10.71 -0.02 (-0.19%)
After hours: 7:12PM EDT
|Bid||10.70 x 900|
|Ask||10.71 x 2200|
|Day's Range||10.67 - 11.00|
|52 Week Range||9.09 - 17.73|
|Beta (3Y Monthly)||2.00|
|PE Ratio (TTM)||N/A|
|Earnings Date||Jul 23, 2019 - Jul 29, 2019|
|Forward Dividend & Yield||N/A (N/A)|
|1y Target Est||13.96|
(Bloomberg) -- K-pop sensation BTS has racked up a string of firsts over an astonishing six-year run. Now the seven-member group star in their own smartphone game, marrying two of South Korea’s most important exports.Netmarble Corp., South Korea’s biggest mobile-app publisher, has unveiled a game featuring global K-Pop sensation BTS, the latest attempt to wed the country’s tech and entertainment industries to drive economic growth.“BTS World” contains previously-undisclosed videos and photos of the boy band. The game takes players to pre-debut days to recruit and train the singers. Users can pay to speed up the process of guiding the seven young men to stardom. Created by local game developer Takeone Company Corp. and published by Netmarble, the game also features video and text chats with BTS members based on pre-written scripts.It’s the first major mobile game to focus exclusively on a K-Pop group, testament to the rapidly growing clout of two of Korea’s most promising exports -- games and K-Pop -- as Hyundai cars struggle to regain momentum and Samsung-made semiconductors undergo an industry downturn.BTS, or Bangtan Sonyeondan, which translates as Bulletproof Boy Scouts, has amassed millions of fans around the world thanks in large part to social media. In particular, the band’s Love Yourself campaign, which calls on people to take better care of themselves and encourages them to speak out on social issues, has resonated with young fans.“Managing BTS myself would make me feel closer to the members,” said Paik Ji-min, a 29-year-old South Korean fan who flew to London to attend a BTS concert and said she would be willing to spend about 50,000 won (around $43) playing the game. “Just the thought of it makes me smile ear to ear.”Netmarble already plans a sequel to BTS World, seeking to maximize profit from what has arguably become the biggest K-Pop success aside from singer Psy. BTS has 20 million followers on Twitter and has made television appearances on Saturday Night Live and Ellen DeGeneres’s talk show. This year, the band sold out London’s 90,000-seat Wembley Stadium in just 90 minutes.The company’s founder, Bang Jun-hyuk, teamed up with relative Bang Si-hyuk of Big Hit Entertainment, the agency behind BTS, to develop the game. The entrepreneur is betting the recipe will re-energize growth at Netmarble, which trades about 20% lower than when it listed in 2017.BTS creator Bang Si-hyuk, who is also known as Hitman, told Bloomberg in 2017 that the company was diversifying into intellectual property-protected content that could possibly multiply its revenue. Big Hit is now worth an estimated $2 billion, according to the Hyundai Research Institute. The company is drawing on the popularity of the band to collaborate with Line Corp. for character merchandise and Mattel Inc. for dolls. The K-pop industry is worth about $5 billion, according to the government-affiliated Korea Creative Content Agency.Read More: High School Dropout Turns Billionaire on Games Firm IPONetmarble, whose titles include Lineage 2 Revolution and Marvel Future Fight, ranked 5th among publishers of Google Play and Apple iOS apps last year in terms of revenue, according to analytics firm App Annie. Founded in 2000, the Seoul-based company has drawn backing from Chinese giant Tencent Holdings Ltd. and South Korean conglomerate CJ Group.Vey-Sern Ling, a Bloomberg Intelligence analyst, said it may be relatively easy to generate money from players because they’re already fans who display a strong willingness to pay for BTS content.But the lifespan of the game could be limited. “Once the content is consumed there should be very little reason to play on, just like how you wouldn’t watch the same movie multiple times,” Ling said.Read More: ‘Hitman’ Worth $770 Million With K-Pop Craze Rocking the PlanetTo contact the reporters on this story: Sohee Kim in Seoul at email@example.com;Sam Kim in Seoul at firstname.lastname@example.orgTo contact the editors responsible for this story: Edwin Chan at email@example.com, Colum MurphyFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.
Mattel's (MAT) aggressive efforts to improve its point of sale by product launch and various partnerships bode well.
MGA Entertainment Inc.’s Chief Executive Isaac Larian slammed Mattel Inc. in a statement that officially calls off the second merger talks between the two toy companies. MGA Entertainment’s portfolio includes Little Tikes and LOL Surprise. “With close to $4 billion in debt at an average interest rate of 6.58% (as of March 2019), a staggering 42% in operating expenses, and a major legal liability for having sold a faulty Fisher Price Rock ‘n Play Sleeper for years even as multiple baby fatalities occurred, there is simply too much mess to clean up at Mattel,” the statement said.
Isaac Larian, pugnacious founder of Bratz fashion dolls maker MGA Entertainment, knows all about toys. Despite repeated efforts, he has yet to make rival Mattel his own plaything. After Mattel dismissed his plan to sack its directors, merge the two Los Angeles companies and put himself in charge, the Iran-born billionaire walked away this week.
The Insider Monkey team has completed processing the quarterly 13F filings for the March quarter submitted by the hedge funds and other money managers included in our extensive database. Most hedge fund investors experienced strong gains on the back of a strong market performance, which certainly propelled them to adjust their equity holdings so as […]
Today Hot Wheels and Nintendo announce the global release of Hot Wheels Mario Kart die-cast vehicles and track sets. With its introduction, the beloved Nintendo characters and iconic karts from the hugely popular Mario Kart franchise have been transformed into authentic, high-performance die-cast toy vehicles.
EL SEGUNDO, Calif.-- -- The Los Angeles Lakers®, Los Angeles Dodgers®, Los Angeles Football Club and Volleyball World Champion John “Sinjin” Smith Will Join UCLA Mattel Children’s Hospital™ for Epic “Play Date” at Mattel Headquarters Sky Brown, the Youngest Pro-Skateboarder, and Summer Games Hopeful, Will be Showcasing Her Skills and Doing a Meet and Greet with the Visiting Children Program Will Reach ...
MGA Entertainment founder and Bratz doll creator Isaac Larian rips Mattel's management team to shreds in an interview with Yahoo Finance.
dropped more than 5% on Wednesday after reports surfaced that California toy mogul Isaac Larian no longer has interest in merging his company with the struggling toy maker. Larian's comments came a week after he disclosed that Mattel had again rejected a second merger offer with Larian's privately held MGA Entertainment. "At this time, it is in the best interest of MGAE not to continue forward with a Mattel offer," Larian said in a statement to The Los Angeles Times.
California toy mogul Larian said, “at this time, it is in the best interest of MGAE not to continue forward with a Mattel offer."
Mattel Inc (NASDAQ: MAT ) shares are down Wednesday morning following a report MGA Entertainment CEO Isaac Larian has abandoned interest in a merger deal. "With close to $4 billion in debt at an average ...
Mattel Inc. shares fell 2.5% in Wednesday premarket trading after MGA Entertainment Inc.'s Chief Executive Isaac Larian announced he was abandoning pursuit of a merger deal. "With close to $4 billion in debt at an average interest rate of 6.58% (as of March 2019), a staggering 42% in operating expenses, and a major legal liability for having sold a faulty Fisher Price Rock 'n Play Sleeper for years even as multiple baby fatalities occurred, there is simply too much mess to clean up at Mattel," the statement said. "It is my opinion that Mattel cannot be salvaged at this point and most certainly not under the current, hostile board and management." In April, Mattel recalled the Fisher Price Rock 'n Play Sleeper, which had been tied to infant deaths. Analysts estimated that the recall could cost Mattel $40 million to $60 million. Fisher Price stood by the safety of the product at that time. Last week there were reports that Mattel rejected the merger offer, which sent shares higher. Mattel shares have sunk 16% over the past three months, but have gained 20.7% for the year to date. The S&P 500 index is up 16.4% for 2019 so far.
EL SEGUNDO, Calif.-- -- Hot Wheels id integrates #1 selling toy in the world* into digital racing with new Mixed Play experience, a unique experience that keeps the physical toy at the core of gameplay and adds digital enhancement Hot Wheels™ id Vehicle Assortment, Race Portal, Smart Track® Kit and companion app available now Mattel, Inc. today announced the launch of Hot Wheels id , the evolution ...
Hot Wheels id is a new toy experience from Mattel (NASDAQ:MAT) for its classic car brand.Source: MattelThe idea behind Hot Wheels id is that it allows kids to play with the physical toys while still taking part in digital vents. This includes racing their cars on physical tracks and uploading data to an app.The Hot Wheels id system also allows kids to race each other with their cars and record their wins and losses. The system is also able to track the top speeds on the toy cars and how many laps they complete.InvestorPlace - Stock Market News, Stock Advice & Trading TipsMattel is no doubt hoping that this new Hot Wheels id system will appeal to kids by combining real life toys with an online experience. However, there's the cost of entry to consider.Parents that want to buy everything their kid needs for the Hot Wheels id will be spending a pretty penny. This includes each of the cars costing $6.99. The Hot Wheels id will then set parents back by $39.99. Finally, the Smart Track Kit comes in at a whopping $179.99. * 10 Stocks to Buy That Wall Street Expects to Soar for the Rest of 2019 That expensive price may be why parents won't find Hot Wheels id toys at normal retail stores. Instead, it is only available exclusively at select Apple (NASDAQ:AAPL) stores, Apple.com and through the App Store. Maybe Mattel is hoping that Apple customers will be willing to spend as lavishly on their toys as they do their other electronic devices. More From InvestorPlace * 4 Top American Penny Pot Stocks (Buy Before June 21) * 10 Stocks to Buy That Wall Street Expects to Soar for the Rest of 2019 * 7 Value Stocks That Are Flying Under the Radar * 6 Mouth-Watering Fast Food Stocks for Growth Investors As of this writing, William White did not hold a position in any of the aforementioned securities.Compare Brokers The post Hot Wheels id: Mattel Debuts Digital Tie-In for Its Iconic Toy Cars appeared first on InvestorPlace.
A life-sized Hot Wheels car and an outsized installation celebrating Barbie’s 60th anniversary take up valuable real estate in a warehouse labyrinth of cubicles and conference rooms. Inside one of these conference rooms, a calendar on the wall counts down the number of days until the company will unveil to the public what lies under a shroud on the conference table and a new direction for the legacy toy giant: 27 days. Well, 27 days have passed, and Mattel (NASDAQ: MAT) has lifted the veil on Hot Wheels ID, the company’s latest and highest-profile example of its new strategy of combining physical and digital in what it’s calling “mixed play.” With Generation Alpha (children born after 2010) starting the same year that the iPad was introduced, Hot Wheels’ target demographic is spending more and more time on digital devices, and toy companies have traditionally dealt with the trend by ignoring it or going all in on digital play experiences, Ron Friedman, Mattel’s director of product management and global marketing, told me in that conference room with the 27-day countdown on the wall.
Mattel rejected a merger from MGA Entertainment for a second time and the company's CEO called Mattel insolvent. Yahoo Finance's Julie Hyman, Adam Shapiro, Brian Sozzi, and Dan Roberts speak with MGA CEO Isaac Larian.