2019, analyst consensus outlook seem...

  • LaCroix's 82-year-old founder needs to get a clue: top analyst
    Yahoo Finance3 days ago

    LaCroix's 82-year-old founder needs to get a clue: top analyst

    This top analyst thinks hipster seltzer favorite LaCroix is on the decline.

  • Benzinga5 days ago

    National Beverage Trades Lower As Company Faces More Questions Over LaCroix Ingredients

    Consumer Reports published an article Tuesday in which it said it tried to determine what LaCroix uses to flavor its water by requesting regulatory information from the state of Massachusetts — only to find that state regulators couldn’t provide it because they said the brand doesn’t have the proper permitting to be sold there. Last year, National Beverage was sued in a class action suit in which plaintiffs alleged the ingredients aren’t “all-natural,” as LaCroix’s marketing says. Consumer Reports said it was told the Massachusetts Department of Public Health doesn’t have a permit for LaCroix, and that the agency sent the beverage company a notice ordering it to submit required paperwork.

  • GlobeNewswire12 days ago

    NATIONAL BEVERAGE CORP. INVESTOR ALERT: Wolf Haldenstein Adler Freeman & Herz LLP announces that it is investigating potential claims against National Beverage Corp.

    NEW YORK, June 12, 2019 -- Wolf Haldenstein Adler Freeman & Herz LLP announces that it is investigating potential claims against National Beverage Corp. (NASDAQ: FIZZ) on.

  • Former LaCroix employee files wrongful termination lawsuit
    American City Business Journals12 days ago

    Former LaCroix employee files wrongful termination lawsuit

    The ex-employee alleges he was fired for addressing LaCroix's president about the brand's advertising message.

  • MarketWatch12 days ago

    LaCroix parent's shares take a hit after new lawsuit

    National Beverage Corp. shares closed Tuesday down nearly 5% after a complaint was filed New Jersey alleging that the company "planned to falsely state in April that its sparkling water cans were BPA-free," months ahead of when the BPA-free cans were actually going to be produced. National Beverage brands include LaCroix, which has seen its sales decline thanks to heightened competition and other factors. National Beverage said in a statement sent to MarketWatch that it began moving LaCroix to BPA-free liners two years ago and as of April 2019 the beverages are made in cans without BPA liners. "The FDA has stated BPA liners are safe and pose no risk at the trace levels found from its use in can linings of food and beverage products," the statement said. "False statements were made in litigation brought by a former employee seeking to extract a monetary recovery from the company. We intend to vigorously defend our company and our brands against false claims brought by this disgruntled former employee." National Beverage stock slumped to its lowest point since 2016, and has fallen 37.4% for the year to date. The S&P 500 index has gained 15.1% for 2019 so far.

  • GlobeNewswire12 days ago

    Bragar Eagel & Squire, P.C. is Investigating National Beverage Corp. (NASDAQ: FIZZ) on Behalf of National Beverage Stockholders and Encourages National Beverage Investors to Contact the Firm

    NEW YORK, June 11, 2019 -- Bragar Eagel & Squire, P.C. is investigating potential claims against National Beverage Corp. (NASDAQ: FIZZ) on behalf of National Beverage.

  • Business Wire13 days ago

    Scott+Scott Attorneys at Law LLP Announces Investigation into Securities Claims Against National Beverage Corp. (FIZZ)

    Scott+Scott Attorneys at Law LLP , an international shareholder and consumer rights litigation firm, is investigating potential security claims on behalf of investors in National Beverage Corp.

  • National Beverage Lawsuit: Why FIZZ Stock Is Fizzling Today
    InvestorPlace13 days ago

    National Beverage Lawsuit: Why FIZZ Stock Is Fizzling Today

    A National Beverage (NASDAQ:FIZZ) lawsuit is accusing the parent company of LaCroix of making unsubstantial claims regarding the safety of its sparkling water cans, which may be more harmful than the company's president has let on.Source: FlickrThe Fort Lauderdale, Fla.-based business is being hit with the suit in regards to statements from its president, who planned to falsely claim in April that its LaCroix cans did not contain the toxic chemical Bisphenol A, per the suit. The chemical is also known as BPA.The National Beverage lawsuit adds that Albert Dejewski, who is a former LaCroix executive, was wrongfully fired less than 24 hours after expressing his objections to the alleged BPA proposal that was included in an email from the company's president Joseph Caporella.InvestorPlace - Stock Market News, Stock Advice & Trading TipsThe boss responded to Dejewski's comments with an email that included a threat, which was followed by firing him over a phone call on April 11 that mentioned the BPA issue, per the lawsuit. The suit was filed on Thursday in Passaic Superior Court in New Jersey.Caporella and National Beverage Corporation are mentioned as defendants in the lawsuit. The company and its attorneys have yet to respond to requests for comment, while attempts to reach Caporella by phone were not successful.FIZZ stock was hit hard as it was sinking about 9% on Tuesday following the news, which came out today. More From InvestorPlace * 7 Dark Horse Stocks Winning the Race in 2019 * 7 S&P 500 Stocks to Buy That Tore Up Earnings * 7 Stocks to Buy As They Hit 52-Week Lows Compare Brokers The post National Beverage Lawsuit: Why FIZZ Stock Is Fizzling Today appeared first on InvestorPlace.

  • LaCroix Maker Sinks to Lowest Since 2016 After Report of a New Lawsuit
    Bloomberg13 days ago

    LaCroix Maker Sinks to Lowest Since 2016 After Report of a New Lawsuit

    National Beverage responded in an email to Bloomberg News, saying all LaCroix beverages have been produced in cans without BPA liners since April. National Beverage says FDA has said that BPA liners are safe and pose no risk at the trace levels found in can linings of food and beverage products. “False statements were made in litigation brought by a former employee seeking to extract a monetary recovery from the company,” National Beverage said in the email.

  • Markit13 days ago

    See what the IHS Markit Score report has to say about National Beverage Corp.

    National Beverage Corp NASDAQ/NGS:FIZZView full report here! Summary * ETFs holding this stock are seeing positive inflows * Bearish sentiment is moderate Bearish sentimentShort interest | NeutralShort interest is moderate for FIZZ with between 5 and 10% of shares outstanding currently on loan. The last change in the short interest score occurred more than 1 month ago and implies that there has been little change in sentiment among investors who seek to profit from falling equity prices. Money flowETF/Index ownership | PositiveETF activity is positive. Over the last month, ETFs holding FIZZ are favorable, with net inflows of $1.30 billion. Additionally, the rate of inflows is increasing. Economic sentimentPMI by IHS Markit | NeutralAccording to the latest IHS Markit Purchasing Managers' Index (PMI) data, output in the Consumer Goods sector is rising. The rate of growth is weak relative to the trend shown over the past year, however. Credit worthinessCredit default swapCDS data is not available for this security.Please send all inquiries related to the report to and report PDFs will only be available for 30 days after publishing.This document has been produced for information purposes only and is not to be relied upon or as construed as investment advice. To the fullest extent permitted by law, IHS Markit disclaims any responsibility or liability, whether in contract, tort (including, without limitation, negligence), equity or otherwise, for any loss or damage arising from any reliance on or the use of this material in any way. Please view the full legal disclaimer and methodology information on pages 2-3 of the full report.

  • Analyst: Why the summer could help LaCroix stock's rediscover its fizz
    Yahoo Finance13 days ago

    Analyst: Why the summer could help LaCroix stock's rediscover its fizz

    Sales of LaCroix sparkling water have tumbled, but here's what could help revive the brand's fortunes.

  • Why National Beverage Stock Fell 19% Last Month
    Motley Fool14 days ago

    Why National Beverage Stock Fell 19% Last Month

    Shares of the La Croix maker slid as new reports showed its sales continued to decline.

  • Beyond Meat Mania Is LaCroix on Steroids
    Motley Fool15 days ago

    Beyond Meat Mania Is LaCroix on Steroids

    Competition and grade-school arithmetic will eventually put an end to the madness, as it always does.

  • National Beverage (NASDAQ:FIZZ) Shareholders Have Enjoyed An Impressive 145% Share Price Gain
    Simply Wall St.21 days ago

    National Beverage (NASDAQ:FIZZ) Shareholders Have Enjoyed An Impressive 145% Share Price Gain

    National Beverage Corp. (NASDAQ:FIZZ) shareholders might understandably be very concerned that the share price has...

  • 10 Heavily Shorted Stocks to Sell — Because the Bears Are Right
    InvestorPlace24 days ago

    10 Heavily Shorted Stocks to Sell — Because the Bears Are Right

    Investors shouldn't take short sellers lightly. Whatever an investor's opinion of short sales, short sellers usually are taking a contrarian opinion -- and doing the work to back that opinion up. It makes sense for investors to pay attention because short sellers may be identifying prime stocks to sell.Short sellers have to do their work thoroughly because short selling is a risky strategy. In theory (albeit not always in practice), short-selling losses can be unlimited. Crowded short trades can lead to a so-called short squeeze. Even without a squeeze, fees paid to borrow a stock can wind up erasing much, if not all, of the gains from the trade. * 7 Stocks to Buy for Monster Growth In other words, short-selling usually requires quite a bit of conviction. And for these 10 heavily shorted stocks, the conviction makes a bit of sense. All ten stocks have real risks and real bear cases. There are reasons why short sellers are looking to profit from the declines in these stocks and plenty of reasons these are stocks to sell if you own them already.InvestorPlace - Stock Market News, Stock Advice & Trading Tips Bed Bath & Beyond (BBBY)Source: Mike Mozart via FlickrBed Bath & Beyond (NASDAQ:BBBY) shares have been falling since the beginning of 2015, but short sellers have only targeted BBBY in earnest more recently. Just two years ago, short interest was below 10% of the float. It's now, depending on the source, close to 40%.Even some seemingly positive news hasn't dissuaded BBBY bears. Fiscal third-quarter earnings in January beat estimates and sent the stock soaring. An activist effort in March drove more optimism and led to the resignation of Bed Bath & Beyond's CEO earlier this month.Each spike higher has been followed by yet another move down lower, however, and with good reason. Earnings are declining. Competition from (NASDAQ:AMZN) will only intensify. And as I wrote in March, it looks like the activists may be too late.BBBY stock is fading again, trading back at levels seen before the activists' stake was disclosed. There's little reason at the moment to think that the multi-year downward trend will reverse. If you own BBBY, it's a stock to sell. National Beverage (FIZZ)Source: LaCroixNational Beverage (NASDAQ:FIZZ) shares soared earlier this decade on the back of growing demand for its LaCroix sparkling water. FIZZ shares started 2015 trading around $20; by the middle of 2017 they had reached $120. And now, they belong on this listAnd somewhat ironically, it was short seller Glaucus Research in 2016 that initially brought attention to the stock. Volume had risen heading into Glaucus' report, but it spiked even higher after the release and kept rising from there. With a flood of new buyers, FIZZ shares quickly reversed an initial decline and would triple in less than a year.The optimism made sense. As I wrote just last year, National Beverage seemed a logical takeover target for Coca-Cola (NYSE:KO) and Pepsi (NYSE:PEP) as sparkling water growth threatened their legacy soda businesses. Impressive revenue growth drove a case for National Beverage as a standalone business as well.But short sellers have returned of late, though the company's thin float (only about one-quarter of shares outstanding) amplifies their size. And so far, the shorts have been right: FIZZ shares have fallen 60% just since September.LaCroix's growth has come to a screeching halt amid competition from Pepsi's Bubly, Nestle (OTCMKTS:NSRGY) brand Ice Mountain and other private and private-label plays. A questionable lawsuit hurt the brand. Plans to expand into the convenience store, restaurant and international markets haven't panned out. * 10 High-Tech Grad Gifts for 2019 As InvestorPlace's Luke Lango pointed out in March, FIZZ stock is cheap. But with management apparently having little answer for rising competition, and sales headed in the wrong direction, it should be cheap. And unless something changes quickly, FIZZ is likely to get even cheaper. J.C. Penney (JCP)Source: Shutterstock It's no surprise that short sellers have targeted J.C. Penney (NYSE:JCP). Department stores are struggling, and the bear case for the group is that the struggles simply won't come to an end. Online competition isn't going anywhere. Mall traffic continues to decline. There are simply too many retailers and too many stores meaning some will fall by the wayside, with J.C. Penney potentially at the top of the list.Here, too, the shorts are winning at the moment, with JCP at an all-time low. A 5.5% decline in same-store sales in Q1 sent JCP stock sliding. Weak results from peers like Nordstrom (NYSE:JWN) and Kohl's (NYSE:KSS) only added to the negativity. I wrote in December that a turnaround seemed highly unlikely; results since do little to challenge that thesis.Investors looking to time the bottom in JCP should remember that it's not just short-sellers pressuring the stock - or pressuring the company. JCP makes our list of stocks to sell because the bond markets are pricing in a significant possibility of a restructuring. J.C. Penney's bonds due November 2023 trade just over 50, and yield a staggering 27%. Both figures price in a significant likelihood that JCP will have to restructure before those bonds mature.In that scenario, JCP stock almost certainly goes to zero. It's precisely that outcome on which shorts are betting on, and J.C. Penney has done little so far to suggest that bet isn't worth taking. Eastman Kodak (KODK)Source: Shutterstock For the most part, investors have moved on from Eastman Kodak (NYSE:KODK). At the height of the cryptocurrency boom (or bubble) in early 2018, KODK shares soared upon the release of the company's KodakCoin. At one point, Kodak stock tripled in a matter of a few sessions.But the gains were short-lived. Crypto optimism faded. The company made no apparent progress made on KodakCoin. Investors abandoned the story, and as a result, KODK shares have continued to decline. They now trade well below levels seen before the huge gains of January 2018. * Ranking the Top 10 Stock Buybacks of Last Year To be fair, there has been some decent news of late. The sale of the company's Flexographic Packaging Division in April, along with a debt refinancing, have significantly improved Eastman Kodak's balance sheet. But revenues continue to head in the wrong direction, and Eastman Kodak isn't profitable even at the EBITDA line. As long as that continues, KODK shares are likely to keep dropping. This is a stock to sell. Carvana (CVNA)Source: Carvana Like FIZZ, the short interest in Carvana (NYSE:CVNA) is amplified by a thin float. A little over one-fourth of shares outstanding actually trade. As such, some 40%+ of the float, but only about 11% of shares outstanding, have been sold short. Both figures may come down further after a recent stock offering.Still, since its 2017 IPO, CVNA quickly has become a battleground stock. The bull case, as Luce Emerson detailed last month, is that Carvana is disrupting the auto industry. In 2014, the company sold a little over 2,000 cars. Four years later, the figure was over 94,000. Margins are improving. And the opportunity is enormous, with Carvana aiming at a dealership model that has changed little in recent years despite the technology-driven sea change seen in the rest of retail.The bear case, however, is that Carvana basically is buying its growth. Margins are improving, but remain sharply negative. Longer term, there simply may not be enough profit dollars -- ever -- to support the infrastructure required to offer delivery, car vending machines, and other benefits to buyers.The battleground has echoes of tech stocks like Netflix (NASDAQ:NFLX), where bears cite early-stage losses and bulls focus on the longer-term opportunity. But for Carvana, there are two concerns that support a more bearish interpretation.First, scale isn't nearly as beneficial: incremental revenue dollars from streaming customers, for instance, are enormously high-margin. That's not necessarily true for the capital- and labor-intensive Carvana model. Secondly, CVNA is being valued as a tech play, trading at over 4x revenue on an enterprise basis even after a recent pullback. That seems too high, even if Carvana's model is more successful than the most bearish scenarios predict.The argument over CVNA is likely to go on for some time. From here, it looks like the bears have the stronger case, at least for now. Boston Beer (SAM)Source: Phil Dubois via Flickr (Modified)The case against Boston Beer (NYSE:SAM) as one of the top stocks to sell isn't so much about the company. It's about the industry. Craft beer demand has slowed -- yet supply has increased exponentially. There are nearly double the number of breweries in the U.S. that there were just four years ago. That increase in options has allowed many pubs and retailers to focus heavily on local craft and provided intense competition for SAM's flagship Samuel Adams Boston Lager.Boston Beer has tried to respond by adding new products. Non-beer options now drive more than half the company's revenue, as Dana Blankenhorn detailed last year. But it's tough to argue that the strategy has been a roaring success: revenue in 2018 was just 3% higher than that of 2014, and net earnings declined over that period despite a lower tax rate.Yet SAM stock has soared, recently touching an all-time high, and now trades at a whopping 34x 2020 EPS estimates. Given that other beer stocks like Anheuser-Busch InBev (NYSE:BUD) and smaller rival Craft Beer Alliance (NASDAQ:BREW) have crashed, those gains, and that multiple, both seem like too much. * 7 Stocks to Sell After Earnings Destroyed Their Long-Term Stories To be fair, earnings have improved of late, and the market liked the acquisition this month of Delaware's Dogfish Head Brewery. But Boston Beer paid a peak price (based on per-barrel multiples) for Dogfish Head, and even some growth doesn't look like enough to support the current price. It still looks like craft beer on the whole is headed for a reckoning - and at some point, the same will be true for SAM. GoPro (GPRO)Source: GoPro Shares of action-camera manufacturer GoPro (NASDAQ:GPRO) are rallying again. The stock nearly touched an all-time low in December, but a stronger broad market brought in buyers looking for a turnaround. GPRO shares briefly touched a 17-month high earlier this month before pulling back.And there has been some good news here. Q4 earnings were solid, and the company guided for profitability for full-year 2019, albeit on an adjusted basis. Paid subscriptions should add recurring and high-margin revenue and potentially a base to keep GoPro profitable going forward.But as I wrote in April, it's not clear what else GoPro can do from here to drive more growth. Gross margins look to be tapped out, based on management guidance. GoPro can't take much market share; it essentially is the market. The company's efforts to compete in the drone market never panned out.Unless demand somehow accelerates -- which seems unlikely -- GoPro's profits are likely to be flat, or worse. And even below $7, that's not good enough. Past rallies always have faded, and about 32% of the company's float is sold short in a bet that pattern will continue. That bet seems wise -- and the pullback may already be on the way. This is a stock to sell if you own it. Blue Apron (APRN)Source: Shutterstock The short case for meal kit provider Blue Apron (NYSE:APRN) is reasonably simple: the company's business model simply doesn't work. Certainly, public market investors have acted on that belief from the jump.Blue Apron originally tried to price its 2017 IPO at $15 to $17, but wound up settling for just $10 per share. Even that price proved to be too high: APRN rallied only briefly before falling, and shares have declined almost without exception ever since. APRN trades at $0.70 on the moment and will be executing a reverse split to maintain its NYSE listing.Some shorts appear to have covered: about 14% of the float is sold short, but only about 7% of total shares outstanding. But the short case here still holds. I wrote in late 2017 that APRN was likely headed to zero, and even some recent changes haven't changed that opinion. The announcement of a new CEO last month drove some short-lived optimism, but the same thing happened eighteen months ago. In both cases, the gains were short-lived. * 5 Stocks Under $10 With Big Upside Potential Blue Apron has slashed marketing expense in a bid to salvage profits: marketing expense declined over 60% year-over-year in Q1. The company did reach EBITDA profitability, but revenue dropped some 28% in the process. Blue Apron still needs to figure out a way to cut costs and grow revenue and that seems unlikely at best. The short case here remains what it's been since 2017: APRN very well could head to zero, which means 100% returns on a short trade. Sell this stock if you don't want to be on the wrong end of it. Mattel (MAT)Source: Shutterstock Toy manufacturer Mattel (NASDAQ:MAT) has some positive attributes. Barbie and Hot Wheels may not be as popular as they once were, but both still drive enormous annual sales worldwide. Last year's bankruptcy of Toys 'R' Us hurt revenue. But the company has room to adapt to new channels, including online sales. The company has even shown signs of life of late, with headline beats in both fourth quarter 2018 and first quarter 2019 results.But the key problem for Mattel remains: a massive amount of debt. Mattel owes nearly $3 billion to creditors, yet Adjusted EBITDA over the past four quarters is just $330 million. That's a 9x leverage ratio. A hugely concerning figure, and one that explains why the company's long-dated debt trades at a substantial discount to par.Mattel likely isn't going bankrupt any time soon, admittedly. But the equity here still has a value of nearly $4 billion, and that figure can continue to come down unless the company somehow jumpstarts growth. Aggressive cost-cutting largely has been realized -- which means the company needs to see sales rebound. It's not likely to happen, and short sellers continue to bet that it won't. If they're right, MAT, which touched a 25-year low in December, has plenty of room to keep falling. GameStop (GME)Source: Shutterstock Last on our list of stocks to sell has been a target for a while. Short sellers have had their sights set on video-game retailer GameStop (NYSE:GME) for years now. The thesis has been simple: direct digital downloads of video games will end GameStop's business model. As Luke Lango put it on this site last month, GameStop will become the next Blockbuster Video, a chain decimated by technological shifts.GameStop management has seen the shift coming and tried to pivot in response. Through acquisitions, it built out its Technology Brands division, comprised of Simply Mac stores reselling Apple (NASDAQ:AAPL) products and a Spring Mobile business that operated wireless stores for AT&T (NYSE:T). In its namesake stores, the company tried pushing more collectibles, a way to serve the existing customer base even if those customers were buying their games directly from developers.The shift didn't work. GameStop has sold off both its Technology Brands businesses. In-store sales turned negative last year and are guided to plunge 5-10% this year, guidance that led GME to crumble after Q4 earnings.All that said, at this point GME might look like a dangerous short. The company closed the fourth quarter with roughly $800 million in net cash -- a figure roughly equivalent to its current market capitalization. It's maintained its dividend, which now yields a whopping 19%, and is looking to buy back shares. * 7 Stocks to Buy for Monster Growth But there's also nearly $1 billion in operating lease commitments on the books -- and a real possibility that GameStop will spend that capital in an effort to keep itself alive in one form or another. Companies very rarely quietly wind themselves down -- and short sellers are betting that GameStop won't, either. As cheap as GME looks right now, it looks like a value trap.As of this writing, Vince Martin has no positions in any securities mentioned. More From InvestorPlace * 4 Top American Penny Pot Stocks (Buy Before June 21) * 7 Stocks to Buy for Monster Growth * Ranking the Top 10 Stock Buybacks of Last Year * 5 Stocks Under $10 With Big Upside Potential Compare Brokers The post 10 Heavily Shorted Stocks to Sell -- Because the Bears Are Right appeared first on InvestorPlace.

  • Stock Market News: Dollar Tree Breaks the Buck; Has National Beverage Lost Its Fizz?
    Motley Fool25 days ago

    Stock Market News: Dollar Tree Breaks the Buck; Has National Beverage Lost Its Fizz?

    Stocks were mixed to start Thursday.

  • LaCroix Seltzer Sales Are in a ‘Free Fall,’ Says Guggenheim
    Bloomberg25 days ago

    LaCroix Seltzer Sales Are in a ‘Free Fall,’ Says Guggenheim

    (Bloomberg) -- LaCroix seltzer owner National Beverage Corp. fell as much as 2.9% on Thursday after Guggenheim cut its price target on the stock, saying industry data show sales are “effectively in free fall.”

  • Why National Beverage, Tencent Music, and Bayer Slumped Today
    Motley Foollast month

    Why National Beverage, Tencent Music, and Bayer Slumped Today

    See why these three stocks missed out on the broader market's rise on Tuesday.

  • MarketWatchlast month

    National Beverage stock falls after data shows LaCroix sales decline

    National Beverage Corp. shares fell 5.4% in Tuesday trading after a UBS report shows that sales of the LaCroix brand of sparkling water are slipping. For the four weeks ending Jan. 26, 2019, sales in the sparkling water category grew 16.1%, but LaCroix sales were down 1.2%, UBS wrote in its latest U.S. non-alcoholic beverage report. For the 12 weeks ending January 26, the brand was down 1.9% while the category gained 16%. "We see ample room for Coca-Cola and Pepsi's sparkling water brands to expand distribution, while the LaCroix brand is bound by limited reach to the C-store [convenience store] channel," analysts said. "We believe both Bubly and Topo Chico brands are seeing accelerating velocities as a consequence of the LaCroix slowdown." National Beverage stock have tumbled 28% year to date while the S&P 500 index has gained 13.3% for the period.